AMERICANStyleAMERICANStyleOur mission, our partners and the process of how we inspire a new

generation of collectors.

Our mission, our partners and the process of how we inspire a new

generation of collectors.

Our MissionOur MissionTo strengthen an otherwise fragile

market for art and fine craft by

facilitating the creation and

growth of new enthusiastic collectors.

Our PurposeOur PurposeWe are…

more than a magazine

…more than a website

We increase your sales and provide the framework for

success in your community

CritiqueCritique

Rosen Media 2009Rosen Media 2009

“AmericanStyle’s format provides established top collectors with an inside view of other collectors’ passions and their environments, while at the same time educating and nurturing new collectors and enthusiasts about the passion of collecting.”

Paul Stankard, glass artist

Features: Collectors & ArtistsFeatures: Collectors & ArtistsStories are written in a “feature style” avoiding a critical or academic tone. They are designed to be readable and inspirational, spotlighting top collectors in their homes and artists in their studios.

City Arts Tours & Arts WalksCity Arts Tours & Arts Walks

Rosen Media 2009Rosen Media 2009

Collectors tell us they keep back issues of AmericanStyle to use these stories as resources for future travel. They are designed to be convenient resources for collectors who are always looking for their next collecting adventure. In addition, AmericanStyle partners with

collectors groups to create group arts tours.

Top Arts DestinationsTop Arts Destinations

Rosen Media 2009Rosen Media 2009

Each summer thousands of our readers and collectors tell us about their favorite

arts destinations.

Over the past decade the contest has grown into a

national media event covered by more than 400

newspapers, magazines and television networks.

Winning cities are offered an official “Presentation to the

Mayor” press event at a local gallery.

Throughout the year our website provides detailed lists of galleries for every

city.

Emerging ArtistsEmerging Artists

Rosen Media 2009Rosen Media 2009

Our annual Emerging Artists issue would not be possible without the advice and help of the galleries and curators that we work with on a daily

basis.

“Just a day after receiving my issue of  AmericanStyle with an ad I ran, my phone

began ringing with calls from galleries.  Three weeks later

it has not stopped yet!”

-Kathleen Elliot, glass artist

Top Fairs & FestivalsTop Fairs & Festivals

Rosen Media 2009Rosen Media 2009

While most of AmericanStyle’s content is targeted to the established collector, our Fairs & Festivals issue is the perfect

conduit for creating new young collectors. Today these collectors buy $500 objects- with the proper nurturing they’ll

splurge on $5000+ objects tomorrow.

Fall Arts PreviewFall Arts Preview

Rosen Media 2009Rosen Media 2009

With bonus distribution at all of the major fall museums, auctions and gala events, the Fall Arts Preview issue

provides collectors with their “social calendar” for the season.

Reader ProfileReader Profile

Affluence Factors20% Top USA Wealth Zips48% Gallery Customers5% Professional Artists25% $350,000+ Household

Income 60% $500,000+ Home Value Professional Background40% Executive/CEO15% Attorneys5% Gallery/Curators 20% Retired6% Political Officials

Geographic Distribution38% West Coast46% East Coast16 % Mid-America

Top Collecting Interests40% Art Jewelry27% Glass Sculpture19% Ceramic Art14% Wearable Art/Fiber

DistributionDistribution

Rosen Media 2009Rosen Media 2009

25% Gallery Customers30% Paid Subscribers20% Museum Members25% Bookstores Bonus DistributionArt Museum &Org DonorsCity Government OfficialsState Government OfficialsMayorsUS SenateUS CongressTop Auction Events &Exhibitions

Museum PartnersMuseum Partners

American Museum of Ceramic Art

Craft and Folk Art Museum

Bellevue Arts Museum

Fuller Craft Museum

Museum of Contemporary Craft

Racine Art Museum

Scottsdale Museum of Contemporary Art