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ColorThe Sunset has all the colors you need to relax and find peace.
Words and TypographyWords of acceptance and reception set in acalm yet firm modified News Gothic
WARMTH
KINDNESS
ImagePaul Capanigro brings us the meditative stillness of nature, and sets the calm atmosphere of the amtrak experience.
VIVIDNESS
IdentityThe AM in Amtrak literally means American. So to enforce this pure American feeling, the logo type is set in the modern patriotic Gothem and the break off is a modern feeling red white and blue that takes advantage of the white space
STRAIGHT FORWARD
JOSH COHENPassanger
JOSH COHENPassanger Train
$14.00Rail Fair
$.00Accom
QR15 QR1545345FG43G43Payment Plan
1/1No
$14.00Total
From:NEW YORK PENN,NYTo:YONKERS, NY
From:NEW YORK PENN,NY
642To:YONKERS, NY
20JUN26Date:
Fair Total:NEW YORK PENN,NYPayment PlanYONKERS, NY
20JUN26Date
Rides:1Car NumberYONKERS, NY
Fair planQR14
COACHClass
Reg Number156StatusALRT
REFUND FEE MAY APPLY
1/3P
aul Caponigro
we hope you enjoy your rid e
1/3Paul Caponigro
2/3
Artifact TicketsNot only do the new Amtrak tickets make finding your train easier, but now you can bring home a part of the experience with photographer series ticket stubs.
MEM
ORABLE
Communication FlagsIf you’re bored, put up you’re “I’d like to play” flag and wait for someone to come and challenge you to one of three games located in the seat pouch.
DIRECT
OnlineOnboard Amenities are an important component to mak-ing a passenger feel at ease. Giving them choices to those amenities enforces the experience even more.
MULTIFACETED
YOUR ITINERARY
Saturday December 12, 2009253 Empire Service (NYP -YNY)
Depart: 5:15 pm, Saturday, December 12, 2009Arrive: 5:15 pm, Saturday, December 12, 2009Duration: 0 hr, 24 min
Select Departure Passenger Passenger Amenities Payment Confirmation
OR
OR
Depart: 5:15 pm, Saturday, December 12, 2009Arrive: 5:15 pm, Saturday, December 12, 2009Duration: 0 hr, 24 min
Select Departure Passenger Passenger Amenities Payment Confirmation
YOUR ITINERARY
Saturday December 12, 2009
Depart: 5:15 pm, Saturday, December 12, 2009Arrive: 5:15 pm, Saturday, December 12, 2009Duration: 0 hr, 24 min
YOUR ITINERARY
Saturday December 12, 2009253 Empire Service (NYP -YNY)
Depart: 5:15 pm, Saturday, December 12, 2009Arrive: 5:15 pm, Saturday, December 12, 2009Duration: 0 hr, 24 min
Select Departure Passenger Passenger Amenities Payment Confirmation
OR
OR
Depart: 5:15 pm, Saturday, December 12, 2009Arrive: 5:15 pm, Saturday, December 12, 2009Duration: 0 hr, 24 min
Select Departure Passenger Passenger Amenities Payment Confirmation
YOUR ITINERARY
Saturday December 12, 2009
Depart: 5:15 pm, Saturday, December 12, 2009Arrive: 5:15 pm, Saturday, December 12, 2009Duration: 0 hr, 24 min
Comfort ImageryPeaceful imagery paired with welcoming words will be located throughout the trains interior to set passengers at ease.
RELAXED
bWhile the second gives out apples with Amtrak stickers to inform the passerby of Amtrak’s new welcome campaign.
Street CampaignBringing something out of it’s usual context is sure to get attention. Putting two Amtrak conductors in a crowded place like union square will do just that.
aA fully dressed Amtrak conductor yells out train jargon.
ABOVE AND BEYOND
ALL ABOARD!!!