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AnEastbankInitiative
AnEastbankInitiative
Cit
y V
isio
n
Portland City Council 2001 Portland City Council 2001
Portland City Council 2001 Portland City Council 2001
The Eastbank InitiativeThe Eastbank Initiative
Cit
y V
isio
n
Portland City Council 2001 Portland City Council 2001
The Eastbank InitiativeThe Eastbank Initiative
Cit
y V
isio
n
Portland City Council 2001 Portland City Council 2001
The Eastbank InitiativeThe Eastbank Initiative
Cit
y V
isio
n “A connection between
neighborhoods and the river.”
Portland City Council 2001 Portland City Council 2001
The Eastbank InitiativeThe Eastbank Initiative
Cit
y V
isio
n
“A reconfigured I-5 freeway to bring
together both sides of the Central
City and to revitalize the
Eastside waterfront.”
This is not a new vision
This is not a new vision
How can we realize this dream?
How can we realize this dream?
Riverfront for People Goals
Riverfront for People Goals1. Bring people to the
river.
2. More and better transit
3. Revitalize the East Bank
4. Two Golden Eggs
5. Livability
Riverfront for People Goals1. Bring people to the
river.
2. More and better transit
3. Revitalize the East Bank
4. Two Golden Eggs
5. Livability
Reconfigure the
Freeway
Reconfigure the
Freeway
Existing Freeway System
Option A Option B Option C
Reconfigure Freeway
Option A
Option A
Option B
7th
Ave.
Tu
nn
el
Option C
Option A
Option B
Option C
Reconfigure Freeway
Your Option
?
Options for McLoughli
n
Paul Allen Plan for Rose
Quarter
McLoughlin
Howell Plan for
McLoughlin Viaduct
McLoughlin/New Bridge Connection
New Bridge cleans up ramps on West Side
of Willamette
Move Railroad
Right of Way
Move Railroad
Right of Way
Plan to move
Rail line (Freight
and High
Speed) to Grand
Ave.
Plan
Gra
nd
Ave.
Tu
nn
el
Underground Tracks
in all versions
Paul Allen Plan for
Rose Quarter
Rail Station Without Coliseum
(One of many options for
location of rail station)
Coliseum becomes
Rail Station
Underground Rail
Platforms
Riverfront for People Goals1. Bring people to the
river.
2. More and better transit
3. Revitalize the East Bank
4. Two Golden Eggs
5. Livability
Related
Transit Improve-ment
Concepts
Expand Ped/Bik
e Network
Expand Ped/Bik
e Network
Bic
ycle
an
d
Ped
estr
ian
Riverfront for People Goals1. Bring people to the
river
2. More and better transit
3. Revitalize the East Bank
4. Two Golden Eggs
5. Livability
Overall Urban Design
Concept
Integrate Existing
Preserve Historic Architecture
Preserve Historic Architecture
Integrate Existing Urban Fabric
Integrate Existing Urban Fabric
Option 1
Option 2
Option 3
Esplanade Integrated into Waterfront Design
Esplanade Integrated into Waterfront Design
6,000 to 10,000 Housing Units!
A new urban neighborhood
where the freeway is
today.
6,000 to 10,000 Housing Units!
A new urban neighborhood
where the freeway is
today.
The Freeway Land, now owned by the State, can
require workforce housing.
The Freeway Land, now owned by the State, can
require workforce housing.
Option 1:
Intense Developme
nt
Option 2:
Riverfront Restoratio
n
185
2
Eastbank South 1890
Option 3:
Balanced
District
Marquam Bridge Fragment
Option 1 Option 2 Option 3
Your Option
?
Revitalized East Side
1 2 3 4
What are the
Benefits?
What are the
Benefits?
The Financial and Economic Benefits of Option 3
Eliminating freeway
and Marquam Bridge
adds 43 acres of land on
the Riverfront.
18 Acresto
develop
$200 Million Total Assess
ed Value(18 Acres at
Option 2 Densities)Land
Improve-ments
Riverfront for People Goals1. Bring people to the
river
2. More and better transit
3. Revitalize the East Bank
4. Two Golden Eggs
5. Livability
West SideWest Side
East SideEast Side
Value of 198 acres of land on the river
($Million)
Eastside
$94
Westside
$525
EastsideWestside
Private Sector Jobs in Firms
2,364
>10,000
High Paying Jobs
EastsideWestside
400
3,541
At least $1.5 Billion, beyond the current $358 million, to the total assessed value (Land and Buildings) of the District.
Option 3 adds:
1,500 jobs (1,100 of which are high-paying)
More than $1 Billion in business activity.
Option 3 adds:
Industrial Sanctuary?Industrial
Sanctuary?•No significant takings
•Better access North & South
•Owners decide when/if to sell
•Leave sanctuary 7th to 12th
•No significant takings
•Better access North & South
•Owners decide when/if to sell
•Leave sanctuary 7th to 12th
Riverfront for People Goals1. Bring people to the
river
2. More and better transit
3. Revitalize the East Bank
4. Two Golden Eggs
5. Livability
This Eastbank Concept is an
economic development planLivability builds jobs in
our knowledge economy
Why do people move to Oregon?It’s not the weather.
It’s not the favorable tax structure.
It’s not to find jobs in a rapidly-expanding industrial base.
It’s not our educational system.
Yet, Oregon and Portland metro both grew by 20% in the 1990s. And unemployment hit record lows, despite the influx.
Livability means knowledge jobs
In keeping with 1984-2001 trends, companies existing in 1992 in the
Portland Metro area LOST 170,000 jobs by 1999.
Yet the Metro area gained 100,000 net jobs in the 1992-1993 period, with more
than 270,000 jobs being added from new, small companies started after 1992.
These jobs are in the knowledge economy--the result of what’s in people’s
brains.
Urban Life Attracts
Dynamic PeopleIn Metro areas like
Portland, both incomes and rents grew faster
nearer the central city in the 1990s.
Creative People Like Urban
DensityThey know density means theatres,
libraries, coffee shops, etc.
Entrepreneurs value their time
They know if they live near where they work, they spend less time
commuting.
Dense urban neighborhoods can incubate knowledge
communities.Ideas travel faster, too, in dense urban neighborhoods.
Look at Lower Manhattan in New York, or South of Market in San Francisco, for
excellent examples of knowledge company incubation. Business Services.
Multi-media companies. Creative companies.
Not only a “Portland Wins”
StrategyThe Eastbank must be
part of a larger strategy that includes other regional centers--
Gresham, Hillsboro, Beaverton, and Oregon
City
The Regional Centers Strategy•Build more dense, sophisticated,
transit-oriented urban centers in our ‘regional centers’.
•Intense, high-capacity, multi-modal, multi-destinational transit in the suburbs -- buses, streetcars, and Metro light rail.
•Our region stays livable because density keeps the urban growth
boundaries intact.
•Walk to libraries, theatres, coffee shops, etc.
We Propose a Marriage
•Marry our need for regional center infrastructure with our need for
industrial land.
•We need both strategies. One serves the knowledge economy by providing the land for new jobs, and the other serves the knowledge economy by
providing livable urban neighborhoods.
We Propose a Marriage (2)
•Our regional centers economic development strategy relies on keeping the urban growth boundary for livability.
•To have enough industrial land within the UGB, you have to keep big box retail
out of industrial land, zone for more industrial land regionally, and prohibit
other uses.
•Not a conflict with our strategy.
Transportation Funding
City
Suburbs
City
Suburbs
End the Zero Sum Game
Expand pie to serve both strategies
Riverfront for People IIIRiverfront for People III
The Eastbank InitiativeThe Eastbank Initiative
What are we asking for?
What are we asking for?
A petition to the City of Portland,
Multnomah County, Tri-Met, Metro and the
State of Oregon.
A petition to the City of Portland,
Multnomah County, Tri-Met, Metro and the
State of Oregon.
We are asking you to sign a petition: