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AMRB CREDENTIALS
NORTH AFRICA OFFICE
AMRB
Villa no. 9, 9th floor, 2A El-Harass El-Gomhory Buildings, Akkad mall,
Nasr City, Cairo, Egypt
Tel: +202 24151974
Fax: +202 24151971
Manager NA – Neeraj Behl
Email: [email protected]
w.a
mrb
-me
na
.co
m MIDDLE EAST OFFICEAMRB
205, Al Masraf (Arbift) Tower Deira, Dubai
United Arab Emirates Tel: +9714 2215267 Fax: +9714 2236316
General Manager - Gagan Bhalla Email: [email protected]
www.amrb-mena.com
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ABOUT US
• Established in 1999, AMRB is one of the fastest growing market research
agencies in the Middle East and North Africa region.
• AMRB operates throughout the MENA region via full service offices in Dubai &
Cairo and extension offices in Jeddah, Riyadh, Algiers and Morocco
• Since inception, AMRB has worked with various blue chip clients across a wide
geography as well as in categories as varied as personal care products to
diamonds to wireless technology.
• AMRB prides itself on providing solutions to clients’ marketing issues – via
high quality conceptualization and execution, combined with insightful
interpretation and strategic thinking.
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CORPORATE LINEAGE
• AMRB is part of the Kantar Group of companies – one of the largest research
and consultancy conglomerates in the world.
– Kantar in turn is a part of one of the largest communication services companies
– The WPP Group
• Kantar operates in more than 70 countries with over 15000 employees. Some
associates within the Kantar group are IMRB International, Millward Brown
International, The Added Value Group, The Futures Company, Kantar Media
Research and recently, TNS.
• AMRB’s parent organization within the Kantar Group is
the largest market research company in South Asia.
– AMRB can leverage four decades of IMRB’s research experience and learnings,
across a variety of sectors and markets
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CORPORATE PHILOSOPHY
• CORPORATE PHILOSOPHY
– Integrity and innovation
• VISION
– To consistently provide cutting-edge market research services from
conceptualization through to execution, interpretation and reporting, thereby
enabling strategic decision making for our clients.
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RESEARCH SERVICES
• Quantitative research
– Usage & Attitudes studies
– Concept / product tests
– Pricing research
– Pack testing
– Advertising pre testing
– Brand and communication tracking
– Brand Equity measurement
– Volumetric estimation
– Shopper research
– Consumer Segmentation studies
– Stakeholder satisfaction
– Media research
• Qualitative research
– Category exploration
– Triggers and barriers
– Brand equity studies
– Concept / advt evaluation
– Ethnographic research
– Shopper understanding
– Mystery shopping
– Idea generation
• Business & Industrial research
– Market entry studies
– Market sizing
– Demand estimation
– Competition mapping
– Channel analysis
– Brand imagery studies
– Industrial consumer usage
and satisfaction
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SECTORS WE SERVE
• AMRB has conducted marketing
research across a wide range of
sectors, such as:
– Apparel
– Automotive
– Banking and finance
– Building materials
– Construction equipments
– Consumer durables
– Home care products
– Foods and beverages
– Government/ Institutional
– Industrial machinery & chemicals
– Jewelry and accessories
– Lubricants and petroleum products
– Media
– Personal care products
– Paints, Chemicals and additives
– Social issues
– Telecommunications
– Tobacco
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COVERAGE
MIDDLE EAST & LEVANT NORTH AFRICA OTHER REGIONS
Saudi Arabia Lebanon Egypt Sub Saharan Africa
UAE Syria Morocco South & East Asia
Kuwait Jordan Algeria Europe
Qatar Iraq Tunisia Americas
Bahrain Yemen Sudan
Oman Libya
Iran
Pakistan
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MILLWARD BROWN INTERNATIONAL
• AMRB is the sole licensee for Millward Brown products, like:
– LinkTM - a quantitative advertising pre testing tool, based on normativecomparisons. AMRB has normative databases in place for the key markets inthe region – Saudi Arabia, Egypt, Pakistan, Morocco and Iran.
– Dynamic TrackingTM - is the leading advertising and brand tracking mechanismin the world.
– BrandDynamicsTM - a brand equity measurement tool that has been used forunderstanding the equity of over 20,000 brands, across markets andcategories.
– For more details on these and other Millward Brown products, please visitwww.millwardbrown.com
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WALKER INFORMATION
• AMRB is part of the Walker Information Global Network (WIGN), a network of
companies that specializes in measuring stakeholder satisfaction. Some
products offered via the WIGN association are:
– Customer Relationship Assessment (CRA) - a model to assess satisfaction and
loyalty among a client's customer base.
– Employee Relationship Assessment (ERA) - a model to assess satisfaction,
loyalty and likely longevity in the company of a client's employee base.
– For more details on these and other Walker International products, please visit
www.walkerinfo.com
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YANKEE GROUP: GLOBAL CONNECTIVITY EXPERTS
• AMRB is the exclusive franchisee of Yankee Group in the MENA region
– The first independent technology research firm, trusted for 40 years
– The only firm focused exclusively on the global connectivity revolution
– Subscription research, strategy consulting, unique data tools and events
– Global in mission, presence, and influence
– Rigorous methodologies and unique insight
– For more details on Yankee Group, please visit www.yankeegroup.com
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IMRB INTERNATIONAL
• AMRB also has access to a wealth of expertise in various sectors at
our parent company within the Kantar Group.
• Quantitative and qualitative research
• Retail and media research
• e-technology/ IT and B2B research
• Data mining and analytics.
• For more details on IMRB International, please visit www.imrbint.com
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SOME OF OUR CLIENTS
• ABN Amro
• AC Delco
• Adnoc
• Alghanim Industries
• Al Rajhi Bank
• Arla Foods
• Amex
• Aujan
• Audi
• BAT
• BBC World Service
• Batelco
• BP
• Cadbury
• Carlsberg
• Coca-Cola
• Cemex
• Central Laitiere
• Danone
• DHL
• Qatar Islamic Bank
• Reckitt Benckiser
• Samsung
• Savola Group
• Sony
• Tamlik
• Telecom Egypt
• Telenor
• Temasek
• USAID
• Unilever
• UNB
• Vodafone
• Western Union
• Wyeth
• Zain (MTC)
• Diageo
• DTC
• Du
• Dubai Properties
• Engro Foods
• ENOC
• Egyptian Tourism Authority
• Fayrouz International
• Ferrero Inc.
• Fonterra
• FP7
• Fullerton
• General Mills
• GSK
• Gulf News
• Henkel
• Hershey
• HSBC
• J&J
• Jotun Paints
• Kanoo Group
• Kellogg’s
• Kimberly Clark
• Kraft Foods
• LG
• Limitless
• L’Oreal
• Mashreqbank
• Mars
• McDonald’s
• Nakheel
• Nestle
• Nokia
• Ogilvy
• Orascom Telecom
• P&G
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OUR CLIENTS SAY…
• "AMRB are one of the most professional Research Agencies I have worked with, their
dedication and integrity is of the highest order"
Bassil Abul Ata, Marketing Staff Director MEA, Fayrouz International
• "AMRB are truly the best agency in the market research industry in the entire region. I
highly recommend AMRB to clients looking for being challenged on their research briefs
as well as marketing and consumer insights that drive business decision making. All of
the AMRB researchers combine a passion for market research with outstanding client
servicing skills"
Ann Van Den Bossche, Market Research & Consumer Insight Manager MEA, Fayrouz
International
• "Being a quantitative researcher I would give AMRB 6 on a 7 point Overall Opinion
scale!! Their key strength is that they have a young team -- and so have the concomitant
advantages of being enthusiastic, energetic, and eager to learn/ please."
Shyam S. Sunder, Consumer Insights Manager, Coca-Cola Middle East
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OUR CLIENTS SAY…
• AMRB has proved technical mastery of the ad pre-testing tool, in addition to high execution speed,
coupled with thorough analysis and strategic recommendations based on deep understanding of the
consumers in the region. Concerning other types of research, AMRB's USP is their consistent level of
service across countries in the region and their high speed of execution, which is very crucial for multi
country research projects with tight time lines"
Abdellatif Elmardenly, Consumer and Marketing Insights Manager, Unilever
• "I think one of the main strength points at AMRB is that the research team do not act on the research
brief as is, they think of the problem in depth, and challenge the thinking behind it, try to see it from
different perspectives, and usually come up with innovative methodologies that best achieve the
objectives"
Sherif El Sheikh, Consumer Insights Manager, Kraft Egypt
• "AMRB has been an important partner for more than 5 years now. The relationship started with
licensed products like pretesting and has grown with large assignments on strategically important
categories. AMRB's unique marketing/ brand perspectives, turnaround timings and overall servicing
orientation has resulted in very close partnership on these categories. We wish the team the very best
for the future"
Partha Jha, Consumer Insights Manager, Kraft Foods
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Gagan Bhalla General Manager, Middle East & North Africa
Gagan Bhalla is a Computer Science graduate and an MBA in
Marketing, with close to 13 years of market research experience, of
which, a considerable part has been in the MENA region.
He joined IMRB International in 1997. In 2000, he moved to AMRB in
Dubai as part of the initial set up team. In March 2004, he took over
responsibility of AMRB Egypt, and was based in Cairo for two years,
looking after Egypt and North Africa. In April 2006, he moved back to
Dubai to take up overall responsibility of AMRB across Middle East and
North Africa.
Gagan has worked on a variety of accounts, spanning fmcg, durables,
lifestyle, financial services, automotive and telecom. He has been
involved in projects across the region and has a deep understanding of
the Arab consumer.
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Aurobindo Choudhury Associate Vice President
Aurobindo Choudhury is one of the senior most members of the AMRB
research team. A mechanical engineer and MBA, Auro has been in the MR
industry for close to 12 years.
He joined IMRB Calcutta in 1998 and was deputed to AMRB in Feb 2001.
Based in Dubai, he heads one of the largest SBUs within AMRB. He is also
the regional account lead for our largest client, British American Tobacco.
He has worked on a variety of categories, which includes FMCG, foods and
beverages, tobacco, financial services, durables etc. He has rich
experience of working with clients and consumers across the MENAP region
and is an authority on tobacco research and Millward Brown protocols.
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Monita Vohra Associate Vice President
Monita Vohra brings with her more than 13 years of experience in
Market Research & Consultancy. The past 7 years she has worked in the
MENA region and currently heads the qualitative division at AMRB.
She has worked on variety of sectors, some of which include child care,
media research, financial research, research for FMCG products, food &
beverages, brown goods and white goods, personal care products, etc.
She has handled a wide array of both Qualitative and Quantitative
studies during her career in MR, which include Market Mapping and
Segmentation, Brand Monitoring, Customer Satisfaction, Product/Concept
Tests, Advertising pre-tests, Feasibility Studies, Demand Estimation
studies, Ethnographic & Observation Research etc.
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Neeraj BehlRegional Manager, North Africa
Neeraj Behl has a Bachelor’s degree in Mathematics & an MBA in
Marketing. He joined Research International Delhi in 2001 and was
transferred to AMRB in February 2005.
During his association of close to 9 years with MR industry, Neeraj has
handled a range of studies in Indian sub-continent, SE.Asia, N. Africa,
GCC and Levant region. His experience spans a gamut of research
techniques – Pricing research/ channel management, Simulated test
marketing, Usage & Attitude, Brand positioning & image, Tracking
research, Concept / Pack /product testing and various ad-hoc research
projects
Neeraj currently looks after Egypt and North Africa region for AMRB,
and is based in Cairo.
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Amol GhateAssociate Vice President
Amol Ghate, is an Electronics Engineer and an MBA. He started his Market
Research career in TNS India in 2001 and then moved to AMRB Egypt in
2004.
He took over as Manager of AMRB Egypt in 2006 and was instrumental in
building AMRB into a strong research brand across North Africa. He moved
to Dubai in 2009 to take over responsibility of the Millward Brown business.
He is also the regional account lead on one of our largest accounts,
Unilever.
Amol has extensive experience of Brand tracking, Ad pretesting, U&A’s,
Product/Pack/Concept tests, Pricing research, STM’s etc. He has worked
across various categories like FMCG, Foods and Beverages, Automotive,
Durables and Services.
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Sukhdev Singh has a Bachelors degree in Electronics Engineering
and an MBA in Marketing. He joined IMRB International in 2002 and
moved to AMRB in 2007. He brings along over a decade of B2B &
Industrial research experience to the AMRB team.
Before joining IMRB Sukhdev worked with a dedicated industrial
research consultancy, Feedback Consultant in India for 2 years and a
year in the strategy team of Lafarge Prestia Thailand.
Sukhdev has worked on market research studies from various sectors
including Building & construction, IT, Telecom, Industrial products and
consumables, industrial machinery, Energy & environment, Tourism,
Ferrous & non-ferrous metals, Government and public sector etc.
Sukhdev also has hands on experience of industrial interviewing in
various markets including South Asia, Far East and Middle East.
Sukhdev Singh Associate Vice President
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Amal Jnidi has over 20 years of field management experience in
KSA. She is also one of the most accomplished moderators in the
Kingdom.
Amal joined AMRB in 2002 as a moderator – over time she took on
the responsibility of managing fieldwork for both qualitative as well
as quantitative projects.
She now heads the Operations function in Saudi Arabia, having a
team of full time executives in Jeddah and Riyadh. Apart from
managing projects in KSA, Amal has also developed a dedicated
team of male and female moderators.
Amal Jnidi Senior Manager Operations, KSA
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Raja Gangopadhyay has over 22 years of field management
experience, across varied geographies like South Asia, Far East,
Africa and Middle East.
He joined AMRB in 2006 – his has been instrumental in setting up
our field operations in UAE and also developing field teams in the
other GCC markets (non Saudi).
Raja and his team of executives now handle fieldwork across all
GCC markets other than KSA.
Raja Gangopadhyay Senior Manager Operations, UAE & Other Gulf
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Mohamed Said joined AMRB’s Egypt office in 2001 when it was
just being set up. He has over 15 years of field management
experience and has been instrumental in building AMRB’s presence
in Egypt.
Mohamed has managed fieldwork for all types of qualitative and
quantitative research projects. In addition to his field management
role he has also developed his skills in moderation and is now one
of our most experienced moderators in Egypt.
Since 2006, Mohamed has been actively involved in overseeing our
field operations in other North African markets as well – Algeria,
Sudan, Libya and Morocco.
Mohamed Said Operations Director, North Africa
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Mohamed Saad joined AMRB in 2007, with the responsibility of
managing our field operations in Algeria. He has over 8 years of
field management experience.
Over the last few years, Mohamed has been managing fieldwork
for both qualitative and quantitative projects in Algeria. He has
also been able to develop contacts in other North African markets
like Tunisia and Libya, who can conduct fieldwork on behalf of
AMRB.
Recently, Mohamed has moved to Morocco to set up AMRB’s
extension office in that market – he is now based in Casablanca,
and looking into developing AMRB’s field capabilities in Morocco.
Mohamed Saad Operations Manager, Maghreb
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NORTH AFRICA OFFICE
AMRB
Villa no. 9, 9th floor, 2A El-Harass El-Gomhory Buildings, Akkad mall,
Nasr City, Cairo, Egypt
Tel: +202 24151974
Fax: +202 24151971
Manager NA – Neeraj Behl
Email: [email protected]
w.a
mrb
-me
na
.co
m MIDDLE EAST OFFICEAMRB
205, Al Masraf (Arbift) Tower Deira, Dubai
United Arab Emirates Tel: +9714 2215267 Fax: +9714 2236316
General Manager - Gagan Bhalla Email: [email protected]
www.amrb-mena.com
AMRB CREDENTIALS
