Customized Database Management System

Case Study of Amazon.com Inc.10.2014

By; KEY-SMART GROUP

Agenda

• Background

•Amazon fulfilment cycle & e-trust

• Customized the operation system

• Amazon Global Infrastructure

•Functional & Operating System

•Amazon S3

• Amazon System Layer

•User Environment

• Recommendation

Background

Amazon, founded in 1994

in Seattle USA , as online portal for the bookstore.

Now becoming “Global network leader in

e-commerce“ online retailer store

Wide range of products from different industrial sector

Worldwide Network of Fulfilment Mass Customisation Smoothly & Flexibility Services

Managing huge information system and dealings with

different stakeholders

Used Mainframe Systems with high tech networking servers

integrated, these servers operated throughout the world

for collection, sorting, classifying and locating to every single users

of the amazon.com

Customer Experience

Background

Strategy Customer Classification

http://www.amazon.co.uk/

Amazon fulfilment cycle & e-trust

Customized the Operation System

The operating cycle of the Amazon is based on the Mainframe which is also called as

"big iron" is performance based computer which is used for the large-scale information

computing purposes which are required larger availability of the data and security than

a small-scale operating machine can propose.

The major use of amazon.com of such centralized device is to capture the whole data

and information related to the customers, suppliers and others according to the needs

and requirements of the company.

Customized Operation SystemAmazon Current Working Environment

Browsing from different region & IP

Amazon gateway activated directly server available in

the region

Customer create profile and select

Items need

whole information will stored in server DB and Mainframe

amazon warehouse

system verification

supply

System automatically update the effects transaction in the

whole DB

Data collection from virtual DB integrated to

Cloud system

simple example to understand the customized system which operating in the current working environment of the Amazon.com

Amazon Global Infrastructure

This diagram elaborates the complete web based system which is operated in the Amazon. Such

system connected with the cloud computing information system which is directly commanded

through the mainframe computers in the head office of the company.

Functional & Operating System

Amazon S3 Operating System

Amazon System Layer

This is APL layered diagram that has explained the server and client description, we gave the

domain on apache and used MySQL for the database.

User Environment

Recommendation

Strength technical benefits of amazon.com

• Automation

• Proactive Scaling

• Efficient Development Collaborative Lifecycle

• Anticipation regarding Disasters and Recovery

• Controlling the Overflow of the traffic to the

cloud computing

• Auto Scaling

Weakness related to the amazons management system

• High and unexpected Costs

• Complex Controls and Reliability

• Security and Compliance and Confidentiality

• High Speed of Internet and Distortion related

problems

• Data is not secured as it is based on the other’s

platforms

• Connected Peripherals & Latency

Overall, the benefits that such business gains from the Information System is that they are given that solutions

to the challenges that the company can potentially faced the competition regarding such cloud computing

technology and further provides profitable value to the business.

References

Bibliography

• KADIR, N.A., 2011. MAINFRAME COMPUTER. ICT Learning.

• Kellogg, D., 2007. DBMS in the Cloud: Amazon SimpleDB. KellBlog.

• Singh, H., n.d. Management Information System. Bradford General, pp.393-96.

• Treadway, J., 2009. AMAZON RDS VS. SQL AZURE: THE BIRTH OF THE DBMS UTILITY. CloudBzz.

• Varia, J., 2011. Amazon Web Services: Architecting for the Cloud: Best Practices. Amazon.com

Inc.

• http://www.amazon.co.uk

Thanks …