A M Y M I TC H E L LD E P U T Y D I R E C T O R

P R O J E C T F O R E X C E L L E N C E I N J O U R N A L I S MP E W R E S E A R C H C E N T E R

W W W. J O U R N A L I S M . O R GA S M I T C H @ J O U R N A L I S M . O R G

News in Our Digital Lives

The State of the Industry

• 46% get news online regularly

• 40% for newspapers

• Only local TV is more popular at 50%

Online news consumption surpassed newspapers in 2010

The Young Turn more to Late Night Comedy

percent who regularly watch/read/listen to . . .Total 18-29

News Online 46 48Local TV news 50 31Daily newspaper 40 23Community Papers 30 17Network Evening 28 14Fox News 23 17CNN 18 13

Daily Show 7 13Colbert 6 13

The Young Get More News through Social Nets

Audiences Turn to Web

Percentage Change in Audience, 2009-2010

Series1

17.1%

-1.5-3.4

-5.0-6.0

-8.9

-13.7

Newspapers

Online

Local TV Network TV Audio Magazines Cable TV

Consumers Today are News Grazers

WHERE DO PEOPLE GO FOR DIFFERENT KINDS OF INFORMATION

&WHAT ROLE DOES EACH MEDIA

OUTLET PLAY?

Local Community News

Newspaper Newsrooms Hardest hit

• $1.6 billion lost in print news budgets from 2006–2010

• Lost 48% of its revenue in that time

• Staff down by more than 30% since 2000

= Few pages, shorter stories, no beat jst’s

The Popularity of Different Local Topics

The Popularity of Different Local Media

74% Local TV News Broadcasts and/or Websites55% Word of Mouth51% Radio50% Local Newspaper and/or Websites47% Internet (search, sns, blogs, online only)9% Print Newsletter

Local TV

Local Newspapers

The Internet

Age Matters . . . A Lot

Social

• 25% share links to local stories• 17% get local news from Social nets• 16% have commented on local news • 16% share local news on sns

M o b i l e

• 47% get local news on a mobile device

• 36% weather reports• 31% local restaurants or businesses• 25% local News • 20% local sports scores• 19% local traffic or transportation

Tablet Computers

News is a Top Activity

•

Educated but not Especially Young

Brand Matters

• 33% Turn to news news sources • 52% Keep up with their favorite sources more• 80+% Went directly to news site or App• 84% Say organization is a big factor in App choice

Satisfaction is High

Apps Don’t Dominate for News

News in the 21st Century

UNDERSTANDING THE “NEW” CITIZEN&

THE FUNCTION NEWS PLAYS IN OUR LIVES

& MULTIPLE TYPES OF AUDIENCE

A M Y M I TC H E L LD E P U T Y D I R E C T O R

P R O J E C T F O R E X C E L L E N C E I N J O U R N A L I S MP E W R E S E A R C H C E N T E R

W W W. J O U R N A L I S M . O R GA S M I T C H @ J O U R N A L I S M . O R G

News in Our Digital Lives