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Home > Leadership & Management > AM1415_Marketing_Vision_SOP_GoalBreakDown_SalesPitch (Good Case from UUM)

AM1415_Marketing_Vision_SOP_GoalBreakDown_SalesPitch (Good Case from UUM)

Date post: 15-Jul-2015
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A-gen-da Time Agenda 0800pm- 0830pm Excited Face ! 0830pm-0900pm Welcome to synergy time 0900pm-0930pm How to talk 1000pm-1030pm #Fxxkingdoit
Transcript

A-gen-daTime Agenda

0800pm- 0830pm Excited Face !

0830pm-0900pm Welcome to synergy time

0900pm-0930pm How to talk

1000pm-1030pm #Fxxkingdoit

Excited face!

2 truths and 1 lie

•Tell us 3 statements about yourself

•Each statement begins with ‘I…”

Welcome to Synergy Time[oGCP & oGTP & TM & MarComm]

#FXXXINGDOIT

AIESEC in UUM Vision

To Develop students in UUM to be self-aware and change for the better to

contribute to the society through Leadership Experience.

#Fxxxingdoit

Objective of Exchange Participant Recruitment Drive.

To recruit quality and potential exchange participant from UUM student community to go for Global Citizen Program & to create

awareness to UUM students regarding Global Citizen Program.

#Fxxxingdoit

Timeline for EPRD & Info Session.• 28 slots for FOUR

days. • 7 slots for ONE day. • Min 4 person PER

slot.• Time: 9.30am -

4.30pm. • Each person at least

6 slots/hours.

Wednesday(18/03/15)

Tuesday(17/03/15)

Monday(16/03/15)

Sunday(15/03/15)

#Fxxxingdoit

Timeline for EPRD & Info Session.Global Citizen Program Info Session Details [UUM]

Date: 18th March 2015 (Wednesday)

Time : 8.00 pm - 10.20 pm ( Registration start at 8pm to 8.30pm )

Venue: UUM DKG 1/1

Transportation: take Unicleisure bus at respective DPP.

** Sira is provided (no need to hardsell this point but only inform.)

SOP

Standard of Procedure

Standard of Procedure

Stranger (UUM Students)

Visit/Passed by

On 15th/16th/17th/18th March, In Foyer Library UUM.

Global Citizen Program EPRD Booth.

Standard of Procedure

Stranger (UUM Students) AIESECer on Duty.

Approach / Engage

When Stranger Visit or Pass by our booth. What you need to do is…..

Start to sell what is Global CitizenProgram to strangers, if they areinterested, give them a flyer that weprepare for everyone, you may use allthe material we have in booth to dopromote to students such as EPTestimonial & Flyers.

If they are interested in Global Citizen,proceed to Podio Assessment WebForm registration and set up theexpectation meeting on the spot.

If they still have doubts or need toreconsider, ask them to register forInfo Session in Google spreadsheet,inform them the date, time & venue ofInfo Session.

Standard of ProcedurePodio Assessment Web Form

https://podio.com/webforms/9463634/694669

Standard of Procedure [Info Session Registration Spreadsheet]

https://docs.google.com/a/aiesec.net/spreadsheets/d/1DtVg3FKwWcu4-GXETVH9y4ZIVWwbqTg8pf9qlCN7JTw/edit#gid=0

Standard of Procedure

AIESECer on Duty.

After done filling in the info in google spreadsheet, and Podio Assessment web form.

Bring

Potential Exchange Participants (UUM Students)

Physical Voting

Somewhere near to our EPRD booth, will set up a corner for photo contest voting.

Standard of Procedure After all, before PEP leave….

Give Parent Letter & Tickets3 Different Languages parent letter.Give only one language, only for those who registered.

AIESECer on Duty.Potential Exchange Participants (UUM Students)

To&

Standard of Procedure (Do & Don’t)

Do × Don’tPromote with Flyers Don’t Simply give flyer without

introduce/sell what is Global Citizen Program to UUM Students

Ask them to fill in Google Spreadsheet and Podio Assessment Web Form

Don’t only listen to their interest and forget what to do.

Do promote with EP Testimonial Don’t only talk by your own without any proven.

Be flexible to face different types of customer. Don’t Hard Sell.Distribute Parent Letters and Info Session Tickets.

Feel panic.

Standard of Procedure

Q & A

Standard of Procedure Start sell GCP, you may use all materials (EP Testimonial , Project Showcasing, Sub-Product Showcasing, Flyers) that we have around the booth. If interested….

Fill in Podio Assessment form and Expectation Alignment Meeting slots. (mandatory if they willing to go for exchange)

After that, you may bring them photo contest to vote. ( highly encourage student to vote, but not mandatory).

For those need time to time or have doubts, ask them to attend info session and fill in the Google Spreadsheet.

Last but not least, give them parent letter & Info Session ticket.

Goal Measurement and Breakdowns

Procedures MeasurementStranger # of Flyers DistributedOpen # of Podio Forms ReceivedIn -Progress # of PEP Passed Assessment

Goal Measurement and BreakdownsProcedure MoSStranger 280 Flyers DistributedOpen 84 Podio Forms ReceivedIn-Progress 21 PEP Passed Assessment

EPRD

Procedure MoSStranger 40 PhotoOpen 12 Podio Forms ReceivedIn-Progress 3 PEP Passed Assessment

Photo Contest

So what I need to do !?What is my role!?

Goal Measurement and Breakdowns

We have 28 slots in 4days time and 4 ppl duty per slot. So we breakdown go to per slot and per person.

Procedure Goal [Per Slot] My Personal Goal Stranger 10 Flyers

Distributed3 Flyers Distributed PER slot

Open 3 Podio Forms Received

1 Podio Forms Received PER slot

Go back and fill in the Duty Rooster.

https://docs.google.com/a/aiesec.net/spreadsheets/d/1SFv801ghFVVx7GOXJ9zOmTttxD06-_zSqjziKqn8DGs/edit#gid=0


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