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RESEARCH REPORT

ON

SUBMITTED INPARTIAL FULFILMENT FOR THE REQUIREMENT OF THEAWARD FOR THE DEGREE OF MASTER IN BUSINESS ADMINISTRATION

SUBMITTED TO: SUBMITTED BY:MR. NEERAJ SHUKLA AMIT KUMAR SINGHASST. MANAGER RETAIL- BIG MBA3rd SEMESTERTATATELE SERVICES,LUCKNOW N.I.E.C., LUCKNOW

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Partial knowledge is an important suffix to theoretical knowledge; one

can not merely rely upon the theoretical knowledge. Classroom make

the fundamental concept clear, but practical study in a industry has

significant role to play In a subject of business management to

develop managerial skills, it is necessary that they combine their

classroom learning with the knowledge of real business environment .

I am extremely happy to present this research report before the

esteemed teachers/ management entitled STUDY OF RETAIL

TCOMPETITION IN TELECOMMUNICATION SECTOR IN U.P.

EASTCIRCLE

It has not only helped me to enhance my knowledge about Retail

sector and responsibilities towards customers welfare but also gave

new dimension to knowledge about psychology and attitude of

customers towards the companies excusive retail units.

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One who is learning to walk seeks assurance in the several hands that are

there to hold him against faltering and several voices that cheer him on. I have

drawn this analogy to script my gratitude towards several people who have

facilitated my summer internship.

Firstly I would like to express my deepest sense of gratitude and sincere thanks

to Mr. Neeraj Shukla (ASST. MANAGER-BRANDED RETAIL-BIG) for giving

me a golden opportunity to do my summer training at Tata Indicom TATA

TELESERVICES LTD. (TTSL) I am highly indebted to the whole staff of TTSL,

Lucknow for their continuous support, guidance and encouragement in spite of

his procurement.

I would also like to express my special gratitude towards Prof. DR. C.R

BHAROLE , N.I.E.C, and Lucknow. Whose guidance helped lay the foundation of

this project AMIT KUMAR SINGH

Tata Teleservices

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Tata Teleservices is part of 98 co the Rs. 119,000 Crore (US$ 29

bi l l ion) Tata Group that has over mpanies, over 289,500 employees

a nd mor e th an 2 .9 mil lio n s ha reh old er s. With a co mmi tte d

investment of INR 36,000 Crore (US$ 7.5 bi l l ion) in Telecom (FY

2006), the Group has a formidable presence across the te lecom

value chain.

Tata Teleservices spearheads the Groups presence in the telecom

sector. Incorporated in 1996, Tata Teleserv ices was the f irs t to

launch CDMA mobi le serv ices in Ind ia with the Andhra Pradesh

circle.

Star ting wi th the major acquis it ion of Hughes Tele.com ( Ind ia)

Limited [now renamed Tata Teleservices (Maharashtra) Limited] in

December 2002 the company swung into an expansion mode. With

the tota l Investment o f Rs. 19,924 Crore, Tata Teleserv ices has

created a Pan India presence spread across 19 circles that include

Andhra Pradesh, Chennai, Gujarat, Karnataka, Delhi , Maharashtra,

Mumbai , Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab, Haryana,

Himachal Pradesh, Ut tar Pradesh (E), Ut tar Pradesh (W), Kerala,

Kolkata, Madhya Pradesh and West Bengal.

Having pioneered the CDMA 2000 1x technology plat form in India,

Tata Teleservices has establ ished a robust and rel iable 3G ready

telecom infrastructure that ensures quali ty in i ts services. I t has

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partnered with Motorola, Ericsson, Lucent and ECI Telecom for the

deployment of a reliable, technologically advanced network.

The company, which hera lded convergence technologies in the

Ind ian telecom sec to r, i s today the marke t l eader i n the f ixed

wireless telephony market wi th a total customer base of over 3.8

mil l ion.

Tata Teleservices bouquet of telephony services includes

Mobile services, Wireless Desktop Phones, Public Booth

Telephony and Wire l ine services. Other services include

value added services l ike voice portal, roaming, post-paid

Internet services, 3-way conferencing, group call ing, Wi-Fi

Internet, USB Modem, data cards, cal l ing card services and

enterprise services.

Some of the other products launched by the company include

prepaid wireless desktop phones, public phone booths, new

mobile handsets and new voice & data services such as

BREW games, Voice Portal, picture messaging,

polyphonic r ing tones, interact ive appl ications l ike news,

cricket,astrologyetc.

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Tata Indicom redefined the existing prepaid mobile market in

India, by unveil ing their offering Tata Indicom Non Stop

Mobi le which allows customers to receive free incoming

calls. Tata Teleservices today has Indias largest branded

telecom retai l chain and is the first service provider in the

country to offer an online channel http://www.i-choose.in/ to

offer postpaid mobile connections in the country.

Tata Teleserv ices has a strong workforce of 6000. In

addition, TTSL has created more than 20,000 jobs, which will

inc lude 10,000 indirect jobs through outsourcing of i ts

manpower needs.

Today, Tata Teleservices Limited along with Tata

Teleservices (Maharashtra) Limited serves over 25 mill ion

customers in over 5000 towns. With an ambitious rollout plan

both within existing circ les and across new circ les, Tata

Teleservices offers world-class technology and user-friendly

TELECOM INDUSTRY PROFILE

The telecommunications industry has made its mark in history.

Telecom Industry is one of the fastest growing sectors in the country.

Telecommunications has been zooming up the growth curve at a

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feverish pace in the past few years. It is the transmission of signals

over a distance for the purpose of communication. Today,

telecommunication is widespread and devices that assist the process,

such as the television, radio and telephone, are common in many parts

of the world. Indian telecommunication firms added 6.3 million new

subscribers in February 2007, taking the total user base above 203

million. Wireless service providers continued to dominate user growth

by adding 6.23 million subscribers in February, while 67,000 new fixed-

line users signed up.

The call rates of as low as 2-3 US cents a minute are luring customers

in the world's fastest-growing wireless services market. Britains

Vodafone paid more than US$ 11 billion for controlling a major chunk

of the fourth-largest mobile operator Hutchison Essar. In March, Indian

GSM mobile phone service providers signed up a record 6.1 million

customers, taking total users to 121.4 million, The March increase was

the highest-ever monthly rise and compared with 4.9 million new users

in February.

The combined revenue of all operators from mobile businesses wouldbe more than double to US$ 33.1 billion by 2010, from about US$ 12.8

billion in 2006. The total revenue of all telecom operators is also set to

nearly double to US$ 43.6 billion in four years, from US$ 22.5 billion in

2006. The revenue share of mobile business would rise to 76 per cent

in the same period, from 57 per cent currently.

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India, which is adding over six million mobile subscribers every month,

had recently surpassed Russia to become the third largest mobile

market in the world after China and the US. The total mobile subscriber

base in the country is likely to reach 425 million by March 2010 With

Bharti Airtel (GSM) and Reliance (CDMA and GSM) emerging as the top

two mobile operators in terms of number of subscribers the total

mobile subscriber base in the country is likely to reach 425 million by

March 2010.

With the Governments decision to increase the foreign direct

investment (FDI) to 74% in this sector has generated interest among

global investors. The share of telecom in FDI rose from 3-4 per cent to

12-15 per cent in the calendar year 2006. UK-based Intec Telecom

Systems, which offers operational support, access billing and retail

billing services for telecommunications operators worldwide, has lined

up a US$ 12 million expansion plan for its Bangalore office.

Cellular service provider Aircel has planned to expand its network to

double its subscriber base of 5 million over 18-24 months. Swedish

telecom equipment giant Ericsson announced an investment of US$

100 million every year in India with an option to enhance it depending

upon the growth.

Cisco is starting a trial factory in Chennai for making Internet protocol-

based phones, as part of its US$ 1.1-billion investment plan for the

country. India offers an unprecedented opportunity for telecom serviceoperators, infrastructure vendors, manufacturers and associated

services companies. Indian cellular operators have lined up

investments of about US$ 20 billion over the next two years to bring

over 80 per cent of the population under mobile coverage. The planned

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investment for the next couple of years is 50 per cent higher than what

has been invested in the last 12 years.

The total mobile subscriber base in the country is likely to reach 425

million by March 2010 with Bharti Airtel (GSM) and Reliance (CDMA and

GSM) emerging as the top two mobile operators in terms of number of

subscribers.

Telecommunication network is the backbone of Communication sector.

It is difficult to predict the future of telecommunications technologies,

services, and applications that have not yet been invented.

The monthly addition to the mobile phone network is shown in theAppendix (TABLE 1.1). Also Growth of the telecommunication network

from April 2006- February 2007 is shown in the TABLE (1.2).

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LATEST NEWS ABOUT INDIAN TELECOM INDUSTRY

The telephone subscriber base in India has crossed 200 million. The GSM has

more than half of this subscriber base - that is 115.3 million. Total subscriber

base (mobile and fixed) of CDMA (code division multiple access) mobile group

is has already crossed the 200-million-mark. The total phone subscriber base

was more than 196 million.

While Bharti Airtel continues to be the industry leader with 35.4 million users

and a 30.74% of the GSM market share, the gap between the second and the

third players is marginal. The state-run Bharat Sanchar Nigam Ltd (BSNL) as

the second biggest GSM player has 25.4 million subscribers (22.07% share),

and the third largest GSM player Hutchison Essar has 25.3 million users

(21.98%).

MTNL's GSM subscriber base in Delhi and Mumbai touched 2.578 million,

while Spice Telecom has also over 2.5 million subscribers. Aircel's user base

in February stood at 5.094 million, followed by Reliance Telecom's 4.11

million subscribers.

The number of Internet subscribers grew at 25 per cent, while broadband

users grew from 0.18 million to 1.32 million in 2005-06. The number of

broadband and Internet subscribers in India is expected to reach 20 million

and 40 million respectively by 2010.

With the addition of nearly 70 million subscribers, the financial year

witnessed the highest ever increase in subscribers base during a financial

year after the opening up of telecom sector for competition, says the

Telecom Regulatory Authority of India (TRAI). According to TRAI, the

subscriber base for telephony services continues its growth during March

2007 with 3.93 million subscribers being added during the month. A total of

66.51 millions subscribers have been added during the financial year 2006-

2007 as compared to 41.91 millions in 2005-06, registering an increase of

58% in annual growth.

Wireless services subscriber base increased by 3.53 million in March 2007 as

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compared with 6.21 million in February 2007. This lower growth in the month

of March 2007 can be attributed to insistence by the Government to ensure

verification of subscribers. The total wireless subscribers at the end of March

2007 are 166.05 million as compared to 98.78 million in March 2006

registering an annual growth of around 68%.

In the Wireline segment a total of 0.40 million subscribers were added during

March 2007 as compared to a decline of 0.02 million in February 2007. With

this the total subscriber base of wireline reached 40.78 million in March 2007

as compared to 41.54 million in March 2006 registering a decline 1.82%.

The gross subscriber base reached 206.83 million at the end of March 2007.

The teledensity is 18.31% at the end of March 2007 as compared to 12.80 at

end of the March 2006 registering an increase of 43%.

The Broadband connections (>256 Kbps download) in the country have

touched 2.30 millions at the end of March 2007 as compared to 1.35 millions

in March 2006 registering a growth of 70%. The broadband subscribers were

2.21 million in February 2007 and thus there is addition of 0.09 million

broadband subscribers in March 2007.

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1. Preface 1

2. Acknowledgement 2

3. Executive Summary 3

4. Table of Content 4

5. Problem Definition 56. Research Objective 6

7. Company Profile (TATA Group) 8

8. Company Profile (TTSL) 12

9. TATA TELE SERVICE (TTSL) 17

7. Research Methodology 25

8. Data Analysis 349. Findings 44

10 Recommendations 46

11. Limitations of the Project 50

12. .Bibliography 53

13. Annexure 54

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This project report is on the topic STUDY OF RETAIL COMPETITION IN

TELECOMMUNICATION SECTOR IN U.P. EAST CIRCLE

In this report, I have tried my best to find out the retail competition in U.P. East

circle on the basis of survey in a clear and understandable manner.

I have taken a sample size of 75 each for exclusive retail showroom of company

and retail mini stores of Lucknow city. Although this sample size is very small to

represent the whole market but there was no choice because of time constraint,

yet I have to cover every type of consumer.

I have demonstrated the data gathered through various charts. During my

survey I visited the exclusive showrooms of all the telecom companies working in

UP-East circle and analyzed Value Added Services (VAS) and their schemes

with respect to its competitors.

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The purpose of research is to discover answers to question through the

application of scientific procedure. The main aim of research is to find out the

truth which is hidden and which has not been discovered as yet. Though each

research study has its own specific purpose, I may think of research objectives

as falling into a number of following broad groupings:

1 .To find-out the information about exclusive retail unit.

2. To find-out the information about the frequency of customer walk- in in

each unit.

3. To find-out the no. of retail unit of different company.

4. To find out retail space/ layout specification.

5 .To analysis the respondents views about us Tata Indicom (RBU)

Research objective of my project is study of retail competition in u.p. circle

TATA TELESERVICES (TTSL).

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Tata Group profile

Leadership with trust

The Tata Group comprises 93 operating companies in seven business sectors:

information systems and communications; engineering; materials; services;

energy; consumer products; and chemicals. The Group was founded by Jamsetji

Tata in the mid 19th century, a period when India had just set out on the road to

gaining independence from British rule. Consequently, Jamsetji Tata and those

who followed him aligned business opportunities with the objective of nation

building. This approach remains enshrined in the Group's ethos to this day.

The Tata Group is one of India's largest and most respected business

conglomerates, with revenues in 2004-05 of $17.8 billion (Rs 799,118 million),

the equivalent of about 2.8 per cent of the country's GDP, and a market

capitalization of $45.1 billion. Tata companies together employ some 215,000

people.

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The Group's 32 publicly listed enterprises among them standout names such

as Tata Steel, Tata Consultancy Services, Tata Motors and Tata Tea have a

combined market capitalization that is the highest among Indian business houses

in the private sector, and a shareholder base of over 2 million. The Tata Group

has operations in more than 40 countries across six continents, and its

companies export products and services to 140 nations.

The Tata family of companies shares a set of five core values: integrity,

understanding, excellence, unity and responsibility. These values, which have

been part of the Group's beliefs and convictions from its earliest days, continue to

guide and drive the business decisions of Tata companies. The Group and its

enterprises have been steadfast and distinctive in their adherence to business

ethics and their commitment to corporate social responsibility. This is a legacy

that has earned the Group the trust of many millions of stakeholders in a

measure few business houses anywhere in the world can match.

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Tata Indicom

The Tata Group's commitment to building a substantial presence in India's

telecom industry has seen it play a leading role in the development of the

country's communications infrastructure. The telecom services of the Group are

offered under the brand name Tata Indicom, and cover all segments, from retail

and enterprise to wholesale and international. The objective is to make Tata

Indicom the preferred telecommunications choice of customers across the

country.

The Tata Indicom Enterprise Business Unit (TIEBU) is the central, specialized

enterprise sales and marketing unit for the Tata Group's telecom initiatives. The

unit is the benchmark telecom player in the enterprise space and was formed

with a view to providing customized, end-to-end voice and data solutions to

customers across India. It delivers cost-effective, integrated solutions that are

designed to fulfil the most complex communication needs.

The Tata Group's telecom initiatives are currently spread over four enterprises:

Tata Teleservices and its subsidiaries, namely Tata Teleservices (Maharashtra),

Tata Communications and Tata Power Broadband, a division of Tata Power. The

vision is to ensure that the business operates seamlessly across these entities,

while offering customers a one-stop solution.

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Tata Teleservices

Profile

Tata Teleservices (TTSL) was India's f irst provider of CDMA-based

telecommunications services. The company provides the full range

of telecom services spanning mobile, wireless, wireline, public booth

telephony and internet services, including service portals and

handsets.

Incorporated in 1996, the company along with its subsidiary Tata

Teleservices (Maharashtra) (TTML) serves 25 mil l ion customers in

over 5,000 towns in India. It was the f irst to launch CDMA mobile

services in India with the Andhra Pradesh circle. Today it has a pan-

India presence across 19 circles that include Andhra Pradesh,

Chennai, Gujarat, Karnataka, Delhi, Maharashtra, Mumbai, Tamil

Nadu, Orissa, Bihar, Rajasthan, Punjab, Haryana, Himachal

Pradesh, Uttar Pradesh (E), Uttar Pradesh (W), Kerala, Kolkata,

Madhya Pradesh and West Bengal.

TTSL has a 3G-ready telecom infrastructure in partnership with

Motorola, Ericsson, Lucent and ECI Telecom. The company, which

heralded convergence technologies in the Indian telecom sector, is

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today the market leader in the f ixed wireless telephony market with

a total customer base of over 3.8 mil l ion.

Areas of business

TTSL's bouquet of telephony services includes mobi le services,

wireless desktop phones, public booth telephony and wireline

services. It also provides value added services such as a voice

portal, roaming, post-paid internet services, three-way conferencing,

group call ing, wi-f i internet, USB modem, data cards, call ing card

services, enterprise services and new voice and data services such

as BREW games, voice portal, picture messaging, polyphonic ring

tones, interactive applications l ike news, cricket, astrology, etc.

It has Indias largest branded telecom retail chain and is the f irst

service provider in the country to offer an online channel

http://www.i-choose.in/ to offer postpaid mobile connections in the

country.

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Tata Teleservices is part of the Rs. 120,000 Crore (US$ 29 billion) Tata Group,

that has over 87 companies, over 330,000 employees and more than 2.8 million

shareholders. The Group has a formidable presence across the telecom value

chain.

Tata Teleservices (Maharashtra) Limited (TTML) spearheads the Tata Group's

presence in the Indian telecom sector by being the premier telecom service

provider, licensed to provide services in Maharashtra (including Mumbai) and

Goa.

Tata Comm. is India's leading international telecom service provider. It is today

part of the Tata Group. It started as a successor to the erstwhile Overseas

Communication Services, and went on to become the premier provider of

international voice and data services.

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TATA TELISEVIES LTD (TTSL)

Business Unit

Functions

1) Consumer Market Business Unit (C.M.B.U) Prepaid

2) High Network Individual Busi. Unit (H.N.I.B.U) Postpaid

3) Access Business Unit (A.B.U) Rural P.C.O & Tel. Booth

4) Retail business Unit (R.B.U) Circle Retail Head

1) Finance

2) Supply Chain Management (S.C.M)

3) Human Resource (H.R)

4) Facility Management and Support Service (F.M.S.S)

5) Risk

6) Business Excellence (B.E)

7) Marketing Communication (Mar. Com)

8) Enterprise Business Solution (E.B.S)

9) Information Technology (IT) by (T.C.S)

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Retail Business Unit

Classification of retail business unit (R.B.U) of

Tata TeleService limited-:

1) TRUE VALUE SHOP-

(i)Prepaid Town-prepaid RCV, Handsets, and Accessories.

Security- 55 +30 thousand

In 55 thousand 40 thousand is refundable and 15

thousand is no in refundable.

Area- 130-132 sq feet Type- franchisee

Prepaid RCV Commission- 4.5%

Accessory- 30%

Furniture with installation

Providing Glow Sine Board (G.S.B)

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(ii) High Network Individual (H.N.I) Town-

Prepaid & Postpaid only.

SECURITY- 1.25 laks. 1 laks refundable and 25 thousand is

nonrefundable.

AREA- 150-250 sq feet.

TYPE- Franchisee.

COMMISSION 4.5%

2) TRUE VALUE HUB- (T.V.H)

Prepaid, postpaid & all.

SECURITY- 3 lack 2.5 lack refundable,50 thousand

nonrefundable.

Furniture, 3-pc. 1 laptop.

COMMISSION 4.5%.

Franchisee Retail Management System. (F.R.M.S)

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3) NEIGHBOUR HOOD STORES-

Rural Area.

Glow sine Board Central Table.

25 thousand 30 thousand extra as per demand.

Handset service centre support point.

AREA- 70-100 sq feet.

COMMISSION 4.5%.

4) RETAIL MANAGEMENT SYSTEM-

(I) T.V.S.COCO-(Company On Company Store)- Headedby companys zonal executive.

AREA- 300 sq feet.

(ii) T.V.H. COCO (Company On Company Store)-

Head by companys manager.

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TTSLs COMPETITORS

IDEA Company Information

IDEA Cellular is a publicly listed company, having listed on the Bombay Stock

Exchange (BSE) and the National Stock Exchange (NSE) in March 2007.

As India's leading GSM Mobile Services operator, IDEA Cellular has licenses to

operate in all 22 Service Areas. Presently, operations exist in 11 Service Areas

covering Delhi, Maharashtra, Goa, Gujarat, Andhra Pradesh, Madhya Pradesh,

Chattisgarh, Uttaranchal, Haryana, UP-West, Himachal Pradesh, UP-East,

Rajasthan and Kerala. With a customer base of over 26 million, IDEA Cellular's

footprint currently covers approximately 60% of India's telecom population.

A frontrunner in introducing revolutionary tariff plans, IDEA Cellular has the

distinction of offering the most customer friendly and competitive Pre Paid

offerings, for the first time in India in an increasingly segmented market.

Customer Service and Innovation are the drivers of this Cellular Brand. A brand

known for their many firsts, Idea is only operator to launch GPRS and EDGE in

the country. Idea has received international recognition for its path-breaking

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innovations when it won the GSM Association Award for "Best Billing and

Customer Care Solution" for 2 consecutive years.

IDEA Cellular is part of the Aditya Birla Group, a US$ 24 billion corporation with

a market cap of US$ 31.5 billion and in the league of Fortune 500. Anchored by

an extraordinary force of over 100,000 employees belonging to 25 different

nationalities, over 50% of its revenues flow from its overseas operations. The

Group has been adjudged The Best Employer in India and among the Top 20 in

Asia' by the Hewitt-Economic Times and Wall Street Journal Study 2007.

The combined holding of the Aditya Birla Group companies in IDEA stands at

around 57 per cent. With ambitious future plans, the company is poised for rapid

growth across the whole country.

Our Service Areas

The Indian telecommunications market for mobile services is divided into 22

"Service Areas" classified into "Metropolitan", Category "A", Category "B and

Category "C "service areas by the Government of India. These classifications are

based principally on a Service Areas revenue generating potential.Our

operational 11 Service Areas are broken up into Established and New Service

Areas.

Established Service Areas

The established service areas are Delhi, Andhra Pradesh, Gujarat and

Maharashtra, Haryana, Kerala, Madhya Pradesh and Uttar Pradesh (West).

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Licenses for the Maharashtra and Gujarat Service Areas were awarded in

December 1995, with network rollout and commercial launch achieved in 1997.

In January 2001 the mobile operations in Andhra Pradesh Service Area were

integrated with IDEA through a merger with Tata Cellular Limited. In June 2001,

the mobile operations in Madhya Pradesh Service Area were fully integrated with

IDEA through an acquisition of RPG Cellcom Limited. In October 2001, the

license for Delhi Service Area was acquired during the fourth mobile license

auction, with network rollout and commercial launch in November 2002. In

January 2004, Escotel Mobile Communications Private Limited ("Escotel"), was

acquired with its original licenses in the Service Areas of Haryana, Uttar Pradesh

(West) and Kerala. All these Service Areas were re-branded and integrated with

IDEA in June 2004.

New Service Areas

The New Service Areas are Uttar Pradesh (East), Rajasthan and Himachal

Pradesh.

Licenses for these New Service Areas were acquired through the acquisition of

Escotel (Escorts Telecommunications Limited). Following significant investment

in the roll-out of network in the New Service Areas, amounting to approximately

Rs. 4,678 million upto September 30, 2006, a full commercial launch of mobile

services was achieved in the New Service Areas between September and

November 2006 in a manner which also met the network roll-out requirements of

the licenses in 2007.

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Classification of retail business unit of IDEA

Cellular ltd.

My Idea

Type Franchisee.

5 Franchisee units in Lucknow.

Average staff per unit- 3 employees.

Average monthly walk in per unit - 4 thousand.

AVARAGE PER DAY WALK IN- 35-45 .

AREA- 300 sq feet.

COMMISSION 4.5%.

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Vodafone Essar Limited

Vodafone Essar in India is a subsidiary of Vodafone Group Plc and

commenced operations in 1994 when its predecessor Hutchison Telecom

acquired the cellular licence for Mumbai. Vodafone Essar now has

operations in 16 circles covering 86% of India's mobile customer base, with

over 49.1 million customers*.

Over the years, Vodafone Essar, under the Hutch brand, has been named the

'Most Respected Telecom Company', the 'Best Mobile Service in the

country' and the 'Most Creative and Most Effective Advertiser of the Year'.

Vodafone is the world's leading international mobile communications

company. It now has operations in 25 countries across 5 continents and 40

partner networks with over 260 million customers worldwide. Vodafone has

partnered with the Essar Group as its principal joint venture partner for the

Indian market.

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The Essar Group is a diversified business corporation with interests

spanning the manufacturing and service sectors like Steel, Energy, Power,

Communications, Shipping & Logistics and Construction.

Classification of retail business unit of Vodafone

(1) Vodafone exclusive stores

Average man power-6

Average walk in per day- 50

Prepaid & postpaid

Total 3 results found in - "lucknow"

Chintels Vodafone Store

Shahnajaf Vodafone Store

Waves Vodafone Store

(2) Mini stores-

Total 23 results found in - "lucknow"

Average man power-3

Average retail space- 150sq feet.

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AIRTEL

Suni l Bhar t i Mi t ta l or SBM as he is ca l led, has at the age of 43

c re ate d a Te le co m Gia nt in Indi a. It ha s r is en fr om h umb le

beginnings in 1970s as a bicycle parts manufacturer, knitwear and

stainless steel utensi ls in Ludhiana, Punjab state. Together wi th

other foreign companies he has raised $ 1.5 bi l lion of which $ 800

mill ion is sti l l in the bank.

Bhart i happens to be Indias premier telecom company in the f ield of

te lecom terminals and technology t ie ups wi th world leaders l ike

Siemens, Goldstar, Tatacom and Casio. I t is the f i rst company in

Ind ia to expor t t elephones to U .S .A and has f inal ized p lans to

manufacture GSM terminals in India.

The success story of Bhart i Enterprises can be acknowledged from

the fact that Bhart i has acquired 44% of stake of Br i t ish Telecom,

which was up t i l l now one of the partners with Bhart i Enterprises for

$140.2 joint venture. The transaction was worth 100 mil l ion pounds.

Bhart i Enterprises controls about 20 % of the Total Telecom market

in India. As he puts i t , i t was a mixture of Vis ion , good luck and

hard work by a team o f about 10 12 sen io r peop le . The ear l y

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beginnings in 1985 were in manufacturing telephone handsets. They

did not have the expert ise to do telephone exchanges, je l ly - f i l led

cables had become a commodi ty and thei r capi tal investment was

high.

Bhart i Tele-Ventures Limi ted was incorporated on July 7, 1995 for

p romo ti ng i nves tmen ts i n t el ecommuni ca ti ons servi ces. It s

subsid iar ies operate telecom serv ices across India. Bhar ti Te le-

Ventures is India's leading private sector provider of

te lecommunications serv ices based on a s t rong customer base

consis ting of approximate ly 11.50 mil lion to ta l customers which

consti tute, approximately 10.66 mi ll ion mobile and approximately

836,000 fixed l ine customers, as of January 31, 2005.

Bharti Teletech

Bhart i Teletech deals with telecom equipment manufacturing. Bhart i

teletech has 2 subsidiaries Siemens Telecom and Bharti Duraline.

S iemens Telecom i s a j oint ven ture between the g loba l g iants

Siemens AG and Bhart i Telecom. This al l iance has brought to the

Ind ian marke t the unmatched technology o f S iemens and the

manufac tu ring s trength o f Bhart i Telecom. S iemens Telecom

marke ts i ts p roduct under the b rand names o f Siemens and

Beetel. The Siemens range of telephones includes electronic push

button phones, feature phones ans the latest GSM cellular phones.

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Beetels commitment to quality, value and durabil i ty has made it the

largest sell ing cordless phone in India.

Bha rt i Dural ine Bha rti Dural ine i s a t rans la ti on o f Bha rti s

commitment to serve the growing telecom market in India. This joint

venture with Dural ine Corp of U.S.A manufactures and markets high

qua li ty S ILCORE TM HDPE telecom duc ts . Dural ine USA gas

prest igious customers l ike AT&T, Lucent technologies, Sprint MCI,

Ericsson, etc

Bharti Telecom

In the past few decades the telecom industry across the world has

gone through a sea change and India has not been away f rom the

technological revolut ion. Bharti Telecom the f lagship company of

Bhart i Enterprises has cont inuously introduced world-class telecom

products and services.

From the introduct ion of push button telephones backing telephones

to answering machines from cordless telephones to cel lular services

Bhart i is breaking new grounds wi th host of new brands l ike Air te l

and Beetel. Bhart i Telecom has emerged as Indias f inest Telecom

Company.

Incorporated in 1985 Bhart i Telecom is one of the largest Telecom

companies in the country.

Bharti Telecom provides var ious basic /cellu lar services, Internet

services and VSATs etc. through i ts several subsidiaries and joint

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ventures. The two subsidiar ies o f Bhart i Telecom are Bhar ti

Televenture and Bhart i Telepat ial.

Bharti Televenture

Bharti Televenture Ltd. was incorporated on 7th July 1995. BTVL

has been floated by Bharti Telecom Ltd. as Telecom operator to hold

equity stake and to wide management services to cel lular and f ixed

l ine Telecom Pro jects i n Ind ia .Bhart i Televenture i s a holding

company for Bharti Cellular and Bharti Telenet.

Bharti Cellular

Bhart i Cel lu lar Ltd of fers cel lu lar service under the brand name of

Airtel .

Bharti Telenet

Bhart i Telenet offers f ixed l ine services in M.P. (Indore) and cel lular

services in H.P. the company the f i rst pr ivate operator to provide

f ixed l ine services under the country. I t launched i ts f ixed l ines

services on 4th June 1998 in Indore, and as developed the customer

based of over 35,000. The company as a market share of 80% in

H.P. for its cellular services.

Bharti Telespatial

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Bharti Telespat ia l provides Internet services and VSATs. I t has

gain two subsidiaries Bharti BT and Bharti BT Internet.

Bharti BT

Bharti BT has a l icensed to provide VSAT services in India. The

company is second largest service provider in the shared hub and

fastest growing VSAT service provider in the country.

Ident i fying the core relevance of satel l i te communicat ion, the joint

venture is expanding the VSAT market through service leadership

and product innovat ion, of fer ing fast , secure and rel iable telecom

solutions for all t imes. BT helps its customers meet there short term

goals and long term communicat ions strategies.Taking advantage of

i ts leading edge in technology, Bhart i BT offers customized TDMA,

VSAT solut ions, PAMA services. The f lexibi l ity to integrate these

services also enables the company to provide hybrid V-SAT services

to meet the diverse requirement of the customers.

Bhart i BT In ternet : - Bhar t i BT In ternet has a l i censed to prov ide

Internet serv ices in Mumbai , Delh i and Bangalore. The service

became operat ional from May 99 under the brand name Mantra On

Line.

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Classification of retail business unit of Airtel-

1)AIRTEL RELATIONSHIP CENTRE- (A.R.C)

NUMBER- In U.P. There are 52 ARC.

AVERAGE WALK IN PER DAY- 40.

STAFF- 30 Employee per A.R.C.

AREA- 600 sq mt.

COMMISSION 4.5%.

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RELIANCE COMMUNICATION

Reliance Communications Ltd. is a part of the Reliance group founded

by Shri Dhirubhai H. Ambani. Reliance Communications (formerly

Reliance Infocomm) was originally incorporated on July 15, 2004, under

the Companies Act, 1956 as Reliance Infrastructure Developers Private

Limited. The status of the Company changed from private limited to

public limited on July 25, 2005. Further the name of the Company

changed to Reliance Communication Ventures Ltd with effect from

August 3, 2005. The name has since been changed to its present

name, viz. Reliance Communications Limited, under Fresh Certificate of

Incorporation consequent on change of name dated June 7, 2006.

Reliance Communications is one of India's largest integrated

communications service providers in the private sector. According to

National Stock Exchange data, Anil Ambani controls 66.75per cent of

the company, which accounts for more than 136 crore shares of the

company. Reliance Communications is the flagship company of the Anil

Dhirubhai Ambani Group (ADAG) of companies. Listed on the National

Stock Exchange and the Bombay Stock Exchange, it is Indias leading

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integrated telecommunication company with over 25 million

customers.

The Reliance Anil Dhirubhai Ambani Group is among Indias top three

private sector business houses on all major financial parameters, with

a market capitalization of Rs 100,000 crore (US$ 22 billion), net assets

in excess of Rs 31,500 crore (US$ 7 billion), and net worth to the tune

of Rs 27,500 crore (US$ 6 billion).

All businesses today are dependent on telecom to continue their day-

to-day operations. The range and quality of services that can be

provisioned is determined by the quality of the network deployed.

Today everything is digitalized for clearer and better transmission. Now

the transmission of information happened much faster than we can

imagine. This is what Reliance communication is offering to their

customers. With fibre optic network it provides high quality

transmission and faster information flow.

The Reliance Communications network consists of 60,000 kilometers of

optical fibre cables spanning the length and breadth of India. These

cables can carry thousands of billions of bits per second and can

instantly connect one part of the country with another. This physical

network and its associated infrastructure will cover over 600 cities and

towns in 18 of the country's 21 circles, 229 of the nations 323 Long

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Distance Charging Areas (LDCAs) and broadband connectivity to over

190 cities. This infrastructure will be backed by state-of-the-art

information management systems and a customer-focused

organization.

An interesting aspect of the network is the manner in which these

fibres are interconnected and deployed. Reliance's architecture is so

fault-tolerant that the chances of failure are virtually nil. Reliance's ring

and mesh architecture topology is the most expensive component to

implement, but assures the highest quality of uninterrupted service,

even in the event of failure or breakage in any segment of the network.

Reliance has 77 such rings across the country with at least three

alternative paths available in metros. Connected on this topology, the

service has virtually no chance of disruption in quality performance.

Access networks determine the services that can finally be delivered to

customer. Reliance Communications network has wireline access

technologies based on fibre as well as copper. Fibre in the access

network makes broadband services easy to deploy. The wireless

access network deployed for CDMA 1X is spectrum efficient and

provides better quality of voice than other networks and higher data

rates. CDMA 1X also provides an up gradation path to future

enhancements.

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Classification of retail business unit of reliance

communication-

1) RELIANCE WEB WORLD-

There are four Reliance Web Worlds in Lucknow; these are

Company on Company outlet. (Coco).

Retail space- 700 sq feet.

Man Power- customer care-8, broadband services-2.

Other ser vices- customer care, sales, personnel finance

services desk

Bill payment, hand set assoriess,

2) RELIANCE EXPRESS-

There are many Retail outlets of Reliance Company named as

Reliance express, these are franchisee its Retail business unit.

MAN POWER- Four employee.

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SECURITY- 1.25 LAKS, 25 Thousand Non Refundable.

Average walk in- 35-45 per day.

BSNL

COMPANY PROFILE

When it comes to connecting the four corner of the nation and

much beyond one solitary name lies embedded at the pinnacle.

BSNL. A company that has gone past the number games and quest

to attain the position of leader. It is working round the clock to take

India into the future by providing world class Telecom service for

the people of India. Driven by the very best of Telecom

Technology from chosen global Leaders it connects each inch of

the nation to the indefinite corners of the globe to enable you to

step into tomorrow.

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BSNL formed in Oct 2000 is worlds 7th largest Telecommunication

company providing comprehensive range of Telecom Services in

India: Wire line, CDMA Mobile, GSM Mobile, Internet,

Broadband, Carrier Service, MPLS-VPN, VSAT, VoIP Service, IN

Service etc. within a span of 5 years it has become one of the

largest Public Sector Unit in India.

BSNL has installed quality Telecom Network in the country and

now focusing on improving it, expanding the network, introducing

new Telecom services with ITC applications in villages and wining

customers confidence. Today it has about 47.3 million basic

Telephone capacities, 4 million WLL capacities, 20.1 million GSM

capacity, more than 37,382 fixed exchanges, 18000 BTS, 287

satellite stations, 4, 80,196 RKM of OFC cable, 63,730 RKM of

Microwave Network connecting 602 districts, 7330 cities/ town

and 5.5 Lakhs villages.

BSNL is the only service provider, making focused efforts and

planned initiatives to bridge the Rural- Urban digital divide ICT

sector. Infact there is no Telecom operator in the country to beat

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its reach with its wide network giving services in every nook and

corner of the company and operates across India except Delhi and

Mumbai. Whether it is inaccessible area of Siachen Glacier and

North Eastern reason of the country. BSNL serves its customer

with its wide bouquet of Telecom services.

BSNL is numero uno operator of India in all services in its license

area. The company offers wide ranging and most transparent tariff

schemes designed to suite every customer. BSNL cellular service,

Cellone has more than 17.8 million cellular customers, garnering

24% of all mobile user as its subscribers. That means that almost

every 4 Mobile user in the country has a BSNL connection. In

basic services BSNL is mile a head of its Rivals with 35.1 million

basic phone subscribers i.e. 85% share of the subscriber base and

92% share in revenue terms.

BSNL has more than 2.5 million WLL subscribers and 2.5 million

internet customer who access internet through various modes i.e

Dial up, Leased line, DIAS, Account less internet. BSNL has been

adjudged as the number one ISP in the country. BSNL has set up a

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world class multi- gigabit, multi-protocol convergent IP

infrastructure that provide convergent services like voice, data and

video through the same back bone and broad band access network.

At present there are 0.6 million data one broadband customer.

The Company has vast experience in planning, installation,

network, integration and maintenance of switching and

transmission networks and also has world class ISO-9000 certified

Telecom Training Institute. Scaling new heights of success the

present turn over of BSNL is more than Rs 3, 1,820 million with

net profit to the tune of Rs 99,390 million for last financial year.

The infrastructure asset on Telephone is worth about Rs 63, 0000

million.

BSNL expanded its customer base from present 47 millions lines

to 125 million lines by December 2007 and infrastructure

investment plan to the tune of Rs 733 crores in the next 3 years.

The turnover, nation wide coverage, reach, comprehensive range

of Telecom services and the desire to excel has made BSNL

number one Telecom Company of India.

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value added services

Voice Mail service

Short Message Service(SMS)

All India Roaming

Call Forwarding

Call Conferencing

Call Waiting and Call Holding Facility

Wireless Application Protocol: surf WAP enabled websites

on internet using this service.

Unified Messaging Services: integrate your Mobile phone

with the internet and access your E-mails, Faxes, and Voice

Mail etc on your mobile phone.

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Classification of Retail Business Unit of B.S.N.L

B.S.N.L has oniy single type of retail business unit in whole Lucknow city

named as B.S.N.L SHOPEE.

There are only five B.S.N.L SHOPEE in lucknow city .

AVARAGE STAFF MEMBER- 6

AVARAGE RETAIL SPACE- 500 SQ FEET.

AVARAGE WALK-IN PER DAY- 5-6 AVERAGE SALE OF PRODUCTS-

a) Postpaid- 2-3 per month.

b) Prepaid- 5-6 per day.

OTHER SERVICES- BROAD BAND CONNECTION, DATACARD.

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Ques: Number of exclusive showrooms of TTSL and itscompetitors.

0

5

10

15

20

25

30

RELIANCE TTSL VODAFONE BSNL IDEA AIRTEL

INFERENCE:

Reliance communication is the market leader .

TTSL and Vodafone comes second and thirdrespectively.

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Ques: Average staff members in each of the exclusive

showrooms of TTSL and its competitors.

0

1

2

3

4

5

6

7

8

9

10

RELIANCE VODAFONE BSNL AIRTEL IDEA

INFERENCE: Reliance has the largest gang of staff in a particular city.

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Ques: Average Retail outlet space of TTSL and its competitors.

0

100

200

300

400

500

RELIANCE TTSL VODAFONE BSNL IDEA

INFERENCE: RELIANCE HAS THE LARGEST OUTLRT SPACE

FOLLOWED BY TTSL

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Ques: Average walk-in per day of TTSL and its competitors.

0

10

20

30

40

50

60

70

TTSL VODAFONE RELIANCE AIRTEL IDEA BSNL

INFERNCE:

TTSL has the largest waik-in but not in positive directiondue to regular queries of customers for the problems inhandsets and services.

In positive direction Vodafone and Reliance has thelargest.

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Ques:Which company offers you the best value added services?

0%

5%

10%

15%

20%

25%

30%

RELIANCE AIRTEL IDEA TTSL VODAFONE BSNL

INFERENCE:

Reliance is leading in good value added services by 29%followed by airtel as 25% and IDEA as 18%.

Q 11. ABOUT TATA TELE SERVICES SERVICESES.

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ve r y g o

2 2g o o d ,

s a t i s f a c

, 4 8

e x e l l e n t

0

1 0

2 0

3 0

4 0

5 0

ve r y g o o d s a t i s fa c t o r y

INFERENCE:

There are many types of responses in which only

22% are in favor of very good service, 48% are in favors of

satisfactory ,18% excellent and 12% in favorsgood services.

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1) It was found that most of respondents of the RBUs were not

much keen to reveal the retail information.

2) It was found that most of respondents have approximate data

about our queries.

3) Staff of franchisee units usually dirtects us to their regional

offices.

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The company should increase its reach to all areas of

Lucknow.

1) The company should see that the consumers are charged only

by reasonable price with respect to its competitors.

2) The company should go to the consumers by adopting

different type of marketing strategy to attract them towards its

services.

3) The company should provide more services.

4) The company should take some measures related to increase

its value added services.

5) The company should have to increase its retail outlet space so

that the customers may not feel congested and messy.

6) The customer queries should be met with some satisfactory

solutions.

7) The company should adopt differential price strategy for

different markets so that company can achieve huge market

share and able to increase its profit.

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In my survey I found that consumer wants more attractive scheme

and more facilities. Mostly they purchase on the basis of schemes,

so the company should take the necessary steps and expand their

network to rural market extensively.

I found that few services needs improvements and consumers

wants best service from the company. They want better schemes.

There are plus point for the company in the market.

.

The study indicates that the consumer of TTSL want a better

connectivity and more attractive scheme. So the company should

take proper and immediate action on it

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Sample Size limitation: This report consists of the study

conducted with the survey of a sample of 10 retail business unit

only. This does not cover the entire market and the decision is

taken on the surveyed sample only.

Geographic limitation: The survey was conducted in the

Lucknow city so the results and suggestions have maximum

reliability pertaining to this area only.

Time limitation:The project has the time constraint of 8 weeks.

So, it was not possible to visit all the area under this time limit.

There was a problem encountered while collecting the data in the

questionnaires. Most of the respondents were reluctant to answer the

questions and who ever answered had to be cajoled. There was a lot

of bias in the answers and there was a request from most of them not

to reveal their identity.

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PHILIP KOTLER: MARKETING MANAGEMENT

C.R. KOTHARI: RESEARCH METHODOLOGY

G.C.BERI: MARKETING REASERCH

Besides this I have used TATA websites and so many Business Magazines,

which had helped me a lot.

www.tatateleservises.com

www.google.com

Questionnaire

STUDY OF RETAIL COMPETITION IN TELECOMMUNICATION SECTOR IN

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U.P. CIRCLE

Dear Sir/ Madam,

I am a Student, perusing MBA from NIEC. I AM doing aproject on retail competition in telecom in u.p. east circle. I request you toprovide me the relevant data as per the questionnaire:-

Ques.1:- How many exclusive showroom do you have: - -------------------------

Ques.2: - Average staff members in each of the above givenExclusive showroom : - ------------------------

Ques 3: - What are the types of retail unit/showroom :-

(1) ----------------- (a) -------------- (b) -------------- (c)(2) ----------------- (a) ------------- (b) -------------- (c)(3) ----------------- (a) -------------- (b) -------------- (c)

Ques 4:- what is the average retail space of the units/showroom:-

(1) ----------------- (a) -------------- (b) -------------- (c)(2) ----------------- (a) ------------- (b) -------------- (c)(3) ----------------- (a) -------------- (b) -------------- (c)

Ques .5 :- What is average walk-in:-

(1) ----------------- (a) -------------- (b) -------------- (c)(2) ----------------- (a) ------------- (b) -------------- (c)(3) ----------------- (a) -------------- (b) -------------- (c)

Ques.6:- Average sale of products :-

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