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 Assignment on:

 Ambient Marketing 

 Submitted To: Submitted To:

 Sir Hamid Najmi 

Consumer Behaviour 

 Submitted By: Submitted B y:

 Syeda Rida Batool MB-!-"#

 MBA $!th S%M%ST%R&

 'ate "(-"#-)"* 

 

Institute of Management SciencesInstitute of Management Sciences

 

INSTITUTE OF MANAGEMENT SCIENCES

BAHAUDDIN ZAKARIYA UNIVERSITY MULTAN

 

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 Ambient Marketing 

Ambient marketin i! an "n"!"a# !$!tem %& 'r%m%ti%n! t(at )e'en)! %n time* ener$ an)

+reati,e abi#it$ rat(er t(an a bi marketin b")et- C%mm%n#$* ambient marketin !trateie! are"n&%re!een an) "n're)i+tab#e. +"!t%mer! are &%+"!e) in !tart#in !'%t!* /(i+( +an make t(e

t(%"(t t(at i! bein !(%/+a!e) im'%rtant* 'r%)"+e b"00* an) e,en !'rea) ,ira##$-

T(e term /a! +(ara+teri0e) b$ 1a$ C%nra) Le,in!%n in (i! 2345 b%%k G"erri##a Marketin-

Ambient marketin in+#")e! !trane met(%)%#%ie!* &%r e6am'#e* b#%+k e6'erien+e! %"t in t(e

%'en !'%t!* r%a) i,ea/a$! %& item!* 'r% !t"nt!* an$ "n"!"a# !(%/+a!in '#anne) t% et m%!t

e6treme re!"#t! &r%m ne#iib#e a!!et!- M%re imainati,e /a$! t% )ea# /it( ambient a),erti!in

n%/ "!e b#ee)in e)e ,er!ati#e a),an+e) inn%,ati%n! t% tr"#$ )ra/ in t(e +%n!"mer an) make a!ini&i+ant bran) e6'erien+e-

Ambient marketin bein a! an a+ti,it$ %& b"!ine!! %& makin bran) a+kn%/#e)ment /it(%"t

&"n)amenta##$ '"!(in it! item 7De#ana* 8994:- T(e +am'ain i! a## t(e time +%m'#ete) b$

&in)in a t(in t(at +an be %b,i%"!#$ a!!%+iate) /it( t(e b"!ine!! an) b$ im'artin t(e t(in

rat(er t(an t(e b"!ine!! it!e#&- Ambient marketin i! ab%"t '"ttin a),erti!ement! %n bi0arre

t(in! %r in "n%r)inar$ '#a+e! $%" /%"#)n;t %r)inari#$ !ee a 'r%m%ti%n- An ambient marketin

)%e!n;t nee) t% be !et %"t!i)e- Ambient marketin +an be )i!+%,ere) an$'#a+e an) a## %,er t(e

 '#a+e< T(e /a$ t% a &r"it&"# !"rr%"n)in me)ia +am'ain i! t% 'i+k t(e be!t me)ia '%!iti%n

a++e!!ib#e an) +%n!%#i)ate) /it( +%m'e##in me!!ae- T(e!e !%rt! %& 'r%m%ti%n! re"#ar#$ make

!%meb%)$ +%n!i)er a !'e+i&i+ '#a+e %r t(in in an "ne6'e+te) /a$- A t$'i+a# 'attern /e !ee in

!"rr%"n)in '"b#i+i0in i! takin an item an) makin it in bier %r #itt#er !+a#e- =(en /e !ee

!%met(in i! eit(er "n"!"a##$ !"b!tantia# %r #itt#e* /e +an;t re!i!t t(e "re t% !t%' an) #%%k- It;! an

e6tra%r)inar$ a''r%a+( t% rai!e intere!t an) et t(e in)i,i)"a# t% +%me an) e6amine- S% t(at i!

ambient marketin- It +an be !t"nnin* a!t%"n)in %r entertainin< It +an be )i!+%,ere) an$'#a+e

an) a## %,er- It;! ab%"t makin an%t(er min)!et-

S%me %& t(e e6am'#e! %& ambient marketin are a! &%##%/!>

INSTITUTE OF MANAGEMENT SCIENCES

BAHAUDDIN ZAKARIYA UNIVERSITY MULTAN

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M%"ntain De/ Skate B%ar) OOH in Kara+(i ? La(%re*

@aki!tan

 

Fr"itien OOH Cam'ain at M%t%r/a$ Ser,i+e Area

La(%re I!#amaba) @aki!tan

 C%+aC%#a* 1a!(n e Ba(aran +e#ebrati%n! at N%%r 1a(an R%a)* Libert$* La(%re

A+ti,itie! 'er&%rme) t% 're,ent )r%ne atta+k!

Li&e!i0e !ti+ker! %& 'e%'#e /ere !t"+k %n a"t%mati+ !#i)in )%%r! at a ma## in M"mbai* In)ia-

=(en !%me%ne a''r%a+(e! t(e )%%r! m%,e a'art an) it &ee#! #ike t(e 'e%'#e %n t(e )%%r are

INSTITUTE OF MANAGEMENT SCIENCES

BAHAUDDIN ZAKARIYA UNIVERSITY MULTAN

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m%,in a/a$- T(e 'er!%n enter! t% &in) t(e me!!ae @e%'#e M%,e A/a$ =(en Y%" Ha,e B%)$

O)%"r-

A !ti+ker (a! been '#a+e) %n t(e (i( ,%#tae b%6 )e'i+tin t(at D"ra+e##! batterie! /ere "!e)-

C%%# a),erti!ement &%"n) in Ma#a$!ia-

An ambient e6er+i!e t% 'r%m%te Eata#i+a b"rer!- A Ca"ti%n =et F#%%r b%ar) /a! '#a+e) nearan Eata#i+a b"rer !inb%ar)- T(e +%'$ %n t(e b%ar) rea)! O%#in at t(e b"rer ma$

in,%#"ntari#$ +a"!e )r%%#in /(i+( ma$ in t"rn #ea) t% a /et &#%%r- I!!"e) &%r $%"r !a&et$ b$ t(e

manaement %& Eata#i+a re!ta"rant- Eata#i+a i! an Ameri+anIta#ian F%%) 1%int in C(ennai* In)ia-

  

INSTITUTE OF MANAGEMENT SCIENCES

BAHAUDDIN ZAKARIYA UNIVERSITY MULTAN