GROUP MEMBERS

Neha Bharekar M3206Geeta Kurri M3226

AMUL MOPPET

Amul: Introduction and History It all started in 1946, as dairy cooperative movement in indai with 250 litres of

milk per day with name KAIRA DISTRICT CO-OPERATIVE MILK PRODUCERS’ UNION.

Dr. Verghese Kurine, former chairman of the GCMMF is the man behind the success of Amul

The brand name Amul means “AMULYA” is derived from Sanskrit word “Amulya” which means “PRICELESS”

Amul has spurred the white revolution of India, which has made a India the largest producer of milk and milk products in the world and the White Revolution has finally created a billion-dollar brand.

Today Amul dairy is No.1 dairy in Asia and No.2 in the worls, which is matter of proud for Gujrat and whole India.

Amul Moppet : A history in making

The Origin ( In year 1966) Advertising Agency : Advertising & Sales Promotion (ASP)

Core Team :

1. Mr. Sylvester DeCunha – Managing Director

2. Mr. Eustace Fernandez – Art Director

3. Mr. K Kurien – Creative Head In-Charge of Amul

Continued….

Journey from 1960s to 2013s Amul’s ads focus more on popular

events related to social, cultural, political, sports, Bollywood and even Hollywood for creating stories.

She is the Friday to Friday Star i.e. was seem in a new avatar every Friday.

Taking on the role of a social observer, Amul hoardings have played a significant part.

Tongue-in-the-cheek