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AMERICAN FLORAL TRENDS FORECAST 2018 - 2019 Turning Trends Into Traffic J. Keith White AIFD CFD
AMERICAN FLORAL TRENDSFORECAST 2018 - 2019
Turning Trends Into TrafficJ. Keith White AIFD CFD
TREND IDENTIFICATIONINDUSTRY-LEADING CONSULTANTS
TREND APPLICATIONS
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• PURCHASING & PLANNING• VISUAL DISPLAY• SEASONAL DESIGNS• WEBSITE & SOCIAL MEDIA• WEDDINGS• EVENTS
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TREND APPLICATIONS
HANAMI
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HANAMI
• FLOWER VIEWING - THE TRANSIENT BEAUTY OF FLOWERS
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HANAMI: COLORS
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MAROON PEONYHUNTER GREENCARNATION REDCORALPACIFIC BLUE
HANAMI: INFLUENCES
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JEWEL ACCENTSCELEDONVINTAGE BROCADEJAPANESE MOTIFSLAYERED GOLDS
HANAMI: TRANSLATION
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BOLD STATEMENTSACCENTS OF PACIFIC BLUE VESSELSDETAILED ELEMENTSBLOOMING BRANCHES GOLD & CHAMPAGNE OVERLAY
HANAMI: THE FLOWERS
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PEONYORIENTAL LILYGARDEN ROSESSTOCKDAHLIA
PINCUSHIONSMOKE BUSHJAPANESE YEWCHERRY BLOSSOMS WILLOW EUCALYPTUS
CRESCENDO
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CRESCENDO
• LOW AND HIGH NOTES – SUBDUED COLORS INFUSED
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CRESCENDO: COLORS
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BASILROBIN‘S EGGRASPBERRY BEACHBLUSHHYACINTH
CRESCENDO: ELEMENTS
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LAYERED METALSMATTE COLORED GLASSWATERCOLOR RIBBONSMODEREN EARTHENWAREROBIN’S EGG ACCENTS
CRESCENDO: TRANSLATION
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AS IF A GARDNER IS CONDUCTING THE COLOR PALETTE.
VINTAGE THAT DANCES WITH NATURE
CRESCENDO: WEDDING
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SUBDUED INDIVIDUAL
LAVENDER PURPLE
RASPBERRY HIGH NOTES
CRESCENDO: THE FLOWERS
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ROSELILY HYDRANGEAPEONY STOCKGARDEN ROSES WAXFLOWERLISIANTHUS SPRAY ROSESGARDEN CUTS
EUCALYPTUSCAROLINA SAPPHIRE OLIVE
KALEIDOSCOPE
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KALEIDOSCOPE
• EMBRACING AN “ANYTHING GOES” VIBE• 1950’s FORM AND 1970’s POP ART REINVENTED
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KALEIDOSCOPE: THE COLORS
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SPRING GREENTEAL BLUEFUCHSIATANGERINELAKESPROUT
KALEIDOSCOPE: INFLUENCES
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ARTISTIC RETROMOSAIC TILEINK BLACKMADE FOR MENEOCLASSICISM
KALEIDOSCOPE: TRANSLATION
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TEXTURAL ART
YARNPRODUCEORCHIDSSUCCULENTS
KALEIDOSCOPE: TRANSLATION
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COLOR SPECIFIC SELECTION
CONCRETEALUMINIUM GLASS
KALEIDOSCOPE: THE FLOWERS
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MARIGOLDRANUNCULUSTULIPZINNIALILY
GERBERABERZELIAPINCUSHION
WILDROOT
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WILDROOT
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MODERN FARMHOUSE
BACK TO ONE’S ROOTS
WILDROOT: THE COLORS
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MISTGRAY FLANNELLAVENDER RADDISHSALMONLIGHT OCHRE
WILDROOT: INFLUENCES
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AGED COPPERHANDCRAFTED GRAY WASHEDJUTE & MUSLINRECLAIMED WOODSTONE
WILDROOT: TRANSLATION
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STILL LIFE PAINTINGSGRAY WASHED CONTAINERSSPECIALTY BLOOMSCULTIVATED GARDEN
WILDROOT: TRANSLATION
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COLLECTIONSEUROPEAN CRAFTEDFORGED IRONGRANITE BLACKTEXTURE LAYERS
WILDROOT: THE FLOWERS
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BANKSIALEUCADENDRONPROTEAGARDEN ROSESLILYGERRONDOKALEGREVILLEABAYLEAFGARDEN CUTS
TREND APPLICATIONS
• PLAN AND SET GOALS • APPLY COLORS AND THEMES TO VISUALS• CREATE TREND THEMED FLORAL DESIGNS• UPDATE WEBSITE• USE TREND COLORS IN SOCIAL MEDIA • WEDDING PORTFOLIO• EVENT PORTFOLIO
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AMERICAN FLORAL TRENDS FORECAST 2018 – 2019CREATIVE DIRECTORJ. KEITH WHITE AIFD
TREND CONSULTANTSLAURA DOWLING / KRIS KRATT AIFD
BILL SCHAFFER AIFD / MICHELLE BOLCHUNE / HITOMI GILLIAM AIFD EMCKELLY MACE / HOLLY HEIDER CHAPPLE / CHARLIE GROPPETTI AIFD
GRETCHEN SELL
FLORAL DESIGNERSHOLLY HEIDER CHAPPLE / LAURA DALUGA AIFD / LAURA DOWLING
MANDY MAJERIK AIFD / MICHAEL MC CARTHY AIFD / LORI MC NORTONANIA NORWOOD AIFD EMC / JOHN REGAN PHD / VARITO VASQUEZ CFD
SPONSORSAMERICAN GROWN / DESIGN MASTER / OASIS FLORAL PRODUCTS
LION RIBBON / FLORISTS’ REVIEW
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Questions?
Email: [email protected]
Handouts are available at: FTDi.com/FTDUniversity/WebinarMaterials
Webinar will be available to view at: YouTube.com/FTDMercuryNetwork
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