WELCOME

SREE NARAYANA COLLEGE OF EDUCATION

AMMU MANI COMMERCE PEDAGOGY

COMMUNICATION

INTRODUCTION

1. The word communication is derived from Latin word

“communis” which means “common”.

2. Hence communication is sharing common experiences

with other.

3. Communication is defined as the process of passing

ideas or feelings one person to another.

DEFINITIONSAccording to Edgar dale (1969) “Communication is

the sharing of ideas and feelings in a mood of mutuality”

According to Brooker “communication is anything that conveys a meaning that carries a message from one person to another”.

COMPONENTS OF COMMUNICATION

1. SENDER(S)2. MESSAGE(M)3. MEDIUM(MD)4. RECEVIER(R)

M MD RS

COMMUNICATION CYCLE

SSENDER EF

T

MESSAGE MEDIUM

RECEIVERMESSAGEMEDIUM

T

D

F

CHARACTERITICS OF COMMUNICATION

1. PURPOSEFUL PROCESS2. INTERACTIVE PROCESS3. INTENTIONAL OR UNINTENTIONAL PROCESS4. CONTINUOUS PROCESS5. CONTEXTUAL PROCESS6. RELATIONAL PROCESS7. DIGITAL AND ANALOGIC8. BASED UPON SYMMETY9. BAED UPON PUNCTUATIONS

TYPES OF COMMUNICATION

1. SPEAKING- LISTENTING2. WRITING –READING3. VISUALISING-OBSERVING

FACTORS AFFECTING COMMUNICATION

1. FACTORS- RELATED TO CENTER2. FACTORS- RELATED TO LEARNER3. FACTORS- RELATED TO ATMOSPHERE4. FACTORS -RELATED TO MESSAGE

BARRIERS OF COMMUNICATION

1. OUT- OF- SCHOOL INFEARNCES IN THE FORM OF COMMERCIAL AND ENTERTAINMENT MEDIA

2. EXCESSIVESS VERBALISM3. REFERENT CONFUSION4. DAY STREAMING5. LIMITED PERCEPTION6. PHYSICAL DISCOMFORT7. NOISE8. REDICULING BEHAVIOUR OF THE TEACHER

THANK YOU