Ambassador Toolbox

Nicole Faraguna, Director of Outreach & Education

Pennsylvania Land Trust Association

The Keystone Fund Ambassador Initiative is intended to build awareness, educating policymakers on the benefits

and achievements of the Keystone Fund.

In this module, we will review the resources available to

Keystone Fund Ambassadors.

KeystoneFund.org

unless otherwise specified.

Resources listed in this module are available at

How Keystone Works �  Enabling Act

�  Act 50 of 1993

�  Allocation to State Agencies �  DCNR – 65%

�  PHMC – 13%

�  PDE – 4%

�  PASSHE – 18%

�  Revenue Source �  15% of Realty Transfer Tax

�  Applying for Grants

State Agency Grants Conservation and Recreation Grants

�  Pennsylvania Department of Conservation and Natural Resources

�  1-800-326-7734

�  Email: DCNR-Grants@pa.gov

�  Web: dcnr.state.pa.us/brc/grants/index.aspx

State Agency Grants Historic Preservation Grants

�  Pennsylvania Historical and Museum Commission

�  717.783.9927

�  Email: kaarnold@pa.gov

�  Web: PHMC.pa.gov/Preservation/Grants-Funding/Pages/default.aspx

State Agency Grants Library Grants

�  Pennsylvania Department of Education

�  717.783.5747

�  Email: elupico@pa.gov

�  Web: egrants.pa.gov/Home.aspx

Projects Funded �  Success Stories

�  My Story �  Project Story

�  Conservation �  Recreation �  State Park & Forest �  Library �  Historic Preservation

�  Find Keystone Projects �  DCNR �  PHMC �  PSSHE

Fact Sheets �  Continued Support

�  A Legacy of Success

�  10 Reasons to Celebrate (Conservation, Recreation & Trails)

�  10 Reasons to Celebrate (Historic Preservation)

�  25 Facts

�  Economic Impact of Local Parks, Recreation & Open Space (DCNR)

Ambassador Toolkit �  Toolkit

�  Success Stories

�  Talking Points

�  Fact Sheets

�  Studies & Reports

�  Social Media Guidance

�  Hashtags

�  Sample posts

�  Infographics

�  Logos

Legislative Outreach Tools �  Find Your Legislator

�  legis.state.pa.us/cfdocs/legis/home/findyourlegislator

�  Keystone Fund Project Lists (by Legislative District) �  Contact PALTA at info@conserveland.org

�  Legislative Outreach Tutorial �  ConservationAdvocate.org/legislative-outreach

�  Host a Legislator �  ConservationAdvocate.org/host-a-legislator

Communication Tools �  Keystone Fund 25th Anniversary Toolbox

�  https://keystonefund.org/25th-anniversary-toolkit/

� Using Social Media Effectively �  https://conservationadvocate.org/public-outreach/social-

media/

� Writing Letters to the Editor �  https://conservationadvocate.org/public-outreach/

community-outreach/

Advocacy Training Modules �  Keystone Fund History

�  Legislative Outreach

�  Communications

�  Social Media

�  Keystone Fund Toolbox

Statewide Partners � Pennsylvania Land Trust Association

�  ConserveLand.org

� Preservation PA�  PreservationPA.org

� Pennsylvania Parks & Recreation Society�  PRPS.org

� Pennsylvania Library Association�  PaLibraries.org

�  Pennsylvania Parks & Forests Foundation �  PAParksandForests.org

Thanks for your interest in serving as a Keystone Fund

Ambassador!

Questions? Nicole Faraguna

Director of Outreach & Education

Pennsylvania Land Trust Association

717.909.1298

nfaraguna@conserveland.org