ENTREPRENEURSHIP IN A CHANGING WORK ENVIRONMENT
2016AMWAY GLOBAL ENTREPRENEURSHIP REPORT
WOMEN IN ENTREPRENEURSHIP
AMWAY GLOBAL ENTREPRENEURSHIP REPORT 20162
EDITION
7TH
SAMPLE
50,861
COUNTRIES
45
PUBLISHER
AMWAY
RESEARCH INSITUTE
GESELLSCHAFT FÜR
KONSUMFORSCHUNG
SCIENTIFIC PARTNER
PROF. DR. ISABELL M.
WELPECHAIR FOR STRATEGY AND ORGANIZATION
AT THE TECHNISCHE UNIVERSITÄT
MÜNCHEN
AMWAY GLOBAL ENTREPRENEURSHIP REPORT 20163
MATTERS OF DEFINITION
ENTREPRENEURSHIP VS. SELF-EMPLOYMENT
2016AMWAY GLOBAL ENTREPRENEURSHIP REPORT
GLOBAL KEY FINDINGS
WOMEN IN ENTREPRENEURSHIP
AMWAY GLOBAL ENTREPRENEURSHIP REPORT 20165
GENDER-GAP FOR ENTREPRENEURIAL POTENTIAL REMAINS
STABLE FOR YEARS NOW
POSITIVE ATTITUDE ENTREPRENEURIAL POTENTIAL
38%
76%
48%
78%
GLOBAL GLOBALEUROPE EUROPE
33%
73%
44%
76%
AMWAY GLOBAL ENTREPRENEURSHIP REPORT 20166
% %
% %
%
%
%
%
ATTITUDE ONLY SLIGHTLY DIFFERING IN LATVIA, LITHUANIA AND
ESTONIA
84% 92%
Lithuania Estonia
79% 90%
87%
Latvia
82%
POSITIVE ATTITUDE ENTREPRENEURIAL POTENTIAL
47% 42%
57% 55%
40%
60%
%
AMWAY GLOBAL ENTREPRENEURSHIP REPORT 20167
%
%
% %
%
DENMARK
95
LATVIA
POSITIVE ATTITUDE OF WOMEN HIGHLY DIFFER AROUND THE
WORLD
34
87%40%
TURKEY
40
30POSITIVE ATTITUDE ENTREPRENEURIAL POTENTIAL
AMWAY GLOBAL ENTREPRENEURSHIP REPORT 20168
THE AMWAY ENTREPRENEURIAL SPIRIT INDEX
(AESI)
AMWAY GLOBAL ENTREPRENEURSHIP REPORT 20169
THE AESI
HOW DOES IT WORK?
SCORE
AMWAY GLOBAL ENTREPRENEURSHIP REPORT 201610
% %
% %
% %
MEN ARCHIVE HIGHER AESI SCORE*
52 59
41 52
47 52
DESIRE
FEASIBILITY
STABILITY
5547
*Average of all 45 surveyed countries
AMWAY GLOBAL ENTREPRENEURSHIP REPORT 201611
78%
35%
57%57
AESI IN LATVIA, LITHUANIA AND ESTONIA
DESIRE STABILITYFEASIBILITY
43%
33%
50%42
46%
27%
43%39
EstoniaLithuania Latvia
AMWAY GLOBAL ENTREPRENEURSHIP REPORT 201612
Entrepreneurship is more than just officially starting a business. People need
the desire to start a business, have to be confident enough and need to have
the necessary mental strength, despite a possible lack of backing from their
friends or family. It is therefore important to not just support entrepreneurship
education and entrepreneurship funding programs, but to promote the
concept of entrepreneurship and self-employment for everyone – regardless
of gender - to boost acceptance within society.
ENTREPRENEURSHIP IS MORE THAN STARTING A BUSINESS.
AMWAY GLOBAL ENTREPRENEURSHIP REPORT 201613
% % %
% % %
INDEPENDENCE AND SELF-FULFILLMENT STRONGEST
MOTIVATORS FOR STARTING A BUSINESS FOR BOTH GENDERS*
47% 46% 38%
INDEPENDENCE SELF-FULFILLMENTSECOND
INCOME
53% 47% 37%
*Average of all 45 surveyed countries
AMWAY GLOBAL ENTREPRENEURSHIP REPORT 201614
% % %
% % %
INDEPENDENCE AND SELF-FULFILLMENT STRONGEST
MOTIVATORS FOR STARTING A BUSINESS FOR BOTH GENDERS
49%
SELF-FULFILLMENT
SECOND
INCOME
INDEPENDENCE
Lithuania Latvia Estonia
54%
50% 42%
43% 41%
50% 50%
44% 36%
39% 39%
50% 56%
52% 53%
42% 46%
AMWAY GLOBAL ENTREPRENEURSHIP REPORT 201615
Developments of the modern working environments, like the “Flex-Economy”
or “Gig-Economy”, with increasing interest in new flexible or part-time working
models, are fueled by the people’s desires and wishes for their working life.
Economy and politics need to support them by providing an appropriate
framework.
REASONS TO START A BUSINESS STRESS THE IMPORTANCE OF
PROGRESS IN DEVELOPING OUR WORKING ENVIRONMENT
2016AMWAY GLOBAL ENTREPRENEURSHIP REPORT
A LOOK INTO THE FUTURE
GLOBAL KEY FINDINGS
AMWAY GLOBAL ENTREPRENEURSHIP REPORT 201617
RESPONDENTS EXPECT SELF-EMPLOYMENT TO BE A MORE
LIKELY OPTION IN FIVE YEARS*
39%
30%
23%
8%
39%
30%
22%
9%
*Average of all 45 surveyed countries MORE LIKELY TO BE SELF-EMPLOYED AS LIKELY TO BE SELF-EMPLOYED LESS LIKELY TO BE SELF-EMPLOYED NO ANSWER
AMWAY GLOBAL ENTREPRENEURSHIP REPORT 201618
WOMEN EXPECT SELF-EMPLOYMENT TO BE A MORE LIKELY
OPTION ANYWHERE IN THE WORLD
AVERAGE
ASIA
AVERAGE
EU
AVERAGE
LATIN AMERICA
AVERAGE
NORTH AMERICA
45% 32% 20% 3% 35% 30% 24% 11% 59% 19% 20% 2% 43% 25% 30% 2%
MORE LIKELY TO BE SELF-EMPLOYED AS LIKELY TO BE SELF-EMPLOYED LESS LIKELY TO BE SELF-EMPLOYED NO ANSWER
AMWAY GLOBAL ENTREPRENEURSHIP REPORT 201619
WOMEN EXPECT SELF-EMPLOYMENT TO BE A MORE LIKELY
OPTION IN LATVIA
MORE LIKELY TO BE SELF-EMPLOYED AS LIKELY TO BE SELF-EMPLOYED LESS LIKELY TO BE SELF-EMPLOYED NO ANSWER
36%
31%
26%8%
Latvia
Lithuania Estonia
24%
46%
24% 6% 6%24%
38%
31%
AMWAY GLOBAL ENTREPRENEURSHIP REPORT 201620
MEN WOULD FEEL MORE COMFORTABLE WITH SEARCHING AND
ACQUIRING CUSTOMERS*
*Average of all 45 surveyed countries
52% 40%60%
33%
COMFORTABLE UNCOMFORTABLE
AMWAY GLOBAL ENTREPRENEURSHIP REPORT 201621
WOMEN WOULD FEEL COMFORTABLE WITH SEARCHING AND
ACQUIRING CUSTOMERS
AVERAGE
ASIA
AVERAGE
EU
AVERAGE
LATIN AMERICA
AVERAGE
NORTH AMERICA
59% 38% 47% 44% 74% 24% 58% 41%
COMFORTABLE UNCOMFORTABLE
AMWAY GLOBAL ENTREPRENEURSHIP REPORT 201622
WOMEN WOULD FEEL COMFORTABLE WITH SEARCHING AND
ACQUIRING CUSTOMERS IN LATVIA
ESTONIA
50% 46%
COMFORTABLE UNCOMFORTABLE
Latvia
49%
47%
LITHUANIA
73% 23%
AMWAY GLOBAL ENTREPRENEURSHIP REPORT 201623
Education should not only include economic skills, but also focus on business
reality. This means on how to maintain and grow the business by building a
network and expanding the customer base. This is also a key skill for working
in a more flexible work environment without being permanently under contract
by the same company.
ENTREPRENEURSHIP EDUCATION IS MORE THAN JUST
BUSINESS SKILLS