6
Everything is there... but what’s missing?
Everything is there... but what’s
missing?
THE BIG IDEAAmazon Student Store
The Student Store
TARGET AUDIENCE
College Students
+ 18 to 28 years old+ Generally low income+ Freshly “independent”+ Frequently impulsive
TOOLS & TACTICS
MARKETING BUDGET
Mon
ey S
pent
($)
Amount spent on internet marketing SEO BUDGET BREAKDOWN
+Amazon total SEO+$130 million/year
+Amazon Student Store+$812,500/year
$67,708.33/month$2,184/day
MEASURING SUCCESS
