AN AGILE APPROACH TO CONTENT

Last updated May 2015

RICHARD PROWSE

HIGHER EDUCATION CONTENT CONFERENCE 2015

THE UNIVERSITY OF BATH DIGITAL TEAM

BATH’S DIGITAL PRINCIPLES

• Put users’ needs first • Make decisions based on data • Release iteratively and often • Keep things simple and consistent • Provide ongoing support • Work in the open

ROSS FERGUSON: DELIVERING A DIGITAL STRATEGY FOR THE UNIVERSITY OF BATH

WHAT IS AGILE?

WATERFALL

AGILE

PROJECT TIMELINE

DESIGNDISCOVER DEVELOP TEST

TEST

ITERATION 1 ITERATION 2 ITERATION 3

DELIVER

DELIVER

SPRINT 1 SPRINT 2

DELIVER

DISCOVERTEST

DESIGNDEVELOP DESIGNDEVELOP

DISCOVER

DELIVER

DESIGNDEVELOP

DISCOVERTEST

AGILE CONTENT

AGILE CONTENT MANIFESTO

MARLI MESIBOV: OUT OF THE SILOS AND INTO THE FARM

•Adapt to agile methodology •Build intuitive user experiences •Develop usable guidelines and strategies •Increase cross-team collaboration

BUILDING INTUITIVE USER EXPERIENCES

USER STORIES

As a prospective student I want to search for engineering courses So that I can find out what I can study at Bath

HOW TO WRITE A USER STORY

As a <role> I want to <goal> So that <benefit>

BATH

�I

As a prospective student I want to search for engineering courses So that I can find out what I can study at Bath

HOW TO WRITE A USER STORY

As a <role> I want to <goal> So that <benefit>

BATH

�I

User stories help us to put people at the heart of bath.ac.uk and create content which meets their needs.

SPRINTS

HOW TO RUN A TASK BOARD

TASK BOARD FOR CONTENT ON BETA.BATH.AC.UK

Sprints allow us to develop content quickly and help to make sure we continually improve people’s experience.

ALPHA.BATH.AC.UK – HOME AND SUBJECT LANDING PAGE

ALPHA.BATH.AC.UK

DEVELOPING USABLE GUIDELINES AND

STRATEGIES

RICHARD PROWSE: VIDEO GUIDELINES FOR CONTENT CREATORS UNIVERSITY OF BATH STYLE GUIDE

GUIDELINES

Publishers are people too.

UNIVERSITY OF BATH’S EDITORIAL CALENDAR FOR FIRST YEAR UNDERGRADUATE STUDENTS IN FLOW

TOOLS

INCREASE CROSS-TEAM

COLLABORATION

Agile is hard work. It requires practice and discipline.

Q&A

Rich is Editor-in-chief at the University of Bath where he leads a 7 strong team responsible for bath.ac.uk. For the past 10 years he has led on digital content efforts at top-ranking English universities. Rich is Co-founder of Bath’s first content meetup. He also regularly blogs on content strategy, agile content development, and user experience.

RICHARD PROWSE

@RICHPROWSE

CONTENTBEAR.CO.UK

WWW.LINKEDIN.COM/IN/RICHPROWSE

R.W.PROWSE@BATH.AC.UK

FURTHER READING