An Audiophile’s Guide to the Luxury of SoundTHE J MAG DEC 2020 EDITORIAL The J Mag’s Luxury and...

DEC 2020

C E L E B R A T E T H E J O Y O F L I V I N GC E L E B R A T E T H E J O Y O F L I V I N G

An Audiophile’s Guide to the Luxury of Sound

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THE J MAG D E C2 0 2 0

EDITORIAL

The J Mag’s Luxury and Living debut edition received an overwhelming

response and I express my gratitude to all my readers. Keeping up the tide

high, this edition finds us in hot pursuit of the latest and most interesting

luxury topics from the selected segments. From Cartier to Tiffany to super

motorbikes, to the Indian Maharaja Express which are pedigree names that

do any luxury list justice, we have it in this edition.

We do not intend you to simply read articles with traditional understanding.

We aim to open your mind to new opportunities, brands, and experiences.

Our team is always in a quest to discover and educate ourselves on new,

emerging, and classic luxury and the lifestyle that surrounds it.

Our articles are not just about a place or a product, it is about eliciting how

you feel. It is about how it connects and how it can create them into your

moments and memories.

This is where luxury and we contribute to a common interest, we both aim to

provoke and create the reaction.

We hope to have you fully engaged articles which will inspire you and us

through you.

Finally, with the beginning of a new year approaching, I would like to thank

all our readers for the support over the years. I am happy and proud to share

another affluent edition with you and wish you all a Merry Christmas and a

roaring 2021.

Divya VijayanDivya Vijayan

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CONTENTS

46 JEWELLERYTIFFANY’S DISPLAY WINDOW: A SOURCE OF INSPIRATION

26 WATCHESWHERE THERE IS BOND THERE IS OMEGA

34 FASHIONFUNCTIONAL FASHION

40 JEWELLERYGRAFF: PERFECTION IS THE GOAL

06 COVER STORYAN AUDIOPHILE’S GUIDE TO THE LUXURY OF SOUND

Copyright owned by respective brand owners. If any issues contact the respective owners, videos and images here are collected from various platforms. The J Mag brings together content from various sources and represents them for the audience by providing a suitable crediting titles. If any of the sources have objections or doesn’t want The JMag to feature them, they can communicate accordingly to the editor to take an appropriate action.

Photo by Wellington Cunha from Pexels

DEC 2020C E L E B R A T E T H E J O Y O F L I V I N GC E L E B R A T E T H E J O Y O F L I V I N G

An Audiophile’s Guide to the

Luxury of Sound

50 JEWELLERYCARTIER PANTHÈRE: CHARGED WITH A MAGNETISM

68 AUTOMOBILETHE MAHARAJAS’ EXPRESS: PALACE ON WHEELS

76 AUTOMOBILEROARING THROUGH THE INDIAN ROADS

86 LUXURY OF SPIRITUNVEILING THE LEGACY OF EXCLUSIVE SPIRIT

94 ACCESSORIESCARVING THE EXTRAORDINARY: VERTU

Copyright owned by respective brand owners. If any issues contact the respective owners, videos and images here are collected from various platforms. The J Mag brings together content from various sources and represents them for the audience by providing a suitable crediting titles. If any of the sources have objections or doesn’t want The JMag to feature them, they can communicate accordingly to the editor to take an appropriate action.4 5


Sometimes, you need to cut loose to experience the best. There is some commendable vast selection of high-end headphones in the market which will give you the purest form of sound. The pursuit of high-end audio devotion generally involves a lot of fiddling as well as making many headphone purchases and upgrades along the way. These brands true to its reputation offer a balanced combination of high-quality sound, utmost comfort and the right fit, and classic design.

Behind every sonic, there is a good audio system and we all agree to that. If you want to experience the original or the purest sound of the music, a good pair of headset plays a very crucial role. As the quote goes, “the best things in life don’t come free” falls perfectly for these super-premium headphones.


COVER STORY


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These very high-end circum-aural headphones manufactured at Focal is equipped with a new generation of exclusive electrodynamic speaker drivers, capable of working at low acoustic load while offering an extremely extensive frequency response (5Hz – 40kHz). Stellia delivers a perfect sound, whether bass articulation or the highest frequency details. In addition, Stellia’s offers extremely low impedance at 35 Ω, making the headphones very easy to drive through the output of a mobile audio source: experience the purity of sound, everywhere.

We have assembled some of the best headphones your money can get and we are sure these would definitely be music to your ears.

STELLIA BY FOCAL

Each component has been developed with optimal acoustics in mind, without compromising on style. Because at Focal, innovation goes beyond technology; it influences product use and aesthetics. So, the two cognac and mocha finishes and the full-grain leather choosen sublimate this unique object.


COVER STORY

Each component has been developed with optimal acoustics in mind, without compromising on style. Because at Focal, innovation goes beyond technology; it influences product use and aesthetics. So, the two cognac and mocha finishes and the full-grain leather choosen sublimate this unique object.

Stellia uses the headband and yoke mechanical features originally developed for the Utopia headphones. The consistent curve between these two elements offers flawless comfort, regardless of the shape and size of the listener’s face and head. This comfort is enhanced by the high-resilience memory foam used for the earpads.


COVER STORY

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COVER STORY

ETHER 2 BY DAN CLARK

ETHER 2 has an entirely new motor designed around TrueFlow technology. The result is a major improvement in linearity, dynamics, and detail.ETHER 2 is light.ETHER 2 sports an all-metal headphone cup and headband, with a carbon fiber driver baffle, so it’s built to last, in style. At under 290gr, ETHER 2 is not only the lightest full size planar magnetic headphone on the market and it may be the lightest top-of-the-line headphone from any high-end vendor.ETHER 2 offers Sappable Ear Pads to Fine-Tune musical Experience.

ETHER 2 is a top-of-the-line open-back planar magnetic headphone with a highly optimized driver with TrueFlow (tm) technology, motor, baffle, and headband designed to synergistically blend stunningly lifelike sound with the industry-leading comfort and reliability that are the hallmarks of Dan Clark Audio products.


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RAD-0 BY ROSSON AUDIODESIGN

Created by the hands of a craftsman, critiqued with the eye of an artisan, and tuned with the ear of an engineer, the RAD-0 delivers the accuracy demanded by professionals and the refinement craved by audiophiles delivering a high fidelity sonic signature with exceptional aesthetics.

The RAD-0 is born from years of R&D and a refusal to be rushed ensures that every component is inspected multiple times during its creation and assembly. With use of composite diaphragm material, unique circuit design, and an array of 11 N52 neodymium magnets, the listener is able to enjoy the most responsive and pleasing sound of any planar magnetic headphone ever built.

Using materials such as Micarta, stabilized choice woods, rocks, gems, and other unusual materials fit into the casting mould and so no two rings will ever be the same.


COVER STORY

RAD-0 BY ROSSON AUDIODESIGN

The RAD-0 is born from years of R&D and a refusal to be rushed ensures that every component is inspected multiple times during its creation and assembly. With use of composite diaphragm material, unique circuit design, and an array of 11 N52 neodymium magnets, the listener is able to enjoy the most responsive and pleasing sound of any planar magnetic headphone ever built.

Using materials such as Micarta, stabilized choice woods, rocks, gems, and other unusual materials fit into the casting mould and so no two rings will ever be the same.


COVER STORY

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DIANA headphones are all about style and sound. The world’s

thinnest boutique headphone has gone through many incremental improvements since inception. Now with updated speaker drivers taking some cues from the exceptional sounding Phi, a more spacious ear pad, and more universal headband shape, this new model Diana V2 offers improved comfort, clarity, and soundstage, and plays very nicely

with moderately priced gear.

DIANA headphones are form fitting and comfortable. Patented flat speakers create a wall of sound that tickle the ears with details rarely heard in your music. Front row concert seats

on demand while on the go or relaxing at home.

DIANA® V2 BY ABYSS


COVER STORY

DIANA® V2 BY ABYSS


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HEDDphone by HEDD is the first full range Air Motion Transformer headphones to audiophiles and recording artists worldwide. The Air Motion Transformer (AMT) is an electrodynamic transducer that allows to move air significantly faster than common voice coil, planar, or electrostatic systems. Their traditional piston-like movement is overcome by a folded diaphragm that squeezes out air four times faster: A breakthrough for capturing more details in a musical recording.

HEDDphone BY HEDD

The HEDDphone® brings the enormous dynamic capabilities and the superior sonic resolution of the AMT principle to the world of top-end headphones. HEDDphone® excels where it really matters: in accurate, untamed, and touching music reproduction.


COVER STORY

The Edition 15 Veritas features the completely new gold titanium compound technology (GTC) and the patented S-LogicEX® technology making the listening experience is incredibly natural and feels more like listening to music on high-quality speakers. The Edition 15 Veritas is a truly special set of headphones, and this exclusivity is reflected in the materials used. The ear cups are made from American cherry wood, a material also used in instrument making. With features ranging from high-quality cushions with exquisitely produced Merino leather to aluminium covers and magnetically attached Merino leather ear cushions, the Edition 15 Veritas is the ultimate masterclass in modern headphones.

EDITION 15 VERITAS BY ULTRASONE


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We know we have already featured a list of high-end headphones but our list become a little longer and we couldn’t stop ourselves from sharing with you these commendable products. We did not want to stop you from exploring the pure magic of sound. Read on…

Empyrean is the product of two passionate companies coming together to explore what is possible beyond their individual capabilities. The result is a no-compromise headphone embodying Meze’s daring aesthetic and user-centered design approach and Rinaro’s experience in research and development within the field of planar magnetics.

A blend of premium materials, exquisite craftsmanship and detailing that’s unmistakably Meze, Empyrean is one of the most technologically innovative planar magnetic headphones in the world.

EMPYREAN BY MEZE


COVER STORY

Empyrean is the product of two passionate companies coming together to explore what is possible beyond their individual capabilities. The result is a no-compromise headphone embodying Meze’s daring aesthetic and user-centered design approach and Rinaro’s experience in research and development within the field of planar magnetics.

A blend of premium materials, exquisite craftsmanship and detailing that’s unmistakably Meze, Empyrean is one of the most technologically innovative planar magnetic headphones in the world.


COVER STORY

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https://www.thejmag.in/post/an-audiophile-s-guide-to-the-luxury-of-sound-part2


ANDROMEDA 2020 BY CAMPFIRE AUDIO


COVER STORY

A single printed body now houses all of Andromeda 2020’s internal components. The interior and exterior spaces and the relationships between them are precisely sculpted to improved sonic performance. And the bonus of having the engineering doing the heavy lifting is fewer moving parts, and fewer moving parts mean reliable reference performance for the life of the earphone.

A new spout design keeps its distinctive short collar, but adds our signature grill pattern to keep your earphone debris free. Zirconium blasted aluminum shells are finished in classic emerald green anodizing; specially made for Andromeda.


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UTOPIA BY FOCAL


COVER STORY

Utopia are unique: they are the world’s first audiophile headphones featured totally open-backed full-range speaker drivers with pure Beryllium ’M’-shaped domes. The acoustic quality of this exclusive solution allowed Focal to avoid the use of any crossover or passive filtering process to achieve a frequency response from 5Hz to 50kHz! They meet all the requirements expected of high-end headphones due to their sophisticated and elegant design and to purposeful materiality, such as the carbon fibre yoke and true lambskin leather ear cushions.

The listening experience is outstanding in terms of realism, natural sound reproduction, dynamics and clarity. When listening to them, the headphones virtually disappear and the audio signal is revealed with a level of precision never achieved until Utopia.


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Vérité [veri’tā] is a term often used in film and television as a style that emphasizes reality, naturalism, and a sense of truth.

The Vérité cup has an angled, and non-congruent radiused edge, which positions its roundest point at the back of the cup, and its sharpest point at the front of the cup. This creates a flowing, unique design that is pleasing to hold and to see.

Vérité uses a stiffer, lighter, 300 ohm voice coil and a N50 (50 gauss) magnet. This combination allows the driver to project the fastest most nimble sound we have yet been able to create.

VÉRITÉ BY ZMF


COVER STORY

KHAN BY NOBLE

Industry first, Wizard selected handcrafted M3 composite “Mokume Gane” faceplate, which results in a unique pattern for every IEM. Note that for certain smart phone users, we have found that some smartphones are insufficiently shielded for the khan. If you intend to listen to the khan using a smartphone, you must use noble’s 3.5mm adapter included free with each khan. Additional adapters may be purchased in the accessories section of noble’s website.

Hand-assembled and matched Detachable cable with industry standard 2-pin configuration (0.78 mm diameter)

The Khan features 6 drivers in each black SLA housing. Consisting of 4 Balanced armature drivers, 1 dynamic driver and 1 piezoelectric driver. Stainless steel nozzle ensures durability and comfort.


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WATCHES

James Bond’s classic style of being well attired or fighting the criminal, flaunting or even seducing women can never go unnoticed. The iconic personality’s style cannot be compromised. The don of debonair, the

doyen of dapperness has always allured his charm and sophistication. Whenever a James Bond movie approaches, we all know what

timepiece our favourite spy will be flaunted with. It is has been over two decades the premium watchmaker Omega has been associated

with James Bond, undoubtedly influenced the brand’s legendary status, despite making very brief screen appearances.


WATCHES

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https://www.omegawatches.com/watches/seamaster/diver-300-m/james-bond-limited-edition/product


Seamaster Diver 300m “James Bond” Limited Edition

DETAILS IN GOLDThe 42 mm watch features a robust stainless steel case and black rubber strap. To mark the 50th anniversary, 18K yellow gold is used for the hands, indexes, Bond family coat-of-arms at 12 o’clock, and the Limited Edition plate.


WATCHES

Gun barrel dial

The spiral-brushed black ceramic dial is laser-engraved with James Bond’s iconic gun barrel design; the diameter of its centre is exactly 9mm. But pay attention to the other details!


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Secret Number 50

Bond’s family crest

To celebrate the 50th anniversary of the film On Her Majesty’s Secret Service, a secret signature number 50 is revealed in the dark, on the luminescent material of the 10’O clock hour-marker.

For a special feature on James Bond’s heritage, Omega has placed a spy’s family coat-of-arms in the 18 carat gold on the 12’O clock hour0marker

“The black ceramic bezel features a diving scale in white enamel.”


WATCHES

Bond’s family crest

Limited edition plate

007 date DiscOn the 7thday of every month , you will be rewarded with a unique James Bond reminder. The number 7 on the date disc has been produced in the legendry 007 font

With only 7,007 models available worldwide, OMEGA has ensured that every timepiece is given its own distinctive touch. On the side of the case, each Limited Edition number is engraved on a screwed-in 18K yellow gold plate.

“The black ceramic bezel features a diving scale in white enamel.”


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Omega caliber 8800

Stylish Box

The innovation continues inside the watch, thanks to the OMEGA Co-Axial Master Chronometer Calibre 8800. With impressive precision, performance and magnetic-resistance of 15,000 gauss, it allows the timepiece to be certified at the industry’s highest standard.

• 55 HOURS POWER RESERVE• SELF WINDING

Each Limited Edition timepiece is housed in its own 007 presentation box. Inside, you’ll find a travel pouch, as well as a strap-changing tool and an additional stainless steel bracelet. This allows you to mix and match the look of your watch as often as you like.

“A mission-ready watch with a 42 mm case in stainless steel.”


WATCHES

The “James Bond” set

The secret suitcase

Ready for adventure

To add even more choice to its James Bond collection, OMEGA has released a special Seamaster Diver 300M James Bond Limited Edition Set. Just 257 of the sets have been created, comprised of two unique watches inside a Globe-Trotter™ suitcase. It’s double the enjoyment for 007 fans!

007 has worn a Seamaster since 1995. Now you can follow his style. This Diver 300M model is more than a tribute timepiece. Its special features have been crafted using OMEGA’s most advanced techniques and materials - just the kind of innovation you’d expect when celebrating James Bond.

Both watches in the set are presented inside a Globe-Trotter™ suitcase, which has been bound by black and grey NATO-inspired straps. An additional stainless steel bracelet, as well as a NATO strap for each model, is included.


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FUNCTIONAL FASHION

FROM LOUIS VUITTON COLLECTION


FASHION

FUNCTIONAL FASHION

Everyone looks and thinks ahead of time and in case of a brand especially a luxury

or premium, they start preparing for their future products in terms of design, pattern, collection etc. . But did you ever

plan it for five decades ahead? The luxury brand Louis Vuitton has come up with its

futuristic collection called 2054.

FROM LOUIS VUITTON COLLECTION


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https://eu.louisvuitton.com/eng-e1/magazine/articles/mens-2054-collection-2020#



FASHION

For the second Louis Vuitton 2054 collection, Men’s Artistic Director Virgil Abloh expands his experimentation with functional fashion to a bigger scale.

The name of the line plays on themes of futurism and progress, uniting the present century with 1854, the year Louis Vuitton was founded in a salute to its two-hundredth year. Devoted to performance and tech, the luxury lifestyle collection fuses urban and activewear to create a contemporary wardrobe of adaptable essentials.


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The CollectionThe multi-faceted textures of nylon set the tone for a collection that riffs on futuristic notes and extreme sports a multi-colour pattern imitates the infrared effects of heat vision while a green and black print evokes the luminosity of night vision. Identifiable by its own branding, Louis Vuitton 2054 features three-dimensional Louis Vuitton logos and a trompe l’oeil take on the classic monogram.

This season, Louis Vuitton 2054 extends its reach in a multi-climatic collection derived from methods used in professional skiwear, adapting to changing weather conditions such as the temperature drop from mountain base to peak.


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GRAFF PERFECTION IS THE GOAL

For over half a century our House has represented the rarest gemstones. Generations of the Graff family

have employed their expertise and experience, personally selecting every stone and – uniquely

among diamond houses – presiding over every step of its journey. No stage is bypassed. No shortcuts are

taken. Only perfection matters.


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https://www.graff.com/international-en/house/graff.html


SOURCINGA search for hidden wonder Discovering the most brilliant gem-quality diamonds demands

an expedition deep into the earth, the most challenging treasure hunt imaginable. Day after day, our gemologists strive to uncover gemstones that equal or surpass the finest diamonds ever unearthed. Often many millions of years old, every Graff stone is responsibly mined and traceable to its source.

CUTTING & POLISHINGAn obsession with perfectionThe task of our cutters and polishers requires astonishing dexterity, precision and patience. It is due to their skill and vision that Graff can unlock the hidden radiance of the world’s most magnificent gems. With limitless passion and the steadiest of hands, they bring each stone to life, unlocking its exceptional beauty, time after time.


JEWELLERY

ANALYSISAn interpreter of secrets

“THE HOUSE OF GRAFF STANDS FOR THE FINEST, THE RAREST AND ONLY THE VERY BEST STONES.” ~LAURENCE GRAFF

In the rough, a diamond has yet to reveal its secrets: it might become a cascade of small gems or a single, perfectly cut stone. Our gemologists can spend months exploring the possibilities. When they have determined the optimal cut – however ambitious it may be – the diamond’s fate is set.

CUTTING & POLISHINGAn obsession with perfectionThe task of our cutters and polishers requires astonishing dexterity, precision and patience. It is due to their skill and vision that Graff can unlock the hidden radiance of the world’s most magnificent gems. With limitless passion and the steadiest of hands, they bring each stone to life, unlocking its exceptional beauty, time after time.


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“THE GRAFF WAY MEANS NO SHORTCUTS, NO INFERIOR BYPASSING. PERFECTION IS THE GOAL, AND IT’S ACHIEVED EVERY TIME.” ~LAURENCE GRAFF

DESIGNA vision of timeless beauty Having the world’s most fabulous

gems at our disposal gives our design atelier a unique opportunity to create extraordinary jewellery. Beyond the whims of fashion, our designs are known for their deceptive simplicity, their perfect balance and proportion, and their sensuous, feminine power.

CRAFTSMANSHIPA heritage of craft

The process of becoming a Graff master craftsman is akin to being entrusted with a book of secrets, gaining access to skills and techniques that simply could not be learned elsewhere. In our London workshop, traditions dating back centuries meet cutting-edge innovations, and creative dreams become reality.


JEWELLERY

“THE GRAFF WAY MEANS NO SHORTCUTS, NO INFERIOR BYPASSING. PERFECTION IS THE GOAL, AND IT’S ACHIEVED EVERY TIME.” ~LAURENCE GRAFF

CRAFTSMANSHIPA heritage of craft

STORESAn experience to remember

UNIQUE JEWELSA creator of legacies

The process of becoming a Graff master craftsman is akin to being entrusted with a book of secrets, gaining access to skills and techniques that simply could not be learned elsewhere. In our London workshop, traditions dating back centuries meet cutting-edge innovations, and creative dreams become reality.

Step inside a Graff store and discover a magnificent display of natural wonders. From necklaces cascading with fiery scintillation to rings glowing with rare mystique, we guide you to the perfect jewel to tell your story – the ultimate expression of you.

At Graff, we create extraordinary stones with remarkable stories to tell. We are proud to have played a key part in the journey of many of the world’s most important diamonds, and know that the stones we cut today are destined to be the legendary jewels of tomorrow.


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Tiffany’s Display Window: A Source of Inspiration


JEWELLERY

Tiffany’s Display Window: A Source of Inspiration

The one word that describes the world’s most iconic luxury brand ‘Tiffany’ is Tiffany itself and there is no synonym to its elegance, class, and intricate detailing. Every piece is astonishing and unique. We have all heard about its jewellery, its most renowned engagement rings but there is one more thing that makes Tiffany distinctive. Tiffany’s display window is the most appealing universally, inviting every passer-by to glance through the glass where even the most elusive of fantasies may come true. Here is the story that will tell how it all began.


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https://www.tiffany.com/world-of-tiffany/windows-of-tiffany/


Here we go…

Tiffany & Co. founder Charles Lewis Tiffany was a consummate showman. Long before his time, he understood the universal human desire to dream about something bigger than one’s self; and from the very first store in New York City in 1837, Tiffany’s fantastical window displays have inspired just that. Charles Tiffany understood the importance of theatre, and he was willing to put anything and everything in his windows to pull a crowd. In 1868, the showman P.T. Barnum commissioned a miniature jewelled silver horse carriage as a gift for the 2’11” circus performer General Tom Thumb and his bride. The carriage was displayed in Tiffany’s flagship windows at 550-522 Broadway and brought in pedestrians as they sauntered by.

When Gene Moore joined the company in 1955, he defined window display as we know it today. Renowned for his radical, witty, and topical designs, Moore’s pioneering windows were in touch with the times and occasionally outrageous.

Mixing the extraordinary with the ordinary, he placed legendary Tiffany jewelry with unexpected, everyday materials like household string, popcorn and even a toy dump truck. In one notable display, the “worm” that a bird tugged from a pile of dirt was, in reality, a sparkling necklace. He enlisted soon-to-be celebrated artists to create windows with him, and during his 39 years at the company, designed more than 5,000 window displays.

The enduring allure of Tiffany’s windows is captured in the iconic film Breakfast at Tiffany’s. The lead character, played by Audrey Hepburn, is drawn to the window display at the Tiffany flagship store on Fifth Avenue in New York City. “When I get it, the only thing that does any

From the early days until today, Tiffany’s windows have acted as a public gallery. Accessible to all who walked past, they entertained, surprised and, of course, created desire.


JEWELLERY

When Gene Moore joined the company in 1955, he defined window display as we know it today. Renowned for his radical, witty, and topical designs, Moore’s pioneering windows were in touch with the times and occasionally outrageous.

Mixing the extraordinary with the ordinary, he placed legendary Tiffany jewelry with unexpected, everyday materials like household string, popcorn and even a toy dump truck. In one notable display, the “worm” that a bird tugged from a pile of dirt was, in reality, a sparkling necklace. He enlisted soon-to-be celebrated artists to create windows with him, and during his 39 years at the company, designed more than 5,000 window displays.

The enduring allure of Tiffany’s windows is captured in the iconic film Breakfast at Tiffany’s. The lead character, played by Audrey Hepburn, is drawn to the window display at the Tiffany flagship store on Fifth Avenue in New York City. “When I get it, the only thing that does any

Audrey Hepburn®—Trademark and Likeness property of Sean Hepburn Ferrer and Luca Dotti—All Rights Reserved.

In 2018, Tiffany’s world-famous windows were featured in a book published by Assouline, Windows at Tiffany & Co., which showcased the awe and wonder of the store’s imaginative displays.

The store’s glamorous holiday window displays, unveiled each November, capture the magic of the season and have become a New York City tradition, drawing thousands of visitors each year.

good is to jump in a cab and go to Tiffany’s. It calms me down right away, the quietness and the proud look of it; nothing awfully bad could happen to you there,” she says.

Today, under the direction of Richard Moore (no relation to Gene Moore) and Christopher Young, art, sculpture, lighting and set design continue to come together in Tiffany windows across the world, creating moments of pure beauty, fantasy, and wit.


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CARTIER PANTHÈRE

CHARGED WITH A MAGNETISM

Cartier, the French brand is one of the most prestigious luxury makers of jewellery and watches. Such a legend in its designs, Cartier is one such brand that we will always crave for. Every piece crafted is a masterpiece with perfection and style. Though every jewellery from Cartier is amazing and elegant, the most popular and iconic motif Panthère has won many hearts. But what is the story behind this? And how did it become the most iconic? Let us find out and you can see the transformation of Panthère designs over the period from its first look till now.


JEWELLERY

Cartier, the French brand is one of the most prestigious luxury makers of jewellery and watches. Such a legend in its designs, Cartier is one such brand that we will always crave for. Every piece crafted is a masterpiece with perfection and style. Though every jewellery from Cartier is amazing and elegant, the most popular and iconic motif Panthère has won many hearts. But what is the story behind this? And how did it become the most iconic? Let us find out and you can see the transformation of Panthère designs over the period from its first look till now.


JEWELLERY

50 51

https://www.cartier.com/en-us/maison/cartier-and-the-panther/the-panther-through-time.html


1914

Cartier and the PanthèreThe history of Panthère began with Jeanne Toussant, a Paris style icon who became familiar with French Jeweller louis Cartier. He remarkable determination as well as her well adorned apartment with leopard skin, she was nicknamed as La Panthère from Louis Cartier. The nickname later become the Cartier’s most stunning development in the jewellery pieces and in the year 1914, the Panthère made its first appearance which won many acclaims among the noble and elite circle.

An emblematic animal of the Maison’s menagerie, the panther has inspired Cartier’s designers since its debut appearance in 1914. Ever since, it has evolved constantly. Untamed and indomitable, it is charged with a magnetism that reveals one’s strength of character.

Panthère De Cartier

A timeless Maison icon, reinvented time and time again since her first sighting in 1914. Magnetic, feline and free, the Panthère de Cartier is a force to be reckoned with.

To illustrate an invitation for a

jewellery exhibition, Louis Cartier

commissions Lady With a Panther from George

Barbier.

First appearance of the panther pattern, in onyx

and diamonds, on a ladies’ wristwatch.


JEWELLERY

1915

1928

1917

Pierre Cartier acquires a chatelaine watch with a

rectangular panther-patterned case made of onyx and diamonds.

Panther brooch with diamonds and black enamel spots set in platinum, on a coral and black enamel base.

Panther-patterned cigarette case and lighter in gold and black enamel, purchased by the Prince of Nepal.

Cigarette case in diamonds, onyx and platinum, offered to Jeanne

Toussaint by Louis Cartier.This marks the first figurative

reproduction of a panther.


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1930

1948

1935

Panther brooch, in yellow gold, emeralds and black enamel is created for the Duchess of

Windsor. It is the first time that the panther is represented in its entirety. The Duchess also commissions a matching pair

of earrings. At her request, the earrings are modified the

following year.

Ring featuring two panthers, in yellow gold and black enamel, with a central stone of

star ruby. For the first time, the panther is represented in three dimensions.

First bracelet of coral beads featuring a panther-patterned

clasp of diamonds and onyx.


JEWELLERY

1949

1958

The Duchess of Windsor acquires a three-dimensional panther brooch of pavé

sapphires and white and yellow diamonds. The panther is perched atop a 152.35-carat

sapphire cabochon.

First pair of panther-head earrings, commissioned by Prince Sadruddin Aga

Khan with diamonds, sapphires, and emeralds.

Design for a Golden Fleece panther brooch with articulated head and legs.

Cartier Paris, 1949. Executed in platinum with diamonds, sapphires and emeralds.

Acquired by Daisy Fellowes.


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Transformable panther brooch with articulated head and legs, which can

also be worn as a clasp on a pearl necklace in diamonds, sapphires, and

emeralds, commissioned by Prince Sadruddin Aga Khan.

Ladies’ cocktail rings and earrings made of fluted coral with panther pattern in pavé

diamonds and onyx.

María Félix commissions a bracelet with two overlapping

panthers with articulated heads and legs, in platinum set with

diamonds, emeralds and onyx.

1958

1963

1967

Prince Sadruddin Aga Khan commissions the first double panther

head hinged bangle made of diamonds, sapphires, and emeralds.


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1968 1969Double panther head brooch of diamonds, emeralds and onyx, acquired by Giovanni Agnelli.

Panther brooch in gold, emeralds, lapis lazuli, black lacquer and red-enameled

gold.

Panther brooch made of engraved gold, emeralds

and black lacquer on sculpted hardstones, including lapis lazuli.

1980Double-C brooch featuring two

interlaced panthers in diamonds, sapphires and emeralds.


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1988Wide cuff bracelet and collar necklace

in yellow and white gold from the Nouvelle Joaillerie Égypte collection.

Panther brooches in diamonds, sapphires, emeralds and onyx,

featuring the animal on a branch of lapis lazuli or coral.

Bracelet with two panther heads in yellow gold and black enamel.


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2003

2005

2008

Panthère de Cartier necklace in white gold,

emeralds, diamonds and onyx.

Panthère de Cartier ring in yellow gold, black lacquer,

peridots and onyx.First appearance of a

stylized, faceted feline, marking the beginning of

the 21st century.

Panthère de Cartier brooch in white gold, set with brilliant-cut diamonds

and emerald drops. Onyx and emeralds. This jewel is inspired by the brooches created by Cartier for the Duchess of

Windsor in 1948.


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Panthère de Cartier bracelet in platinum, brilliant-cut diamonds, emeralds and

onyx. This is the iconic Cartier panther. Emblematic of the Maison, it is the feline

embodiment of free, assertive, elegant and sensual femininity.

Medallion with a panther head motif in petrified wood, diamonds, fine pearls,

emeralds and onyx. With this necklace, Cartier’s glyptician introduces rare and

unexpected materials in jewellery.

Panther bracelet in white gold with one 51.58-carat green beryl, onyx and

diamonds. This bracelet appears in the final scene of L’Odyssée de Cartier, a

Cartier film that debuted in 2012.

2009

2010

2011


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Panthère de Cartier necklace in white gold, emeralds, onyx and brilliant-cut

diamonds. This necklace offers a double porté, according to the position of the

panther head on the link.

Promenade d’une Panthère watch in white gold and diamonds with Automatic

Manufacture movement 9603 MC.Design and function come together in a display of style and refinement.

Cartier brings the inner workings of the movement, traditionally concealed, to the fore on the dial: the oscillating weight is on display and sculpted in the shape of a

moving panther.The feline seems more lively than ever.

Panthère de Cartier High Jewellery ring in white gold, emeralds, onyx and diamonds. This is one of the most iconic panthers at Cartier,

representing a feline playing with a center stone.

2012

2014


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Panthère de Cartier High Jewellery bracelet in white gold and onyx, with an emerald eye and brilliant-cut

diamonds. From naturalism to abstraction, the panther motif is stylized, as its fur and spots become graphic.

High Jewellery watch in white gold, onyx and diamonds. Cartier blends two of its most iconic

elements: the baguette watch and the panther. True to the Maison’s naturalistic tradition, the feline seems to protect the dial with its paws with an attitude at once

playful and predatory.

Panthère de Cartier ring in yellow gold, tsavorite garnets and onyx. Even

more stylized than in 2005, Cartier creates a panther ring defined by its structured construction and

interplay of lines.

2014

La Panthère Eau de Parfum pays tribute to the emblematic animal

of the Maison.


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Panthère de Cartier ring in yellow gold, tsavorite garnets and onyx. Even

more stylized than in 2005, Cartier creates a panther ring defined by its structured construction and

interplay of lines.

Panthère de Cartier necklace in yellow gold, brilliant-cut diamonds,

emerald eyes and onyx.2015


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Panthère de Cartier High Jewellery necklace in platinum, aquamarines,

emeralds, onyx and diamonds. The feline seems to bound through a waterfall. Its

stretched, twisting silhouette realistically renders the plunging movement.

High Jewellery bracelet in yellow gold, beryl, obsidian, tsavorite garnet, onyx and diamonds. Inspired by the shape of the beryl itself, Cartier

creates an illusion of depth as the translucence of the gem reveals perspective lines. The panther gazes into

the beryl as if to seek its own reflection.

2017

Révélation d’une Panthère watch in pink gold and diamonds. Mechanical

Manufacture movement 430 MC. This watch

showcases a miniature spectacle within the dial of a Ronde Louis

Cartier watch. The wrist’s movements cause a

panther’s head comprising a multitude of gold beads

to appear or disappear. The piece explores the

ancestral technique of the hourglass: a creative feat born of five years of work,

heralded by the public and consolidated with two

patent applications.


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Panthère de Cartier brooch in white gold, sapphires, emeralds, onyx and diamonds. This

figurative panther, fully represented, evokes another appearing on a cigarette case created

in 1917 and offered to Jeanne Toussaint by Louis Cartier.

Panthère de Cartier bracelet in white gold, emeralds, onyx and diamonds. This jewel offers a

figurative vision of the animal as a feline, with a very realistic

approach.

Ronde Louis Cartier watch in white gold,

diamonds and flamed gold. Cartier revisits

the flamed technique and transposes it to

gold. It also associates it with the icon of the

Maison in a very realistic style. Flamed gold is a world premiere in

watchmaking.


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Panthère de Cartier necklace in white gold, emeralds and diamonds. This necklace pays

tribute to the invitation for a jewellery exhibition commissioned by Louis Cartier for George

Barbier, called Lady With a Panther.

High Jewellery figurative watch in white gold, sapphires, emeralds, onyx and

diamonds. The panther is constantly evolving to offer unprecedented

expressions of its personality. Pouncing, the feline darts towards the watch

case, as if attracted by its preciousness. The impression of movement is

depicted with careful attention to each anatomical detail.

2018


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La Panthère watch in yellow gold, lacquer spots and diamonds. The panther is Cartier’s double:

the same strength and freedom, the same vitality and elegance. Because it has inspired

designers since 1914 and because its magnetism transfigures everything it touches, the Cartier

panther is recreated by as many designs as there are interpretations and facets of its personality.

This untameable animal sparks energy, sensuality and strength in women.

La Panthère bracelet in yellow gold, onyx, emeralds and brilliant-cut diamonds. This is the

new iconic Cartier panther, the contemporary feline expression of a free, elegant and sensual

femininity.

2019

2020


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THE MAHARAJAS’ EXPRESS: PALACE ON WHEELS

Everybody love luxury and desire to be pampered never fades. We often look for luxury travel or a luxury vacation in other countries and we have set our minds

there. There is no denying the fact that the world is embellished with beautiful places and luxury experiences, but our India is not behind

either. We have heard a lot about India’s luxury train, and it is a must-visit luxury journey. Maharaja’s Express, the

Indian Luxury train represents the height of style, sophistication, class, and luxury transportation.

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THE MAHARAJAS’ EXPRESS: PALACE ON WHEELS

Everybody love luxury and desire to be pampered never fades. We often look for luxury travel or a luxury vacation in other countries and we have set our minds

there. There is no denying the fact that the world is embellished with beautiful places and luxury experiences, but our India is not behind

either. We have heard a lot about India’s luxury train, and it is a must-visit luxury journey. Maharaja’s Express, the

Indian Luxury train represents the height of style, sophistication, class, and luxury transportation.

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https://www.the-maharajas.com/



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Indian Maharajas’ Train is a luxury train in India introduced by Indian Railways catering and Tourism Corporation (IRCTC). A traveller gets an amazing opportunity to Experience royalty but running on wheels. Indian Luxury Train has four cabins Deluxe Cabin, Presidential Suite, Suite and Junior Suite. It also has Lounge Bar and Restaurants. All cabins are designed so beautifully that if one sees through the window, one can enjoy beautiful landscapes. Indian Luxury Train has all over red carpet and interiors are designed keeping in mind the Indian Royal Heritage.

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Maharajas’ Express Train Tour India is unique and journey to be cherished forever. It recreates the Lifestyle of Royal Era. Maharajas’ Express Train Tours India is of approximately of week s duration where one can see Treasures of India, Indian Splendor, and Heritage of India etc. Luxury Charter Tours India is provided to clients from across the globe. Also these tours are specially designed for our esteemed clients who look forward for value for money, comfort and luxury.

WHY THE MAHARAJAS’ EXPRESS LUXURY CHARTER TRAIN TOURS IN INDIA


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Luxury Train in India has got many awards for its gracious hospitality. It offers the traveller luxury and comfort. The Presidential Suite is called Navratna which means Nine Precious Jewels. Luxury Train in India was named after the precious jewels of different Maharajas (Kings). Indian Maharaja Train has 14 Guest Carriages namely Moti (Pearl), Manik (Ruby), Heera (Diamond), Panna (Emerald), Neelam (Blue Sapphire) etc.

A traveller on this Luxury Train Journey can see India’s Cultural Diversification. All the travel information and guidelines will be mailed and also handed over in the form of documents to the traveller. Luxury Train Journey will be an unforgettable experience to cherish for lifetime.

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Luxury Train Tours offers tours to several places like Delhi to Jaipur, Agra, Gwalior, Varanasi where one can see royal heritage and essence of spiritualism. If one wishes to see Metropolitans and how the commercial city works then a Trip from Mumbai to Delhi is a must visit via Udaipur, Bikaner, Ranthambore and Agra. Luxury Train Tours offers even a short trip from Delhi to Agra and Ranthambore then Jaipur which can mesmerize you and you also get a chance to see One of the Famous Seven Wonders of the World i.e. Taj Mahal.

Luxury Train Travel India is all about highly professional Butler Service, spacious Cabins, King Size jewel studded comfortable beds with


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attached bathrooms. All Meals with Mineral Water and various kinds of beverages like tea, coffee, Indian Wines, Beer and other Alcohols. Luxury Train Travel India has amenities like Wi-Fi, Telephone, LCD, DVD players, basic toiletries in Bathrooms, Electronic safety Deposit and much more.

Luxury Train Trips are accompanied with well mannered and courteous staff. Luxury Train Trips has dining car where amazing world class cuisines are served in gold silver plated cutlery in elegant décor of the train. The theme restaurants in Luxury train are Peacock Restaurant (Mayur Mahal) and Haveli Restaurant (Rang Mahal). The Safari Bar serves the finest labels of spirits in imported crystal glasses.

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ROARING THROUGH THE

INDIANROADS

Boys/men and bikes are inseparable, and it would be an injustice on my part if I do not mention women’s love for the bike too. So, let me rephrase it. Love for motorbikes can never go unnoticed and if it is super-premium combined with loads of power, features and style then anyone will go crazy. The craze for luxury or superbikes has bestowed its vroom power in India by rolling out various luxury bikes from different makers. These bad boys conquer the roads and are jaw-droppers, the moment they pass the traffic with its reviving sound of the engines taking the adrenaline rush to a different level. Here are some of the super-cool, premium, and gorgeous two-wheel machines bikes for the Indian roads that will make each and everyone just become so obsessively

involved. Let us have a look at these bad boys.


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TRIUMPH ROCKET 3

MAGNIFICENT ROCKETThis is the genesis of an all-new generation of Triumph’s ultimate motorbike legend. Equipped with a world’s largest production motorcycle engine capacity of 2500cc, the new Rocket 3 line-up delivers the highest torque of any production motorbike and unparalleled acceleration with a beautifully smooth, responsive and incredibly refined ride.

The new Rocket 3 motorcycle is in a class of its own, with truly imposing muscular presence and magnificent style. Combining the highest level of specification and technology with all of Triumph’s incredible handling, the Rocket 3 brings a sublime feel and comfort for all-day easy riding. They are available in two variants Rocket 3 R and Rocket 3GT.

Rocket 3 Sets A New RecordThe all-new Triumph Rocket 3 has demonstrated an incredible acceleration by setting a staggering new Triumph production motorcycle record of 0-60 mph in 2.73 seconds.

Unbelievable SoundA 2,500cc triple engine, peak power of 167PS, and a higher redline of 7,000 rpm. This is the Rocket 3’s unique deep growling triple soundtrack.



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HONDA GOLDWING

THE GENIUSMACHINEThe Honda Gold Wing is designed to deliver to you the essential experience of touring. A name recognized by the riders across the globe for the genius in this machine, especially the ones who want to cover long distances, it has become a global touring icon. Over the years, it has evolved to become lighter, faster, more powerful and engaging.

The first Gold Wing The 1975 GL1000 was revolutionary and changing a bike as good and as refined isn’t something you take lightly. The newest model in every aspect continues the ethos of Goldwing forward by ensuring exemplary specs : be it engineering, handling, technology, comfort or performance.


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Engineered to the CoreAt the heart of every great motorcycle beats a great engine. While the long-distance champion features the Revered horizontally opposed six-cylinder engine, it features a new bore and stroke and a displacement punched out to 1833 cc. The engine uses 4 valves per cylinder - a design based on our high-performance Unicam head design. In addition to this, it is equipped with aluminium cylinder sleeves and a shorter, stiffer crank to enable more engaging, sporting performance that all motorcyclists live for.


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BMW K 1600 B

TAKE A RELAXED CRUISE ANYTIME

If you’re hungry for asphalt and for new horizons, then the Bagger is the motorcycle for your journey. The 1,649 cc bike with its six cylinders, it delivers impressive power and extraordinary running smoothness. Let the journey begin. You and the bike become one with the road in the Bagger silhouette: the chopped windscreen and the striking rear ensure an unmistakable appearance. Behind its good looks is a great deal of innovative technology and a high level of comfort. So get going with the K 1600 B.

Choose your styleChoose from four paint options - Black Storm Metallic, Hockenheim Silver Metallic, Imperial Blue Metallic and Lupin Blue Metallic

Unmistakably Bagger. Unmistakably different.This bagger is made for gliding along. Brimming with presence, the sloping line of the silhouette makes the K 1600 B low and streamlined. The chopped windscreen, striking rear section with LED indicators, and brake lights integrated into the cases define the style. The black 6-cylinder completes the strong character and overall image. And with the standard tubular handlebars, the Bagger can be easily steered towards the horizon.


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DUCATI PANIGALE 1299 FINAL EDITION

PINNACLE OF ITS EVOLUTIONThe 1299 Panigale R Final Edition was created to celebrate Ducati’s most powerful twin cylinder ever.

A concept that changed the history of motorcycling and that, since Marco Lucchinelli’s first victory in 1988, has made it possible for generations of riders to triumph. In this latest limited edition, derived from the 1299 Superleggera, the iconic Ducati twin cylinder achieves the technological pinnacle of its evolution.

A collector’s itemThe 1299 Panigale R Final Edition is produced in a numbered, limited series, and represents the perfect mix between high performance engine and racing chassis. The new livery, red rims and titanium exhaust make the 1299 Panigale R Final Edition a unique, collectible bike.



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Unveiling the Legacy of

Exclusive SpiritThere are numerous types of whiskeys from

across the world, but to be categorized as crafting a masterpiece, it takes years to master the art of perfection. For every blend, there is nuance and

attention to aspect that goes into creating an extraordinary spirit. The oldest, rarest, and the most exclusive whiskies make to luxury list for its natural ingredients, careful distilling, taste, ageing process, blend, colour, smell along with a fortune price tag.

We bring it to you some of the luxuriously exclusive collection that you will fall in love just by looking at

the bottle. So here we go...Cheers!!!


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In celebration of our 180 year anniversary in crafting masterpiece whiskies, we present The Dalmore 60 Year Old. Reflecting the enduring legacy of our distillery, our pioneering spirit and our restless pursuit of the perfect whisky, it is a tribute to the unbroken chain of visionary whisky makers at The Dalmore.

THE DALMORE 60 YEAR OLDA rare and limited edition single malt

The Dalmore 60 Year Old has been created from two twin casks - the very last casks of the great Mackenzie era - which have been lying in repose side by side in our Highland distillery.

Filled with spirit that was first distilled on 7th June 1951, these two ex-sherry casks have been slowly maturing and building layers of depth and complexity, with the whisky in each cask evolving in an entirely different direction for sixty years.

Having been nurtured by our Master Distiller Richard Paterson in a labour of love, these casks were then reunited to produce an unforgettable whisky that is truly greater than the sum of its parts.


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ROYAL SALUTE The Signature Blend

Royal Salute was created in 1953 to celebrate the coronation of HRH Queen Elizabeth II. A powerful, sophisticated, and opulent blend, aged for a minimum of 21 years, this Scotch whisky is named for the tradition of the 21 Gun Salute that is fired at the Tower of London for Royal celebrations.

Full, deep fruity flavours with a subtle smokiness. The first taste of Royal Salute brings the subtleties of the nose to life. Sumptuous sweet orange marmalade flavours infused with fresh pears burst across the tongue. The second taste brings in a rich medley of spices and a nuttiness of hazelnuts that have a mouth-filling intensity and then the final warmth from hints of masculine smokiness.

Rich, fruity aromas and sweet fragrance of autumn flowers. Powerful aromas of sweet pears and citrus fruits are balanced with the full fragrance of autumn flowers. Elegant aromas of sweet vanilla and a dry oakiness are enhanced with subtle notes of sherry and smoke.


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THE MACALLAN 72 Year Old in Lalique


LUXURY SPIRIT

Amongst the oldest ever Macallan single malt to be released by the distillery, this exceptionally rare and limited release celebrates a seminal moment in the history of The Macallan. Inspired by the new Distillery and Visitor Experience, this incredibly special edition honours a new dawn for The Macallan.

The Macallan 72 Years Old in Lalique is a celebration of the collaboration of masters from across the fields of whisky, crystal, architecture, construction, and craftsmanship and marks a new beginning in The Macallan story. This exceptionally rare whisky is presented in a unique and bespoke crystal decanter and presentation case that are defined by the outstanding architectural complexity of our new brand home. For nearly two centuries the mastery of exceptional whisky making has been at the heart of The Macallan Estate and the new Distillery and Visitor Experience, designed by internationally acclaimed architects, Rogers Stirk Harbour + Partners, embodies the care, passion and superior craftsmanship that goes into every drop of The Macallan.


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GLENFIDDICH 50 YEAR OLD Rare Single Malt Whisky

This Glenfiddich 50 Year Old is our heirloom and the pinnacle of our years of whisky-making. This exquisite whisky has been drawn from two casks, both having spent the last 50 years maturing in the darkness and chill of Warehouse 8. Before bottling, our Malt Master married them for six months with great care in an American oak barrel to give the wondrous array of flavours and aromas an unrivalled harmony.

A culmination of over a century of expert craft, traditions passed down by five generations and spirited invention. Inspired by the first vatting from just nine casks honouring each of William Grant’s nine children, who helped to build Glenfiddich by hand.

Every bottle of this finest Single Malt is uniquely hand-blown and individually numbered in wax before our sixth-generation silversmith, Thomas Fattorini, applies his finishing touches. Presented in a classic, hand-stitched, black leather case with accompanying hand-woven silk lining, one is left in no doubt as to the pedigree of this creation.


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THE BALVENIE FIFTY: CASK 0962

The Balvenie Fifty is a skilful marriage of four fifty-year-old casks by The Balvenie Malt Master, David C Stewart MBE.

This is the first time David C Stewart has created a fifty-year-old marriage, using some of our oldest and rarest casks. Marrying casks which have passed 50 years in age, with varying tastes and liquid strengths, requires the application of all the skill and expertise David has amassed during his 55 years experience as The Balvenie Malt Master.


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CARVING THE EXTRAORDINARY

VERTUThere are so many mobile phone brands and it has to turn out to be a status symbol for many. Those who are seeing to brandish their affluence to upgrading to ultra-luxury mobile phones and jewel-encrusted mobile devices, Vertu is here. One of the most expensive and luxurious brands which redefine and creates extraordinary mobile phones is Virtu. From diamond headsets to jewel-encrusted ultra-luxury Virtu mobile phones are just out of the world. We have heard about the journey of many brands, let us look into the opulent journey of Virtu in words starting from their milestone.


ACCESSORIES

CARVING THE EXTRAORDINARY

VERTUThere are so many mobile phone brands and it has to turn out to be a status symbol for many. Those who are seeing to brandish their affluence to upgrading to ultra-luxury mobile phones and jewel-encrusted mobile devices, Vertu is here. One of the most expensive and luxurious brands which redefine and creates extraordinary mobile phones is Virtu. From diamond headsets to jewel-encrusted ultra-luxury Virtu mobile phones are just out of the world. We have heard about the journey of many brands, let us look into the opulent journey of Virtu in words starting from their milestone.


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https://vertu.com/signature-shop-collection/


Inspired to create something unique, of exceptional quality, from the rarest, most exquisite and robust materials; to go far beyond what was considered possible. Our story is one of relentless reinvention and commitment to bring you the extraordinary.

Chief Designer Frank Nuovo sketches first ideas.

Vertu is founded upon the go-ahead of the Nokia Board.

The principle of handcrafting and the aim to use exotic, rare and naturally durable materials is established.

The decision is taken to use precision-made Swiss watch screws.

FEB1998

JUN2000

JUL2000

JAN2001

MAR2001

JUL2001

OCT1998

OCT1998

APR2000

VERTU MILESTONES


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A wide-ranging team of R&D specialists is pulled together in secret.

The Vertu company headquarters are established in England.

The quarter-turn locking mechanism is designed - a mechanical delight.

The complex production process for sapphire crystal is perfected, creating the world’s largest piece of cosmetic sapphire crystal at 69.25 carats.

The first prototype Signature keypad is built. After a three-year long quest, the carefully tuned ‘perfect click’ is heard for the very first time.

JUN2000

JUL2000

JAN2001

MAR2001

JUL2001

The Vertu training school is established. Each Vertu is handcrafted and it can take up to a year to learn how to assemble a handset from start to finish.

SEP2001

Vertu Signature is granted a Hallmark by the Swiss Assay Office - the first ever to be granted to an electronic device.

OCT2001

In a spectacular location overlooking the Eiffel Tower in Paris, the first-ever luxury mobile phone, Vertu Signature, is introduced to the world.

JAN2002

The first Vertu Concierge request: a flight from London to New York.

SEP2002

The laser-drilled keypad is granted a patent.

JUN2003

The second collection, Vertu Ascent, is launched to the public. Ascent draws its inspiration from high-performance sports cars.

JAN2004

The plasma ceramic pillow is created.JUN2004

The 10,000th Concierge request is fulfilled.

APR2005

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CREATING EXTRAORDINARYOur at Vertu the aim is simple: to create the extraordinary. We do this not only by putting something truly exceptional in your hand but also by ensuring your Vertu is more than an object of desire. Through our lifestyle services, it’s your passport to an exclusive world. And to guarantee every Vertu meets our uncompromising standards and your high expectations, each blends a unique trilogy of craftsmanship, performance, and services.

EXTRAORDINARY CRAFTSMANSHIPEvery Vertu is, and always has been, handmade by a single craftsman at our small factory in Church Crookham, England. We use the most exceptional materials, such as ruby, sapphire and titanium, each carefully selected not just for their stunning appearance but for their exceptional strength. As part of our dedication to creating something truly unique, we also provide a wide range of personalisation options, allowing our customers to fully express their individuality.

EXTRAORDINARY PERFORMANCETo ensure we exceed your expectations, each process and function of your Vertu has been developed to meet the very highest benchmarks of power, reliability and performance. From crystal-clear sound and breathtaking images to fast processing; and from global connectivity you can rely on, to the toughest materials, tested to our rigorous standards – the result is something quite remarkable.


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EXTRAORDINARY SERVICESWhile each Vertu is a pleasure to hold and use, it is far more than a phone, giving you access to a truly exclusive world.

Our Concierge service provides personalised assistance for almost anything you desire, day or night, no matter where you are.

Life offers ‘money-can’t-buy’ experiences, such as world-famous cultural and sporting events, access to private members’ clubs and ‘closed-door’ shopping experiences from famous fashion houses.

Certainty gives you the peace of mind that your Vertu and your data are completely secure – and that you’ll be online whenever you need to be.

EXTRAORDINARY COLLECTIONSWith Vertu, what you hold in your hand is only the beginning. Explore our extraordinary collections to discover your passport to a world of possibilities.


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