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A

Training Report on

MARKET SURVEY & PRODUCT PROMOTION

SUBMITED TO SUBMITED BY

Prof. Anil Kumar Dalendra yadavRoll No.22

INSTITUTE OF MANAGEMENT STUDEIS

KURUKSHETRA UNIVERSITY KURUKSHETRA

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ACKNOWLEDGEMENT

Behind every achievement lies a unfathomable sea of gratitude to those who have extended their

support and without whom it would never have come into existence. To them we say our words

of gratitude.

I would like to express my deepest sense of gratitude to Mr. Sumit Bhardwaj, Assistant Manager

,AMP Motors. for giving me this opportunity to undergo Winter Training at AMP Motors. I

would also like to extend my heartfelt gratitude to him for his constant encouragement and

valuable insight, guidance and facilities at all phases of the project. Without his help andencouragement it would have been practically impossible to complete this project

Dalendra Yadav

Roll No. 22

Instiute of Mgt. Studies

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Declaration

I, Dalendra Yadav, declare that the project entitled of Executive Traning at Outlook India Ltd.

submitted for the partial fulfillment of degree of Master of Business Administration (MBA) to

Kurukshetra University, Kurukshetra, for the examination, is my own Work.

Place :Kurukshshetra Atul Chandra

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Chapter 1AMP Motors

Anand Motor Products (AMP) is a leading manufacturer of antivibration Rubber & Rubber

to Metal Bonded components for Passenger Cars, Trucks, Trailors, LCVs and LTVs since1978 and supplying to leading OEMs in India and abroad since 1984.

The company has been marking its excellence in automotive antivibration components with

continued efforts through Innovation, integrity, quality and reliability. With over 3 decadesof antivibration components experience using world class infrastructure, AMP is leading the

growth wave of technical finesse.

The company is situated at Gurgaon 20kms from New Delhi and is spread across 32,000 sq.mtrs of land with a covered area of 20,000 sq. mtrs. In its endeavor to serve its customers

with the best, the company is supported by a highly professional & experienced workforceled by its far-sighted & able management.

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Our range of products includes:

Engine & Transmission Mounts

Liquid Filled Mounts

Suspension BushesTorque Rods

Suspension Bushings

Rubber Molded Parts

Heavy Duty Parts

Sheet Metal Parts

Spring Sheet BearingsStay Rods

Plastic Parts

AMP is recognized for supplying quality parts to OEMs & Tier 1 suppliers. The companysinfrastructure is spread across 32000 sq. mtrs. of land with a covered area of over 200000 sq.

mtrs. & having complete in house facilities right from material preparation to the endproduct.

AMP has a team of dedicated professionals. Technical designers, engineers and technicians

work in perfect synchronization to develop solutions that hold good under real-life

conditions. Incorporating the latest concept in in-house Tooling and Testing at each and

every stage of development and manufacturing enables the company to deliver products with

unparalleled precision and quality

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History

Sept 2006 - OHSAS 18001 : 1999

Sept 2006 - ISO 14001 : 2004

April 2004 - ISO / TS 169492002 2003QS 9000

2003 - Highest Export Award from Engineering Export Promotion Council for 2000-2001

2003 - Special Export Award from Capexil, Kolkata

2002 - Selected as O.E. supplier by Mahindra & Mahindra for all models.

2002 - Highest Export award for 2001-2002 from All India Rubber Industry Assocication(AIRIA).

2001 - Award for Excellence in Productivity for the year 2000-2001from ACMA.

2001 - Highest Export Award for the year 99-2000 and Best All Round Export Award for 2000-01 from All India Rubber Industries Association (AIRIA).

2001 - Special export award for the years 99-2000, 2000-01 & 2001-02 from Capexil Kolkata.

2000 - QS-9000 certification from DNV Neatherlands in June - 2000.

2000 - Certificate of Export Excellence for 1999-2000 from EEPC.

2000 - Established European Warehouse in London

2000 - Awarded Certificate of Merit for Exports by Capexil.

2000 - Awarded 1st Prize in Exports by All India Rubber Industries Association

2000 - Received QS-9000 certification from D.N.V Det Norske

2000 - Registered by Ministry of Comm.,Government of India as Recognised Export House

2000 - Registered as Vendor by Ministry of Defense

1999 - Received ISO-9002 certification from D.N.V Det Norske

1998 - Selected O.E supplier by Telco for 'INDICA' car

1998 - Selected O.E supplier by O.H TALBROS

1997 - Selected O.E supplier by DAEWOO for supply to DAEWOO Motors in India

1996 - Selected O.E supplier by RANE Chennai

1996 - Selected O.E supplier by Rover for Supply to SIPANI-ROVER in India

1995 - Indigenously developed Hydraulic (liquid filled) mounts for US Market

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1994 - Started Manufacturing of Bumper Bellows for US Market

1994 - Started Manufacturing of Strut Mounts for US Market

1993 - Selected O.E supplier by Suzuki Inner Weather Strips for supply to Maruti Suzuki

1992 - Awarded 1st Prize for Exports from Delhi state by Ministry of Industries

1984 - Selected O.E supplier by Suzuki for supply to Maruti Suzuki in India

1978 - Established 'AMP-Anand Motor Products' and started Manufacturing

1949 - Established as trading house of Auto parts.

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Products

AMP has evolved as an acclaimed OEM manufacturer of anti-vibration rubber

molded & metal bonded parts for passenger cars, trucks & industry. Its range of

products includes:

Engine & TransmissionMounts

Liquid Filled Mounts Suspenssion Mounts Torque Rods

Suspension Bushings Rubber Molded Parts Heavy Duty Parts Sheet Metal Parts

Spring Sheet & Bering Stay RodsPlastic Bonded Parts

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Quality Policy

The company commits itself to manufacture and deliver products which

consistentely meet or exceed customer expectations.

Quality at every stage by all is the motto and guiding principle of our company.

Quality Objective

To Ensure satisfaction of customers with product of high quality level. To respond promptly to the changing needs of the customer / market. To identify and develop new products with minimum lead time. To establish ourselves as a reliable supplier. Continual improvement.

List of certifications include:

ISO 14001:2004 ISO/TS 16949:2009 OHSAS 18001:2007

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Corporate Social Responsibility

ot only is AMP a leading automotive component manufacturing

company, it is also equally participative social organization. Thecompany strives to maintain a pollution free environment both

through its products as well as manufacturing practices. For thewelfare of its employees, it also conducts professional grooming

and training sessions.

This gives AMP a sense of pride and the extra drive to continue on

its path to excellence and customer satisfaction

Environment Health and Safety PolicyWe, at AMP-Anand Motor Products, engaged in manufacturing of

rubber & rubber to metal bonded parts are committed towards

providing safe & healthy work atmosphere to our employees &associates and continually improve by proactive environment, health

and safety strategies.

To achieve this we will

Conserve natural resource & energy.

Enhance usage of environment friendly material and process, directly and through our

business associates wherever feasible.

Reduce wastage generation at every process.

Comply with the relevant legal & statutory requirements and customers environment

requirements.

Communication of policy to all employees and other interested parties.

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Design

The in house product & tool design center uses latest CAD/CAM

systems along with high end softwares like :

Pro E, Solid Works and CATIA for 3D modeling and drawing of

parts, mold and jigs.

The design section is supported by a team of creative and surefooted engineering professionals with intelligence and imagination

to determine successful solutions.

This has led to the development of a wide range of automotiveproducts for varied applications.

Product & Process Integration

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R& D Lab

At AMP, the focus of all R&D activities is directed to one common aimenhanced customer satisfaction.

Being a technology based company, it specializes in the development andmanufacture of performance formulated products for controlling vibrations,

shocks, noise etc.

The testing setup has the capabilities to test the rawmaterial properties till the product performance life cycle.

To ensure rubber compound mix quality, AMP has highresolution carbon dispersion analyzer besides other

conventional test equipments.

AMP product validation lab is fully equipped withsophisticated testing equipments i.e. Zwick Roells high

frequency (100 Hz) dynamic Testing Machine, ZwickRoells UTM (Universal Testing Machine), Bush endurance

and Torsional & Performance characteristic testingmachines.

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Product Validation lab includes:

Dynamic Tests

Static Tests

Radial, Axial, Torsional Tests

Ozone Tests

Low Temperature Tests

Other Miscellaneous Tests

Tool Room

An ongoing stream of new product and new technologies designedto push the proverbial envelope to its outer limit is the hallmark ofAMP.

AMP-Anand Motor Products believes in continuous development

using a combination of automotive expertise and rich mechanical

experience of its skilled, educated and talented tool development

engineers, dedicated to customer satisfaction, technologyadvancement and the kind of innovation that sparks change,

improvement and progress.

The in house product & tool design center uses latest CAD/CAM

systems integrated with three axis CNC milling machines, CNCwire cut machines, EDM, Surface Grinders, Lathes, Drilling and

tapping m/cs, Engraving m/c, Riveting m/c, MIG and Spot Welding& other conventional machines to manufacture in absolute

adherence to specifications. For tool & part dimensionalverifications, AMP standard room is equipped with 3 axis CMM

machines besides other standard room equipments.

Tool Development Section

The tool development section which is the integral part of our company is well equipped

with state-of-the-art tool making facilities like:

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CNC Wire Cut

CNC Vertical Machining Centre

CNC Turning Centre

Lathe Machines

Milling MachinesShapers

Digital Height Gauges

Electric Discharge Machines

Surface Grinders

Drill Machines

Optical Comparators

Besides a wide range of measuring instruments to cater the high performance and stringent

quality requirements of the industry. The tooling division employs a team of experiencedprofessionals for making world class tool & dies.

3D Modeling Tool Designing

3-D Tool

Modeling ofRubber Bush

3-D Tool

Modeling ofStamping Part

Spring Sheet

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Manufacturing Facilities

Metal Preparation Plant

Anand Motor Products is one of the few composite units in the world where,starting from tool making to rubber mixing, metal pressings, molding, assembly

etc. all activities are done under one roof.

AMP deploys the most advanced setup for metal surface treatment facilities. It has

fully computerized eleven tank phosphating plant combined with mechanicaltreatment like shot blasting & sand blasting machines & PLC controlled automatic

line for zinc electroplating.

Besides this, an imported 24 station automatic adhesive spray system for bushing

tubes is available ensuring uniform layer on tubes for consistent & superior bondedparts.

Metal Pressing Section

The Metal Pressing section is equipped with Hydraulic, Mechanical and Pneumatic

Presses with a capacity ranging from 20 tons to 400 tons with complete weldingfacilities.

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Rubber Compounding Section

The state-of-the-art mixing section comprises K2A intermix with computerized wing for bulk

raw material and fine chemicals. The system operates on SCADA based software capable of

managing 80 recipes at a time.

Molding Section

AMPs production unit is capable of molding over three million pieces per month.This is achieved by its 80 latest machines including Microprocessor ControlledInjection, Transfer and Compression Molding of capacity ranging between 50 to

400 tons.

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Paint Shop

To achieve perfect finish, the parts are assembled and painted on mechanized lines.

These salient manufacturing capabilities in conjunction with a vision to excel hasearned AMP accolades and award from states and national and internationalbodies.

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Clients

OE Customers in India

Our dedicated efforts to maintain highest Customer Satisfaction has earned us recognition and unflinchingloyalty from a large number of prominent companies in the Automobile Industry World Wide.

Maruti Udyog Limited Tata Motors Ltd. Mahindra & Mahindra Mahindra Navistar

Fiat India Ve Commercial Vehicles Ashok Leyland Caterpillar

Nissan Magna Tenneco Magneti Marelli

Rane KYB Gabriel

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International Clients

Intenational Customer Countries

AMP Products are used as original equipment on leading vehicles across the globe.Local warehousing in North America and Europe enable us to deliver products to

customers just in time.

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Achivements

Quality at every stage by all is the motto and guiding principle of our company.

State Award for

Export Excellence

from Govt.of NCT Delhi 1998-

99

Certificate & Merit

Award

1998-99

State Award for

Export Excellence

from Govt. of NCTDelhi1999-2000

AIRIA Highest

Export Award 1999-2000

Certificate of Export

Excellence Award1999-2000 from

EEPC

Special Export

Award from ACMA1999-2000

Special ExportAward

1999-2000 from

Capexil Kolkata

Highest ExportersAward from EEPC

for 2000-2001

Award forExcellence in

Productivity in

2000-01 from

ACMA

State Award for

Export Excellence

from Govt. of NCT

Delhi 2000-2001

AIRIA Best All

Round Performance

Award 2000-01

AIRIA Highest

Export Award 2001-

2002

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Special Export

Award from

Capexil, Kolkatafor 2002-03

Certificate of Export

Award 2001-2003

20032004

Certificate of export

recognition fromCAPEXIL

2004BharatShiromani Award

20042005Certificate of export

recognition from

CAPEXIL

Top Export Award Export Excellence

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