PORTFOLIOFIDM

MERCHANDISE MARKETING

Amy La

MARKETING STRATEGIES

Courses TakenConsumer Behavior

Merchandise StrategiesMarketing Essentials

Consumer Behavior and Research: Energy Drinks

Marketing Essentials: FINDME

MARKETING COMMUNICATION

Skills acquiredThis course explores traditional and new media communication methodology. Students acquire a wide variety of writing skills to effectively communicate

across all spectrums of media platforms in marketing and abroad.

Press Release

BRAND MANAGEMENT

Skills acquiredThrough this course, I gained an understanding of basic brand principles through exposure to classic and contemporary branding strategies, applications, and case

studies. I explored brand identity elements, positioning, and leveraging brand equity.

Brand Management

MERCHANDISING STRATEGIES

Skills acquiredThis course gave insight into the complexity of decision making for

buying and planning merchandise assortments and product development. Emphasis is also placed on the application of

technology to solve business problems.

Customer Relationship Program

Concepts in Trend Forecasting: Sustainability

Mood Board

Applied Trend Forecasting

BUSINESS/ MANAGEMENT STRATEGIES

Courses TakenLeadership Development

Organizational Behavior and ManagementTechnology for Business Application

S.W.O.T Analysis

Best Practices in Current Leaders

International Business: Hooters to Spain

Technology for Business Apllication

BUYING STRATEGIESCourses Taken

Merchandise BuyingMerchandise Allocation

Applied Buying

Six-Month Buying Plan

Unit Assortment Buy Plan