My Personal Brand
Plan
Not just any Wa flower
Brand Statement
Where am I going with this?
There isn’t really one thing, that I
can say at this moment in my life, that I can focus on and base
my personal brand around. What I do know, is I like
and I like making people . That is my
foundation, and as time passes and I can slowly define the image
I want to portray I will have a better idea of what my focus will
be. For now, I will just have fun with whatever I
am trying to communicate.
Goal
To be considered awesome at what I do.
"When I get sad, I stop being sad, and be instead. True story.“ – Barney Stinson
More Goals
To not be a “ ” and stand out from the masses of
others that are trying to accomplish the same things as myself
Transmit my humour and sarcasm in my writings
To develop a personal brand that reflects
To be considered a creative & authentic
To make others (out loud, if possible)
Objectives To connect people with similar interest to mine, using social
media, in the areas of fashion, sports, health and relationships all through a by nov 2009
To create a group of followers that regularly check and comment on my blog by June 2010
To have people within my age group look at daily life challenges and issues in a more positive, light-hearted way.
Through blogging, define my brand and narrow down my focus to one area
To develop a unique identity and each day Grow my followers on Twitter
SWOT
Very competitive and growing industry
People that have larger networks and more experience have greater opportunities to gain followers
There are a lot of witty and awesome people out there
Inappropriate things are funny. This can affect my chances of getting a job
Key Messages
ChannelsThroughout my career, the number of channels that I use will increase. As my career requires
me to connect with different communities, I will need different forms of communication. I
have started by using the following methods to communicate my messages:
Linked In facilitates the process of being able to connect to and get in touch with
professionals
Using Twitter I can follow PR professionals and be able to see what they have to say
and what type of discussions they want to engage in, and events that are taking
place
More Channels
Blogging will allow me to express myself and my personality so that others can see
what I am about. It will also be beneficial because I can follow people and develop
my own following.
I will include a humber PR badge on my blog. This will identify me with the humber
network and the institution that I am currently studying at and associated with.
Where I can be found. . . Linked In: Maria de Romana
Twitter: maria_deRomana
The Awesomeness Diary
Ning: Maria de Romana
Skype: maria_deRomana
Wiki pages that I created for university assignments: http://destinationunknown.wikispaces.com/ http://chocolateandvanilla.wikispaces.com/ http://cct310b.wikispaces.com/iCommerce
Wiki’s that I contributed to for university courses: http://cct333-w08.wikispaces.com/ http://cct300-f07.wikispaces.com/ http://cct205w07.wikispaces.com/
Tactics
Join CPRS and apply for their mentorship program
Continue to volunteer for various organizations
Try to build new contacts in the PR industry, and maintain
connections with contacts that I have already established
Continuously develop by still letting my
personality be present through blogs and
Update all resumes and work information on sites that I am
currently a member of
Radiate awesomeness
More Tactics
Be part of the communities of where I want to be. Surround myself with the people that I want to to be.
Use Twitter and Facebook to connect people to my blog
Use my blog to connect people to the Ning Humber PR network
Become a member of Third Tuesday and attend
networking events
Follow a lot of comedians, and learn from the best
Attempt to get rick mercer to be my mentor
Get people in my “too cool to follow me list” to follow me
My Plan of ActionNov –Dec:
Start my blog and update blog it at least once a week
Join CPRS or IABC
Volunteer at a PR event
Attend two networking events
Apply for a mentor through CPRS
Attend a Third Tuesday event
Join “20 Something Bloggers: The bloggers with the most to say” on the Ning network
Follow people that are funny
Jan – Feb:
• Update all online resumes: Workopolis,
Monster, Linked In and UofT Career Builder
• Begin putting together my portfolio
• Start looking for Internship opportunities
• Meet with two professionals within the PR
industry
• Continue to meet goal of updating blog once
a week
• Follow an additional five PR professionals
March – April:
• Have an internship lined up
• Reach 150 followers on Twitter