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COMPUTEX TAIPEI 2011 AMD Press Conference

June 1, 2011

2 | Computex Taipei 2011 Press Conference | June 1, 2011

DAVID TANGSR VICE PRESIDENT & PRESIDENT

AMD GREATER CHINA


RICK BERGMANSR VICE PRESIDENT & GENERAL MANAGER

AMD PRODUCTS GROUP


PEOPLE PREFER VISUAL COMMUNICATIONS

Visual PerceptionVerbal Perception

Words are processed

at only 150 words

per minute

Pictures and video

are processed 400 to

2000 times faster

What Matters Today: Rich visual experiences

Multiple content sources

New types of applications


WE ARE BECOMING INCREASINGLY VISUAL

Sources: YouTube fact sheet: "comScore Releases May 2010 U.S. Online Video Rankings"

CEA Market Research Report – Amassing Digital Fortunes: A Digital Storage Study, MARCH 2008;

TDG – Broadband-Enabled TV: Rise of the OTT Provider

http://www.futuresource-consulting.com

Sources:

source: CISCO – Cisco Visual Networking Index: Forecast and Methodology 2008-2013

(http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper

_c11-481360_ns827_Networking_Solutions_White_Paper.html)

TomorrowToday

48 hours of videoare uploaded to YouTube every minute

Over 520 millionminutes of Internet-based video calls per day

1.2 million videos being viewed right now

50 million + digital media files added to

personal libraries every dayDelivery of Internet video to the TV

will grow nearly six-fold by 2014

By 2014, 3D and HD Internet video will grow to 46 percent of consumer Internet video traffic.

Digital media revenue will rise 270% to

over $3.28 billion by 2013

Growth of video calls will average 48% through 2014; and faster still through 2019


AMD STRATEGY IS WINNING

Deliver winning

platforms

Differentiate

with GPU technology

Win with

AMD Fusion APUs


AMD 9 SERIES CHIPSET LAUNCHING TODAY!

AM3+ Socket Compatible• Backward compatible with all AM3 AMD processors

Next Generation SATA 6Gbps Performance• Multiple RAID configuration support

Scalable Performance• AMD CrossFireX™ support for 2, 3 or 4 GPUs

Unlock the world’s first native 8-core AMD desktop processors!

* On 990FX, 990X, 970 chipsets


AMD 9 SERIES CHIPSET: PREPARING THE ECOSYSTEM FOR “ZAMBEZI” CPUs

Chipset

9 Series chipset

launching today!

Motherboards

AM3+ motherboards

available starting today

from all major partners!

“Zambezi” PIBs

scheduled to be available

late summer 2011

“Zambezi” CPUs

60-90 Days from TodayToday Today-30 Days from Today


GPUCPU

…Deliver the Promise…2011… …the Promise of AMD Fusion

Supercomputing power

in a notebook that lasts all day*

FLASHBACK TO NOVEMBER 2009:

*AMD defines “all day” battery life as 8+ hours of continuous use as measured using the Windows Idle Test


AMD CLIENT PLATFORM ROADMAP

Mainstream

Ultrathin/

Netbook

Clie

nt C

om

puting T

AM

Fusion APU“Bulldozer” Core

“Bobcat”

Core

Innovative

Form Factors

“Trinity”

“Danube”

“Hondo” Tablet

2010 2011 2012

“Krishna”

“Llano”

“Ontario”

“Desna”

Goal: Deliver the best APU every year!AMD roadmaps are subject to change without notice

“Nile”


CHRIS CLORANCORP VICE PRESIDENT & GENERAL MANAGER

COMPUTING SOLUTIONS GROUP


AMD FUSION FAMILY OF APUs

C Series &

Z Series

Ultra-mobile and

thin-and-light

notebooks

Small form factor

desktops

Netbooks

Tablets

Mainstream

notebooks

All-in-ones

Desktops

Embedded

A SeriesE SeriesG Series

Embedded

Brilliant HD

AMD AllDay™ Power1

1 – AMD defines “all day battery life” as 8+ hours as measured with the Windows Idle Test.


AMD C SERIES & E SERIES APUs: ONE DESIGN, FEWER WATTS, MASSIVE CAPABILITY

AMD C Series

and E Series

APUs

75 sq. mm

18 watts

Dual-Core CPU+ + =Northbridge

66 sq. mm

13 watts

117 sq. mm

25 watts

Discrete-level

DirectX® 11 GPU

59 sq. mm

8 watts


AMD FUSION FAMILY OF APUs: DRAMATICALLY CHANGING BATTERY LIFE CAPABILITY

Intel P6000 AMD E-350

10:40 Hrs

6:22 Hrs

AMD is meeting its

commitment to deliver

improved power

efficiency

AMD AllDay™ Power

available throughout the

entire APU product stack

1, 2 – Substantiation available in footnotes section; AMD defines “all day” battery life as 8+ hours of idle time.

AMD AllDay™

Battery Life!¹


AMD C SERIES AND E SERIES: AWARD-WINNING CUSTOMER SYSTEMS

More than 165 notebook and desktop design wins!


AMD C SERIES AND E SERIES APUs ARE TAKING THE WORLD BY STORM!

“It‟s going to be difficult to compete

against [AMD‟s] solution…”

– Ubergizmo

“AMD's „Brazos‟ platform is spawning a

new generation of netbooks that look

poised to raise the bar by quite a bit.” – The Tech Report.com

Computex 2011 Best Choice Award for AMD

Fusion Family of APUs

CES 2011 Design & Engineering Innovations

Award for the AMD Fusion APUs

Computer World China Innovation Award for

AMD Fusion APUs

“But one of the biggest stories for AMD

may turn out to be battery life.” – Wall Street Journal

Record demand for AMD C Series and E Series APUs continues!

Awards and AccoladesCritically Acclaimed

Quote sources: http://blogs.wsj.com/digits/2011/01/03/battery-life-finally-becomes-a-positive-for-amd/; http://techreport.com/articles.x/20415;http://www.ubergizmo.com/2011/01/amd-fusion-ces/


AMD G SERIES APUs: ADDRESSING EMBEDDED PRODUCT DESIGN REQUIREMENTS

Power

9W max TDP

Sub-1W capable “Bobcat” core

Fanless designs

Enterprise-class power

management

Very small form factors

(meets QSeven standard

– 2.75 inches square)

4-Layer Printed Circuit

Boards

Size

Production cost savings

Quick time-to-market

Cost


AMD G SERIES APUs: SERVING MARKETS BEYOND PCs

Thin-clients

Point-of-sale (POS)

& Kiosk Systems

Ruggedized, Field,

& Military Systems

Digital Signage

Gaming Machines

Medical Imaging

Industrial Controls

Telecommunications

& Networking

Small/Home Office to Enterprise

Storage

Single Board Computing (SBC)

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AMD Z SERIES APUs: 2011 AMD HD TABLET PLATFORMENABLING VIVID ENTERTAINMENT EXPERIENCES USERS EXPECT FROM AMD

Vivid HD

Media

Smooth Streaming

HD Videos

Adobe Flash 10.2

acceleration

Productivity &

Performance

Accelerated Apps

Immersive Visual

Experience

Leveraging

Microsoft Windows

application base

Internet Explorer 9

& HTML 5

acceleration

DirectX® 11

enabled graphics

Support for external

monitors


ROSEN SHARMACHIEF EXECUTIVE OFFICER

BLUESTACKS


“BlueStacks acknowledges consumers’ lifestyles

by delivering a single UI and apps environment

that can be used on every one of their digital

screens. If an x86 Windows machine can run

Android seamlessly and be integrated into the

Windows experience well, it gives new life to

x86- based devices like those from AMD.”

– Tim Bajarin, President, Creative Strategies


AMD A SERIES APUs: ARRIVING IN MARKET JUNE 2011!

AMD

A Series

APUs NorthbridgeQuad-Core CPU+ + =

Discrete

DirectX® 11 GPU


AMD FUSION MAINSTREAM NOTEBOOK PLATFORM BENEFITS

Brilliant HD

VISION Engine enables

Discrete-Level HD

graphics at virtually every

price point

World’s first APU with

Quad-Core Turbo and

up to 400 AMD

Radeon™ Cores

Supercomputer

in a Notebook

All-day battery life1 and

a superior visual

experience

AMD AllDay™ Power

1 – AMD defines “all day battery life” as 8+ hours as measured with the Windows Idle Test.


BRILLIANT HD 2011 IS THE YEAR OF DIRECTX® 11

Developers are no longer making DirectX® 10 games

World of WarCraft, one of the world’s most popular PC games

(12 million subscribers), is now DirectX® 11

Major “AAA” titles coming out this year are DirectX® 11:

World of WarCraft one of world’s most popular games: http://blogs.forbes.com/oliverchiang/2010/10/08/blizzard-on-world-of-warcrafts-12-million-subscribers-and-its-upcoming-mmo-successor/


BRILLIANT HD DIRECTX® 11 PERFORMANCE IMPROVEMENTS

Same game and benchmark

Get increased performance using DirectX® 11

See back up for footnotes and configuration details.

15

20

25

30

35

40

45

50

Total War Shogun Dirt 3

Why settle for less?

DX9 DX11


“LLANO” A SERIES APU DEMO


NIGEL DESSAUSENIOR VICE PRESIDENT &

AMD CHIEF MARKETING OFFICER


VISION TECHNOLOGY 2010 TIERS AND BENEFITS

Additional hardware (e.g. Blu-ray drive, HD or 10-bit monitor, TV tuner, wirelessly enabled HDTV) and/or software (e.g. multimedia applications) are required for the full enablement of some

features. HD Video display requires an HD video source. Not all features may be supported on all components or systems - check with your component or system manufacturer for specific

model capabilities and supported technologies.

Enjoy smooth, skip-free

HD playback

Discover impressive

speed and performance

in everyday applications

Energy efficiency without

compromising power and

performance

Smart HD Take your photos to crisp,

clear, exhilarating new

HD heights

Edit HD photos with

blazing speed

Rich, smooth

performance in a quiet-

running, energy efficient

system

Brilliant HDEveryday Mega-multitasking and

video editing with

quad-core and 320

Radeon™ Cores

Transform any room into

a hub of HD

entertainment

An amazing HD

experience with

impressive energy

efficiency

Brilliant HDEntertainment

Gorgeous HD

entertainment and

ultra-realistic 3D gaming

Ultimate multitasking with

quad-core power and

dual graphics capability

Supreme performance,

battery life and energy

efficiency

Brilliant HDPerformance


VISION TECHNOLOGY 2011 TIERS AND BENEFITS

Enjoy smooth, skip-free

HD playback

Discover impressive

speed and performance

in everyday applications

Energy efficiency without

compromising power and

performance

Smart HD Take your photos to crisp,

clear, exhilarating new

HD heights

Edit HD photos with

blazing speed

Rich, smooth

performance in a quiet-

running, energy efficient

system

Brilliant HDEveryday Mega-multitasking and

video editing with

quad-core and 320

Radeon™ Cores

Transform any room into

a hub of HD

entertainment

An amazing HD

experience with

impressive energy

efficiency

Brilliant HDEntertainment

Gorgeous HD

entertainment and

ultra-realistic 3D gaming

Ultimate multitasking with

quad-core power and

dual graphics capability

Supreme performance,

battery life and energy

efficiency

Brilliant HDPerformance

Additional hardware (e.g. Blu-ray drive, HD or 10-bit monitor, TV tuner, wirelessly enabled HDTV) and/or software (e.g. multimedia applications) are required for the full enablement of some

features. HD Video display requires an HD video source. Not all features may be supported on all components or systems - check with your component or system manufacturer for specific

model capabilities and supported technologies.


VISION TECHNOLOGY | 2011 LOGO FAMILY


2011 VISION MARKETING STRATEGY

Awareness

Consideration

Purchase

Transition from “telling” to

“showing” VISION at point

of purchase

Lead with usage story, targeting

specific audiences

Focus on 3-foot experience

(RSAs & partner web site)

Leverage OEM brands to get

traffic into the store (physical

and/or online)


LAWRENCE LINCHIEF OF MARKETING

ACER TAIWAN


S.Y. SHIANGENERAL MANAGER

ASUS NOTEBOOK DIVISION


RAYMOND WAHVICE PRESIDENT

CONSUMER NOTEBOOK MARKETING


LUIS HERNANDEZ GENERAL MANAGER

THINKPAD EDGE PRODUCT GROUP


HENRY LU SENIOR VICE PRESIDENT


THOMAS LISENIOR DIRECTOR

OEM DEPARTMENT


AMD ADVANTAGES

More than 10 years of high performance x86

CPU, GPU and software experience

DirectX®11 graphics support across the

board

Multiple APU product offerings that span full

range of client platforms

Industry-leading battery life

Clear vision for better integration of graphics

and compute into the system architecture


PARTNER PHOTO

OPPORTUNITY


THANK YOU


FOOTNOTES & SYSTEM CONFIGURATIONS

1. In testing conducted by AMD performance labs the AMD 2011 VISION-based notebook demonstrated up to 640 minutes/10:40 hours or "all-day" battery life while idle and up to 249

minutes/4:09 hours as an “active” metric using 3DMark ’06, while the competing Intel-based notebook demonstrated 383 minutes/6:22 hours while idle and up to 107 minutes/1:47

hours as an “active” metric using 3DMark ’06. All testing performed using a 6-cell Li-Ion, 62.2 Whr battery. AMD defines “all day" battery life as 8+ hours of idle time. BRNB-C1

2. The AMD E-Series APU runs on 18 watts. The General Electric 47709 Compact Fluorescent Lamp runs on 26 watts:

http://www.google.com/products/catalog?q=compact+fluorescent+light+bulbs&hl=en&rls=com.microsoft:en-us:IE-

SearchBox&prmd=ivns&resnum=3&wrapid=tlif12925326240131&um=1&ie=UTF-

8&cid=11335943099082676418&ei=qHsKTfOnHo3ksQPwwdG5Cg&sa=X&oi=product_catalog_result#

3. Test conducted in AMD Labs measuring frames per second performance while playing Total War: Shogun 2 at a resolution of 1280x720 with with anti-aliasing turned off and

anisotropic filtering turned off. It scored up to 19 fps in DirectX® 9 mode and up to 23 fps in DirectX® 11 mode or up to 21% faster. Test conducted in AMD Labs measuring frames per

second performance while playing Dirt3 at a resolution of 1360x768 with anti-aliasing turned off and anisotropic filtering turned off. It scored up to 34 fps in DirectX® 9 mode and up to

48 fps in DirectX® 11 mode or up to 40% faster. Configuration for testing a Llano prototype 1.8GHz with AMD Radeon HD 6530, 4GB DDR3 1333Mhz, Windows Home Premium 64-

bit. All frame rates rounded to the nearest whole number.

4. Test conducted in AMD Labs measuring frames per second performance while playing Total War: Shogun 2 at a resolution of 1280x720 with with anti-aliasing turned off and

anisotropic filtering turned off. It scored up to 19 fps in DirectX® 9 mode and up to 23 fps in DirectX® 11 mode or up to 21% faster. Test conducted in AMD Labs measuring frames per

second performance while playing Dirt3 at a resolution of 1360x768 with anti-aliasing turned off and anisotropic filtering turned off. It scored up to 34 fps in DirectX® 9 mode and up to

48 fps in DirectX® 11 mode or up to 40% faster. Configuration for testing a Llano prototype 1.8GHz with AMD Radeon HD 6530, 4GB DDR3 1333Mhz, Windows Home Premium 64-

bit. All frame rates rounded to the nearest whole number.

AMD Systems

Mainstream:

The AMD “Zacate” E-350 reference design consisted of an AMD Dual-Core Processor E-350 1.6Ghz 18W, 2GB (1x2GB) DDR3-1066 system memory, AMD Radeon™ HD 6310 Discrete-

Class Graphics with 15.6” 1366x768x32 – LED Backlight Windows 7 Home Premium 64-bit. (used for test described in footnote 1)

Intel Systems

Mainstream:

Intel system was Acer Aspire AS5740-5255 with Intel® Pentium® Processor P6000 (3M Cache, 1.86 GHz, 2C, 2T), Intel® HD Graphics, 2GB (2x1GB) DDR3-1066 - Samsung

M471B2874EH1-CF8 (used for test described in footnote 1)


Disclaimer

The information presented in this document is for informational purposes only and may contain technical inaccuracies, omissions and

typographical errors.

The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not limited to

product and roadmap changes, component and motherboard version changes, new model and/or product releases, product differences

between differing manufacturers, software changes, BIOS flashes, firmware upgrades, or the like. AMD assumes no obligation to update

or otherwise correct or revise this information. However, AMD reserves the right to revise this information and to make changes from time

to time to the content hereof without obligation of AMD to notify any person of such revisions or changes.

AMD makes no representations or warranties with respect to the contents hereof and assumes no responsibility for any inaccuracies,

errors or omissions that appear in this information.

AMD specifically disclaims any implied warranties of merchantability or fitness for any particular purpose. In no event will AMD be liable to

any person for any direct, indirect, special or other consequential damages arising from the use of any information contained herein, even

if AMD is expressly advised of the possibility of such damages.

Trademark Attribution

AMD, the AMD Arrow logo, AMD Athlon, AMD Phenom, AMD Turion, Radeon, and combinations thereof are trademarks of Advanced

Micro Devices, Inc. in the United States and/or other jurisdictions. Microsoft, Windows and DirectX are registered trademarks, of Microsoft

Corporation in the United States and/or other jurisdictions. OpenCL and the OpenCL logo are trademarks of Apple, Inc. used by

permission of Khronos. Other names used in this presentation are for identification purposes only and may be trademarks of their

respective owners.

©2011 Advanced Micro Devices, Inc. All rights reserved.

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