AMUSE THE FASHION MUSE!Fashion as entertainment

Silvia Paoli, web journalist

A CRAzyATIVE C.V.

FASHION JOURNALISM

NARRATIVESKILLS

ENTERTAINMENTON THE WEB

CAN FASHION BE FUNNY?

A SERIOUS BUSINESS, A (quite) ENJOYABLE ENVIORMENT

IS THERE AN AUDIENCE FOR THIS SHOW?

THEY WANT TO BE FEEDED WITH EXTRA CONTENTS ON THEIR BELOVED ICONS’ LIFESTYLE

A DESIGNER IN THE SHOWER!

INVOLVE THE AUDIENCE

OPEN UP THE POSSIBILITY TO JUMP INTO THE ACTION “The work is done for the audience, without the audience the work doesn’t exist, it doesn’t make any meaning.”

WHERE DOES BUSINESS GENERATE?

• More popularity, more investors

• Co-producing web formats with fashion brands looking for a web identity

• Invade other media with web-generated contents