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© 2007 - Proprietary and Confidential Information of Amdocs.Security Level Classification - Sensitive
Amdocs Enterprise Product Catalog
Product Overview
2 © 2007 - Proprietary and Confidential Information of Amdocs. Security Level Classification - Sensitive
Accelerated Time-to-MarketAbility to rapidly define or modify products and offers in reaction to market changes and to make them available in all relevant processes.
1
Convergence (Multi-Play)Ability to expand products to new revenue streams (e.g. content) and to create complex bundles.
2
Multiple Business ModelsAbility to support multiple business models (wholesale, resale) as well as complex value chains (e.g. around digital content).
3
DiversificationAbility to flexibly create large numbers of customized offers from a catalog of common components.
4
Self-ServiceAbility to expose offer generation processes to customers (configurator) and to enable offer generation in real-time.
5
Service Provider Challenges
A number of challenges raise the complexity and result in added requirements for effective product lifecycle management.
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…Intensified by Product Catalog Realities…Intensified by Product Catalog Realities
> Slow time to market > Compromised product design> Dependent on scarce technical and business resources> Difficulty assessing product performance> A synchronization nightmare> High administrative and IT TCO > Missed revenue opportunities
CRITICAL PAIN POINTS
BUSINESS IMPLICATIONS
> Multiple PC Instances > Vast number of products > Costly, point-to-point, error-prone integration> Inability to support self service and data transfers with
partner organizations > Unique PC user skill sets> Missing functionality (Incompatible, Inflexible
4 © 2007 - Proprietary and Confidential Information of Amdocs. Security Level Classification - Sensitive
Generic Product Catalog Environment SchemeGeneric Product Catalog Environment Scheme
CRM
Supply Chain
Ordering
Fulfillment
Billing
Inventory
Marketing
Channel 1
Channel 2
Market 1
Market 2
PCPC
PCPC
PCPC
Self Service
PCPC
Content
Kiosk
PCPC
PCPC
PCPC
PCPC
PCPC
PCPC
PCPC
PCPC
PCPC
PCPC
PCPC
PCPC
PCPC
PCPC
Aggregator 3
Aggregator 2
Aggregator 1
5 © 2007 - Proprietary and Confidential Information of Amdocs. Security Level Classification - Sensitive
In An Ideal World …The Enterprise Product Catalog (EPC) VisionIn An Ideal World …The Enterprise Product Catalog (EPC) Vision
CRM
Supply Chain
Ordering
Fulfillment
Billing
Inventory
Marketing
Channel 1
Channel 2
Market 1
Market 2
PCPC
Self ServiceContent
KioskPCPC
PCPC
PCPC
PCPCPCPC
ENTERPRISE PRODUCT catalog
BusinessUsers
TechnicalUsers
1. Product repository master2. Single entry point3. Single view of product information
6 © 2007 - Proprietary and Confidential Information of Amdocs. Security Level Classification - Sensitive
Amdocs Enterprise Product CatalogAmdocs Enterprise Product Catalog
Unlocking the Profit Potential of Your Products and ServicesAmdocs EPC is the only service provider-focused product information management solution that provides you with a central product data repository to successfully evolve your enterprise product lifecycle and maximize the value in your product assets.
7 © 2007 - Proprietary and Confidential Information of Amdocs. Security Level Classification - Sensitive
Amdocs Enterprise Product Catalog Main Functional FeaturesAmdocs Enterprise Product Catalog Main Functional Features
> Designed specifically for enterprise wide operations> Supports the modeling of information for all SP
applications (e.g. CRM, Billing, Ordering, Content, etc.)> Single front-end application for product data management> Centralized repository of product information to all systems and business
processes
> Enables single point-of-view and single point-of-entry for product data, supporting all data types:> Business and technical definitions> Product documentation> Complex pricing information> Business rules (compatibility, eligibility, etc.)> Equipment, accessories and bill of materials
8 © 2007 - Proprietary and Confidential Information of Amdocs. Security Level Classification - Sensitive
Amdocs Enterprise Product Catalog Main Functional Features Cont’dAmdocs Enterprise Product Catalog Main Functional Features Cont’d
>Logical model shared by the major Amdocs Products
> Leverage Amdocs mature and reliable applications: Billing, CRM, and Ordering
>Extensible Data Model that fits the needs of Service Providers
> Leverage Amdocs extensive experience accumulated regarding service provider’s needs
> Conforms with TMF/SID principles> Realized via the physical databases of CRM, Ordering and Billing
> Model entities can be mapped to the Ensemble data model or to any other non-Amdocs application
Amdocs Shared Product Information Model
Amdocs Shared Product Information Model
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Amdocs Enterprise Product Catalog Main Functional Features (Cont’d)Amdocs Enterprise Product Catalog Main Functional Features (Cont’d)
> Supports multi-user environments (projects, locking data, etc.)
> Role-based authorization, workflow and data access control
> Versioning and rollback capabilities
> Easy integration with external systems
> Leverages Service Oriented Architecture (SOA) principles
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PRODUCT LIFECYCLE MANAGEMENT
Product Lifecycle ManagementProcess OverviewProduct Lifecycle ManagementProcess Overview
DESIGN & CONFIGURATION GO-TO MARKET MONITORIDEA GENERATION
Product Managerspecifies new
product
Business Case
Data store, Import & export
Link toBusiness
intelligenceMarketingTemplate
Query The
Repository
Release toProduction
environment
Product designerdecompose requirements
to elements andsearch the data base
for reuse of existing elements
Configuration,Implementation
and Quality AssurancePrior to distribution
of a new product
Collaborative rolloutof product campaignTraining & collateral
is providedto all
sales channels
Control and Management of
productperformance
And accordingly modifying or retiring
products
DISTRIBUTEDISTRIBUTE ANALYZEANALYZEROLLOUTROLLOUTDESIGNDESIGNDEFINEDEFINEIDEA IDEA APPROVEAPPROVE RETIRERETIRECONFIGURECONFIGURE TESTTESTIMPLEMENTIMPLEMENT
ENTERPRISE PRODUCT CATALOG
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PLANPLAN DISTRIBUTEDISTRIBUTE ANALYZEANALYZEROLLOUTROLLOUTDESIGNDESIGNDEFINEDEFINEIDEA IDEA APPROVEAPPROVE GO-TO MARKETGO-TO MARKET RETIRERETIREMONITORMONITORCONFIGURECONFIGURE TESTTESTIMPLEMENTIMPLEMENTDESIGN & CONFIGURATIONDESIGN & CONFIGURATION
Enterprise Product CatalogIDEA GENERATIONEnterprise Product CatalogIDEA GENERATION
> Capture product specification as defined by Product Managers
> Retain control over common product definitions
> Marketing Offers and bundles> Price and Sales attributes> Product sales information
> Data is entered into ‘Templates’> Templates are representations of product
definition patterns (e.g. Campaigns and Promotions)
> Based on Market Knowledge and domain expertise
> Unlimited repository
> Search and filtering for lookup of current product repository
> Knowledge Management is enhanced by storing links to collateral, files and URLs
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CREATECREATE DISTRIBUTEDISTRIBUTE ANALYZEANALYZEROLLOUTROLLOUTDESIGNDESIGNDEFINEDEFINEIDEA IDEA APPROVEAPPROVE GO-TO MARKETGO-TO MARKET RETIRERETIREMONITORMONITORCONFIGURECONFIGURE TESTTESTIMPLEMENTIMPLEMENTIDEA GENERATIONIDEA GENERATION
Enterprise Product CatalogDESIGNEnterprise Product CatalogDESIGN
> Decompose product requirements to a set of product specifications
> Innovative design overcomes complexity and will result in efficiency gains and cost reduction. Design fundamentals:
> Reuse existing elements in order to eliminate redundancy
> Inheritance from existing templates, minimizing additional effort that is required
> All product creation activities are controlled by an advanced project management mechanism
> New product configurations are easily adopted, using the catalog designer subsystem
13 © 2007 - Proprietary and Confidential Information of Amdocs. Security Level Classification - Sensitive
Enterprise Product CatalogDESIGNEREnterprise Product CatalogDESIGNER
> Flexible User Interface enables design and creation of user screens that represent any product information model
> Including large repository of UI controls like Hierarchies, Rule definition, Rate tables, Scales etc.
> Open Architecture for UI controls
> Data Validation mechanism ensures data integrity and enforcement of business logic
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Enterprise Product CatalogCONFIGUREEnterprise Product CatalogCONFIGURE
> Implementation and configuration of product data to the product catalog including QA and testing
> The product catalog serves as the single point of entry for all product information
> Product, pricing, equipment> Eligibility, compatibility and validation > Data is imported/exported from
disparate catalogs, including partners> Data can be stored either for general
distribution or per target application
> Users update data according to their role in the access control mechanism
> Version and auditing controls for product catalog administration
CREATECREATE DISTRIBUTEDISTRIBUTE ANALYZEANALYZEROLLOUTROLLOUTDESIGNDESIGNDEFINEDEFINEIDEA IDEA APPROVEAPPROVE GO-TO MARKETGO-TO MARKET RETIRERETIREMONITORMONITORCONFIGURECONFIGURE TESTTESTIMPLEMENTIMPLEMENTIDEA GENERATIONIDEA GENERATION
15 © 2007 - Proprietary and Confidential Information of Amdocs. Security Level Classification - Sensitive
MAINTAINMAINTAINDISTRIBUTEDISTRIBUTE ANALYZEANALYZEROLLOUTROLLOUTDESIGNDESIGNDEFINEDEFINEIDEA IDEA APPROVEAPPROVE RETIRERETIREMONITORMONITORCONFIGURECONFIGURE TESTTESTIMPLEMENTIMPLEMENTDESIGN & CONFIGURATIONDESIGN & CONFIGURATIONIDEA GENERATIONIDEA GENERATION
Enterprise Product CatalogGO-TO-MARKETEnterprise Product CatalogGO-TO-MARKET
> Rollout of product campaigns
> The product catalog serves as the single point of view for all product information
> Product information and user screens can appear in different languages
> Data is available to all sales and marketing channels
> By API> Replications of data> Web services
> Business Policy is being enforced by the query mechanism
> Rules can be executed and evaluated in run time
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MONITORMONITORDISTRIBUTEDISTRIBUTE ANALYZEANALYZEROLLOUTROLLOUTDESIGNDESIGNDEFINEDEFINEIDEA IDEA APPROVEAPPROVE GO-TO MARKETGO-TO MARKET RETIRERETIRECONFIGURECONFIGURE TESTTESTIMPLEMENTIMPLEMENTDESIGN & CONFIGURATIONDESIGN & CONFIGURATIONIDEA GENERATIONIDEA GENERATION
Enterprise Product CatalogMONITOREnterprise Product CatalogMONITOR
> Serves as the system of record for all product information enabling management and control over product information
> Integration with business intelligence tools will enable SPs to track product performance and profitability
17 © 2007 - Proprietary and Confidential Information of Amdocs. Security Level Classification - Sensitive
Amdocs Enterprise Product CatalogValue PropositionAmdocs Enterprise Product CatalogValue Proposition
InnovativeRemoves technology and process barriers to product innovation
IntentionalAligns market offers and customer needs
IntegratedCentralizes product information to empower agile product strategy
>Creates a single product data master that efficiently serves applications across the enterprise
>Integrated product data, business processes and IT investments across both legacy and new systems
>Extensible modeling capabilities to define products across systems, lines of business and verticals
>Removes the barriers to innovation between and within product lines and/or lines of business, channels, departments and even partners
>Provides unprecedented flexibility for convergent product modeling and offer creation
>Unique combination of deep telecommunications industry expertise, tight linkage to BSS/OSS applications and a future-proof product information management platform
>Enables SPs to create, deploy and modify product and pricing offers tailored to evolving customer needs
>Improves the purchase experience by making high-quality, accurate and consistent product data readily available to all channels
>Comprehensive consulting services to unlock the customer-experience and revenue potential in new and existing product assets
18 © 2007 - Proprietary and Confidential Information of Amdocs. Security Level Classification - Sensitive
SummarySummary
> Multi-product catalog environments create significant business challenges for SPs in an increasingly complex and competitive market place
> To succeed, SPs must adopt an EPC strategy
> Amdocs EPC provides a central product data repository to successfully evolve your product lifecycle, unlocking the profit potential of your product assets and delivering real business value:> More agile product strategies and faster, low-cost time to market> Ability to better align market offers and customer needs to realize greater
customer value> Remove the technology and process barriers to product innovation to
achieve competitive advantage
> Amdocs EPC is backed by our proven track record of more than 25 years of experience in delivering large scale, complex integration projects
19 © 2007 - Proprietary and Confidential Information of Amdocs. Security Level Classification - Sensitive19 © 2007 - Proprietary and Confidential Information of Amdocs. Security Level Classification - Sensitive
Thank YouThank You