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An Aestheticof frictionfor health behaviorSebastian Deterding (@dingstweets)PlaIT Lab, Northeastern UniversityApril 2, 2015
cb
pleasurabletroublemakers.com
<1>the situation
thousands of applications ...
+
… and yet, (mostly) one underlying model
informeddecisions
to maximizeincentives
no matterwhat context
quantified self: Information!
gamification: incentives!
socialvirtualmaterial
<2>blind spots,and lights
Please return to highlighted route.
Issue
#1
information needs to be situated
information needs to be actionable
https://www.amazon.com/oc/dash-button
Really, Dave, a second bagel?After the one you bought at Starbucks 1538 Tremont St. at
2:34pm today? I texted your friends and they do not approve.
Issue
#2
the romeo and juliet effect
johnmarshall reeve
»When children do precisely what they were told not to do … or when the targets of propaganda do the opposite of the source’s intention, each performs a counter maneuver aimed at reestablishing a threatened freedom. The term reactance refers to the psychological and behavioral attempt at reestablishing (“reacting” against) a threatened or eliminated freedom.«
understanding motivation (2014: 297)
Lopez 2011
the undermining effect
Edward Deci, Richard Ryan
»An understanding of human motivation requires a consideration of innate psychological needs for competence, autonomy, and relatedness.«
the what and why of goal pursuits (2000)
retain my choicehttp://www.pleasurabletroublemakers.com/#/the-fifty-fifty-cake/
“just say no” is not an option
offer an alternative functioning way of lifehttp://www.pleasurabletroublemakers.com/#/intervator/
5%500 steps
8th day without cycling – you really should step it up! What about a 5 minute ride today? C’mon, your friends in California did it!
Issue
#3
5%500 steps
Here’s a message from Celia: Hey Dave, you’re below your step goal: take a walk in the park!
be understanding and flexiblehttp://healthmonth.com
be as smart as a puppyhttp://berglondon.com/blog/2010/09/04/b-a-s-a-a-p/
»You look especially lovely tonight.«
http://www.flickr.com/photos/beigeinside/50122570/
Issue
#4
»You look especially lovely tonight.«
http://www.flickr.com/photos/beigeinside/50122570/
»Now I feel like you’re just doing it for the points.«
Issue
#4
extrinsic motivation is unsustained
Richard Ryan, Edward Deci
Autonomy≠
Independence, lots of choice, absence of constraints
self-regulation & the problem of human autonomy (2006)
Edward Deci, Richard Ryan
»To be autonomous means to behave with a sense of volition, willingness, and congruence; it means to fully endorse and concur with the behavior one is engaged in.«
motivation, personality, and development (2012: 85)
Edward Deci & Richard Ryan: The »What« and »Why« of Gaol Pursuits (2002)
150 more pages,and I get my 10$.
external
I must not disappointmy parents!
introjected
I‘m good at this – this is actually fun!
intrinsic
It‘s important for me in school to read this now.
identified
I totally see how this helps me become a chef!
integrated
http://www.flickr.com/photos/pensiero/95412049Edward Deci & Richard Ryan (2002), The »What« and »Why« of Goal Pursuits
http://designinghappiness.wordpress.com/
integration through reflection
<3>in summary
an aesthetic of friction1. Situatedness Intervene where the action/
decision takes place2. Actionable Offer an alternative goal-
supporting action3. Autonomy Leave the user the choice between
old and new action4. Irony Why so serious? Allow reversal 5. Sympathy Be understanding6. Naïveté Be cute, not (too) smart 7. Integration Invite conscious deliberation
pleasurable troublemakershttp://www.pleasurabletroublemakers.com/keymoment/
@dingstweets
codingconduct.cc
Thank You.