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Impacting the Agriculture Value Chain with Mobiles Amol Jadhav mAgri Project Manager GSMA Development Fund
| Date post: | 07-May-2015 |
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Impacting the Agriculture Value Chain with Mobiles
Amol JadhavmAgri Project ManagerGSMA Development Fund
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© GSMA 2011
AgriBus Forum, October, 2011
Agenda:• GSMA Development Fund• AgriVAS• Value Chain Stakeholders:
– Agri Businesses– MFIs and Insurers– Input Suppliers and Dealers
• Specific opportunities
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© GSMA 2011
AgriBus Forum, October, 2011
Agenda:• GSMA Development Fund• AgriVAS• Value Chain Stakeholders:
– Agri Businesses– MFIs and Insurers– Input Suppliers and Dealers
• Specific opportunities
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© GSMA 2011
AgriBus Forum, October, 2011
The GSM Association:
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© GSMA 2011
AgriBus Forum, October, 2011
The GSM Association:
GSMA
mAgri mWomen MMU mHealth mLearning
Dev
Fund
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© GSMA 2011
AgriBus Forum, October, 2011
GSMA Development FundThe GSMA Development Fund exists to accelerate economic, social and environmental development through the use of mobile technology:
• mHealth• mWomen• MMU• mLearning• mAgri
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© GSMA 2011
AgriBus Forum, October, 2011
GSMA mAgri Program
AgriVAS impact farmers’:• Yield• Income • Food Security
Two Pilots• IKSL (Bharti Airtel & IFFCO)• M-Kilimo (KenCall)
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© GSMA 2011
AgriBus Forum, October, 2011
Today’s StatusFarmers• Smallholders account for 90% of production and 73% of the rural poor• Low productivity and food insecurity• Lack information, capital and technologyMobile Network Operators• Rural market penetration• Low customer loyaltyThe World• Population of 9B by 2050, requires 70%+ in food production from 2006
(FAO)
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© GSMA 2011
AgriBus Forum, October, 2011
Agenda:• GSMA Development Fund• AgriVAS• Value Chain Stakeholders:
– Agri Businesses– MFIs and Insurers– Input Suppliers and Dealers
• Specific opportunities
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© GSMA 2011
AgriBus Forum, October, 2011
?The AgriVAS Model
AccessibleAffordableTimelyActionable Relevant
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© GSMA 2011
AgriBus Forum, October, 2011
The AgriVAS Model
1
2
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© GSMA 2011
AgriBus Forum, October, 2011
Agenda:• GSMA Development Fund• AgriVAS• Value Chain Stakeholders:
– Agri Businesses– MFIs and Insurers– Input Suppliers and Dealers
• Specific opportunities
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© GSMA 2011
AgriBus Forum, October, 2011
Agri Business Firms
Challenge Opportunity• Traditional extension
services• Inconsistent quality and
quantity • Traditional supplier
management• Inefficient payment
processing
• Scale-up of extension services
• Secure quality and quantity of agricultural inputs
• Relationship• Direct linkages to farmers
for planning and payments
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© GSMA 2011
AgriBus Forum, October, 2011
Case Example: $50B Snacks & Beverage Co.
Snacks & Beverage
CoContract Farming Company has
greater reach and ability to empower
their contracted farmers
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© GSMA 2011
AgriBus Forum, October, 2011
Agenda:• GSMA Development Fund• AgriVAS• Value Chain Stakeholders:
– Agri Businesses– MFIs and Insurers– Input Suppliers and Dealers
• Specific opportunities
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© GSMA 2011
AgriBus Forum, October, 2011
MFIs and Insurers
Challenges Opportunities• Unwilling to lend to or
insure farmers who appear too risky
• Complicated and expensive logistics
• Overhead is still too high
• Extension services reduce risk
• Automated mobile payment platforms
• Building relationships and credit histories
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© GSMA 2011
AgriBus Forum, October, 2011
Insurance of farm inputs against drought and excessive rains
Case Example: Syngenta & Kilimo Salama
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© GSMA 2011
AgriBus Forum, October, 2011
Agenda:• GSMA Development Fund• AgriVAS• Value Chain Stakeholders:
– Agri Businesses– MFIs and Insurers– Input Suppliers and Dealers
• Specific opportunities
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© GSMA 2011
AgriBus Forum, October, 2011
Input Suppliers and Dealers
Challenges Opportunities• Marketing and educating
farmers is inefficient and expensive
• Unknown demand• No visibility into distribution
networks
• Targeted mobile marketing• Market intelligence
(predicting demand) • Mobile platform for stock
management
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© GSMA 2011
AgriBus Forum, October, 2011
Case Example: Input Supplier/Dealer
Market Research & Intelligence
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© GSMA 2011
AgriBus Forum, October, 2011
Case Example: Input Supplier/Dealer
Targeted Mobile Marketing
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© GSMA 2011
AgriBus Forum, October, 2011
Agenda:• GSMA Development Fund• AgriVAS• Value Chain Stakeholders:
– Agri Businesses– MFIs and Insurers– Input Suppliers and Dealers
• Specific opportunities
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© GSMA 2011
AgriBus Forum, October, 2011
Specific Opportunities: The mFarmer Initiative
Objective: To enable over 2 Million smallholder farmers to obtain critical agricultural information and advice via mobile channels
Components of mFarmer:• Challenge Fund • Agricultural Content Database• Technical Assistance • Monitoring and Evaluation Tools
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© GSMA 2011
AgriBus Forum, October, 2011
Q&A session
The GSMA mFarmer Initiative:Website: http://gsmworld.com/mfarmerEmail: [email protected]
Amol JadhavmAgri Project ManagerGSMA Development Fund
