G R A P H I C D E S I G N PORTFOL IO 2014

Re-branding created for jewelry company Ofina. Ofina

jewelry is all handmade, simplistic and delicate and the

owner needed a new identity which reflected all these

qualities yet at the same time made the brand “pop”. The

logo is based on the geometric shapes which are char-

acteristic to the jewelry and vibrant colors were used to

compliment its simplistic nature.

B R A N D I N G& I D E N T I T Y

Ofina/Fall 2014

BRANDING & IDENTITY/Ofina

Branding created for photographer Cerissa Mangrum.

Cerissa was just starting up her photography business

when she contacted me. She wanted a hand drawn,

custom made logo with a soft, feminine touch. Because

of her love for the 50s’ we decided on pale pink and

gray tones to be used throughout her branding. One

primary and one secondary logo was created to accom-

modate for any situation and application.

B R A N D I N GB R A N D I N G& I D E N T I T Y& I D E N T I T Y

Cerissa Mangrum/Fall 2014

BRANDING & IDENTITY/Cerissa Mangrum

The goal for this project was to fi nd the best way to show my

personality, passion and love for what I do. I created a hand

drawn logo and pattern in bold, happy colors which I felt

suited my personality. I wanted to differentiate myself from all

the other graphic designers out there by letting my personality

really shine through the design. I am a happy, imaginative

and passionate person and hopefully that is also what my

branding communicates.

B R A N D I N GB R A N D I N G& I D E N T I T Y& I D E N T I T Y

Personal Branding/Summer 2014

BRANDING & IDENTITY/Personal Branding

Scoot&Skipp’s/Spring 2014

B R A N D I N G & PA C K A G I N G

Branding, identity and packaging created for

Scoot&Skipp’s dog treats. All Scoot&Skipp’s dog

treats are organic and homemade in sunny San

Diego. The packaging and branding reflects the

honesty and handcraft that goes in to each bag

of treats. Each bag is also made from recycled

paper and once the biscuits are consumed the

bag is biodegradable.

BRANDING & IDENTITY/Scoot&Skipp’s

Book design and layout created for Swedish author Memea Mohlin.

This is Memea’s 11th book and she wanted it to be warm and friendly,

yet modern. Illustrations and handwriting throughout the book are by

the author herself, giving it a friendly and personal touch.

E D I T O R I A L D E S I G N

Dra inte i kopplet/Spring 2014

EDITORIAL DESIGN/Dra inte i kopplet

Branding and identity for Swedish dog trainer Anna Ögren.

The project objective was to increase Anna’s clientele and

promote her business. The client wanted a modern and light-

hearted identity which refl ected her own bubbly personality.

B R A N D I N GB R A N D I N G& I D E N T I T Y& I D E N T I T Y

SittFido/Spring 2014

BRANDING & IDENTITY/SittFido

Type Specimen created for the typeface Serifa. The

A5 booklet describes and explores the anatomy,

characteristics and weights of the typeface as well

as the history of the typeface and it’s designer,

typographer Adrian Frutiger.

E D I T O R I A L D E S I G N

Serifa/Winter 2013

EDITORIAL DESIGN/Serifa

Periphery/Winter 2013

E D I T O R I A L D E S I G N

Fictional magazine. Periphery is a lifestyle magazine with it’s focus on

many different subjects, from fashion to travel, art, and inspiring inter-

views. The naming is a reflection of its multifaceted nature. Periphery’s

readers can find a bit of everything and anything surrounding their

lives and the world they live in. Periphery is a contemporary, unisex

magazine for the modern man and woman who wants a fresh take on

a lifestyle magazine.

EDITORIAL DESIGN/Periphery

Fictional project. Covers created for a series of books written by James Frey. The covers conceptu-ally and metaphorically reflect the theme and spirit of each individual book.

B O O K C O V E R S

James Frey Series/Winter 2013

BOOK COVERS/James Frey Series

P O S T E R S

Typography/Winter 2013

Typographic posters created for the typefaces Baskerville, Akzidenz

Grotesk and Rockwell. The posters describe and explore the anat-

omy, characteristics and weights of the typefaces as well as their

history and founders.

POSTERS/Typography

B R A N D I N G , & PA C K A G I N G

Shameless/Winter 2011

Fictional brand. Each bottle of Shameless cider comes with a pickup

line as well as a removable sticker on which one can write their name

and number. Shameless is not just a cider, it’s an interactive conversa-

tion starter, and not to mention quite the icebreaker.

BRANDING & PACKAGING/Shameless