Amdocs_MarcosSena

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Information Security Level 2 – Sensitive© 2012 – Proprietary and Confidential Information of Amdocs

Network SolutionsRadio Access Network (RAN)

TELEBRASIL

September 9th, 2014

1

Marcos Sena, Diretor de Vendas




Radio Access Network Drivers

2




Radio Access Networks need to evolve

12x data growth

ARPU will rise by just 2.5%

44% increase in

CAPEX

Only 11% new

revenues from

M2M etc.

Growing customer expectations Challenging network economics

Networks cost increases outstrip revenue growth

Any content on

any device at

any time

High quality is

expected

quality

Seamless

provisioningacross any

device

4x more data

for the same

cost

Networks in2018




Radio Access Network Complexity

4

2010Simple 2G, 3G networks

LTE coming on stream

7 cells in busiest 1km2 area

Simple 2G & 3Gnetworks with 2

carriers




Radio Access Network Complexity

5

201618x mobile data growth

2G, 3G, LTE & Small cells

42 cells in busiest 1km2 area

Cell densityincreases 6x

2G, 3G & LTE networkswith multi ple carriers

Busiest 200x200marea needs 6 cells

with 3 carriers

Complex

interactions betweenHetNet layers




Radio Access Networks

6




Extend Customer Experience to the Network

7

Train Station

High data revenuesLow revenue areabut high ARPU

customers work here

Connect the dots between BSS, the RAN and QoE

Touris t LocationHigh roaming revenues



Customer Value Driven

8

Network performance KPIs

identify, diagnose and resolve

problems only at a network level.

Network performance driven Customer value driven

Geo-located customer experience

and revenue data identify,

diagnose and resolve problems at

a geographic, customer and

network level.

Poor indoor

coverage for

corporate

customerPoor

throughput

for VIP

customer

Coverage

hole

Network

status is

green

Focus on maximizing customer QoE



Information Security Level 2 – Sensitive© 2013 – Proprietary and Confidential Information of Amdocs9

Multi-vendor Optimization Platform

Automatic Intell igenceCorrelation

Mediation

Geo-location

Self-OptimizingNetworks

KPI AnalyticsRadio Network

Analytics

Visualization, Dashboards and Reports

RANConfiguration

RANPerformance

RANCall traces

Customer Value

Customer Experience Analyt ics

Vendor Agnostic




Self-Optimizing Networks

10

Reduce OPEXCut manual tasks by

60%

Improve ExperienceCut dropped voice calls by

20%

Delay CAPEXIncrease data throughput by

10%

Vendor agnosti c

Not tied to a network equipmentvendor or technology.

Maximize network potential

Proven centralised, softwaredriven, automated optimisation of

the radio access network.

Customer value driven

Leverages customer

experience, location and value

to focus optimization.

Software driven automation




Delivering Proven Operator Impact

NETWORK & CUSTOMER DRIVERS Pressure on CAPEX

and OPEX >50% of

spend is in RAN

Scarce engineering

skills

10x Growth in RAN

size and complexity

Customer traffic toincrease by >500%

>80% of problemsin RAN

>40% of experienceis network

PROVEN OPERATOR IMPACT

Delay Network CAPEXIncrease data

throughput by

10%Tier 1 European operator

Speed up DeploymentsStreamline workflows to

speed up rollouts by

10xTier 1 NA operator

Improve QualityReduce day one RAN

quality issues by

70%Tier 1 NA operator

Improve ExperienceCut corporate customer

experience problems by

75%Tier 1 European operator

Plan, Build, LaunchMaintain, Operate

Control / Monetize / Manage & optimize

BuildPlan LaunchMaximize Customer

Experience

Increase Network

ROI

Deploy newtechnologies quickly

and efficiently

Ensure new networkinvestment delivers

maximum ROI

Deliver a high qualitynetwork experience

on day one

Understand, Improve& Differentiate on

Experience

Optimize networkperformance and

capacity

Analyze

Analys is

Assess network &

impact customer

experience




A Complete Set of Radio Access Offerings

P r o d u c t

R A N S

e r v i c e s

Network Planning Analysis Launch Optimization On-going Management & Optimization

Pre-launch

Optimization

Managed

Network

Acceptance

Post-launch

Optimization

Network Expansion

Planning

Networks performance

vs Subscriber

revenues

Revenue maps &

business targets

Smart Cell

Placement

Small cells

rollout

solution

Network

Management &Optimization

Customer

ExperienceImprovement

NetworkPerformance

Improvement

Strategic Capacity

Maximization

N e t w o r k L i f e c y c

l e Plan, Build, LaunchMaintain, Operate

Control / Monetize / Manage & optimize

BuildPlan LaunchMaximize Customer

ExperienceIncrease Network

ROI

Deploy new

technologies quicklyand efficiently

Ensure new network

investment deliversmaximum ROI

Deliver a high quality

network experienceon day one

Understand, Improve

& Differentiate onExperience

Optimize network

performance andcapacity

Anal yze

Analys is

Assess network &impact customer

experience

Self-OptimizingNetworks

Automatic

Intelligent

Correlation

Customer

Experience

Analytics (GEO)

Network Acceptance

Benchmarking

Small Cells /

Smart Cell

Placement




Assess Customer Experience

Asses the quality of

network experience

delivered to key corporate

customers at theirlocations of business.

Identify customers withhigh churn risk

Corporate customer

experience

Network quality at key

locations

High value segment

demand

Understand where high

value customers are using

the network and the

coverage and capacitydelivered to them.

Establish revenue impactof poor quality.

Establish network quality

delivered to high value

locations such as train

stations, shopping malls andtourist attractions

Benchmark againstcompetitors’ performance




Smart Cell PlacementIntelligent analysis of poor network experience areas

14

Accurately Identify Hotspot LocationsView problem coverage and congestion areas with an integrated

view of network driven and business data

Maximize network ROI with intelligent planningCalculate the value of each hotspot to create a prioritized list of

candidate cell sites

Priori tize small cell p lacement based oncustomer value Target poor network experience locations frequented by high

value customers first

Integrates with Amdocs Small Cell Solution toprovide an end to end solution to position, planand project manage small cell rollout.




Rollout Networks Quickly

Amdocs Rollout For Small Cells Solution

Using OSS

On-the-Go

Rollout solution An automated planning and project

management solution that reduces costs and

speeds up planning and deployment of mobile

and fixed networks

Customer value driven Maximize ROI by targeting small cells using

geo-located demand, revenues anddemographics

Catalog based An end-to-end catalog driven planning, design,

and rollout solution for Next Generation

Networks.

AutomatedReplace manual internal order handoffs with

overall project coordination and control.

Orchestrate across field, backhaul, supply

chain, third-party resources





Automate The Rollout Process

Initiation Construction OptimizationDesignPlanning

ValidateBackhaul Solution

InitialSolution

Approv alConductKick-Off

Create Location

Site Walk

NetworkDesign

Projectapprovals

Establish InitialBackhaul Options

InstallEquipment

ProvisionInventory

TelcoReady

OrderTransport

CreateProject

ProjectClose Out

Validate Address

User ExperienceHotspot Identification

• Catalog drivenprocess automation

• Guided user tasks

• Network and humanresource management

• Automated resource

levelling• 3rd Party Partner Mgt.

Where to locate

small cells?

Dynamic processand project

management

Plan and Design

• Coverage hotspots

• Capacity hotspots

• High-value users, VIPs• Churn propensity

• Business

Intelligence Analytics

• Based on Act ixOne

• Guided Tasks• One trip install

• Centralised information

• Configure and turn-up frommobile device

• Bar code/RFIDtagging

Installation

Guided Field-ForceTasks

Import

cell

locations

Assign

field user

tasks

OSSOTG





Network Acceptance

Reduce vendor under deliveryImprove launch quality by

70%

Shorten acceptance processCut time and effort by

75%

Risk Who isResponsible

Who isImpacted

Network rollout

is

not on time

Network

equipment

provider

Operator

Delivered

network is

not on quality

Network

equipment

provider

Operator

Maximize network ROI Ensure substantial network

investment delivers clear network

differentiation

Customer experience driven

Automated network acceptancemeasures performance against

contractually agreed customer

experience KPIs

Manage vendor delivery

Centralized governance of deliveryprogress and performance prevents

vendors from trading off network

quality to meet delivery deadlines.




Self-Optimizing Networks

Delay CAPEXIncrease data throughput by

10%

Improve ExperienceCut dropped voice calls by

20%

Redeuce OPEXCut manual tasks by

60%

Maximize network potential Centralised, software driven,

automated optimization of the radio

access network.

Vendor agnost ic

Not tied to a network equipment

vendor or technology.

Customer value driven

Leverages customer experience,

location and value to focus

optimization.

Deployed

Successfully deployed at mobile

operators delivering real network

performance improvements.




Maximize Customer Experience

Customer Experience and Value Geo-location

Revenue map for iPhone 5 customers

$15k

Geo-locate every subscriberMap subscriber experience and

demand down to the street / block

level for next generation visibility

Real coverage & demand Understand how the mobile network drives

actual customer quality of experience

Bui ld revenue maps Link with Amdocs BSS data to build

accurate pictures of demographics and

revenues for each location

Differentiate on customer experience Target network investment and

optimization for maximum revenue impact




Maximize Customer Experience

Customer Experience For Corporate Customers

Improve VIP ExperienceCut corporate experience issues by

75%

Resolve issues quicklyCut investigation time by

80%

Measure corporate experience Establish corporate customer

experience at a geographic level to

differentiate on customer experience

SLA’s for corporate campuses

Measure coverage, capacity and

quality of experience delivered tocorporate campuses

Quality of Experience

Track corporate customers to identify

when and where experience issues

occur and their underlying cause inreal-time

Drive rollout and optimization

Take action through optimization

and network rollout




Monetize the network

Crit ical Network Insights for Big Data

Big Data

Network insights for Big Data Accurate, actionable customer location

and network experience data in near

real time

Churn reduction

Smart proactive retention with

knowledge of true customer experienceand business impact

Proactive Care

Provide customer facing workforce with

near real time visibility of customer

network experienceSales & MarketingTargeted and personalised product

offerings e.g. by persona, QoS, location

& time of day




ANALYTICALDATABASE

CHANNELS

Monetize the network

Crit ical Network Insights for Big Data

B I / D W U I

R e p

or t

CRM

Web

Device

B u s i n e s s L o g

i c

INTEGRATION ACTION

CampaignManagement

Online Ad Targeting

BSS

B/OSS

EnterpriseData

Warehouse

DP

I

Network Sources

CDRs, PCRF,

HTTP traffic,

app stores, mail,

video, gaming A n

al

y s i s

D a s h

b

o ar

d

Real time* Detection / Action

T r an s f or m a t i

on

C ol l e c t i on

E x t r a c t

Profiling

Predictive Modeling

Detailed Data

Summary Data

CustomerDigital Profil e

Ad Networks

Ad Server

*Low Latency

Data Enrichment(Wikipedia, IMDB,

Census)

Social Networks

Likes, Posts,Interests..(opt-in)

CustomerGenes




Case Studies




Our Impact On Results

Improve QualityReduce day one

RAN quality

issues by

70%Tier 1 NA operator

Managed Network Acceptance

Amdocs Managed Network Acceptance solution isused by a T1 in NA to ensure on-time, on-quality andon-budget rollout of their LTE, small cell and DAS

networks. Amdocs helped the T1 Operator to:

• Identify that 70% of sites initially failed contractual KPI

• Delivered on-time, on-quality and on budget LTE

rollout

• Measured contractually agreed quality KPIs

• Ensured vendors met their performance and quality

obligations





Improve

experienceCut corporate

customer

experience

problems by

75%Tier-1 EU

Operator

Customer experience driven optimization

Amdocs enabled Tier-1 EU operator to resolvecustomer experience issues impacting corporatecustomers

Amdocs:• Fixed misalignment of network quality measurement

and customer experience

• Delivered customer-centric network performance

management

• Uses geo-located customer experience to detect

location, time and customer impact of poor network

quality….and fix

• Identified and resolved RAN quality issues impacting a

high value corporate account





Delay NetworkCAPEX

Increase datathroughput by

10%Tier 1 European

operator

Improve Experience

Reduce dropped callsby

30%Tier 1 LATAM operator

Optimization & Self-Optimizing Networks

Amdocs is driving network improvements thatenable mobile operators to improve customerexperience, delay CAPEX and reduce OPEX.

For Tier-1 operators Amdocs has:

• Delivered software and services that have maximized

network ROI

• Implemented centralized (C-SON) solutions that

automate key use cases on 2G,3G and LTE

• Cut dropped calls by 30% over a 3 month period

• Increase UMTS traffic by 30%

• Reduce triage time by 50%





Speed upDeployments

Streamline

workflows to

speed up rollouts

by

10xTier 1 NA operator

Rollout Acceleration

Amdocs is enabl ing T1 in NA to rapidly roll outnetworks with Small Cell and Macro Cell Solutions

• Prioritise coverage black spots and capacity hotspots

- customer and revenue impact

• Manage new locations (bus stops, public buildings)

and new devices

• Dynamically generate the most efficient rollout plan

• Automatic handover from engineering to construction

to operations with 100% data accuracy

• Best practice Indoor and Outdoor Rollout Processes



Information Security Level 2 – Sensitive© 2013 P i t d C fid ti l I f ti f A d28

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