Amplifying anEmail Campaign

Summer Fresh Salads

www.amp-direct.com

ObjectivesTo increase social presence,

engage with Summer Fresh customers and build an email database for future marketing initiatives

The Offer & IncentiveConsumers were offered a 2 for 1 coupon

valid on any Summer Fresh Salads hummus products. The incentive to share was the chance to win a Summer Fresh Party for 20

Email TemplateThis email was sent to 100,000 rented Wonderlist subscribers

from The Toronto Star, resulting in 4,187 responses (4.2% response rate)

STEP 1: email template

STEP 2: opt-in STEP 3: survey STEP 4: share

STEP 5: Thank youSTEP 4: facebook messageSTEP 6: Summer Fresh HOME

prospects land here and opt-in by filling out there name and email address.

a few marketing questions can help qualify a prospect

An incentive is offered if people share this offer with family and friends

Our easyshare™ technology allows for one-click sharing

Begin building relationships with a thank you.

We then direct them to your home page.

By allowing people to easily share AND offering an added incentive to do soAMP reaches out to family and friends of ideal prospects who have already responded.Our ability to accurately track social lift allows us to identify the source of each respondent.33% of respondents shared with their friends resulting in

4,182 responses becoming 63,234 responses - that’s 15X the original response.

www.amp-direct.com

Response CurveRather than peak and die off over a few days

like a typical direct response curve, an AMP™ Curve percolates along due tothe exponential reach achieved with each generation of sharing, accurately tracked by AMP™

63.2% response rateAmplified more than 15X.

“I was more than a little skeptical at first, but AMP delivered 15x more than our original response.

Impressive. ”  - Lynn Sandell, VP Sales & Marketing, Summer Fresh Salads

26,911 opted-in as a fan of Summer Fresh Salads

The beginning of 26,911 relationships

email campaign

15Xinitial response rate.

Other CampaignResults

Direct Mail campaign

48.6% response rate.

Direct Mail campaign

40% offer redemption.

Facebook campaign

2,500%increase in LIKES