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Amdocs Digital - Pipelinepipelinepub.com/info/files/2016/Amdocs_Digital_Social... · 2016. 9....

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1 Amdocs Digital Start the journey
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Page 1: Amdocs Digital - Pipelinepipelinepub.com/info/files/2016/Amdocs_Digital_Social... · 2016. 9. 6. · Amdocs. Your partner for going Digital. Proven expertise to bring digital solutions

1

Amdocs Digital

Start the journey

Page 2: Amdocs Digital - Pipelinepipelinepub.com/info/files/2016/Amdocs_Digital_Social... · 2016. 9. 6. · Amdocs. Your partner for going Digital. Proven expertise to bring digital solutions

Engage

2

Customer EngagementLifecycle

Buy

Share

Discover

Page 3: Amdocs Digital - Pipelinepipelinepub.com/info/files/2016/Amdocs_Digital_Social... · 2016. 9. 6. · Amdocs. Your partner for going Digital. Proven expertise to bring digital solutions

LocationBoston,

USA

3

J. Adams

Profession:Aspiring Writer, Blogger

CharacteristicsTech Savvy, Ambitious, Conscious

of appearance, Physically Fit

Interests:Soccer, Sports,

Outdoor activities

Spends timeonline at

Social sites, ESPN, Sports

pages

Age 25

Personal Goals:Brand aware,will only be

associated to brands that hold value

Meet

A Generation C customer

Page 4: Amdocs Digital - Pipelinepipelinepub.com/info/files/2016/Amdocs_Digital_Social... · 2016. 9. 6. · Amdocs. Your partner for going Digital. Proven expertise to bring digital solutions

4

@Jadams Can’t wait for soccer

season to start Which network has the

best plan for streaming live games?

“ “

@FutBall4Life “Same here J! Check out NXT

FootFrenzy Plan! signed up

already”

Tweets to get bet soccer plan

Social Monitoring and Filtering

Omni Channel

Page 5: Amdocs Digital - Pipelinepipelinepub.com/info/files/2016/Amdocs_Digital_Social... · 2016. 9. 6. · Amdocs. Your partner for going Digital. Proven expertise to bring digital solutions

5

J. Adams clicks on the link from his friend and is now

directed to the NXT site showing a personalized

soccer plan with 2 free tickets to a local game

Buys soccer plan from NXT

Page 6: Amdocs Digital - Pipelinepipelinepub.com/info/files/2016/Amdocs_Digital_Social... · 2016. 9. 6. · Amdocs. Your partner for going Digital. Proven expertise to bring digital solutions

Personalization Business Agility

Enterprise CatalogMicrosegmentation Enterprise Catalog

Business Agility

Page 7: Amdocs Digital - Pipelinepipelinepub.com/info/files/2016/Amdocs_Digital_Social... · 2016. 9. 6. · Amdocs. Your partner for going Digital. Proven expertise to bring digital solutions

7

Community Sign up

J. Adams purchases the plan and also selects the

option to opt into the NXTSoccerFever community

and downloads the app

Page 8: Amdocs Digital - Pipelinepipelinepub.com/info/files/2016/Amdocs_Digital_Social... · 2016. 9. 6. · Amdocs. Your partner for going Digital. Proven expertise to bring digital solutions

8

Game Day Notification

On Game Day, NXT sends a proactive message “Hey

J! All excited for the game? Have a great time at the

event. Here’s the starting line up for tonight

Configure Notifications

Omni Channel

Page 9: Amdocs Digital - Pipelinepipelinepub.com/info/files/2016/Amdocs_Digital_Social... · 2016. 9. 6. · Amdocs. Your partner for going Digital. Proven expertise to bring digital solutions

9

“J gets to his seat and sees his favorite sports

celebrity two rows down. Tweets a selfie of him with

Sidney Crosby “What Great seats! Thank you NXT!

#NXT4Life!”

Social Filtering and Monitoring

Selfie at Stadium

Omni Channel

Page 10: Amdocs Digital - Pipelinepipelinepub.com/info/files/2016/Amdocs_Digital_Social... · 2016. 9. 6. · Amdocs. Your partner for going Digital. Proven expertise to bring digital solutions

10

NXT sends a message “Hey J, here’s a 20% discount

for the sports store at your end of the stadium. South

Stand Level 2. Let the GAMES begin!

Enterprise CatalogPartner Management

Partner Discount

Notification

Business AgilityPersonalization

Page 11: Amdocs Digital - Pipelinepipelinepub.com/info/files/2016/Amdocs_Digital_Social... · 2016. 9. 6. · Amdocs. Your partner for going Digital. Proven expertise to bring digital solutions

11

Goal Video Replay

A 4th minute goal down the other end roars up the

crowd! NXT on the Community...

NXT

What a start by

#FC_Thunder! Did you know

it was #DirkRooney 5th goal

under 10 minutes this

season? Click HERE to view

it in replay

Page 12: Amdocs Digital - Pipelinepipelinepub.com/info/files/2016/Amdocs_Digital_Social... · 2016. 9. 6. · Amdocs. Your partner for going Digital. Proven expertise to bring digital solutions

12

J.Adams tries to play the replay but is having trouble

viewing it “@NXT Video is choppy, Please help!”

Tweet NXT to help

Network Care

Service

J.Adams

@NXT Replay Video is

choppy. Please help!“ “

Page 13: Amdocs Digital - Pipelinepipelinepub.com/info/files/2016/Amdocs_Digital_Social... · 2016. 9. 6. · Amdocs. Your partner for going Digital. Proven expertise to bring digital solutions

13

J is now able to successfully view the replay clip

Network Boost”

Digital Commerce

Service

Page 14: Amdocs Digital - Pipelinepipelinepub.com/info/files/2016/Amdocs_Digital_Social... · 2016. 9. 6. · Amdocs. Your partner for going Digital. Proven expertise to bring digital solutions

14

“After the event NXT posts on the community page

“Phew, what a fantastic game! We are all nails

chewed out. Check out the fan reel from the event

and vote for your favorite moment and player”

Post Game fan reel

Page 15: Amdocs Digital - Pipelinepipelinepub.com/info/files/2016/Amdocs_Digital_Social... · 2016. 9. 6. · Amdocs. Your partner for going Digital. Proven expertise to bring digital solutions

15

“At the end of the game, an ecstatic J tweets “What a

night, What a game! What seats! Something not to

forget.. #NXT4Life, #NXTLoyal!”

Social Monitoring and Filtering

Post game tweet

Page 16: Amdocs Digital - Pipelinepipelinepub.com/info/files/2016/Amdocs_Digital_Social... · 2016. 9. 6. · Amdocs. Your partner for going Digital. Proven expertise to bring digital solutions

Favorite Sport Celebrity:

Sidney Crosby

Recently Added

Recently Added

Favorite Teams:FC Thunder

Favorite Player:Dirk Rooney

LocationBoston,

USA

J. Adams

Profession:Aspiring Writer, Blogger

CharacteristicsTech Savvy, Ambitious, Conscious

of appearance, Physically Fit

Interests:Soccer, Sports,

Outdoor activities

Spends timeonline at

Social sites, ESPN, Sports

pages

Age 25

Personal Goals:Brand aware,will only beassociated to brands

that hold value

A Generation C customer

Page 17: Amdocs Digital - Pipelinepipelinepub.com/info/files/2016/Amdocs_Digital_Social... · 2016. 9. 6. · Amdocs. Your partner for going Digital. Proven expertise to bring digital solutions

17

Power Digital ExperienceHolistic yet modular offers backed by Amdocs domain expertise to deliver results

Strategic Consulting

Services Products

Customer understanding

Customer Experience & Channel Strategy

Digital Fundamentals (business, network, IT)

Organization Culture of Innovation

Continued Assessment

and Adoption

Digital Care and Commerce

Segmentation and personalization

(analytics)

Retail EngagementSocial

EngagementPartner Ecosystem

• Web Content Mgmt

• Customer Centric Design

• Channel Engagement

• Portal Advertisement

Visual Merchandising and Catalog

Customer Interaction (Widgets, Notification Mgmt)

B2C and B2B mobile/web apps

UX/UI Design & BuildOmni-channel

data orchestration

Business model for Agility

Digital Enablement Services (e.g. Middleware integration/API management, Digital Testing, Guided User Experience, Managed Services)

Partners

Page 18: Amdocs Digital - Pipelinepipelinepub.com/info/files/2016/Amdocs_Digital_Social... · 2016. 9. 6. · Amdocs. Your partner for going Digital. Proven expertise to bring digital solutions

18

True Omni Channel

Single platform, designed specific for

Telecom with complete omni channel

capabilities to serve traditional to digital,

multiplay and entertainment services

Deliver resultsService Excellence

Amdocs. Your partner for going Digital.

Proven expertise to bring digital solutions

and bridge online channels to operating

environment with an agile implementation

approach for faster deployment results

Reduce risk and ensure results with

Amdocs’ vast experience, industry

expertise, partners and unparalleled

delivery track record

Solve Holistically

From tailored strategy and solutions to

enablement services to achieve sustained

growth and innovation with a customer

centric vision and generate higher returns

Page 19: Amdocs Digital - Pipelinepipelinepub.com/info/files/2016/Amdocs_Digital_Social... · 2016. 9. 6. · Amdocs. Your partner for going Digital. Proven expertise to bring digital solutions

19

Amdocs Digital


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