Date post: | 06-Apr-2018 |
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GroupMembers
Sourov Barua ID# 0612111324
Tanmoy Bhattacharjee ID# 0612111328
Mashud Billah ID# 0612111340
Amit Barua ID# 0612111343 Morshed Nayaz MazumderID# 0612111349
Md. Ayub Meah ID# 0612111352
Nipa Barua ID# 0612111353
Shoybal Deb ID# 0612111370 Salim Hasan ID# 0612111390
Rageeb Nizaam ID# 0612111376
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CompanyOverview
TM International (Bangladesh) Ltd.(TMIB), established in 1996.
It is a joint venture company betweenTelekom Malaysia Berhad (TM) and A. K.Khan & Co. Ltd.
Currently Aktel has more than 6 million
subscribers.
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Mission1.Aktel aims to be number one in
market share2.Being an employer of choices with
up to date knowledge of product geared
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Vision
Aktel To be a leader as a
Telecommunication Service Providerin Bangladesh.
Theme
AKTEL always strivesto uphold thedictum Customer First.
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How To Developing Marketing Mix
The set of controllable tacticalmarketing tools-Product, Price, Placeand Promotion.
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Product Performance
For the year 2007(Whole country)
Sales(million in Tk.)
0 10 20 30Fu
rtiPow
er
JoySi
gnature
Infinity
Sales(million in
Tk.)
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CustomerNeeds
Well Network CoverageAffordable Price for all Income level ofpeople
Reasonable Tariffs and Charges
Up to the Date Service
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MARKETING OBJECTIVES&
ISSUES
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Objectives&Issues:
To Increase the Market Share 17%within 2010.
To Set up their Network in all over theCountry within 2010.
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To Increase their Subscription to 10million within 2010.
To Increase the Usage rate Per User.
To Facilities their Subscriber by Providingafter Sales Service.
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MarketingStrategies
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Product
1.ProductVariety
Post paid
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Pre paid
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2.Product Features
InternationalRoaming
Friends&Family
E-Fill
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3.BrandNameAktel
4.Qualitycustomersatisfactionby
continually improvingitsprocesses
5.Packaging
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6. Value Added Service
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7. ServiceProvidedBy PostPaid
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Price
1.List Price2.Allowances3.Payment Period
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Promotion
Extensive Promotional Effort
Marketing communication strategy
Customer relationship
Customercare division
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Place
1.Distribution Channel
Aktel AuthorizedDealers
AuthorizedSalesOutlets
Customers
2. Location
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3. Coverage Area
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PEOPLE
PROCESS
PHYSICAL EVIDENCE
EXTENDEDTHREEPS:
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Conclusion
AKTEL is one step ahead than thecompetitors
AKTEL always gets the directsfeedback from its parent companywhich is telecom Malaysia.
Most of its major decision comes from
the head quarter
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Thank YoU ForBeing
With Us