Amazon Web Services

Simone BrunozziAmazon Web Services Technology Evangelist

Amsterdam, NL

April 22nd, 2009

A presentationisn't an obligation.

Seth Godin

It's a privilege.

We are a diverse audience

Goals

1. Intro to Cloud Computing2. Amazon Web Services3. Use cases4. Conclusions

Twitter: @Simon

1. Intro to Cloud Computing

IT is a friction

Contract negotiationsBandwidth managementPower/cooling managementPurchasing decisionsEtherogeneous hardwarePhysical growth, relocationDisastersHuman effortThe two prediction problems

The two prediction problems

Amazon.com

Three main businesses:- retailLargest e-commerce player

- merchants

- developers (AWS)

Why Amazon Web Services?

Low margin, high volumeOperational excellenceTech expertise

2. Amazon Web Services

Amazon Web Services

S3 - Simple Storage ServiceCloudFfrontEC2 - Elastic Compute CloudSQS - Simple Queue Service

Premium Support

SimpleDBElastic MapReduceMechanical Turk

AWS principles

Easy to useSecurity (working on SOX, SAS 70 type II)FlexiblePay per use (no investment)No commitmentAPIplatform neutral

AWS

Amazon's Global Websites

How are we doing?

AWS developers > 540,000S3 Objects > 52 Billion(was 800 million in 2006)

Amazon S3

Multiple tier 1 bandwidth providersSimpleDurableCost effectiveNo capacity planning is neededhttp://aws.amazon.com/s3/

Highly durable internet storage

Content Delivery ServiceEasy setup, no commitmentElastic and reliableCost effective

8 locations in the US4 locations in Europe2 locations in Asia

Amazon CloudfrontReliable Content Delivery

EC2 = Elastic Compute CloudPay by the hourfrom S(small), 0.10 $/h, to XL 0.80 $/hLinux, Windows, OpenSolarisManagement Console / APIPublic AMIs, or bundle your own

Amazon EC2Virtual servers on demand

EBS = Elastic Block Store (1 to 1,000 GB)EBS is redundant and persistentUS/EU regionsMultiple availability zonesElastic IPSLA 99.95 %

Amazon EC2 (continued)Virtual servers on demand

Reserved instances, 1 year (3 years)Small : 325 $ (500 $) + 0.03 $/h

Instance - normal / r.i. 1 year / r.i. 3 yearsSmall - 876 / 587.8 / 429.47(costs for 1 year)

EC2 reserved instancesEC2 for steady state usage

Hadoop: Java FrameworkData Intensive distributed applicationsAmazon EC2 + Amazon S3Use cases:Web IndexingData MiningMachine LearningFinancial AnalysisScientific Simulation

Amazon Elastic MapReduceHosted Hadoop Framework

MicrosoftIBMOracleSun MicrosystemsRed HatCapgeminiFacebookSalesforce

Other forms

PartnersThe Amazon Web Services Ecosystem

3. Use cases

Once were startups: Smugmug

Don MacAskill, founder, CTO: "We looked at Amazon S3’s pricing, design and ease-of-use and were blown away"

Startup: Soocial.com

AmsterdamContact management apptens of thousands of users

Hardware issuesMoved 100% on AWS

Startup: GetMarvia.com

AmsterdamGetMarvia.comWeb ApplicationCreate, PrintS3, EC2

Startup: MyNameIsE.com

AmsterdamMyNameIsE.comContact Management

Web: Indy 500

Indianapolis 500Allstate 400Red Bull Indianapolis MotoGP3.1 million online visitors

Adrian Payne:"We selected AWS to quickly scale and have full control over computing resources"

Enterprise: Eli Lilly

Pharmaceutical company34.5 Billion $ market cap18.63 Billion $ revenueAmazon EC2 for research

Dave Powers:"The speed of implementation, flexibility, and collaborative capabilities are absolutely disruptive"

Startup: Animoto

Web applicationPhoto + Music = VideoCool effects & Transitions

April 2008: Facebook App...

> 3500

< 80

www.animoto.com - April 2008

Academic: Harvard

Harvard Medical SchoolDr. Peter Tonellato

"The combination of AWS and Oracle allowed us to focus our time and energy on simulation development, rather than technology, to get results quickly"

4. Conclusions

The future

EC2: load balancingEC2: auto scalingAWS: monitoringAWS certification (developers)Expansion in AsiaMore featuresUS - EU

Suggestions?

Thank you

Simone BrunozziAWS Technology Evangelistsimoneb@amazon.comTwitter: @simonhttp://aws.amazon.com