AN

A N T H O L O G Y of

C O C K T A I L S +

together with Selected Observations

by A DISTINGUISHED GATHERING

+

and diverse Thoughts for Great Occasions

BY APPOINTMENT

B O O T H ' S B O O T H ' S D I S T I L L E R I E S

LTD.,

85 , T U R N M I L L STREET

LONDON - - E. C. 1.

To the distinguished

company gathered herein.

and to all who find delight

in the mellow maturity of

BOOTHS GIN this book

is affectionately dedicated.

A N A N T H O L O G Y

OF COCKTAILS together with

Selected Observations

by :

page

The Earl of Westmorland - - - - - 5

T h e Lady .Mount Temple - - - - - 7

Professor Low - - - - - - - - 9

T h e Countess of Oxford and Asquith - - 11

The Earl of Northesh - - - - - - 1 3 Ivor Nove l lo - - - - - - - - ] 5

Dame Sybil Thorndilse - - - - - 17

Mark Hambourg - - - - - - - 19

Hon . Brian Lewis - - - - - - 21

Yvonne Arnaud - - - - - - - 23

C. V . A . Scott - - - - - - - 25

Beverley Nichols - - - - - - - 27

Lady Betty Bourlte - - - - - - 29

Frank Dobson - - - - - - - - 3 1

T o m W a l l s - - - - - - - - 33

Archie Compston - - - - - - - 35

Frances Day - - - - - - - - 37

Basil Dean - - - - - - 39

Colin Symons - 41

Our choice for THE EARL OF WESTMORLAND

LONDON BUCK

1 Glass BOOTH'S GIN ICE

The JUICE of 1/2 LEMON 1 Split GINGER ALE Use long tumbler.

Thought for the occasion: "BOOTH'S GIN HAS NO PEER."

page 4

LORD WESTMORLAND asserts : A COCKTAIL WITHOUT BOOTH'S IS A COCKTAIL UNDER A HANDICAP."

page 5

Our choice for THE LADY MOUNT TEMPLE MAYFAIR COCKTAIL

1/2 BOOTH'S GIN 1/4 ORANGE JUICE 1/4 APRICOT BRANDY 1 Dash CLOVE SYRUP Shake well and strain into cocktail glass.

Thought for the occasion : "INVITATION IS THE SINCEREST

FORM OF FLATTERY, ESPECIALLY AN INVITATION TO BOOTH'S."

page 6

LADY MOUNT TEMPLE announces : "I WANT GOOD MIXERS AT MY PARTIES,

AND SO I ALWAYS INSIST ON MIXING THEM WITH BOOTH'S."

page 7

Our choice for PROFESSOR LOW'S Guests

GREAT SECRET 2/3 BOOTH'S GIN 1 Dash ANGOSTURA

BITTERS 1/3 KINA LILLET Shake well and strain into cocktail glass. Squeese orange peel on top.

Thought for the occasion: "THE GREATNESS OF A DISCOVERY IS

MEASURED BY THE EXTENT TO WHICH IT CONTRIBUTES TO HUMAN HAPPINESS."

page 8

PROFESSOR LOW propounds : "THE QUALITY OF PERFECTION DEFIES

ANALYSIS, BUT IT IS SIGNIFICANT THAT IT IS PRESENT IN THOSE COCKTAILS WHICH CONTAIN BOOTH'S GIN."

page 9

Our choice for THE COUNTESS OF OXFORD

AND ASQUITH

EMPIRE COCKTAIL

1/2 BOOTH'S GIN 1/4 CALVADOS 1/4 APRICOT BRANDY Shake well and strain into cocktail glass.

Thought for the occasion : " MATURITY IN MEN ENCOURAGES

DISCRETION — IN WOMEN DECEPTION — IN GIN ITS PERFECTION."

page 10

LADY OXFORD says : "IT IS POPULAR TO BE LIBERAL WITH

BOOTH'S GIN, AND THEN THE PARTY WILL BE TOP OF THE POLL."

page 11

Our choice for THE EARL OF NORTHESK

SNOWBALL

1/3 BOOTH'S GIN 1/6 CREME DE VIOLETTE 1/6 WHITE CREME DE

MENTHE 1/6 ANISETTE 1/6 SWEET CREAM Shake well and strain into cocktail glass.

Thought for the occasion: " JUDGEMENT WILL CARRY YOU ROUND

THE SHARPEST CORNERS."

page 12

A word from LORD NORTHESK "I BANK ON BOOTH'S

AT EVERY TURN."

page 15

Our choice for IVOR NOVELLO STAR COCKTAIL

50% BOOTH'S DRY GIN 50% CALVADOS or APPLE

BRANDY 1 Dash French VERMOUTH 1 Dash Italian VERMOUTH 1 Teaspoonful GRAPE FRUIT

JUICE Shake and strain into cocktail glass.

Thought for the occasion: "RAPTURE MAY BE CARELESS, BUT

YOU CAN'T ATTAIN IT UNLESS YOU'RE CAREFUL TO ASK FOR BOOTH'S."

page 14

IVOR NOVELLO confesses : " IT TAKES ME A LONG TIME TO COMPOSE

A SCORE, BUT IT ONLY TAKES BOOTH'S T W O MINUTES TO COMPOSE A QUARREL."

page 15

Our choice for DAME SYBIL THOR NDIKE'S Guests

TRILBY

1/2 BOOTH'S GIN 2 Dashes ORANGE

BITTERS 1/2 Italian VERMOUTH Stake well and strain into cocktail glass.

Thought for the occasion: " THE ACTING OF WOMEN PROMPTS

THE ACTIONS OF MEN."

page 16

Curtain call for SYBIL THORNDIKE " A COCKTAIL IN WHICH BOOTH'S

PLAYS A LEADING PART RECEIVES AN ENTHUSIASTIC RECEPTION FROM THE MOST CAPTIOUS CRITICS."

page 17

Our choice for MARK HAMBOURG

SEVENTH HEAVEN

3/4 BOOTH'S GIN 1/4 MARASCHINO 1 Tablespoonful GRAPE­

FRUIT JUICE Stir well and place a sprig of green mint on top.

Thought for the occasion: " WHETHER YOU ARE SUFFERING FROM

THE CROTCHETS OR THE QUAVERS BOOTH'S WILL TUNE YOU UP."

page 18

Recital by MARK HAMBOURG " WHATEVER THE HALLMARK OF

GENIUS MAY BE, BOOTH'S IS THE HALLMARK OF GIN."

page 19

Our choice for HON. BRIAN LEWIS SELF STARTER

1/2 BOOTH'S GIN 1/8 APRICOT BRANDY 3/8 KINA LILLET 2 Dashes ABSINTHE Shake well and strain into cocktail glass.

Thought for the occasion : "CHANGE YOUR GEARS, BUT NOT

YOUR GIN. BOOTH'S WILL CARRY YOU UP ANY HILL."

page 20

Race-track reflection by HON. BRIAN LEWIS "A PARTY WITHOUT BOOTH'S IS LIKE

A CAR WITHOUT WHEELS."

page 21

Our choice for YVONNE ARNAUD

PARISIAN COCKTAIL

1/3 BOOTH'S GIN 1/3 French VERMOUTH 1/3 CRÈME DE CASSIS Shake well and strain into cocktail glass.

Thought for the occasion : "CANARIES SOMETIMES SING, BUT

BOOTH'S NEVER GETS THE BIRD."

page 22

Your call, MISS ARNAUD " A COCKTAIL WITH BOOTH'S ? — AH YES !

WITHOUT BOOTH'S ? . . . ARNAUD."

page 25

Our choice for C. W. A. SCOTT AVIATION COCKTAIL

2/3 BOOTH'S GIN 1/3 LEMON JUICE 2 Dashes MARASCHINO Shake well and strain into cocktail glass.

Thought for the occasion : "HOWEVER HIGH YOU MAY FLY, YOU

CANNOT AIM HIGHER THAN BOOTH'S."

page 24

C . W . A. SCOTT talks to London: "IF YOU ARE A FLY-BY-NIGHT,

TAKE OFF WITH BOOTH'S."

page 25

Our choice for BEVERLEY NICHOLS

SATAN'S WHISKERS

2 parts each of : BOOTH'S GIN Italian VERMOUTH French VERMOUTH ORANGE JUICE 1 Part of GRAND

MARNIER A Dash of ORANGE

BITTERS Shake well ami strain into cocktail glass.

Thought for the occasion: "A GIN BY ANY OTHER NAME

MIGHT SMELL AS SWEET ? BUT OH ! THE MORNING AFTER 1 "

page 26

BEVERLEY NICHOLS declares : "BOOTH'S NEVER LEADS YOU

UP THE GARDEN PATH."

page 27

Our choice for LADY BETTY BOURKE

MAIDEN'S BLUSH 1 Glass BOOTH'S GIN A Dashes GRENADINE 4 Dashes ORANGE CURACAO 1 Dash LEMON JUICE Shake well and strain into cocktail glass.

Thought for the occasion : "BE GOOD, SWEET MAID, AND

LET W H O WILL BE CLEVER."

page 28

Says LADY BETTY BOURKE to her friends : "ANYONE W H O IS A GOOD MIXER

KNOWS THE VALUE OF BOOTH'S GIN IN A COCKTAIL."

page 29

Our choice for FRANK DOBSON

CORPSE REVIVER

1/4 Wine glass BOOTH'S GIN 1/4 Wine glass COINTREAU 1/4 Wine glass KINA LILLET 1/4 Wine glass LEMON JUICE 1 Dash ABSINTHE Shake well and strain into cocktail glass.

Thought for the occasion: "A GIN OF BEAUTY IS A JOY

FOR EVER."

page 30

A cameo by FRANK DOBSON

"BOOTH'S HAS THE MAGIC OF PYGMALION. IT MAKES EVEN SOME STATUES COME TO LIFE."

page 31

Our choice for TOM WALLS

SMILER COCKTAIL

1/2 BOOTH'S GIN 1/4 French VERMOUTH 1/4 Italian VERMOUTH 1 Dash ORANGE JUICE 1 Dash ANGOSTURA

BITTERS Shake well and strain into cocktail glass.

Thought for the occasion: " LAUGH AND THE WORLD LAUGHS WITH

YOU— DRINK AND IT DOES THE SAME."

page 32

TOM WALLS : " WOULD THAT THE PEDIGREE OF A

HORSE WERE AS RELIABLE A GUIDE AS THE NAME OF BOOTH'S ON A BOTTLE OF GIN."

page 37,

Our choice for ARCHIE COMPSTON DAMN-THE- WEATHER

1/2 BOOTH'S GIN 1/4 Italian VERMOUTH 1/4 ORANGE JUICE 3 Dashes CURAÇAO Shake well and strain into cocktail glass.

Thought for the occasion: " MAY OUR VIRTUES BE REMEMBERED

AND OUR SLICES BE FORGOTTEN."

page 34

ARCHIE COMPSTON approaches "I HAVE NO USE FOR A CLUB

WITHOUT BOOTH'S."

page 35

Our choice for FRANCES DAY

SENSATION

3/4 BOOTH'S GIN 1/4 LEMON JUICE 3 Dashes MARASCHINO 3 Sprigs FRESH MINT Shake well and strain into cocktail glass.

Thought for the occasion : " IF BOOTH S IS PLAYING A LEADING PART,

THE SHOW IS SURE TO BE A SUCCESS."

page 36

FRANCES DAY in person : "BOOTH'S GIN BRINGS OUT THE BEST

IN ANY COMPANY."

page 37

Our choice for BASIL DEAN

LEAVE TT TO ME

3/4 Glass BOOTH S GIN 1 Dash MARASCHINO 1 Teaspoonful LEMON JUICE 1 Teaspoonful RASPBERRY

SYRUP Shake well and strain into cocktail glass.

Thought for the occasion: "THERE'S NO MISTAKING THE SHADOW

FOR THE SUBSTANCE WHEN IT COMES TO BOOTH'S GIN."

page 38

Interviewed in camera : Film Producer BASIL DEAN reveals " STAR BOOTH'S GIN IN YOUR

COCKTAILS AND YOU'LL ALWAYS PRODUCE A SUCCESS."

page 39

Our choice for COLIN SYMONS

LOUDSPEAKER

3/8 BOOTH'S GIN 3/8 BRANDY 1/8 COINTREAU 1/8 LEMON JUICE Shake well and strain into cocktail glass.

Thought for the occasion : " ONE GOOD SPEECH DESERVES ANOTHER."

page 40

Pray silence for COLIN SYMONS (Toastmaster) : " EVERY COCKTAIL CONTAINING BOOTH'S

GIN IS A SPEECH IN ITS FAVOUR."

page 41

Learn now of these

elect and prodigal places

wherein Booth ' s . . . the one

matured Gin... transforms

each occasion into festivity

and spreads its beneficent

spell o'er all w h o have

hearts to feel... and heads

to discriminate.

page 42

1... L'APERITIF

2... BERKELEY

S... CAFÉ DE PARIS

4... CAFÉ ROYAL

5... CARLTON

6. .. CASINO

7 . .. CLARIDGE'S

8 . . . COQ D'OR

9. .. DORCHESTER

10.. GROSVENOR HOUSE

11 .. HUNG ARIA

12 ... HYDE PARK

13... LANSDOWNE

14... LUIGI S

15... .MAYFAIR

16.. .PARK LANE

17.. .PICCADILLY

18... PRUNIER'S

19 ... QUAGLINO'S

20.. . RITZ

21... .SAN MARCO

22 ....SAVOY

page 43

Henri of

L 'APÉRITIF

presents

HENRI'S SPECIAL

2/3 BOOTH'S GIN 1/3 APRI APRICOT

Brandy 1 Dash CAMPARI

Bitter Squeeze of Lemon

Dick of the BERKELEY presents BERKELEY HOTEL COCKTAIL 1/3 BOOTH'S 1/3 French VERMOUTH 1/3 STREGA

John of the CAFÉ DE PARIS presents CAFÉ DE PARIS COCKTAIL 1/2 BOOTH'S DRY GIN 1/3 MARASCHINO 1/6 Lemon Juice Dash of Crème de Noyau

page 44

Eddie of the L O N D O N CASINO

presents

CASINO CORONATION

COCKTAIL 1/3 BOOTH'S

ORANGE GIN 1/3 D A W S (Ex Dry)

Passion Juice 1/6 Calvados 1/6 Prunelle Shake well, add dash of Grenadine in glass after cocktail is served.

Laurie of the CARLTON presents CARLTON SPECIAL 1/2 BOOTH'S GIN 1/4 LILLET 1/4 MARTINI Dash Campari

Billy of the CAFÉ ROYAL presents CAFÉ ROYAL APPETISER 50 % BOOTH'S DRY GIN 50 % DUBONNET The juice of half Orange and strain info cocktail glass.

page 45

F r a n k o f

CLARIDGE'S presents

CLARIDGE

HOTEL

COCKTAIL

1/2 B O O T H ' S GIN

1/6 Lemon Juice

1/6 K U M M E L

1/6 P R I C O T A

Jack of LE COQ D'OR presents LE COQ D'OR SPECIAL 1/2 BOOTH'S GIN 1/4 Lemon juice 1/4 CRÈME DE CASSIS (CUS) White of Egg Shake.

Ernest of the DORCHESTER presents DORCHESTER COCKTAIL 50% BOOTH'S 35% LILLET 15% DUBONNET Dash Orange Curaçao Small slice orange peel in glass.

page 46

Billy of H Y D E PARK

presents

HYDE P A R K SPECIAL

1/3 B O O T H ' S GIN 1/3 D U B O N N E T 1/3 French & Italian

V E R M O U T H Dash Angostura

Bitters Shake well and strain.

Fred of the HUNGARIA presents HUNGARIA COCKTAIL BOOTH'S DRY GIN 1/3 French VERMOUTH 1/3 Hungarian VERMOUTH 1 Dash Absinthe.

Victor of the GROSVENO presents GROSVENOR SPECIAL 1/2 BOOTH'S GIN 1/4 French VERMOUTH 1/4 Italian VERMOUTH Dash Curaçao

page 47

Carlo of the L A N S D O W N E

present

LANSDOWNE

C O R O N A T I O N

C O C K T A I L

2 5 % B O O T H ' S High and Dry GIN

25% K I R S C H 25 % Fresh Grapefruit

Juice

25ù Blue Curaçao

George of

LUIGI'S

presents

LUIGI'S SPECIAL

(CORONATION)

25% BOOTH'S

25% POLLCAS Red

25% CALVADOS

25% Dry Passion

Fruit juice

Joseph of the MAYFAIR presents MAYFAIR CORONATION COCKTAIL 2/3 BOOTH'S Matured GIN 1/6 CANADIAN Club Whisky 1/6 BENEDICTINE Dash fresh Lemon juice Shake. Small piece orange peel in glass.

page 48

Wally of PRUNIER'S

presents

PRUNIER SPECIAL

1/3 B O O T H ' S GIN 1/3 Bacardi R U M 1/6 French

V E R M O U T H 1/6 Cointreau

Charles of the PICCADILLY presents JACKSONIA 1/3 BOOTH'S GIN 1/3 French VERMOUTH (Noilly Prat) 1/3 CHERRY Brandy (Focking) Mix Dash Orange Curaçao (Cusinier). Dash Absinthe on top.

Polly of PARK LANE presents PARK LANE SPECIAL 1/2 BOOTH'S DRY GIN 1/4 Orange Juice 1/4 White Curaçao (Bols) Squeeze orange peel on top.

page 4 9

Fred of QUAGLINO'S

presents

Q U A G L I N O SPECIAL

2/3 B O O T H ' S GIN 1/3 French

V E R M O U T H Dash Italian Dash Grand Marnier Squeeze orange peel on top.

William of the RITZ presents RITZ CORONATION COCKTAIL 1/3 BOOTH'S GIN 1/3 Lemon Juice 1/3 KIRSCH teaspoonful GOMME SYRUP, 1 dash of "Breton Blue Colouring. Shake well. This Cocktail should be a Cambridge Blue in Coulour. Sugar rim of glass, serve with a Marschino Cherry the effect is Red, White, and Blue.

Joe of the

SAN MARCO

presents

SAN MARCO COCKTAIL 1/2 BOOTH'S High and Dry GIN 1/8 APRICOT Brand (Focking) 1/8 WHITE Curaçao (Pollens) 1/8 Grapefruit Juice 1/8 Pineapple Juice (unsweetened

Harry o f the SAVOY

SAVOY HOTEL COCKTAIL

1/2 BOOTH'S GIN 1/4 LILLET 1/4 H E R C U L E S

Stir well in ice,strait into cocktail glass, and squeeze lemon peel on top.

page 5 0

... and so our cavalcade of

talent, wit and beauty passes

on. We hope you have

enjoyed its company.

May the spirit which

inspired this hook bring you

ever greater pleasure in its

mellow and matured excel­

lence.

When at the play you can

it is a significant

these Theatres

AMBASSADORS West St., Shaftesbury Av., W.C.2 Temple Bar 1171 DALY'S Leicester Square, WC.2 Gerrard 2157 DRURY LANE Drury Lane, W.C.2 Temple Bar 7171 DUCHESS Catherine Street, Aldwych, W.C.2 Temple Bar 8243 & 8244 DUKE OF YORK S St. .Martin s Lane, W.C .2 Temple Bar 5122 GAIETY Strand, W.C .2 Temple Bar 6991 GARRICK Charing Cross Rd., W.C.2 Temple Bar 4601 GLOBE Shafteshury Avenue, W.1 Gerrard 1592 & 1593 GOLDERS GREEN HIPPODROME, N.W.11 Speedwell 6111

HAYMARKET Haymarket, S .W1 Whitehall 9832

HIPPODROME Cranbourn St., W.C.2 Gerrard 3272

HIS MAJESTY'S Haymarket, S.W.I Whitehall 6606

KINGSWAY Great Queen St., W.C.2

Holborn 4032

LITTLE John St., Adelphi, W.C.2 Temple Bar 6501 LYCEUM Strand, W.C.2 Temple Bar 3612

LYRIC Shaftesbury Avenue, W.1 Gerrard 3686 & 3687

NEW St. Martin's Lane, W.C.2 Temple Bar 3878

PALACE Shaftesbury Avenue, W.1 Gerrard 6834

always be sure of Boo th s ..

fact that

serve it exclusively ...

PALLADIUM Near Oxford Circus Stn. Gerrard 7373 PICCADILLY Piccadilly, W . l Gerrard 4506 PLAYHOUSE Charing Cross, W.C.2 Whitehall 7774 PRINCES Shaftesbury Av., W.C.2 Temple Bar 6596 QUEEN'S Shaftesbury Avenue, W . l Gerrard 4517 & 4518 ROYALTY Soho, W . l Gerrard 7331 ST. MARTIN'S "West St., Shaftesbury Av., W.C.2 Temple Bar 1443 & 1444

SAVILLE Shafteshury Av., W.C.2 Temple Bar 4011 SAVOY Strand, W.C.2 Temple Bar 8888

SHAFTESBURY Shaftesbury Avenue, W . l Gerrard 6666

STRAND Aldwych, W.C.2 Temple Bar 2660 & 4143

TIVOLI Strand, W.C.2 Temple Bar 5625

VICTORIA PALACE Facing Victoria Station, Victoria Street, S.W.l Victoria 1317

WESTMINSTER Palace St., Nr. Victoria Stn.

S.W.l Victoria 0283

WHITEHALL Trafalgar Square, S.W.1 Whitehall 6692 WINDMILL Piccadilly Circus, W . l Gerrard 7413

W Y N D H A M S Charing Cross Rd. ,WC.2 Temple Bar 3028 & 3029

FURTHER ENTICEMENTS

DRY MARTINI 1/2 BOOTH'S GIN 1/2 French VERMOUTH 1 dash ORANGE

BITTERS Shake well and strain into cocktail glass.

BLUE TRAIN 1/2 BOOTH'S GIN 1/4 COINTREAU 1/4 Lemon Juice 1 Dash of Blue Vegetable

Extract Shake well and strain into cocktail glass.

BRONX 1/2 BOOTH'S GIN 1/4 Italian VERMOUTH 1/4 French VERMOUTH The Juice of 1/4 Orange. Shake well and strain into cocktail glass.

CLOVER CLUB 2/3 BOOTH'S GIN 1/3 GRENADINE The White of 1 Egg The juice of 1/2 Lemon or of 1 Lime Shake well and strain into medium size glass.

SILVER 1/2 BOOTH'S GIN 1/2 French VERMOUTH 2 Dashes ORANGE

BITTERS 2 Dashes

MARASCHINO

Shake well and strain into cocktail glass.

WHITE LADY 1/2 BOOTH'S GIN 1/4 COINTREAU 1/4 Lemon Juice Shake well and strain into cocktail glass.

with a P R I Z E - W I N N I N G FLAVOUR

DAILY MAIL FIRST

SMILING DUCHESS by G. Mackie

1/3 BOOTH'S GIN 1/6 APRICOT Brandy 1/3 LILLET 1/6 CREME de NOYAU Stir in mixing glass. Ice well. Place red cherry in bottom of glass.

COMPETITIONS PRIZES

GOLDEN EAGLE by F. J. Hartley

(Highball Competition) 3/5 gill BOOTH'S GIN 1/5 gill APRICOT Brandy 1/5 gill LILLET Mix one slice of fresh orange and dash of Orange Bitters. Fill with Gaymer s Cyder.

BRITISH EMPIRE COCKTAIL COMPETITIONS FIRST PRIZES

CLIFTONIAN by Bert Nutt

37 1/2 % BOOTH'S GIN 37 1/2 % GRAND

MARNIER 12 1/2 % Caloric PUNCH 12 1/2 %Orange Juice

ROYAL ROMANCE by J. Perosino

1/2 BOOTH'S GIN 1/4 GRAND MARNIER 1/4 Dry Passion Fruit Dash Grenadine Shake.

RED LION by A. A. Tarline

1/3 BOOTH'S GIN 1/3 GRAND MARNIER

1/6 Fresh Orange Juice 1/6 Fresh Lemon Juice

Rim of glass to he frosted in sugar. Shake and pour in care fully.

Every important and authentic COCKTAIL CONTEST in this country has, with hut two exceptions, been won with Booth's.

M E M O R A N D A

M E M O R A N D A

M E M O R A N D A

M E M O R A N D A

M E M O R A N D A

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