2

Better Together

Presentation to the AHAA Annual Conference

Peter J. Hall April 28th, 2015 Miami, FL

3

Go West

4

Go West 5 yr avg

GDP

growth

(%)

Mexico 1.9

Costa Rica 3.4

Panama 7.8

Colombia 4.2

Peru 5.5

Paraguay 5.3

Chile 4.0

TOTAL 4.6

5

Go West 5 yr avg

GDP

growth

(%)

Puerto Rico -2.0

Nicaragua 3.2

Venezuela 1.3

Brazil 2.7

Argentina 4.3

Uruguay 5.2

TOTAL 2.4

5 yr avg

GDP

growth

(%)

Mexico 1.9

Costa Rica 3.4

Panama 7.8

Colombia 4.2

Peru 5.5

Paraguay 5.3

Chile 4.0

TOTAL 4.6

6

Take My Goods

7

As You Were…

8

2,246

1,827

1,300

1,261

610

438

378

277

202

103

Brazil

Canada

U.S. Hispanics

Mexico

Argentina

Venezuela, RB

Colombia

Chile

Peru

Puerto Rico

$ Billion USD

Follow The Money U.S. Hispanics represent 16th largest economy in the world (1)

(1) Source: World Bank

2,246

1,827

1,300

1,261

610

438

378

277

202

103

Brazil

U.S. Hispanics

Argentina

Colombia

Peru

$ Billion USD

2013 TOP 10 AMERICAS GDP

9

10

2014 Alfonso Cuarón

2015 Alejandro González Iñárritu

11

Metegol

12

Metegol

13

Metegol

14

Guilty?

15

Hot / Not

Source: Nielsen US. 2014 growth.

16

Hot / Not

Source: Nielsen US. 2014 growth.

17

Hot / Not

Source: Nielsen US. 2014 growth.

18

Acculturation

ADAM – General Market

KELLY – Trend Setters

HIS

PA

NIC

S

MIGUEL – Unacculturated (24% Hispanic population)

HORACIO – Less Bicultural (35% Hispanic population)

ANDRES – More Bicultural (26% Hispanic population)

JOHN – Acculturated (15% Hispanic population)

19

ADAM – General Market

MIGUEL – Unacculturated (24% Hispanic population)

HORACIO – Less Bicultural (35% Hispanic population)

ANDRES – More Bicultural (26% Hispanic population)

JOHN – Acculturated (15% Hispanic population)

Acculturation

KELLY – Trend Setters

20

Growth of Tecate and Dos Equis Has Accelerated

3,000

5,000

7,000

9,000

11,000

13,000

15,000

17,000

19,000

20

00

20

01

20

02

20

03

20

04

20

05

20

06

20

07

20

08

20

09

20

10

20

11

20

12

20

13

20

14

Vo

lum

e (

kHL)

Mexico

USA

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

20

00

20

01

20

02

20

03

20

04

20

05

20

06

20

07

20

08

20

09

20

10

20

11

20

12

20

13

20

14

Vo

lum

e (k

HL)

Mexico

USA

Source: Canadean + Internal data

DOS EQUIS TECATE

CAGR (2010-14)

Total: 19.2% CAGR (2010-14)

Total: 5.9%

21

Better Together

BOXING MOST INTERESTING MAN

22

23

Better Together

BOXING MOST INTERESTING MAN

24

Better Together

BOXING MOST INTERESTING MAN

25

26

Better Together

BOXING MOST INTERESTING MAN

27

Better Together

BOXING MOST INTERESTING MAN

28

Better Together

Presentation to the AHAA Annual Conference

Peter J. Hall April 28th, 2015 Miami, FL