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AMUL

Type - Cooperative

Industry - Dairy

Founded - 1946

Key people - Dr. Verghese kurien

Revenue - INR 67.11billion (2008-2009)

Employee - Marketing arm: 735

Milk producers: 2.8 million

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KEY FACTS

AMUL means priceless in Sanskrit Amoolya

Brand name managed by an apex cooperation organization GCMMF

Worlds biggest vegetarian cheese brand

Worlds largest pouched milk brand

Largest food brand in India

Spurred the white revolution in India

Accreditation with 9001 and HACCP certification by QAS, Australia.

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GCMMF: AN OVERVIEW

Members

13 district cooperative milk producers Union

No. of Producer Members 2.79 million

No. of Village Societies

13,328

Total Milk handling capacity

11.22 million liters per day

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SALES FIGURE

Total milk procurement by our member unions

during the year 2012-13 averaged 131.03 lakh

kilograms (13.10 million kg) per day.

Federation registered an impressive growth of

17.72 per cent to reach Rs.13735.15 crores while

last year, turnover was Rs. 11668.00 crores

exports of milk products registered an impressive

growth of 45%

Sales of Amul Cream in long-life UHT packaging

also increased by 57% in value terms.

Entire value-added milk beverages range registered

quantum value growth of 27%

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PRODUCTS

Dairy

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PRODUCTS

Frozen

http://images.google.co.in/imgres?imgurl=http://www.topnews.in/files/Amul222.gif&imgrefurl=http://www.topnews.in/gujarat-high-court-gives-relief-kdcmmf-amul-brand-name-use-case-22427&usg=__ogsdUzT8LT7TPVpT75oqB4csOdE=&h=200&w=200&sz=19&hl=en&start=20&sig2=NGz-nw6l0adF-A8MnpZuIg&tbnid=Wd-4vf0QiGuVGM:&tbnh=104&tbnw=104&prev=/images?q=amul+products&gbv=2&ndsp=20&hl=en&sa=N&ei=9qd2Sv_jLtGMkAXL3LC3DA

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PRODUCTS

Fresh line

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SALES TEAM

RANK RESPONSIBILITY

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MD

GM

AGM

Deputy Manager

Branch Manager

Assistant Manager

Senior Executive

Moderate Executive

Junior executive

TerritorySales Incharge

Salesman

RANK

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RESPONSIBILITY

MD

Chief General Manager

Zonal Manager

Branch Manager

Officer InCharge

TerritorySales

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DISTRIBUTION CHANNEL

Factory

C&F

Distributer Super

Retailer Consumer

Sub

distributer

Slack 1

Slack 2

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FACTORY

List of factory

Anand

G. Nagar

godhra Himatnagar

JairamBati

Khatraj

Kolkata

Jairambati Mehsana

Mogar

Palanpur

vadodra

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FINDING

Warehouse:-

FIFO is not following properly.

Lack of space in warehouse.

Over stacking of product.

Lack of walking space. Lack of automation.

Logistics:-

Large waiting period for trucks for unloading thegoods.

Large number of damaged product from inertialunloading.

Slack1 truck detail was not updated in SAP.

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RECOMMENDATIONS

o Use small vehicle to deliver small consignment with in

100km.

o Provide training to distributers to use online orderplacing system.

o Suggest distributor to establish their warehouse near by

NH or on main road.

o Use FIFO properly in warehouse.

o Establish dry and wet product warehouse together or

nearby.

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THANKYOU..