FA 102C, Fall 2015:Motion Graphics and Sound
Design for Digital Media
Amanda Bentley
Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley
ObservationThere is no straightforward, easy to understand way on the portal for students to organize their schedules and make sure they have time to take all the courses they need to graduate. This may discourage some students from taking on internships or being able to graduate on time.
Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley
Confusing layout on degree audit
Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley
No directions for which semester to take classes
Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley
No required internship for credit in certain majors
Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley
Desired BehaviorStudents should be inclined to take an internship and have all the necessary credits to graduate on time.
It should be easy to understand which semesters to take classes and how to organize time to take an internship.
Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley
Design Tip EmployedTo encourage people to select a specific option, make it the default; likewise to discourage people from selecting an option, don’t make it the default.
Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley
Proposed Nudge Design SolutionBy having an organized schedule that stacks classes for at least one semester and encourages internships by making it the default credit, students will be more likely to graduate on time and with at least one internship.
Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley
Prototype DesignResearch, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley
● Breakdown by semester
● Easy to read, color-coded calendar
● Breakdown of courses needed per semester
● Additional resources for internship opportunities
Prototype DesignResearch, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley
● Synced with Hofstra portal for easy registration
● All available courses for semester visible in drop down menu
Logo Design: Keywords• Countries:
– Germany– Bulgaria– Italy
• Keywords from research:– Organize– Motivate– Guide
• Translations:– German: organisieren, motivieren, führen– Bulgarian: организиране, мотивирам,
направлява– Italian: organizzare, motivare, guida
Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley
Logo Design: Image AssociationsResearch, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley
Logo Design: SketchesResearch, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley
Final Logo DesignResearch, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley
Name Selection ProcessTranslated words for inspiration:
führen, мотивирам, organizzare
1. мотивирам + organizzare = Motizzare
2. führen + organizzare = Fühzz
3. führen + мотивирам = Renmot
Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley
Final Name SelectionResearch, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley
Fühzz
• Fühzz came from combining the German word for “guide” and the Italian word for “organize”
• Indicates the technical side of the products created
LogotypeResearch, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley
StoryboardResearch, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley
SoundCreated by blending 3 audio clips inspired by the 3 chosen countries and blended in Audacity:
Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley
Video Footage for BackgroundResearch, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley
Animation StillsResearch, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley
Final AnimationResearch, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley