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AMAR RANJANTRIPATHY

MBA (M & S)A0101911099

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To study the perception of consumers withrespect to matrimonial site.

To study consumer attitudes towards the useof jeevansathi.com for matrimonial purpose.

To study the difficulties and gaps injeevansathi.com with respect to consumerattitude and perception.

To do a comparative analysis between thepreferred matrimonial sites..

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There is rapid emergence of Internet in India,more and more people are becoming netsavvy and there are a lot of activities spreadover a broad spectrum on Internet for them.

Like so many other activities such as E-shopping, E-mailing, E-business, matrimonialwebsites are expected to provide a lot ofscope for people wanting to get married.

The social attitude in India are transforming

to reality of today. People favour choosing lifepartners for themselves. Divorce rate isincreasing and remarrying is socially acceptedand is no more a taboo.

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Research design- Descriptive Data Collection instrument- Questionnaires

Tools used- MS Excel and SPSS

Population of the study- The population ofthe study covered the region of Delhi.

Sample size: A sample of 150 respondents istaken.

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16%

31%23%

30%

Q. What is the best medium for matchmaking?

MediumNo. OfResponses

Matrimonial website 24

Print media (newspapers/magazines) 46

Matchmakers (pundits etc.) 35

Marriage bureaus 45

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Q. What are the main reasons for you visiting jeevansathi?

Reasons

No. of

responses

Convenience 56

Promptness 33

Prefer chatting to perspective life partner 42

Having wedding arrangements done with just a click of a

button 19

Total 150

38%

21%

28%

13%

Reasons for Visiting Matrimonial website

Convenience

Promptness

Prefer chatting to perspective lifepartner

Having wedding arrangementsdone with just a click of a button

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30%

40%

26%

4%

Yourself

ChildrenRelative

Friend

Q. While using this website, you considered choosing life partner for:

Category No. of responses

Yourself 45

Children 60

Relative 39

Friend 6

Total 150

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ATTRIBUTES

30%

34%

22%

14%

a. Appearance

40%

26%

20%

14%

b. Name

(Highly Satisfied)

(Satisfied)

(Dissatisfied)

(Highly Dissatisfied)

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38%

50%

8%4%

e. Content

30%

44%

20%

6%f. Response Time

26%

34%

20%

20%

d. Quality of Promotion

32%

30%

20%

18%

c. Ease of Surfing

38%

50%

8% 4%

e. Content

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Sites like Yahoo, MSN, Excite etc. are some of the

site which can be used as platform. Not onlyfrom them, the links need to be on theJeevansathi.com are also essential because of thefact that a visitor can also use this to visit othersites of his interest.

Reducing the membership fees can attract peopleto join. New products should be introduced which are of

interest to the visitor; site can add features likechatting, email.

Advertisements on print media like magazineslike Femina, Womers Era, Bride & Groom, VivahEtc. Newspapers Like Times Of India, HindustanTimes, Navbharat Times, Hindu etc.

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Direct marketing, using database from othersites, which would help to capture masses.

Pamphlets and newspaper inserts could be

distributed; direct mailers can be mailed bytaking their post box numbers fromclassifieds of above stated newspapers andalso magazines.

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Increase awareness about the portal throughgood and focused means.

Appealing and attractive site and upgrationtimely.

Continuous improvement upon the quality,standard and picturisation on the site andright demonstration.

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Thank

You