Using Social Media toBuild your Brand

The State of Social Media Q4 2011

• Social networks and blogs continue to dominate American’s time online, now accounting for nearly a quarter of total time spent on the internet.

• 274.2 million Americans have internet access.• Pinterest is the emerging social network with 4.5 million unique

visitors in October, 2011.• Social media has grown rapidly – today nearly 4 in 5 active

internet users visit social networks and blogs. • Americans spend more time on Facebook than they do on any

other U. S. website. • Close to 40% of social media users access social media content

from a mobile phone. http://blog.nielsen.com/nielsenwire/social/

Why Integrate Social Media?

• Study Shows Small Businesses That Blog Get 55% More Website Visitors

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx#ixzz130WiTXtQ

The Tools and How They’re Used

PublishConnect Listen Engage

Home Base

Listen -- Tools

The quickest way to monitor content on the social Web is to use a feed reader.

Connect• Find people like you, or those who share

community interests and expand your network• Read lots of content, follow the communities’

blogs• Learn who makes up your network; who are

fans and followers?• Enter contacts regularly into your social

networks.

Engage

1. Reward fans2. Be helpful3. Connect your network4. Endorse others5. Produce frequent,

quality content6. Create meaningful,

long-lasting relationships

Engage: Facebook

Engage: Facebook

• Use 3rd Party app for ALL promotions.• Update to new timeline page profile: use

timeline feature to tell the story of the Newsplex.

• Post as Newsplex; comment as individuals.• Schedule responsiveness and engagement

with on-air personalities.• Consider personal brand pages.

Twitter: an estimated 225 million users, generating 65 million tweets a day and handling over 800,000 search queries per day. Wow.

Connect -- Twitter

Strategies

Minimize time - Maximize Engagement

• Helpful tools:– OneForty– Bufferapp– Tweetdeck– Hootsuite

The Ins and Outs of Twitter

• The “Rules”– Written and Unwritten

• The “Lingo” & making it work for you– DM -- MT– RT -- .@– @ -- tweet-ups– # -- twtvite, twitpic, etc.

Don’t• Only “push”• Publish only your own

links• Be a robot• Ignore replies• Have zero friends• Leave profile or photo

blank

Do• Understand the difference between personal

and private.– Nothing private ever goes online. Ever.

• If you do post pictures, make sure they are for public viewing, no matter how you’re sharing them.

• Tweet with your audience and intentions in mind.

Don’t• Don’t block people following you unless they

are obnoxious spammers (in which case, block away).

• Don’t sell, sell, sell, instead, take the time to engage in conversation with those who follow you and those you follow.

• Don’t regurgitate endlessly.• Use AutoDM’s.• Just push out your content — engage.

Minimize time - Maximize Engagement

• Helpful tools:– Hubspot– Tweetdeck– Hootsuite– Bufferapp

Measurement

Trending Hashtags

Who's #notguilty about eating all the tasty treats they want?!"

Crisis Communication Basics

• Own up when caught• Apologize quickly• If appropriate, make amends, fix what’s

wrong, and begin the process of restoring faith in your brand

• Be sincere • No, you can’t delete tweets

PublishSmall Businesses That Blog Get 55% More Website Visitors

– Tell the story behind the story– Capture search engine results– Share your information in a compelling way– Produce content to share across networks– Create brand loyalty

Questions?Thank You!

mjaggers@jaggerscommunications.com

www.jaggerscommunications.com