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Winning in Integrated Measurement

Leader vs Follower

Spot the Signs of Integration

• Change in client internal org structure • Diverse agency types briefed on same project• Client blending agency teams on projects

Leading the Integration Shift

• Thought leadership – visibly advocating change• Packaging case studies of integrated measurement• An appointed leader – the passionate internal champion • Internal training workshops• For agencies – develop an integrated client target list• For clients – integrated agencies you want to partner with• Membership of AMEC!

Talent Implications

Product Implications