Creative strategy

for

done by

Levels

Who’s in the Game

Tshepo

Sandile

Vuyo

Khumo

Sthembiso

Agenda 1. Client Goals

2. Competitor analysis

3. Target market

4. Big idea

5. Findings & Analysis

6. Recommendations

7.Budget

8. Conclusion

9. Q & A

10.Thank You

Objectives • Increase brand awareness

on social media

• Encourage people to play lotto

• Define target market

• Identify opportunities

• Identify competitors

Competitors

• Fully online

• Huge jackpot

winnings

• Also offer prize

winnings

Competitors

• Integrated sports

betting

• Australian powerball

• Large

coverage

Target Market

The Dreamers

• Everyday survivor

• sacrifice

• Seek convenience

• Future orientated

• Look out for their own

Big Idea

Mobile

USSD *120*Lotto#

1. Register 2. Claim

Type in your Ref number

You Have won 1. REDEEM

WINNINGS

1 2 3

4

REDEEM WINNINGS 1. BUY

AIRTIME 2. CLAIM

VOUCHER

5

Tv ad • Simple human truth

• People achieving something

• Give back to the community

• Winners of lotto

• Money has an impact

• Encourage people

Findings & Analysis

• Platform with

most engagement

• Great content

Findings & Analysis

• Posts are at

the wrong time

• Minimal engagement

• Misuse of likes

Social media strategy • #myonewish

• Profile winners

• Objectives of the lotto socio economic

responsibility

• Profile ngo’s that have benefited from

lotto

• #survivorsdream to drive the campaign

Event 8 Week Event

One Mall per week (SAT)

Soweto

Performing Artists

Celebrity hosts

Goodie bags

Photo booths

Story board

Recommendations MyBigBrother/MyBigSister program

Sports program

Feeding Scheme program

Lets Fix It Team

Website

Budget USSD = -+ R40 000

TV AD = R1 560 00 per week

EVEnt = R168 750 est. per event

Conclusion

Q & a

Take

Your

Best

shot