Packing & pricing

The pack was very cute and different from the pack of pasteurized butter. It wasmade of plasticso it was veryeasy to use and store. The box was in traditional color of AMUL- yellow and white. Once I opened the lid, there was agolden covering over the box decorated with lot of red hearts, with AMUL lite written over it. It seems that it is a gift from my girlfriend, but I think the hearts are printed to indicate the healthiness in heart due to less cholesterol in it.

I choose200gms pack that was available at Rs 35/-(inclusive of all taxes).

Features

1. It contains26% less fat and calorie contentas compared to butter.2. It haslow cholesterolcontent in it.3. Itis rich in Vitamin A & D- good for vision and skin.4. It islow in saturated fatsand rich in poly unsaturated fatty acids (PUFA)- better for healthy heart.5. Calorific value is189kcal/ 100gms less then AMUL pasteurized butter.

Nutritional information

1. Total fat content is 11% less than butter.2. It contains only 10% milk fat where as butter contains 80%.3. Themajor ingredient is vegetable fat(total 49%).4. Cholesterol content is 26mgs per 100gms.

Taste

I love the taste of pasteurized butter which is bit salty and very creamy in nature. But the Butter lite isnot creamy looking. It looks like a dried cream that can easily be parted in small particles. Spreading butter over bread was always a delight to me that I missed after using butter lite.Applying it on bread seems little difficultbecause of it non-creamy properties. Thetaste is very different from the butter, but it is sufficient to satisfy your buttery needs.

Ittastes much better when applied on toasted breadand consumed with jam. You may not be able to differentiate it with butter in the combo of bread-butter-jam.

Recommendation

1. Well suited for elderly people, to keep their heart healthy.2. Recommended forpersons who want to avoid fatand cholesterol.3. Highly recommended for persons like me who doesnt want to forego their taste buds because of weight gain.

Comments of Customer after consuming AMUL LITE BUTTERI am a huge fan of AMUL products and a regular & heavy user of AMUL pasteurized butter.When I came to join my job 4 years back, my butter consumption started increasing as it adds taste and richness to everything- be it bread, roti or subzi. After four years of heavy use I noticed that my tummy has increased a lotJ. And then I stopped using pasteurized butter because of its heavy fat content. But I was missing my favorite butter very much till the day I visited a mall.

I have seen many advertisements of Butter Lite, Nutrilite etc but never tried those. So on that day I picked AMUL LITE and decided to try it

About Amul Lite Bread Spread 500 gAmul Lite Bread Spread is the delicious product unlike from the Butter & Margarine. It is a light, low-fat, low-calorie & low-cholesterol bread spread. Thus a tastier and healthier substitute. It contains 26% less fat and calorie content as compared to butter or margarine. Now it has become easier to sustain the slim and trim figure of yours without compromising the taste of the butter. Since it has got low fat and cholesterol, the risk of heart disease subsides. Amul Lite is low in saturated fats & high in PUFA for a "healthy heart". Amul Lite contains "Omega-6 & Omega-3 fats" which maintain healthy cholesterol levels. Amul Lite is fortified with Vitamins A & D, essential for good vision & healthy skin. It is manufactured in a fully automated, ISO9000 certified plant under strict hygienic conditions. Grab the pleasure of enjoying nutritious and delicious Amul Lite Bread Spread on toasts, sandwiches & bread. It is also useful for topping on parathas, pav-bhaji, pulao, khichri, soups etc and also for household baking, preparation of cakes etc..

Calories in Amul Butter LiteNutrition FactsAmul - Butter LiteTop of Form1. Servings:Bottom of FormCalories535Sodium650 mg

Total Fat59 gPotassium0 mg

Saturated30 gTotal Carbs0 g

Polyunsaturated6 gDietary Fiber0 g

Monounsaturated22 gSugars0 g

Trans0 gProtein0 g

Cholesterol3 mg

Vitamin A9%Calcium0%

Vitamin C0%Iron0%

*Percent Daily Values are based on a 2000 calorie diet. Your daily values may be higher or lower depending on your calorie needs.

Product DetailsProduct NameAmul Lite

DescriptionA Low Fat Low Cholesterol Bread Spread

Packing100g, 500g, 200g

Product SpecificationsCompositionFat : 59 -70%Milk Fat : 10%Vegetable Oils : 49 -60%Cholesterol : 0.0025%

Nutritional InformationNutritional Information*

Amount per 100 g

Energy, kcal535 -635

Energy from Fat, kcal530-630

Total Fat, g59-70

Saturated fat, g30-35

Mono unsaturates, g22-26

Poly unsaturates, g6-7

Conjugated Linoleic acid (CLA), mg300

Cholesterol, mg2.5

Trans fats, gND#

Total Carbohydrates, g1

Added Sugar, g0

Sodium, mg650

Added Vitamin A, mcg900

Added Vitamin D, mcg5

Not a significant source of Dietary fiber and Iron.

* Approx Values# Not Detectable

Shelf LifeBest Before 6 months when stored under refrigeration below 10 C

Storage conditionUnder Refrigeration below 10 C

Product Features Amul Lite is a Low Fat Low Cholesterol spread which combines the goodness of vegetable oils and milk (mixed fat spread) Amul Lite is the only "Low-Fat Grade" mixed fat spread available in India. Amul Lite contains CLA (Conjugated Linoleic Acid), which help in body fat reduction. Since Amul lite is low in calories, you can maintain your slim-trim shape without sacrificing on the taste. Amul lite is a low-fat and low-cholesterol product and less cholesterol means less chance of heart diseases. It is specially suited for elderly people & those with health complications for whom the consumption of high cholesterol and high saturated fat products is restricted. Amul Lite is low in saturated fats & high in PUFA for a "healthy heart". Amul Lite contains "Omega-6 & Omega-3 fats" which maintain healthy cholesterol levels. Amul Lite is fortified with Vitamins A & D, essential for good vision & healthy skin It is manufactured in a fully automated, ISO9000 certified plant under strict hygienic conditions. The product is certified by AGMARK for qualityProduct ApplicationAmul Lite is ideal spread for toasts, sandwiches & bread. It can be used for topping on parathas, pav-bhaji, pulao, soups etc and also for household baking, preparation of cakes etc. So, you can now gorge on all the delights without putting on those extra calories, thanks to Amul Lite.Available in(Segments/Markets)Modern Format Stores, Refrigerated Retail Outlets & Amul Parlours

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All TOI My ProfileKnow more about Times PointsRELATED KEYWORDS:Zydus Cadila|Gujarat Cooperative Milk Marketing FederationNutralite spread in margarine spooks Amul

Namrata Singh & Rupali Mukherjee, TNN|May 19, 2011, 01.21AM ISTMUMBAI: When Zydus Cadila launched Nutralite margarine with a mega marketing push in the largely butter-dominated Indian market, Gujarat Cooperative Milk Marketing Federation (GCMMF), the maker of Amul, did not anticipate the kind of impact it would have in a territory it has ruled for so many decades.

If the lion's share of around 70% garnered by Nutralite in the butter-like market is anything to go by, the brand has surely left a bitter taste for Amul. GCMMF's late entry into margarine with brand Delicious, which was launched mainly to restrict Nutralite from making a dent into the butter segment, has been relegated to the second position with a share of under 30%.

GCMMF had also attempted to retain its consumer franchise within brand Amul by launching a low-fat version "Amul Lite". But, with consistent brand building efforts, Nutralite managed to veer a section of consumers to shift to the margarine brand, making it a leader. Even as Amul focused on strengthening its leadership position in butter-which was not affected even by the aggression of new entrants like Britannia-the margarine market has grown in its backyard to gain a size of around Rs 300 crore. Margarine also continues to remain a popular substitute for butter among restaurants and dhabas which utilize this low-cost ingredient to give a "butter-like" taste.

"Since, the time Zydus took over this brand from Carnation Nutra-Analogue Foods in 2006, it has been performing to the company's satisfaction. Zydus had improved the product formulation through its own R&D initiatives to meet international standards,'' said a source.

What appears to have clicked for Nutralite is its USP on the health plank. Zydus Wellness is said to have grown by a CAGR of 28% in the past five years. Margarine is a substitute for butter which has overtaken the butter segment in many markets across the world. In India it is one-third (around Rs 90-100/ kg) the price of butter. However, the debate of whether butter is better or margarine continues to rage. Recently, Amul launched a major offensive with advertisements in favour of butter. The advertisement propagated the properties of butter being better than margarine. However, when asked if Amul would continue with its margarine brand, GCMMF's managing director R S Sodhi said: "We are in the spreads market and would continue with Delicious so long as there are other brands in the margarine market. Because Nutralite came into the market, we came up with Delicious. But we do not want our butter segment to get affected. Butter will continue to be the main category."

The size of the butter market in India is Rs 1,200-1,400 crore, where Amul leads with a fair share of over 85%. Skeptics believe that margarine had become a commodity like vanaspati and could lose steam over the years. However, given margarine's track record globally, many multinational companies could consider taking a plunge in this segment in India. A year ago, there was speculation that Unilever could be considering launching its margarine brand in India. Unilever's margarine brands include Rama and Blue Band. However, this did not fructify and Hindustan Unilever entered the spreads market instead, under Kissan. Other multinationals which have large margarine businesses globally include Bunge, which acquired the Dalda brand in India some years ago. Bunge had globally acquired the margarine brand from Benecol and is the second largest player in the world after Unilever. If MNCs enter this segment, there could be competition not just for Amul but Nutralite as well. Many me-too brands have also sprung up after Nutralite's success.