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Press Pack
Press Pack
Press Release
Amoena GmbH is the world’s
leading breast care brand.
Headquartered in Raubling,
Germany, Amoena was
established in 1975 and
was the first company to
introduce a silicone breast
prosthesis. Celebrating its
40th anniversary in 2015, as
the industry leader Amoena
combines technology with
supreme comfort to offer
an extensive product line of
bras, swimwear and breast
symmetry products that
fully address the needs of
women following breast
cancer surgery. The company
conducts extensive wear tests
for comfort, ease of use and
suitability to individual surgery
types and lifestyles.
Amoena’s world-leading
innovation has resulted in
a long history of patented
materials, products and
manufacturing methods. With
a global innovation network
that draws input from 60
countries, Amoena’s research
and development team
collaborates with universities
and scientists across many
disciplines. The company’s
in-house experts incorporate
this knowledge into their
constant search for new ways
to transfer the latest scientific
developments into breast form
technology.
For interviews, product
images and further
information, please contact:
Malissa Magyar
Global Marketing Director
About Amoena
Amoena launches spring/summer 2016 collection
Sartorial colors pop. A graceful pallet of pastels whispers. These trends
tie up Amoena’s spring/summer 2016 collection in a stylish bow.
Amoena, the world’s leading breast care brand, launches its next
lingerie, clothing and swimwear line with a focus on colors and styles
that are full of fun finishes and details, but maintain classic design and
sophistication—the signature of Amoena’s design philosophy.
As a woman’s true companion brand, Amoena brings busy women a
collection designed to offer choice and versatility, with a selection of
styles for every day and every activity. It includes lingerie, swimwear,
sleep sets, daywear, loungewear, headwear and workout clothing in
styles that incorporate high-tech touches for comfort and performance.
“Now more than ever, especially following breast cancer surgery,
women are demanding fashion that’s as gorgeous as anything they wore
before surgery,” explains Amoena‘s global head of marketing, Malissa
Magyar. Katja Mathies, product designer, adds, “The spring/summer
2016 collection was inspired by looking to industry experts on color and
fashion trends and the result is a collection that brings beauty, sexiness,
and confidence into women’s lives. All Amoena lingerie and clothing is
made with very fine pockets that can hold a breast form or enhancer, so
it can be worn by every woman—whether or not she has had breast
surgery. And because of our attention to detail and focus on fit, it’s also
remarkably comfortable.”
The spring/summer 2016 collection features several of Amoena’s most
popular styles reimagined using current colors and details —and some
exceptional new styles to surprise and delight. The Parisian-inspired
Seduction line sets the scene for romance with delicate sets in colors
that turn soft and dreamy, while the Swimwear line features colors and
styles that pair classic silhouettes with today’s motifs and introduces new
styles with flirty flair.
Amoena continues its successful line expansion with active, home, and
leisurewear ranges that dance in vibrant color. New styles designed in
two capsules—created for the types of activities that the Amoena
consumer has said she enjoys the most—make up the Active wear line.
Walking attire in rich raspberry with pops of coral is easy and effortless.
Soft greys and summery melons grace the yoga-inspired styles.
Ravishing raspberry runs through the home collection of sleep sets and
night gowns, perfect for sleep or sofa. And by popular demand, Amoena
is offering more tops and t-shirts with built-in shelf bras than ever before,
taking her from office to happy hour or picnic to party in a flash.
Celebrating
40 Years
It’s our 40th anniversary celebrating beautifully brave women everywhere.
For 40 years, we have dedicated our resources and 100% of our efforts to creating a range of breast forms,
lingerie and clothing for women following breast cancer surgery, designed for the lives they live every day.
But our story is not just about leading edge manufacturing processes, patented materials and intuitive design.
While we feel great pride in being recognized as the world’s leading breast care brand, what we really want to
celebrate as we turn 40 is all the women we’ve helped over the years.
Because the truth of our 40 years is that Amoena was created as a company and a community dedicated to
women who’ve had a diagnosis of breast cancer —committed to being their companion as they regain their sense
of femininity, beauty and strength.
We will mark our 40th anniversary this October, 2015, by celebrating with our customers and the women
we serve around the world . To learn more about Amoena anniversary events near you, contact your
Amoena representative.
For years to come, we will continue to be a true companion to women every day as they live life to the fullest,
staying true to our ethos:
Amoena — for you, like no other.
Our 40th
Anniversary
Lingerie Set
Introducing Dianna — a lingerie set designed to commemorate 40 years.
Designing fashionable, great fitting bras is what Amoena does best and what better way to celebrate our 40th
anniversary than with a stunning lingerie set. Amoena’s Dianna set was inspired by the much loved Mona bra —
a style that is a favorite of women worldwide. Dianna’s silver jacquard fabric is classicism with a modern twist and
a coordinating panty completes the set . The Dianna lingerie set will arrive in stores Fall 2015.
Dianna bra and panty set
Color: Silver
Sizes: 70-100 AA, A, B, C, D / 36-46
Spring 2016 Collection Overview
Amoena’s spring/summer 2016 collection color palette writes a fresh story with an on-trend twist on neutrals,
jumps of color and prints, and some sexy capsule ranges tinged with vintage.
Only Amoena can bring a 24/7 collection specially designed to offer choice and versatility to a woman’s wardrobe.
Lingerie, swimwear, sleep sets, daywear, loungewear, headwear and workout clothing with contemporary styling
offer more than just fashion—they offer high-tech touches for comfort and performance. They also bring features
that support beautifully brave women everywhere.
Everyday lingerie
Amoena excels at designing bras that are exceptionally
comfortable and created in delightful colors and prints.
This season, the stunning Jane group catches the eye
with an abstract animal print in soft hazel colors, while
the earthy terracotta of the Lara Satin soft bra rounds out
the collection’s summer sunset palette.
Seduction lingerie
A new romance story is written with Amoena’s Parisian-
inspired Seduction line. The Angelique group in apricot
and off-white nods to vintage with tone-on-tone trailing
floral embroideries. The Adriana group ups the amp with
rich embroidery in bisque or aqua atop a flattering shade
of off-white that complements any skin tone, while the
easy fitting stretch lace Johanne group returns in an
equally flattering shade of ivory, perfect for warm
summer nights.
Active wear
Amoena expands on Active wear this season with styles
designed especially for yoga and walking. Women will
love taking to the mat with these calm and comfortable
yoga styles. A hoodie zip jacket makes its debut in the
walking group—while a supportive sports bra, t-shirt and
capris round out the fitness line.
Home & Leisure wear
This season, Amoena’s Home collection is berry inspired
with an unexpected paisley print that is fun and flirty. In
Leisure, separates that are perfect for daily to-do’s about
town bring a tailored but relaxed look in bright navy and
berry. Amoena’s hallmark Valletta top has been
reinvented this season with a back ring detail that will
delight in any occasion.
Product Imagery | Spring/Summer 2016
Jane padded bra and panty set
Color: Hazel
Sizes: 70-95 AA, A, B, C, D / 36-46
Lara Satin bra and panty set
Color: Terracotta
Sizes: 70-95 AA, A, B, C, D / 36-46
Angelique padded bra and shorty
Color: Apricot, Off-white
Sizes: 70-80 A; 70-90 B, C, D / 36-46
Uni Lace nightdress
Color: Raspberry
Sizes: S, M, L, XL
Lace shirt
Color: Navy
Sizes: S, M, L, XL
Wrapped shirt and long pants
Color: Dark Grey / Light Grey Melange
Sizes: S, M, L, XL
High resolution images available upon request.
Swimwear 2016 Collection Overview
Amoena’s swimwear 2016 collection color palette is loaded with energy and attitude with something to suit
everyone. The prints range from youthful to timeless, in style groups ranging from black and white stripes to bright—
almost neon—tropical flowers designed to entice women of all ages.
All Amoena suits are made with special fabrics, such as XtraLife LYCRA®, designed to protect the suit for long
lasting wear and also provide control and comfort.
Swimwear
Elegant. Sporty. Flirty. Modest. All of these can be
found in Amoena’s 2016 swimwear collection. Colors
jump in bright pinks and turquoise, oranges and
browns, blues and reds.
The Haiti group’s elegant draping has the look of old
Hollywood, while the Kos mix and match group
reflects the colors and designs of South America. The
cool waters of the pool call for the sporty colors and
zip front of the Cyprus group. All suits feature cup
pockets to hold a swim prosthesis in place. There
really is something for everyone in the Amoena
Swimwear 2016 collection.
Swimwear Features
Underarm: Amoena swimwear is cut
slightly higher under the arm for extra security, without
providing excessive coverage.
Bust shaping: An elastic underband and special
shaping of the cups holds breast forms closely against
the body so it won’t slip down or fall forward, even
in a wet swimsuit.
Standard leg cut: Amoena swimwear has a standard
legline—not cut too high or too low—suitable and flattering for most figures
and all ages.
Sizing: To ensure the best possible fit, many of the styles in our range are available in different cup sizes. Most styles come in either a B or C cups with a smaller selection offered in A and D cups.
Pockets: Amoena swimwear has specially designed cup pockets to hold breast forms securely in place. Our pockets are accessible from both the top and the side, making them easier to insert a form.
Standard back: Generally, the back of our swimsuits sit approximately 6 to 7 cm below the bra line.
Product Imagery | Swimwear 2016
Haiti bikini
Color: Dark Blue
Sizes: 36-46 A; 38-46 B, C, D / 36-48
High resolution images available upon request.
Lagos
Color: Twilightt Blue
Sizes: 38-52 B, C; 40-50 D
Los Angeles
Color: Navy/Aqua
Sizes: 38-46 B, C
Corfu sarong
Color: Black/Copper
Sizes: 40-52 B, C
Kos
Color: Brown/Orange
Sizes: 36-44 A, B; 38-44 C
Cyprus tankini
Color: Pink
Sizes: 38-50 B, C; 38-48 D / 38-50
Fast Facts
Amoena Medizin-Orthopädie-Technik GmbH | Kapellenweg 36 | 83064 Raubling | Germany
Tel: +49 (0)8035 / 871-0 | Fax: +49 (0) 8035 / 871-560 | [email protected] | amoena.com
About Amoena
• World’s leading supplier of products for women following breast cancer surgery
• Established in 1975
• Originator of the silicone breast form
• Head office – Raubling, Germany
• 16 subsidiaries
• Serves over 80 countries
• Markets products through selected retailers, hospital boutiques and department stores
• Recognized industry leader in innovation and technological advancements
• Product range supports a woman throughout her day, 24/7, including breast forms, lingerie, swimwear,
leisurewear, active wear and nightwear
• Amoena’s products are designed for women who have had breast cancer surgery, although they can be
worn by all women
About breast cancer*
• Breast cancer is the most common cancer among women in the U.S.
• The American Cancer Society estimates about 231,840 new cases of Invasive breast cancer for the
year 2015
• About 1 out of 8 invasive breast cancers are found in women younger than 45, while about 2 of 3
invasive breast cancers are found in women age 55 or older.
• Among women with late-stage breast cancer, more than 70% have breast surgeries
• There are more than 2.8 million breast cancer survivors in the United States
* Source: American Cancer Society (Jan. 2015)
