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1 SR-999 © 2006 Institute for the Future. All rights reserved. Amplified Individuals, Amplified Organizations: An Emerging Small Business Ecosystem Andrea Saveri Institute for the Future [email protected] June 19, 2008
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Page 1: Amplified individuals, amplified organizations

1SR-999 © 2006 Institute for the Future. All rights reserved.

Amplified Individuals, Amplified Organizations:An Emerging Small Business Ecosystem

Andrea SaveriInstitute for the Future

[email protected]

June 19, 2008

Page 2: Amplified individuals, amplified organizations

2SR-999 © 2006 Institute for the Future. All rights reserved.

our roots

• Founded in 1968

• Spin-off of the RAND Corporation

• Methodologies to forecast the future, applied to business, government, & non-profits

• Our founders:

– Paul Baran

– Olaf Helmer

– Jacques Vallée

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3SR-999 © 2006 Institute for the Future. All rights reserved.

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4SR-999 © 2006 Institute for the Future. All rights reserved.

future of work map

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5SR-999 © 2006 Institute for the Future. All rights reserved.

amplified individual

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6SR-999 © 2006 Institute for the Future. All rights reserved.

Provide social filters for massive amounts of information

highly social

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7SR-999 © 2006 Institute for the Future. All rights reserved.

highly social: sharing resources

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8SR-999 © 2006 Institute for the Future. All rights reserved.

highly social: sharing photos

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9SR-999 © 2006 Institute for the Future. All rights reserved.

highly social: sharing news

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10SR-999 © 2006 Institute for the Future. All rights reserved.

highly social: life details

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11SR-999 © 2006 Institute for the Future. All rights reserved.

Tap into and contribute to the intelligence of crowds

highly collective

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12SR-999 © 2006 Institute for the Future. All rights reserved.

highly collective: wikis

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13SR-999 © 2006 Institute for the Future. All rights reserved.

highly collective: prediction markets

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14SR-999 © 2006 Institute for the Future. All rights reserved.

highly collective: crowdsourcing

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15SR-999 © 2006 Institute for the Future. All rights reserved.

highly collective: crowdsourcing

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16SR-999 © 2006 Institute for the Future. All rights reserved.

i love bees

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17SR-999 © 2006 Institute for the Future. All rights reserved.

Band together ad hoc to create infrastructure and accomplish tasks

highly improvisational

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18SR-999 © 2006 Institute for the Future. All rights reserved.

highly improvisational: coworking

hat factory, san franciscohat factory, san francisco

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19SR-999 © 2006 Institute for the Future. All rights reserved.

highly improvisational: virtual worlds

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20SR-999 © 2006 Institute for the Future. All rights reserved.

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© 2006 Institute for the Future. All rights reserved.

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22SR-999 © 2006 Institute for the Future. All rights reserved.

Employ systems, tools, and hacks to enhance cognitive abilities and

coordination skills

highly augmented

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23SR-999 © 2006 Institute for the Future. All rights reserved.

highly augmented: ambient devices

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24SR-999 © 2006 Institute for the Future. All rights reserved.

highly augmented: attention interfaces

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25SR-999 © 2006 Institute for the Future. All rights reserved.

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highly augmented: attention interfaces

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26SR-999 © 2006 Institute for the Future. All rights reserved.

highly augmented: attention interfaces

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27SR-999 © 2006 Institute for the Future. All rights reserved.

Organizational Superheroes

New skills for an emerging business ecosystem

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28SR-999 © 2006 Institute for the Future. All rights reserved.

• The ability to work in large groups

• A talent for organizing and collaborating with many people simultaneously

mobbability

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29SR-999 © 2006 Institute for the Future. All rights reserved.

• The ability to be persuasive in multiple social contexts and media spaces

• An understanding that each context and space requires a different persuasive strategy and technique

influency

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30SR-999 © 2006 Institute for the Future. All rights reserved.

• Measures your responsiveness to other people’s requests for engagement

• Your propensity and ability to reach out to others in a network

ping quotient

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31SR-999 © 2006 Institute for the Future. All rights reserved.

• Fearless innovation in rapid, iterative cycles

protovation

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32SR-999 © 2006 Institute for the Future. All rights reserved.

• Creating content for public consumption and modification

open authorship

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33SR-999 © 2006 Institute for the Future. All rights reserved.

• Fluency in working with different capitals, e.g., natural, intellectual, social, and financial

multi-capitalism

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34SR-999 © 2006 Institute for the Future. All rights reserved.

• Thinking in terms of higher level systems, cycles, the big picture

longbroading

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35SR-999 © 2006 Institute for the Future. All rights reserved.

• Filtering meaningful info, patterns, and commonalities from massively-multiple streams of data

signal/noise management

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36SR-999 © 2006 Institute for the Future. All rights reserved.

cooperation radar

• The ability to sense, almost intuitively, who would make the best collaborators on a particular task

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37SR-999 © 2006 Institute for the Future. All rights reserved.

what’s important for small business?

• Amplified individuals have the motivation and know-how to create new structures and processes that bypass traditional constraints and frame a new relationship with “big” business and the market.

Page 38: Amplified individuals, amplified organizations

38SR-999 © 2006 Institute for the Future. All rights reserved.

How?

• Economies of sociality

• Asymmetric power

• Responsive resilience

• New market niches


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