Marketing Automation

w w w . s w i f t d i g i t a l . c o m . a u

An all-in-one digital marketing platform

AboutSwift DigitalSwift Digital is an Australian Software as a Service (SaaS)

provider that offers a suite of digital marketing solutions

to help businesses effectively engage with their own

customers and contacts.

Established in 2001

Offices in Sydney and Melbourne

All-in-one marketing platform

Australian owned and operated

Part software provider, part agency

Real people, real support

Brand consistency

Assurance of data security and sovereignty

Security and PrivacyOur security program combines the strength of the world’s most credible data centre, the proven efficacy of

superior software and a watchful security team to protect our clients’ vital information at all times.

Create and send beautiful, feature-rich

emails, campaigns and newsletters with

our simple drag and drop editor.

Email Marketing

Create branded surveys to capture

feedback, opinions, and so much more.

Simple or complex, our tool can handle it.

Surveys

Send invites, manage registrations, check-in

guests, and everything in between all with

custom end-to-end branding.

Event Management

Easily schedule or publish messages and

alerts to general contact lists and/or event

registrants—even receive replies.

SMS

Automated email campaigns, specialized

triggers, advanced user journeys and more.

It’s next-gen marketing automation.

Marketing Automation

Easily build branded pages, choose from a

host of features to add, including CTA

forms, and review page performance.

Landing Pages

What’s in the platform?

Platform FundamentalsThe Swift Digital platform comes with a few fundamental modules to help you manage your data and media assets.

Our database is much more than just a

database, it includes tools for:

• Creating and organising mail groups

• Creating custom data fields

• Importing/exporting data lists

• Running subscription data reports

• Running queries and creating

segments based on data variables

Mail House/Database

Upload, store and modify images in our

Art Library. It’s packed with tools for:

• Resizing images

• Cropping images

• Optimising images

• Replacing images

• Tagging images

Art Library

Upload and store files in our File Library

for users to later download.

• Upload new files

• Refresh/replace existing files

• Rename files

• Update descriptions

• File formats: OpenOffice, Microsoft

Office, iCal, zip and pdf.

File Library

EmailMarketing

M A R K E T I N G A U T O M A T I O N

Create and send beautiful emails and newsletters with

our drag and drop editor.

We take care of setting up your templates and styles to match your brand guidelines, it’s one less thing for you to worry about.

Custom Templates

Personalisation can go a long way to help customers become more engaged with your brand and communications.

Personalise and Segment

From the moment you send an email, you’ll see open rates, click rates, bounce rates and a myriad of other statistics.

Advanced Reporting

Effortlessly create stunning

newsletters and campaigns

using our drag-and-drop

email builder.

FeaturesE M A I L M A R K E T I N G

EventManagement

M A R K E T I N G A U T O M A T I O N

Send invites, manage registrations, check-in guests, and

everything in between.

Customise your events with your brand or a unique theme, which carries across to every step of the event process.

Custom Templates

Invoicing solutions for offline payments, or payment gateway integration for processing online payments.

Paid Events

Custom solutions for complex registration forms, event calendars, booking systems, microsites and more.

Event Extensions

From invite to check-in,

you’ll have a beautifully

branded and seamless

event registration process.

FeaturesE V E N T M A N A G E M E N T

EventCheck-in App

E V E N T M A N A G E M E N T

Gone are the days of shuffling through pages of registrants to mark attendance.

You can now use our iOS event check-in app at your events.

Scan QR codes or use incremental

search to quickly find registrants

and mark attendance.

Mark/scan attendance

Add new registrants and mark

attendance while at the event.

Add registrants

Wirelessly print name labels on a

Brother label printer.

Print name labels

Calendar and appointment add-onsE V E N T M A N A G E M E N T

Display a custom calendar of events on

your website with filter functionality.

Custom calendars

Allow registrants to book one-on-one

appointment sessions.

Appointment booking systems

LandingPages

M A R K E T I N G A U T O M A T I O N

Intro text

We provide you with custom themes and styles to give you design flexibility, yet still keep your pages brand consistent.

Custom Templates

Dozens of pre-built features to help you build fantastic pages that are functional and provide a great user experience.

Feature-rich

Subscription forms, lead generation forms, interest forms, acceptance forms, and anything else you can think of.

Capture Data

Build web pages like you

build emails. Create forms

to capture leads and

contacts.

FeaturesL A N D I N G P A G E S

OnlineSurveys

M A R K E T I N G A U T O M A T I O N

Intro text

Use templates built according to your brand and style, then upload your own banner and footer images.

Custom Templates

From simple feedback to complex, branching forms we offers numerous features and question types to suit.

15 Question Types

View reports by questions or respondents. PDF reports allow you to view and print results with graphical charts.

Report Views

Create simple or complex

surveys using over a dozen

question types and

branching logic.

FeaturesO N L I N E S U R V E Y S

Mobileand SMS

M A R K E T I N G A U T O M A T I O N

Intro text

Set up triggers to send an email with a document download to those who replied to your SMS campaign with their interest.

Automate

Add personalization to your SMS campaigns. Insert first names, member numbers, case numbers, or any other data field.

Personalise Messages

Pre-schedule SMS campaigns to be sent to a group of contacts. Schedule an SMS event reminder weeks in advance

Pre-schedule

Send personalised

messages to your contacts

and monitor replies.

Hi, sorry I’m not able to make that appointment. Can I reschedule?

Hi David, this is a reminder of your training session tomorrow at 3pm with Siobhan. 123 Elizabeth St, Sydney.

Please let us know if you’re no longer able to attend.

FeaturesM O B I L E A N D S M S

Marketing AutomationWhether you’re building sophisticated drip campaigns, planning a series of

events, or crafting regular monthly newsletters, all the automation tools you

need are at your fingertips with the Swift Digital platform.

Our most powerful automation tool yet!

Create simple or complex user journeys and

schedule triggers based on user behaviour

and milestones.

Campaign Builder

Automated one-off emails based on

behaviours (such as clicks) or when a date

has been met (birthdays, memberships,

renewals, etc.).

Triggers Module

Assign rules to content blocks--based on

user data--that must be met for content

to display.

Dynamic Content

Add personalisation to content to

increase user engagement and improve

performance.

Personalisation

Smart Contentand Personalisation

M A R K E T I N G A U T O M A T I O N

Assign rules and add personalisation to content

blocks in emails and on landing pages.

Content blocks can include images, text,

videos, event invites, polls, forms, and more!

Create content blocks

Use rules to specify conditions that must be

met in order for users to view content blocks.

Assign content rules

TriggersModule

M A R K E T I N G A U T O M A T I O N

Use our Trigger Module to automatically trigger

one-off emails when a user performs a

behaviour or when a specified date is met.

Assign behavioural triggers based on

conditions such as clicks, opens, etc.

Behavioural Triggers

Build triggers for important dates, memberships,

birthdays, renewals, milestones, etc.

Date Triggers

Campaign BuilderUse our drag-and-drop Campaign Builder to create user journeys and assign actions to occur based on milestones and

behaviours such as: opens, clicks, visits, conversions, etc. Set date variables and automatically issue follow-ups for inactivity.

M A R K E T I N G A U T O M A T I O N

Campaign BuilderUse our drag-and-drop Campaign Builder to create user journeys and assign actions to occur based on milestones and

behaviours such as: opens, clicks, visits, conversions, etc. Set date variables and automatically issue follow-ups for inactivity.

M A R K E T I N G A U T O M A T I O N

2 days later, send:

2 weeks later, send:

1 week later, send: On click,

send:

68/100

Email: 1,890 points

Events: 602 points

Landing Pages: 4,324 points

Surveys: 870 points

SMS: 435 points

John SmithHigh Engagement

54/100

Jessie SingAverage Engagement

Email: 1,300 points

Events: 450 points

Landing Pages: 2,475 points

Surveys: 225 points

SMS: 100 points

90/100

Lilian FortitoHigh Engagement

Email: 5,950 points

Events: 1,200 points

Landing Pages: 11,300 points

Surveys: 1,425 points

SMS: 950 points

27/100

Sam BrentbyLow Engagement

Email: 875 points

Events: 250 points

Landing Pages: 1,550 points

Surveys: 50 points

SMS: 0 points

Profile 360: Engagement ScoringA customer engagement score is a measure of just how well your customers are connected to your brand.

Each customer has a unique score based on their interactions with your products and services.

M A R K E T I N G A U T O M A T I O N

Inte

grat

ion

Our application programming interface

allows you to configure most web enabled

applications with Swift Digital.

Swift API

Native integration with Salesforce

AppExchange. Supports Professional

and Enterprise versions of Salesforce.

Salesforce

A custom managed solution that requires

installation within the CRM. Primary

support for Dynamics Online.

Microsoft Dynamics

Integrate with thousands of applications

using “if this, then that” logic to action

tasks and send data based on triggers.

Zapier

A custom solution requiring

integration with the CRM.

SugarCRM

M A R K E T I N G A U T O M A T I O N

QBEQantas

University of Sydney

WorkSafe Victoria

Some of our long-standing clientsT R U S T E D B Y M A N Y

University of Melbourne

Screen AustraliaBureau of Statsistics

RACV

Sunsuper Cancer Council

Cbus Super

IOOF

Thank you!

Have questions or comments?Please get in contact.

Phone:

1300 878 289

Email:

marketing@swiftdigital.com.au