Customer Adoption in AustraliaInnovation, Scale, Economy

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Simon Elisha

Principal Solutions Architect@simon_elisha

@AWSCloudANZ

Hundreds of Thousands of Customers in 190 Countries

AWS Global InfrastructureSydney Region Launch November 2012

9 Regions

25 Availability Zones

Continuous Expansion

Over 14,000 AWS customers in Australia & New Zealand …

Latency to Capital CitiesSydney

Melbourne

Brisbane

CanberraPerth

Auckland

Wellington

0

50

100

WHY?

INNOVATION

On-Premises

Experiment Infrequently

Failure is expensive

Less Innovation

Experiment Often

Fail quickly at a low cost

More Innovation

$ Millions Nearly $0

Traditional Process

$250K budget

Start Over

Fund 1 Idea 6 MonthsFail

New Process

$250K budget

Fund 6+ Ideas 1 Month

Fail Fast

Fail Cheap

WIN

Innovate

Revenue

Nasdaq used AWS to Build a New Line of Business

SCALE

• $5.2B retail business

• 7,800 employees

• A whole lot of servers

Every day, AWS adds enough

server capacity to power that

whole $5B enterprise

Amazon S3: Over 2 Trillion Total Objects

1,100,000 peak requests/sec

Really Big Scale

• Store over 1 Petabyte of data• Growing at over 10% per month• Constantly using EMR to analyse

clickstream data and improve their algorithms

ECONOMY

1Replace up-front capital expense with low variable cost

Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012

“Average of 400 servers replaced per customer”

2Economies of scale allow us to continually lower costs

Over 35 price reductions

3Pricing model choice to support variable & stable workloads

On-demand

Reserved

Spot

4Drive down IT labor costs both up-front & on-going

IT staff are now 52% more productive, saving nearly $150,000 per application per year.”

Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012

Saved $34M on SmartHub app

$10’s of millions saved with first 12 apps migrated to

AWS

50%+ reduction in server costs

Saved millions of dollars in

computing infrastructure for Mobile TV app

Innovation +Scale +Economy

Success in a tough global economy

=

Thank You

@simon_elisha

@AWSCloudANZ