Use iBeacons to make a smart product Amsterdam Beacon Meetup II, September 22, 2015

Iskander Smit

AMS

@iskandrJan-Derk Koudijs

@somedialoog

#StampionsFind new industrial heritage in Noord-Holland!

januari 2015

Inspiration: stamp culture in Japan💡

Gamification: surprising discoveries 💡

The new stamping: on the mobile💡

Explore Noord-Holland by stamps!

1. Search the stamp location

2. Find the stamp

3. Get your souvenir

4. Discover new places

5. Win prizes

Demo

Demo

How does it work?

10 m 1 m 10 cm

GPS

Proximity design

Ingredients

3D print stamp + iBeacon iPhone app beacon management

What we left out in this MVP

• Notifications • GPS triggered behaviour (interfered with Bluetooth) • Game elements (rules) • Voucher • Social inlog • Stamps stored in the cloud • Social sharing • Android version

Learnings

Of every 100 downloads

25% use the app for actual collecting stamps

Of which 33% collect more than 4 stamps

With a relative equal dividing among the stamps

Learnings

• iBeacon has a technical complex baseline • Calculate more time for app submission reviews • On-boarding is a barrier for use • Android version is missing • Tangible factor has real added value with beacons

Tangible digital products

Just startingInternet of TouchNew use

The new products will have an extension in the digital space

Beacons can be the connector and offer possibilities for smart behaviour

Collect your first Stampion now!

Special stamp for the meetup! Download the app now!

Thanks!

Iskander Smit, Jan-Derk Koudijs#Stampionsstampions.nl