AMWAY GLOBAL
ENTREPRENEURSHIP REPORT ENTREPRENEURSHIP REPORT
2013
Encouraging WOMEN to be entrepreneurs –
Eliminating the fear of failure.
A Survey of Amway Europe, March 2014
Candan Corbacioglu
Amway Europe Corporate Affairs Area Manager
Survey Design
Fieldwork: 8th March – 19th May 2013
Sample: 26.000 women and men aged 14+
(including 13.300 women)
Countries: 24 countries (Australia, Austria, Colombia, Czech Republic,
Denmark, Finland, France, Germany, Great Britain, Greece,
Hungary, Italy, Japan, Mexico, Netherlands, Poland,
Portugal, Romania, Russia, Spain, Switzerland, Turkey, Portugal, Romania, Russia, Spain, Switzerland, Turkey,
Ukraine, USA)
Method: Face-to-face/telephone interviews
Research Institute: GfK Group
Scientific Partner: Technical University Munich, School of Management
Goal: Point out the economic potential of entrepreneurs in
different national economies and to support the activation
of potential entrepreneurs.
Amway Global Entrepreneurship Report 20132
How do you see entrepreneurship?
“My attitude towards entrepreneurship is…”
68
89
86
84
83
81
78
76
75
74
26
8
13
12
12
19
20
18
21
19
6
3
2
3
5
0
2
6
4
7positive
AverageAverageAverageAverage
DenmarkFinlandAustraliaColombia
NetherlandsJapan
UkraineMexico
Great Britain
Amway Global Entrepreneurship Report 20134
74
70
69
69
68
67
62
62
60
60
58
57
57
55
53
50
19
26
18
32
32
21
22
33
36
37
43
36
28
38
44
43
7
3
14
0
1
12
16
6
5
4
0
7
16
7
3
7
positive
negative
don't know
Great BritainFrance
RomaniaGreece
ItalyPolandRussia
Czech Rep.Switzerland
SpainPortugalGermanyTurkeyUSA
AustriaHungary
How do you see entrepreneurship?
„Can you imagine starting your own business?”
34
63
52
47
46
40
38
36
36
36
61
33
44
53
51
44
48
57
58
63
6
5
4
0
3
16
14
7
6
2 I can imagine starting my own
AverageAverageAverageAverage
ColombiaMexicoGreece
AustraliaTurkey
RomaniaUSA
UkraineFinland
Switzerland
Amway Global Entrepreneurship Report 20135
35
33
33
33
32
32
30
30
28
26
24
23
23
23
10
60
55
66
64
67
61
64
70
69
58
72
70
70
74
88
5
12
0
3
1
7
5
0
3
16
4
7
7
3
2
I can imagine starting my own
business
I cannot imagine starting my
own business
don't know
SwitzerlandPoland
NetherlandsFranceItaly
Great BritainCzech Rep.PortugalAustriaRussiaSpain
GermanyHungaryDenmark
Japan
Entrepreneurial attitude and actual self-employment rate
The data for the whole population (men&women)
8 %Self-
employment
Rate
31 %Entrepreneurial
Gap
Amway Global Entrepreneurship Report 20136
39 %Self-
employment
Potential
Gap
Entrepreneurial
gap
Amway Global Entrepreneurship Report 20137Amway Global Entrepreneurship Report 20137
• For years now, the fear of failure has been among the biggest obstacles to
becoming self-employed. The fear to fail has lead to a wide gap between
people who can imagine to start a business and people who have actually
already put their plans into action.
• On average, this entrepreneurial gap is at 31 % in 2013
(the data for the whole population [men&women]).
Fear of failure as an obstacle to starting a business
financial burdens up to bankruptcy
42424242%%%%
threat of the economic crisis
32323232%%%%personal
disappointment, loss of self-esteem
15151515%%%%
threat of
16161616%%%% 13131313%%%%
Amway Global Entrepreneurship Report 20138
* Multi-choice question
threat of unemployment being forced to take
over the responsibility
13131313
legal consequences,
lawsuits
14141414%%%%
disappointing or losing my family
9999%%%%
not to be given a second chance
5555%%%%reputation loss in front of friends, co-workers, or
business partners
6666%%%%
other
4444%%%%
71 % The fear of failure is a big obstacle to starting a business.
It is composed by:
42 % Financial burdens up to bankruptcy
32 % Threat of the economic crisis
16 % Threat of unemployment
How the fear of failure hinders entrepreneurship
Most afraid:
34 % Average self-employment potential
Amway Global Entrepreneurship Report 20139
Japan
94 %Italy
91 %Czech Rep.
90 %Greece
90 %Portugal
86%
The fear of failure is a big obstacle to starting a business for 71 % of
women across the world.
Most present:
Fear of failure as an obstacle to starting a business
Japan
94 %Italy
91 %Czech Rep.
90 %Greece
90 %Portugal
86%
Least present:
Amway Global Entrepreneurship Report 201310
> 50 % Threat of the economic crisisPortugal, Greece,
Italy and Hungary
Japan
Japan
Turkey
69 % Financial burdens up to bankruptcy
47 % Being forced to take over the responsibility
> 17 % Traditional values such as personal disappointment
losing family/friends, reputation
USA
39 %Netherlands
46%Mexico
46 %Colombia
53 %Australia
56%
What are the most appealing aspects to start up an own business?
40
37
29
Independence Independence Independence Independence from an employer,
being my own boss
SelfSelfSelfSelf----fulfillmentfulfillmentfulfillmentfulfillment,
possibility to realize own ideas
Second income income income income prospects
Amway Global Entrepreneurship Report 201311
29
25
19
16
Second income income income income prospects
Better compatibility compatibility compatibility compatibility
of family, leisure time and career
Return to job marketReturn to job marketReturn to job marketReturn to job market,
alternative to unemployment
None of the above
• Women mentioned “being independent from an employer” (40 %) and
“realizing own ideas” (37 %) as the dominant motives for starting a
business.
• Income-related aspects such as “second income” (29 %) or “return to the
job market” (19 %) were less important.
Independence, self-fulfillment, second income
• “Better compatibility of family, leisure time and career” is most important
to women from USA (54 %), Australia (49%) and Colombia (45%).
• If Gross Domestic Product (GDP) per capita is low, second income
prospects rank high.
• Crisis-struck countries: Entrepreneurship is considered as a way out of
unemployment.
Amway Global Entrepreneurship Report 201312
Encouraging entrepreneurship through education and teaching of
business skills
AustraliaAustraliaAustraliaAustralia
DenmarkDenmarkDenmarkDenmark
GreeceGreeceGreeceGreeceFinlandFinlandFinlandFinland
NetherlandsNetherlandsNetherlandsNetherlands
FranceFranceFranceFrance
USAUSAUSAUSA
SwitzerlandSwitzerlandSwitzerlandSwitzerlandRussiaRussiaRussiaRussia
54545454%%%%53535353%%%%
49494949%%%%45454545%%%%44444444%%%%
41414141%%%%
40404040%%%%
38383838%%%%
26262626
24242424%%%%24242424%%%%
Indications in % for
Entrepreneurship Entrepreneurship Entrepreneurship Entrepreneurship
education and teaching education and teaching education and teaching education and teaching
of business skillsof business skillsof business skillsof business skills:
Amway Global Entrepreneurship Report 201313
* Multi-choice question
ColombiaColombiaColombiaColombia
RomaniaRomaniaRomaniaRomania
AustriaAustriaAustriaAustria
SpainSpainSpainSpain
PortugalPortugalPortugalPortugal
Great BritainGreat BritainGreat BritainGreat BritainJapanJapanJapanJapan
GermanyGermanyGermanyGermany
MexicoMexicoMexicoMexico
UkraineUkraineUkraineUkraine
PolandPolandPolandPoland
SwitzerlandSwitzerlandSwitzerlandSwitzerlandRussiaRussiaRussiaRussia
Czech Rep.Czech Rep.Czech Rep.Czech Rep.
ItalyItalyItalyItaly
TurkeyTurkeyTurkeyTurkeyHungaryHungaryHungaryHungary
35353535%%%%
33333333%%%%
32323232%%%%
32323232%%%%32323232%%%% 31313131%%%%
31313131%%%%
30303030%%%%
27272727%%%%
26262626%%%%23232323%%%%
22222222%%%%
21212121%%%% 16161616%%%%
42 %
33 %
28 %
What factors encourage the foundation of business?
Public funding and start-up loans
Entrepreneurship education, teaching of business skills
Backing from family and social networks28 %
27%
25 %
22%
Amway Global Entrepreneurship Report 201314
Backing from family and social networks
Low bureaucracy
Mentoring, support through business networks
Low-risk business models
Entrepreneurship-friendliness of society
45 % 46 %
Amway Global Entrepreneurship Report 201315
45 %
friendly
46 %
unfriendly
Denmark
78%USA
72%Australia
65%Finland
65%Great Britain
61%
Hungary
76%Portugal
75%Italy
66%Spain
65%Colombia
64%
Amway Global Entrepreneurship Report 201316
ATTITUDES TOWARDS
ENTREPRENEURSHIP
FOCUS ON ESTONIA
Source: Global Entrepreneurship Monitor 2012 &
2013 and other sources
Estonia EU average
46% 29% Perceived opportunities
40% 42% Perceived capabilities
Attitudes towards entrepreneurship in Estonia (whole population)
Amway Global Entrepreneurship Report 201317
39% 40% Fear of failure
19% 14% Entrepreneurial intentions
(respondent expects to start a business within three years)
53% 57% Entrepreneurship as a good career choice
Source: Global Entrepreneurship Monitor 2013
Attitudes among Estonian women
Female Male
10% 19% Total Entrepreneurial Activity (TEA) Rate
(% Adult Population)
40% 51% Sees Good Opportunities
35% 52% Has Capabilities to Start
Amway Global Entrepreneurship Report 201318
39% 31% Fear of Failure for those Seeing Opportunities
14% 20% Intend to Start In the Next Three Years
(Non-Entrepreneurs
both 18% Necessity-Motives
(% TEA)
both 79% Opportunity-Motives
(% TEA)
Source: Global Entrepreneurship Monitor 2012
Entrepreneurship is perceived as ( whole population):
An opportunity to earn income
Self-realization
Lifestyle
Amway Global Entrepreneurship Report 201319
Lifestyle
Source: Other sources
Great business management
Professional team
Required and competitive product
Great marketing
Expectations of Entrepreneurs Toward Entrepreneurship
(whole population)
Amway Global Entrepreneurship Report 201320
Great marketing
Wide market
Entrepreneurship friendly environment
Source: Other sources
Reality in Estonia:
Entrepreneurs – only 9-10% of population
There are only 28 enterprises per 1000 citizens
65% prefers salary work instead of being self-employed
Amway Global Entrepreneurship Report 201321
65% prefers salary work instead of being self-employed
Only 53% will survive as an entrepreneur
Source: Other sources
Obstacles to become self-employed in Estonia ( whole population)
Lack of good and competitive business idea
No glue of the business environment
Lack of knowledge, skills and experiences
Amway Global Entrepreneurship Report 201322
Fair of failure
Lack of safety, fair of taking risks
Source: Other sources
Conclusion
Entrepreneurship enjoys a quite high reputation among women all over
the world. Women (likewise men) associate entrepreneurship with
independence and the freedom to realize own ideas.
However, many of the respondents say that they don’t live in business-
friendly societies. Also, more than two thirds of the respondents say
Amway Global Entrepreneurship Report 201323
friendly societies. Also, more than two thirds of the respondents say
that fear of failure is an obstacle to founding a business.
These factors disable entrepreneurial growth. And this can harm
national economies.