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Amadeus Journey of Me Insights · Compared to the average APAC traveller, Filipino travellers are...

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© Amadeus IT Group and its affiliates and subsidiaries Amadeus Journey of Me Insights What Asia Pacific travellers want (Philippines report) Sample size: 400 Amadeus Asia Pacific
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Page 1: Amadeus Journey of Me Insights · Compared to the average APAC traveller, Filipino travellers are less likely to research and book their trips through their mobile phones. Most of

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Amadeus Journey of Me InsightsWhat Asia Pacific travellers want

(Philippines report)

Sample size: 400Amadeus Asia Pacific

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1. Methodology

2. Introducing the Journey of Me

3. The 4 themes

4. Demographic overview: Who we surveyed

5. What Filipino travellers want

2

1. Know Me

2. Inspire Me

3. Connect Me

4. Talk to Me

5. Delight Me

6. Care for Me

CONTENT

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• Australia (500 respondents),

• China (1,200),

• Hong Kong (300),

• India (1,200),

• Indonesia (500),

• Japan (420),

• Korea (400),

• Malaysia (400),

• New Zealand (250),

• Philippines (400),

• Singapore (300),

• Taiwan (300),

• Thailand (400),

• Vietnam (300).3

METHODOLOGY

The research, Journey of Me Insights: What Asia Pacific travellers want, was conducted in May 2017 in collaboration with YouGov. A total of 6,870 respondents from 14 markets in Asia Pacific that have travelled by plane in the last 12 months were sampled. The 14 markets include:

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Amadeus believes that no two travellers are the same, and even more so, no two journeys will be the same. At the core of travelling is the creation of experiences that are innately ours.

There are an infinite number of elements that make up the travellers’ DNA. Varying factors may influence my travel experience but what defines the “Journey of Me” are my behaviours, feelings, attitudes, and coping mechanisms.

As travellers today become more savvy and better informed, travel and its elements of surprise, magic and wonder have become increasingly challenging to achieve.

Technology brings promise. Now, we have the opportunity to bring the magic back into travel. But only if we first understand what the traveller wants.

In today’s world of travel, every engagement point matters. Expectations have surpassed personalisation. Beyond relevance, travel providers must be timely and intuitive to shape each individual experience.

In this journey of ME, cultivating relationships and embracing travellers’ individuality should be the priority.

4

INTRODUCING THE JOURNEY OF ME

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There are many Asias within Asia

The most dominant observation is that there is no consistent profile for the Asia Pacific

traveller. Stark contrasts in behaviours, needs and preferences were observed across all

geographic and demographic lines. For example, while 66% of Chinese travellers

make most of their bookings on mobile, only 36% of Filipino travellers do so. Separately,

while 70% of Japanese travellers have never used a sharing economy app for trip

accommodation, 66% of Filipino travellers have, and almost half of all Indian travellers say they do so ‘often’ and ‘very often’. And

while 78% of Filipino travellers think it’s important to find service staff that speak a language they understand, only 4% of Hong

Kong travellers feel the same.

1The right content, through the right

channel, at the right time

In the world of travel, every engagement point matters. Beyond personalisation,

connecting with travellers in a timely and intuitive manner is equally important.

While the vast majority of Filipino travellers would be interested in

receiving travel recommendations from the moment they consider a trip all the

way up to while they are on the trip, travel players must consider carefully

how to connect with them and with what content. In the Philippines, 52% of

travellers prefer to receive updates and recommendations about their trip via e-

mail, while only 8% are happy to be contacted via phone call.

4

In the course of this research, “Journey of Me Insights: What Asia Pacific travellers want” uncovered four themes that travel providers need to focus on:

THE FOUR THEMES

The personalisation-privacy paradox

64% of Asia Pacific travellers would be willing to trade personal data for more

relevant offers and personalised experiences. In the Philippines, travellers are slightly more cautious, with only 61%

of them ‘somewhat’ or ‘very open’ to sharing their personal information. In

the face of rising privacy concerns, some boundaries must be maintained and at all times travel providers must respect

and protect personal data and the need for privacy. And above and beyond

adhering to legislation, travel players must be able to articulate ‘what’s the value?’ to get travellers to share their

data.

2Get real: Recommendations they

can trust

Rather than the glossy pictures of travel brochures or the carefully curated

Instagram feeds of celebrities, Asia Pacific travellers seek what’s genuine, and turn to their fellow travellers for inspiration.

The research found that friends, family & colleagues (word of mouth), traveller

reviews, online booking sites and social media have the largest influence on

Filipino travellers’ trip planning. Their social network and travel review sites

were likewise voted most likely to have sent them relevant recommendations

about travel.

3

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_ Personalisation or privacy? 61% of Filipino travellers are open to sharing personal information with travel service providers in order to get more personalised services and offers. Across different age groups, Baby Boomers are the least open to sharing their data with travel service providers while Gen X travellers are the most open.

_ Big screens vs. small screens: Compared to the APAC average, Filipino travellers use mobile phones less for researching (54% vs. 49%) and booking (46% vs. 36%) trips.

_ Recommendations that matter: Cost saving is top of mind for Filipino travellers. Recommendations that help them save money are by far the travel recommendations that they find most useful (50% chose this versus 37% of the regional average).

_ Who knows better: Filipinos rely more on their social network for travel tips than any other market in APAC, with 67% saying they have received relevant recommendations from friends or family. They are also more likely than the average APAC traveller to rely on travel blogs/forums (49% vs. 34%). This points to a greater trust and reliance on peer or fellow traveller opinions than on travel providers. Interestingly, female travellers are more likely to feel they have received relevant travel recommendations from travel blogs or forums than male travellers (55% vs. 39%).

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_ Opportunities to inspire: 37% of Filipino respondents do most of their travel planning during the weekends. Business travellers are far more likely to plan their travels while they are at work (39%) than leisure travellers (10%). Likewise, leisure travellers are more likely to plan their travels during the weekends (41%) than those who travel predominantly for work (27%).

_ The influencers: Friends, family and colleagues have the highest level of influence (1.6) on Filipino travellers when it comes to planning trips. This is significantly higher than the regional average (1.2). Filipino travellerse are however, less likely than the average APAC traveller to trust online booking or travel sites as a big source of influence. Curiously, Filipina female travellers are much less likely to be influenced by online booking or travel sites than their male counterparts (0.6 vs. 1.0).

_ New technology: For new technologies in travel, Filipino travellers show the greatest interest in a 360 degree interactive video that allows travellers to preview something they would see on their trip.

KNOW ME INSPIRE ME

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_ Reasons to stay connected: There are two top reasons for why Filipinos want to stay connected while they travel. Firstly, to share pictures and experiences with friends and family. Secondly, to access maps and location information. Female Filipina travellers show greater interest in sharing pictures and experiences from their trip than their male counterparts (69% vs. 57%).

_ How to get connected: Most Filipino travellers use Wi-Fi (81%) to stay connected when they are travelling abroad. The second most popular option for connectivity is local sim cards purchased at the destination (44%).

_ Apps that add value: 39% of Filipino respondents say they do not use any apps while travelling. Among those that do, Facebook, Google Maps and TripAdvisor are the top 3 mobile apps used by travellers from the Philippines.

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_ A good time to ‘talk’: Filipinos are generally very open to receiving travel recommendations across the entire travel cycle. Interest is highest when they are first considering taking a trip (98%) and while they are evaluating travel options (96%).

_ “You can reach me via…”: e-mail. 52% of Filipino travellers prefer to receive updates and recommendations through e-mail. The second most favoured choice is social media (23%) and the least preferred channel are messaging services and apps (6%).

CONNECT ME TALK TO ME

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_ Speak my language: Local language offerings at the destination are important to Filipino travellers. 78% of them say it’s important to find service staff who speak a language they understand, 72% want tour guides who speak a language they understand, and 55% seek newspapers or TV programmes in a language they understand.

_ New world, new options: More than 65% of respondents seldom or have never used sharing economy apps and services, either for getting around (68%) or for accommodation during a trip (76%). Filipino travellers who use sharing economy apps primarily do so for convenience and ease of use.

_ Great expectations: Filipino travellers (11%) are less likely than the average APAC traveller (14%) to say a travel provider has never exceeded their expectations. They are more likely to have been impressed by hotels than other travel service providers. Baby Boomers are hardest to please, with 18% saying that a travel provider has never exceeded their expectations. In comparison, just 10% of Millennials and 5% of Gen X respondents say the same.

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_ Travel stoppers: The large majority of Filipinos (78%) would be very unlikely or would not travel to a destination with a recent terror attack. This is significantly higher than regional average of 62%. Filipinos are also more likely to be affected by inclement or extreme weather. Female travellers tend to be more negatively impacted by adverse events than male travellers.

_ Safety updates: Filipinos show a much stronger reliance on embassy/government (59%), transport providers (59%), immigration/border security (48%) and their employers (30%) to share safety or security updates while travelling than the average APAC traveller.

DELIGHT ME CARE FOR ME

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9

KNOW ME and what I want, before I even want it

INSPIRE ME about the endless possibilities around travel and

technology

CONNECT ME so I can stay in touch with what’s

important to me

TALK TO ME throughout the entire journey, but on my terms

DELIGHT ME and bring the magic back into

travel, every step of the way

CARE FOR ME and keep me safe and secure

SO WHAT DO FILIPINO TRAVELLERS WANT?

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Demographic overviewWho we surveyed

Page 11: Amadeus Journey of Me Insights · Compared to the average APAC traveller, Filipino travellers are less likely to research and book their trips through their mobile phones. Most of

1-2 trips in the last 12 months

70%

3-7 trips in the last 12 months

26%

8-12 trips in the last 12 months

3%

13 trips or more in the last 12

months1%

Gender Travel frequency(number of trips made in the past 12 months)

Age Primary reason for travel

DEMOGRAPHIC OVERVIEWA snapshot

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Male40%

Female60%

18 to 2412%

25 to 3429%

35 to 4421%

45 to 5414%

55 +24%

Business28%

Leisure67%

Other5%

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Know Meand what I want, before I even want it

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Page 13: Amadeus Journey of Me Insights · Compared to the average APAC traveller, Filipino travellers are less likely to research and book their trips through their mobile phones. Most of

Q1. When it comes to researching your trip and making a booking, which device(s) do you use most? Select all that apply.

Compared to the average APAC traveller, Filipino travellers are less likely to research and book their trips through their mobile phones. Most of that activity is done on laptops and desktops.

KNOW ME

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76%

54%

21%

8%

77%

49%

19%

8%

Laptop/desktop computer

Mobile phone

Tablet

I get someone else to do it for me(e.g. a travel agency)

Devices used most for researching trips

74%

46%

16%

12%

77%

36%

13%

16%

Laptop/desktop computer

Mobile phone

Tablet

I get someone else to do it for me(e.g. a travel agency)

Devices used most for booking trips

APAC Philippines

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Q2. When do you usually book your accommodation for a trip?

Filipino travellers show a strong preference for booking their accommodation before they book their flight – almost two-thirds (57%) of them do so compared to only 35% of the regional average. In contrast, they are much less likely to book their accommodation at the same time as booking flight/transport.

KNOW ME

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When do travellers book accommodation

35%

36%

27%

2%

57%

18%

23%

3%

In advance of booking the flight/transport

At the same time when I'm booking the flight/transport

After booking the flight/transport, but before departure

After landing or reaching the destination

APAC Philippines

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Q3. When you travel for leisure, what types of travel recommendations do you find most useful? Please select the top two.

Cost saving is top of mind for Filipino travellers. Recommendations that help them save money are by far the travel recommendations they find most useful for travel.

KNOW ME

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Most useful recommendations for leisure travel

37%

29%

17%

28%

27%

27%

24%

50%

27%

12%

21%

30%

26%

24%

Recommendations that help me save money

Recommendations that make my travel more comfortable

Recommendations that help me save time

Recommendations that help me identify the best sightseeing options

Recommendations that ensure my safety

Recommendations that help me plan my itinerary

Recommendations that expose me to new experiences

APAC Philippines

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Q4. When you travel for leisure, which of these platforms have sent you relevant travel recommendations (e.g. about destinations, hotels, things to do, activities, places to eat)? Select all that apply

Filipinos rely more on their social network for travel tips than any other market in APAC, with 67% saying they have received relevant recommendations from friends or family. They are also more likely than the average APAC traveller to rely on travel blogs/forums (49% vs. 34%). This points to a greater trust and reliance on peer or fellow traveller opinions than on travel providers.

KNOW ME

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Platforms that have sent travellers relevant travel recommendations29%

34%

32%

50%

15%

18%

48%

47%

34%

4%

32%

34%

32%

47%

19%

25%

68%

58%

49%

2%

Airline website or app (e.g. Singaporeair.com, Koreanair.com,…

Hotel website or app

Travel agency

Online booking websites (e.g. Expedia, Goibibo, Skyscanner, kayak)

Hotel concierge

Airline in-flight magazine

Social network (e.g. Friends/family)

Travel review site (e.g. TripAdvisor)

Travel blogs/forums

None of the above

APAC Philippines

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(Continued) Q4. When you travel for leisure, which of these platforms have sent you relevant travel recommendations (e.g. about destinations, hotels, things to do, activities, places to eat)? Select all that apply

Reliance on travel blogs and forums is significantly higher amongst female Filipino travellers compared to their male counterparts. They also show greater reliance on their social network and traveller reviews.

KNOW ME

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Platforms that have sent travellers relevant travel recommendations

33%

35%

32%

46%

19%

22%

63%

55%

39%

2%

31%

33%

31%

47%

18%

26%

71%

61%

55%

2%

Airline website or app (e.g. Singaporeair.com, Koreanair.com, Emirates.com)

Hotel website or app

Travel agency

Online booking websites (e.g. Expedia, Goibibo, Skyscanner, kayak)

Hotel concierge

Airline in-flight magazine

Social network e.g. Friends/family

Travel review site (e.g. TripAdvisor)

Travel blogs/forums

None of the above

Male

Female

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Q5. In general, how open are you to sharing personal information with travel service providers such as booking websites, airlines, hotels etc., in return for more relevant offers or personalised services?

61% of Filipino travellers are open to sharing personal information with travel service providers in order to get more personalised services and offers.

KNOW ME

Openness to sharing personal information with travel providers

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8%

28%

49%

15%

11%

29%

50%

11%

Not at all open

Somewhat not open

Somewhat open

Very open

APAC Philippines

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(Continued) Q5. In general, how open are you to sharing personal information with travel service providers such as booking websites, airlines, hotels etc., in return for more relevant offers or personalised services?

Across different age groups, Baby Boomers are the least open to sharing their data with travel service providers while Gen X travellers are the most open. Travellers that travel mostly for business are slightly less open to sharing personal information than leisure travellers.

KNOW ME

Openness to sharing personal information with travel providers

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By age By travel type

10%

30%

52%

9%

10%

20%

58%

12%

14%

36%

38%

12%

Not at all open

Somewhat notopen

Somewhat open

Very open

18-35 (Millennials)

36-51 (Generation X)

52-70 (Baby boomers)

15%

31%

45%

10%

9%

27%

54%

11%

Not at all open

Somewhat notopen

Somewhat open

Very open

For business

For leisure

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Inspire Meabout the endless possibilities around travel and technology

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Q6. When do you do most of your travel planning?

37% of Filipino respondents do most of their travel planning during the weekends. Business travellers are far more likely to plan their travels while they are at work than leisure travellers. Likewise, leisure travellers are more likely to plan their travels during the weekend than those who travel predominantly for work.

INSPIRE ME

When do travellers plan their travels

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5%

32%

14%

22%

25%

2%

3%

37%

18%

19%

22%

2%

When you’re commuting from one place to another

During the weekends

While you’re at work

Weekdays, after work

While you are on holiday

Others, please specify

APAC Philippines

When do Filipino travellers plan their travels

4%

27%

39%

15%

14%

1%

3%

41%

10%

19%

25%

2%

When you’re commuting from one place to another

During the weekends

While you’re at work

Weekdays, after work

While you are on holiday

Others, please specify

For business For leisure

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Q7. When it comes to planning your trip (looking for destinations, places to stay, activities to do etc.), which three of the following influence you the most? Rank in order of influence – from highest to lowest

Friends, family and colleagues have the highest level of influence on Filipino travellers when it comes to planning trips. This is significantly higher than the regional average. Filipino travellerse are however, less likely than the average APAC traveller to trust online booking or travel sites as a big source of influence.

INSPIRE ME

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Sources that influence travellers’ trip planning

*Scoring: Rank 1=3, rank 2=2, rank 3=1, otherwise=0, average score of each option is presented.

0.6

1.0

0.6

0.3

0.5

1.2

1.2

0.6

0.1

0.6

1.0

0.8

0.3

0.4

0.8

1.6

0.4

0.1

Travel blogs or forums

Traveller reviews (e.g. on sites like TripAdvisor)

Social media (General or sponsored content on Facebook, Twitter,…

Brochures (from hotel reception, travel desks, airports etc.)

Travel agents

Online booking or travel sites (Expedia, Skyscanner etc.)

Friends/family/colleagues (word of mouth or through social media)

Travel Guides (e.g. Lonely Planet, Discovery)

Celebrities or social media influencers

APAC Philippines

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(Continued) Q7. When it comes to planning your trip (looking for destinations, places to stay, activities to do etc.), which three of the following influence you the most? Rank in order of influence – from highest to lowest

Curiously, Filipina female travellers are much less likely to be influenced by online booking or travel sites than their male counterparts.

INSPIRE ME

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Sources that influence Filipino travellers’ trip planning

*Scoring: Rank 1=3, rank 2=2, rank 3=1, otherwise=0, average score of each option is presented.

0.4

0.9

0.7

0.4

0.5

1.0

1.5

0.5

0.1

0.6

1.1

0.8

0.3

0.3

0.6

1.7

0.4

0.1

Travel blogs or forums

Traveller reviews (e.g. on sites like TripAdvisor)

Social media (General or sponsored content on Facebook, Twitter,…

Brochures (from hotel reception, travel desks, airports etc.)

Travel agents

Online booking or travel sites (Expedia, Skyscanner etc.)

Friends/family/colleagues (word of mouth or through social media)

Travel Guides (e.g. Lonely Planet, Discovery)

Celebrities or social media influencers

Male

Female

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Q8. Rank the following new technologies from highest to lowest, based on your interest in using them for planning or while on a trip.

For new technologies in travel, Filipino travellers show the greatest interest in a 360 degree interactive video that allows travellers to preview something they would see on their trip.

INSPIRE ME

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New technologies travellers are most interested in

*Scoring: Rank 1=3, rank 2=2, rank 3=1, otherwise=0, average score of each option is presented.

1.0

1.4

1.2

0.8

1.0

1.0

1.2

1.3

1.0

1.0

Virtual Reality (e.g. via a headset or Google Cardboard)that allows you to preview or experience something you would see on your trip

An augmented reality mobile app that delivers digital overlays containing interactiveinformation

about the culture or history of the site where you are at, using your phone camera

A 360 degree interactive video that allows you to experience something you would seeon your trip

A chat bot service to answer frequently asked questions or to help you ‘on the go’.

A virtual personal travel assistant or concierge that goes wherever you go

APAC Philippines

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Connect Meso I can stay in touch with what’s important to me

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Page 26: Amadeus Journey of Me Insights · Compared to the average APAC traveller, Filipino travellers are less likely to research and book their trips through their mobile phones. Most of

Q9. Why do you want to stay connected when you travel?

There are two top reasons for why Filipinos want to stay connected while they travel. Firstly, to share pictures and experiences with friends and family. Secondly, to access maps and location information.

CONNECT ME

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Why travellers want to stay connected when travelling

43%

32%

54%

28%

34%

49%

35%

55%

53%

0%

2%

54%

42%

64%

31%

38%

59%

37%

64%

60%

1%

2%

Keep up to date with what is happening in the world

Stay updated with work/business

Share pictures and experiences from my travels with friends and family

Meet new people using travel and social apps

Use convenience apps like Uber, Foodpanda, Grab, Deliveroo,…

Research things to do at the destination

Translate local language

Access maps and location information

Let people know I’m safe

Other, please specify

I prefer to disconnect completely when I travel

APAC Philippines

Page 27: Amadeus Journey of Me Insights · Compared to the average APAC traveller, Filipino travellers are less likely to research and book their trips through their mobile phones. Most of

(Continued) Q9. Why do you want to stay connected when you travel?

The need to share pictures and experiences from their trip, research things to do at destination and to access maps and location information is greater amongst female travellers than their male counterparts.

CONNECT ME

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Why travellers want to stay connected when travelling

53%

46%

57%

30%

37%

52%

37%

58%

55%

0%

1%

55%

39%

69%

31%

39%

63%

37%

67%

63%

1%

3%

Keep up to date with what is happening in the world

Stay updated with work/business

Share pictures and experiences from my travels with friends…

Meet new people using travel and social apps

Use convenience apps like Uber, Foodpanda, Grab, Deliveroo,…

Research things to do at the destination

Translate local language

Access maps and location information

Let people know I’m safe

Other, please specify

I prefer to disconnect completely when I travel

Male

Female

Page 28: Amadeus Journey of Me Insights · Compared to the average APAC traveller, Filipino travellers are less likely to research and book their trips through their mobile phones. Most of

Q10. How do you choose to stay connected when you are travelling abroad? Select all that apply

Most Filipino travellers use Wi-Fi to stay connected when they are travelling abroad. The second most popular option for connectivity is local sim cards purchased at the destination.

CONNECT ME

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How travellers choose to stay connected when travelling abroad

25%

36%

36%

43%

33%

71%

33%

34%

32%

44%

36%

81%

Mobile phone calls for emergencies only

Hotel-provided smartphone devices with free data and localcalls (e.g. Handy)

International phone/data package purchased before leaving myhome country

Local sim card purchased at the destination

International roam-as-you-go services

Wi-Fi

APAC Philippines

Page 29: Amadeus Journey of Me Insights · Compared to the average APAC traveller, Filipino travellers are less likely to research and book their trips through their mobile phones. Most of

Q11. Please list the top three mobile apps you use while travelling that add value to your trip. If you do not use any apps while travelling, enter ‘NA’

CONNECT ME

To

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mobile

apps u

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Top 3 mobile apps used while travelling

Sample size: 500

39% of Filipino respondents say they do not use any apps while travelling. Among those that do, Facebook, Google Maps and TripAdvisor are the top 3 mobile apps used by travellers from the Philippines.

12 3

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Talk to Methroughout the entire journey, but on my terms

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Page 31: Amadeus Journey of Me Insights · Compared to the average APAC traveller, Filipino travellers are less likely to research and book their trips through their mobile phones. Most of

Q12. How interested are you in receiving travel-based recommendations (e.g. things to do, places to visit or eat etc.) in the following stages of your travel?

Filipinos are generally very open to receiving travel recommendations across the entire travel cycle. Interest is highest when they are first considering taking a trip and while they are evaluating travel options.

TALK TO ME

* Percentage of respondents choosing 'Interested' and 'Very interested' for each option is presented.

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% of travellers interested in receiving travel-based recommendations

95%

94%

90%

85%

83%

61%

98%

96%

93%

87%

85%

69%

When you are first considering taking a trip

When you are evaluating travel options

When you are making your bookings/reservations

After booking but before you travel

During your trip

After you have finished the trip

APAC Philippines

Page 32: Amadeus Journey of Me Insights · Compared to the average APAC traveller, Filipino travellers are less likely to research and book their trips through their mobile phones. Most of

Q13. Which of the following do you prefer to use when it comes to receiving updates or recommendations about your trip?

Filipinos show a much stronger preference for receiving updates or recommendations through e-mail than the average APAC traveller. The least popular choice is to receive updates or recommendations via a messaging service.

TALK TO ME

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Channels through which travellers prefer to receive updates & recommendations about their trip

20%

19%

35%

19%

7%

6%

12%

52%

23%

8%

Messaging service (e.g. WhatsApp, LINE, WeChat,KakaoTalk)

Apps by travel companies (e.g. airline apps, hotelapps)

Email

Social media

Phone call

APAC Philippines

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Delight Meand bring the magic back into travel, every step of the way

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Page 34: Amadeus Journey of Me Insights · Compared to the average APAC traveller, Filipino travellers are less likely to research and book their trips through their mobile phones. Most of

Q14. How often do you use the following apps or services?

More than 65% of Filipino respondents seldom or have never used the apps and services mentioned, either for getting around or for accommodation during a trip.

DELIGHT ME

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25%

39%

27%

10%

23%

45%

24%

8%

Never

Seldom

Often

Very Often

Apps like Uber, Grab, Lyft, Ola, Didi Chuxing etc. to get around during my trip

32%

39%

22%

7%

34%

42%

20%

5%

Never

Seldom

Often

Very Often

Apps or services like Airbnb, Couch Surfing etc. for stays during my trip

APAC Philippines

Page 35: Amadeus Journey of Me Insights · Compared to the average APAC traveller, Filipino travellers are less likely to research and book their trips through their mobile phones. Most of

Q15. Why did you choose to use these sharing economy services and apps? Select all that apply

Safety is a more popular reason for using sharing economy transport services amongst Filipino travellers compared to APAC travellers in general. This is a more important reason for them than cost saving.

DELIGHT ME

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Reasons for using sharing economy services to get around during trips Reasons for using sharing economy services for stays during trips

43%

36%

34%

37%

60%

25%

29%

38%

48%

33%

65%

22%

Cost saving

Better quality/service

Better safety/security

More flexible solution

Easy to use/convenient

More local experience

46%

34%

29%

36%

48%

32%

45%

30%

33%

34%

52%

32%

Cost saving

Better quality/service

Better safety/security

More flexible solution

Easy to use/convenient

More local experience

APAC Philippines

Sample size: 307 (get around the trips), 264 (stays during trips)

Page 36: Amadeus Journey of Me Insights · Compared to the average APAC traveller, Filipino travellers are less likely to research and book their trips through their mobile phones. Most of

Q16. When you travel, how important is it for you to find each of the following at your destination?

Local language offerings at the destination are important to Filipino travellers. 78% of them say it’s important to find service staff who speak a language they understand, 72% want tour guides who speak a language they understand, and 55% seek newspapers or TV programmes in a language they understand.

DELIGHT ME

* Percentage of respondents choosing ‘Somewhat important’ and 'Very important’ for each option is presented.

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% of travellers that say it’s important to find the following at destination

36%

47%

46%

32%

40%

40%

78%

72%

47%

55%

Food and beverage from your home country

Service staff (in hotel or shops) who speak a language youspeak/understand

Tour guides who speak a language you speak/understand

Religious facilities

Newspapers or TV programmes in language(s) you speak/understand

APAC Philippines

Page 37: Amadeus Journey of Me Insights · Compared to the average APAC traveller, Filipino travellers are less likely to research and book their trips through their mobile phones. Most of

Q17. Based on your past travel experiences, which of the following travel service providers have impressed you and exceeded your expectations the most?

Filipino travellers are less likely than the average APAC traveller to say a travel provider has never exceeded their expectations. They are more likely to have been impressed by hotels than other travel service providers..

DELIGHT ME

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Travel service providers that have impressed travellers and exceeded expectations the most

15%

24%

23%

13%

11%

14%

14%

36%

19%

11%

9%

11%

Airlines

Hotel or other accommodation providers

Booking sites

Travel agent

Tour operators

A travel provider has never exceeded my expectations

APAC Philippines

Page 38: Amadeus Journey of Me Insights · Compared to the average APAC traveller, Filipino travellers are less likely to research and book their trips through their mobile phones. Most of

(Continued) Q17. Based on your past travel experiences, which of the following travel service providers have impressed you and exceeded your expectations the most?

Baby Boomers are hardest to please, with 18% saying that a travel provider has never exceeded their expectations. In comparison, just 10% of Millennials and 5% of Gen X respondents say the same.

DELIGHT ME

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Travel service providers that have impressed travellers and exceeded expectations the most

15%

34%

20%

16%

5%

10%

11%

45%

18%

8%

13%

5%

16%

33%

17%

5%

11%

18%

Airlines

Hotel or other accommodation providers

Booking sites

Travel agent

Tour operators

A travel provider has never exceeded my expectations

18-35 (Millennials)

36-51 (Generation X)

52-70 (Baby boomers)

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Care for Meand keep me safe and secure

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Page 40: Amadeus Journey of Me Insights · Compared to the average APAC traveller, Filipino travellers are less likely to research and book their trips through their mobile phones. Most of

Q19. On a scale of 1 – 5 (1 – no effect at all, 2 – a slight effect, 3 – somewhat less likely to travel, 4 – very unlikely to travel, 5 – I would not travel), how much would each of the following affect your likelihood to travel to a certain destination?

The large majority of Filipinos (78%) would be very unlikely or would not travel to a destination with a recent terror attack. This is significantly higher than regional average of 62%. Filipinos are also more likely to be affected by inclement or extreme weather.

CARE FOR ME

* Percentage of respondents assigning score of 4-5 for each option is presented.

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% of travellers who would avoid a destination due to the following

45%

48%

52%

32%

62%

54%

57%

44%

61%

34%

78%

60%

Inclement or extreme weather

Recent political or social uprising

Safety or security issues (e.g. spike in crime)

Lack of or access to adequate medical facilities

Recent terror attack/s

Likelihood of a natural disaster (e.g. earthquake, typhoon)

APAC Philippines

Page 41: Amadeus Journey of Me Insights · Compared to the average APAC traveller, Filipino travellers are less likely to research and book their trips through their mobile phones. Most of

(Continued) Q19. On a scale of 1 – 5 (1 – no effect at all, 2 – a slight effect, 3 – somewhat less likely to travel, 4 – very unlikely to travel, 5 – I would not travel), how much would each of the following affect your likelihood to travel to a certain destination?

In the Philippines, female travellers tend to be more negatively impacted by adverse events than male travellers.

CARE FOR ME

* Percentage of respondents assigning score of 4-5 for each option is presented. © A

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% of Filipino travellers who would avoid a destination due to the following

54%

41%

54%

28%

71%

56%

59%

46%

66%

38%

82%

63%

Inclement or extreme weather

Recent political or social uprising

Safety or security issues (e.g. spike in crime)

Lack of or access to adequate medical facilities

Recent terror attack/s

Likelihood of a natural disaster (e.g. earthquake, typhoon)

Male

Female

Page 42: Amadeus Journey of Me Insights · Compared to the average APAC traveller, Filipino travellers are less likely to research and book their trips through their mobile phones. Most of

Q20. From whom would you prefer to receive safety or security updates at the destination? Select all the apply

Filipinos show a much stronger reliance on embassy/government (59% vs. 45% APAC), transport providers (59% vs. 46% APAC), immigration/border security (48% vs. 36% APAC) and their employers (30% vs. 16% APAC) to share safety or security updates while travelling than the average APAC traveller.

CARE FOR ME

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Preferred sources of safety or security updates

45%

49%

46%

41%

38%

36%

45%

49%

16%

50%

44%

59%

48%

43%

48%

59%

57%

30%

Travel agent

Booking site

Transport provider (e.g. Airline, train line, bus company)

Hotel

Tour operator

Immigration/border security

Embassy/government

Friends/family

Your employer if you’re travelling for business

APAC Philippines

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Thank you!

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