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America's All Stars 2009

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Page 1: America's All Stars 2009
Page 2: America's All Stars 2009

““To educate a man in mind and not morals is to To educate a man in mind and not morals is to educate a menace to society.”educate a menace to society.”

Teddy RooseveltTeddy Roosevelt

26th President of the United States of America

Page 3: America's All Stars 2009

““Character education is the fundamental and Character education is the fundamental and inescapable responsibility of families, schools, inescapable responsibility of families, schools, and communities.”and communities.”

Dr. Thomas LickonaDr. Thomas LickonaAuthor, Author, Educating For CharacterEducating For Character

Professor, State University of New Professor, State University of New York York Board Member, America’s All Board Member, America’s All StarsStars

One of America’s Leading Authorities on Character Education

Page 4: America's All Stars 2009

Challenges Facing our Children Today

3 Million Crimes are committed in our 111,000 schools each year. 3,000 homicides and 4,000 suicides annually. 25% of young people will be infected with HIV/AIDS by age 21. 25% of students are victims of school violence. Half of all inmates are African-American. 750,000 American teenage girls (1 in 9) become pregnant every year.

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Our Vision

Kids Killing KidsKids Killing KidsBabies Having BabiesBabies Having BabiesDrugs, Gangs, Drop OutsDrugs, Gangs, Drop OutsColumbine H.S. IncidentsColumbine H.S. Incidents

America with No…

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Our Future

Show RespectShow RespectAct ResponsiblyAct ResponsiblyPractice IntegrityPractice IntegrityExhibit Responsible Exhibit Responsible CitizenshipCitizenship

America with Kids Who…

Page 7: America's All Stars 2009

Phase One: Build Character in Millions of Kids Phase One: Build Character in Millions of Kids K-12 through K-12 through FunFun, Celebrity-Oriented, , Celebrity-Oriented, Character-Developing Activities.Character-Developing Activities.

Phase Two: Teach Character in the Classroom Phase Two: Teach Character in the Classroom Daily through Three Nationally-Recognized Daily through Three Nationally-Recognized Programs. Programs.

Our Mission

Page 8: America's All Stars 2009

America’s All Stars grew out of the success of America’s All Stars grew out of the success of the National Thanksgiving Foundation, which the National Thanksgiving Foundation, which

was a five-year campaign Officially Recognized was a five-year campaign Officially Recognized as the nationwide grassroots participation for as the nationwide grassroots participation for

the Bicentennial of the Constitution.the Bicentennial of the Constitution.

Our Heritage

Page 9: America's All Stars 2009

Background Two National Years of Thanksgiving

were Enacted by Congress

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Oval Office Signing Ceremony of “Year of Thanksgiving” Proclamation

1000 Mayors and 35 Governors issued Proclamations

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President & Mrs. Bush were Honorary Co-Chairs

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President & Mrs. George Bush were Honorary Chairpersons of Thanksgiving Dinners

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Recent Development

2002 & 2004 Mr. Universe2002 & 2004 Mr. Universe World ChampionWorld Champion British National ChampionBritish National Champion European National ChampionEuropean National Champion

Simon Morgan Joined All Stars as Director of Celebrity RelationsDirector of Celebrity Relations

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America's All Stars is poised to build positive America's All Stars is poised to build positive character in millions of young people through character in millions of young people through celebrity-oriented, community-service celebrity-oriented, community-service projects held nationwide on the same days. projects held nationwide on the same days. In partnership with Fortune 500 companies, In partnership with Fortune 500 companies, we will help kids ‘stay clean, stay in school, we will help kids ‘stay clean, stay in school, and strive for excellence.’ and strive for excellence.’

Our Kids in the Balance…

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Make Character DevelopmentMake Character Development thethe

Number One PriorityNumber One Priorityfor thefor the

Entire Nation!Entire Nation!

The Goal

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We have DevelopedWe have Developed a Comprehensive a Comprehensive National StrategyNational Strategy

for thefor the Crisis of Character in America.Crisis of Character in America.

We have a 102-page written plan to make We have a 102-page written plan to make things better for our children and grandchildren.things better for our children and grandchildren.

The Solution

Page 17: America's All Stars 2009

White House Sports SummitWhite House Sports Summit 14 Athletic Associations with Celebrity Athlete14 Athletic Associations with Celebrity Athlete Each Design Annual Youth-Development EventEach Design Annual Youth-Development Event

World’s Largest Change-A-Light-Bulb DayWorld’s Largest Change-A-Light-Bulb Day President Obama as Honorary ChairPresident Obama as Honorary Chair Leonardo DiCaprio as National Co-ChairLeonardo DiCaprio as National Co-Chair Alicia Keys as National Co-ChairAlicia Keys as National Co-Chair

World’s Largest Thanksgiving DinnerWorld’s Largest Thanksgiving Dinner Held in Schools on Thursday Before ThanksgivingHeld in Schools on Thursday Before Thanksgiving Fundraiser for Feed The ChildrenFundraiser for Feed The Children

Thanksgiving Dinner at the White HouseThanksgiving Dinner at the White House Establishing a New American TraditionEstablishing a New American Tradition ABC TV Special Week Prior to ThanksgivingABC TV Special Week Prior to Thanksgiving

Proposed 2009 Programs

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World’s Largest Thanksgiving Dinner

Every person in America invited to become a part of the 2009 World’s Largest Thanksgiving Dinner by “texting” a $5 donation on their cell phone.

Cell-phone texting promoted via: sporting events, radio, TV, Cell-phone texting promoted via: sporting events, radio, TV, Internet, TV/radio talk shows, etc.Internet, TV/radio talk shows, etc.

Media Blitz using traditional and new/social media, e.g., MySpace, Facebook, YouTube, Twitter, FlickR, Flock.

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World’s Largest Thanksgiving Dinner

NBC Today ShowNBC Today Show AOL - 3 times with 3.3 million kids listeningAOL - 3 times with 3.3 million kids listening Voice of America with 94 million listenersVoice of America with 94 million listeners ABC, CBS, NBC, Fox local affiliatesABC, CBS, NBC, Fox local affiliates 450 radio stations with 117 million listeners450 radio stations with 117 million listeners Numerous live radio and TV interviewsNumerous live radio and TV interviews

Past Media ExposurePast Media Exposure

Featured on:Featured on:

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EXCELLENCEEXCELLENCE RESPECTRESPECT

HONESTY HONESTY LEADERSHIPLEADERSHIP

PATRIOTISMPATRIOTISM

RESPONSIBILITYRESPONSIBILITY

INTEGRITYINTEGRITY

FAITH FAITH

CHARACTERCHARACTER

36 Celebrity Words of the Week for the Nine Months of the School Year

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Prospective National CoalitionWe will work through existing networks to reach millions of Americans.

American Association of School AdministratorsAmerican Association of School Administrators American LegionAmerican Legion Association of High School PrincipalsAssociation of High School Principals Conference of MayorsConference of Mayors Daughters of the American Revolution (DAR)Daughters of the American Revolution (DAR) Habitat for HumanityHabitat for Humanity JayceesJaycees Junior LeagueJunior League League of CitiesLeague of Cities National Federation of Independent BusinessNational Federation of Independent Business National Governors' AssociationNational Governors' Association Optimist Clubs InternationalOptimist Clubs International

All Participated with Predecessor Organization All Participated with Predecessor Organization

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Dr. Dr. Benjamin CarsonBenjamin Carson

““No country has come to the place of immorality No country has come to the place of immorality where America is today and survived as a world where America is today and survived as a world power. Teaching character to young people is the power. Teaching character to young people is the only thing that can bring America back. I am only thing that can bring America back. I am honored to be involved."honored to be involved."

Benjamin S. Carson, Sr., M.D.Benjamin S. Carson, Sr., M.D.Director, Pediatric NeurosurgeryDirector, Pediatric NeurosurgeryJohns Hopkins University HospitalJohns Hopkins University HospitalAmerica’s All Stars Advisory BoardAmerica’s All Stars Advisory Board

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Like the Salvation Army, YMCA, and Habitat for Like the Salvation Army, YMCA, and Habitat for Humanity, America’s All Stars is a 501(c)(3), Humanity, America’s All Stars is a 501(c)(3),

Faith-Based Organization Focused onFaith-Based Organization Focused on ““Building Character by Serving Others!”Building Character by Serving Others!”

Who We Are

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All Stars is Making History!

All Stars is galvanizing local and national youth-serving organizations to All Stars is galvanizing local and national youth-serving organizations to make character Priority Onemake character Priority One

All Stars events mobilize kids, schools and communities to create a All Stars events mobilize kids, schools and communities to create a brighter, safer future for all Americansbrighter, safer future for all Americans

Local/national character-education program for all 53 million students K-12Local/national character-education program for all 53 million students K-12

Largest publicity campaign to attract kids and sponsorsLargest publicity campaign to attract kids and sponsors

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Raymond BerryRaymond Berry

“ “All Stars has developed a winning gameplan for the All Stars has developed a winning gameplan for the crisis of character in America.”crisis of character in America.”Raymond BerryRaymond Berry

Former Baltimore ColtFormer Baltimore Colt (along with Johnny Unitas)(along with Johnny Unitas)

Former Head Coach, New England PatriotsFormer Head Coach, New England Patriots (Super Bowl XX)(Super Bowl XX)

Pro Football Hall of FamePro Football Hall of FameAmerica’s All Stars Board of DirectorsAmerica’s All Stars Board of Directors

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The Only National Nonprofit The Only National Nonprofit Combining the Power of:Combining the Power of:

Celebrities and AthletesCelebrities and Athletes Olympic-caliber Corporate SponsorshipsOlympic-caliber Corporate Sponsorships Community Service and Character EducationCommunity Service and Character Education Traditional and New Media (Web 2.0)Traditional and New Media (Web 2.0) Implementation by Leading ProfessionalsImplementation by Leading Professionals

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Higher GPA’s, SAT’s, College AttendanceHigher GPA’s, SAT’s, College Attendance

Reduced Drop Outs and Discipline ReferralsReduced Drop Outs and Discipline Referrals

Less Crime, Violence, Drug Abuse, Gangs, Teen Less Crime, Violence, Drug Abuse, Gangs, Teen Pregnancy, Homicides, Suicides, and STD’sPregnancy, Homicides, Suicides, and STD’s

Fewer Accidents Related to Kids and DrinkingFewer Accidents Related to Kids and Drinking

Lower Welfare, Police, Judicial, Prison CostsLower Welfare, Police, Judicial, Prison Costs These are ongoing, objective, third-party, measurable results.These are ongoing, objective, third-party, measurable results.

Teaching Character Produces

Measurable and Predictable Results

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Jeff TurnerJeff Turner"I must say, I came away impressed. I hear a "I must say, I came away impressed. I hear a lot of proposals where I'm asked to be lot of proposals where I'm asked to be involved and have never come away from one involved and have never come away from one that left me so excited about its prospects." that left me so excited about its prospects." Jeff TurnerJeff Turner1984 Olympic Gold Medal for Basketball 1984 Olympic Gold Medal for Basketball (Michael Jordan was on the same team)(Michael Jordan was on the same team)12 years in the NBA12 years in the NBAAmerica’s All Stars Board of DirectorsAmerica’s All Stars Board of Directors

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You can Bet on the Jockey!

Founder & President of National Thanksgiving Foundation Founder & President of National Thanksgiving Foundation President and Mrs. Bush (1) were Honorary Chairpersons; Bob Hope and President and Mrs. Bush (1) were Honorary Chairpersons; Bob Hope and

Bo Jackson were National ChairpersonsBo Jackson were National Chairpersons Twice successfully lobbied all 535 members of the House and Senate to Twice successfully lobbied all 535 members of the House and Senate to

enact two “National enact two “National YearsYears of Thanksgiving” of Thanksgiving” With former CEO of Timex, co-founder American Venture Capital With former CEO of Timex, co-founder American Venture Capital

Corporation, Greenwich, CT Corporation, Greenwich, CT Helped Develop Cordless Telephone IndustryHelped Develop Cordless Telephone Industry 25,000-mile Solo Trip Around the World 25,000-mile Solo Trip Around the World

on a BMW Motorcycleon a BMW Motorcycle

Background of Brian Roquemore Founder & President of America’s All StarsFounder & President of America’s All Stars

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Combine:Combine: Nationwide Service-Learning ProjectsNationwide Service-Learning Projects 3 National Character-Building Programs3 National Character-Building Programs ““Celebrity Word-of-the-Week” WebcastsCelebrity Word-of-the-Week” Webcasts A Massive Public Relations and Media A Massive Public Relations and Media

Campaign that Attracts Young People & Campaign that Attracts Young People & Corporate SponsorsCorporate Sponsors

How We Do It

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Benefits to Young People

A sense of belonging--to something good.A sense of belonging--to something good. Being part of an organization that allows them… Being part of an organization that allows them…

“to make the world a better place.” “to make the world a better place.” Opportunity to develop ethics and habits of success Opportunity to develop ethics and habits of success

in school that transfer to and enhance their careers.in school that transfer to and enhance their careers. Motivation to “Stay Clean, Stay in School, and Strive Motivation to “Stay Clean, Stay in School, and Strive

for Excellence.”for Excellence.”

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To Change the World for Millions of Kids will take Millions To Change the World for Millions of Kids will take Millions of Dollarsof Dollars

Due to the Massive Local and National Publicity and Due to the Massive Local and National Publicity and Media, All Stars will Become One of the Largest Cause-Media, All Stars will Become One of the Largest Cause-Marketing Opportunities in America Marketing Opportunities in America

We will Endeavor to Engage Virtually Every School, Every We will Endeavor to Engage Virtually Every School, Every Student, Every Family, and Every CommunityStudent, Every Family, and Every Community

Benefits to Corporate Sponsors

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Recognition among national and local leaders, clergy, elected officials, the media, parents, educators, and students as the corporations most committed to the development of strong minds, strong character, and a desire for excellence in young people.

Benefits to Corporate Sponsors

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Benefits to Corporate Sponsors

Educated, honest workforce. Deep market penetration. Customer, employee, shareholder loyalty. Promotional overlays and strategic use of

celebrities/athletes in the media. Traffic builders. Point-of-Purchase promotions.

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Extensive local media tied to national media blitz. Strong identification with Thanksgiving. Public service extension of corporate advertising

theme tied to timely and worthwhile cause.

Benefits to Corporate Sponsors

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Current Charter Members Include

Kent Nelson—former Chairman & CEO of UPS Raymond Berry—former Baltimore Colt and Head

Coach of New England Patriots, NFL Hall of Fame Jeff Turner—12 years in the NBA, played in L.A.

Olympics with Michael Jordan Doug Bawel—owner Jasper Engines, sponsor

NASCAR 77

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Is it Parents or Schools?

Is it TV, Music, or Movies?

Is it the Church, Synagogue, or Mosque?

Is it Scouting, Boys/Girls Clubs, YMCA’s?

It is All Stars Developing Character and Working with All the Above.

Think About It—Have We Given Up on Our Kids?

Do You Know of Anything that is Going to Make Life Better/Safer for Your Children, Grandchildren?

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What will America be like in 20 years if we do nothing?What will America be like in 20 years if we do nothing?We must do something big, bold, better, and soon. We must do something big, bold, better, and soon.

If you’re not happy about the legacy of sex, drugs, and school If you’re not happy about the legacy of sex, drugs, and school violence that we are leaving for our children and grandchildren...violence that we are leaving for our children and grandchildren...

help us get All Stars up and running this year!help us get All Stars up and running this year!

A Brighter, Safer Future for our Kids!

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