Ryan Axford978.302.9802 ryanaxford@gmail.com portfolio.raxmedia.net 678 Princeton Blvd #26 Lowell, MA @ryan_axford

anebookstyledresume

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What you need to know(Twitter style)

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@HubSpot #CERTIFIED Advanced Full Funnel #Marketer MarketingCoordinator and DigitalMediaManager. Specialties: AdobeSuite/Web/ContentCreation

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What others are saying(Linkedin style)

“I love working with Ryan. He has tackled many a project for my program with expedience, creativity, accuracy, knowledge, and vision. Be it on-the-fly photo sessions, teacher commentary videos, or one of the countless requests regarding our various marketing campaigns, Ryan’s dedication to getting the job done quickly, and moreover, correctly, makes him an indispensable asset to any team.” October 17, 2012 Rich Podgur, Director of RealKids Early Childhood Music, The Real School of Musicworked with Ryan at The Real School of Music

“Ryan actually worked at Merrimack Repertory Theatre twice. While he was a student at UMass Lowell he interned at MRT, and I found him to be mature, outgoing, and creative. In the fall of 2011 the theatre needed to start an in-house telemarketing effort following the failure of an outsourced campaign. Ryan was the first person I thought of for the job, and we were very lucky to be able to bring him back. Despite never having managed such a campaign before, Ryan was about to develop call scripts, hire and manage a small team of callers, and deliver a campaign that produced a positive net for MRT. Ryan works hard, has a great attitude, and is unafraid of new challenges. I highly recommend you consider hiring Ryan if he is interested in joining your organization.” September 11, 2012 Dan Berube, Director of Marketing, Merrimack Repertory Theatremanaged Ryan at Merrimack Repertory Theatre

“I have known Ryan for approximately 4 years and found him to be highly motivated, intelligent and very creative as well as very personable. He has great people skills that come from his ability to make genuine connections. I wouldn’t hesitate to recommend him highly.” February 16, 2011 Ella Carlson, Instructor, University of Massachusetts, Lowell,advised Ryan at University of Massachusetts

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Lead Generation Traffic Generation SEO Development

22.2% 45% 30%

* organic search to lead

I am a certified marketing professional dedicated to digital content creation and optimization using inbound marketing tactics. In my current position, I am in charge of all content and web development, graphic design, email campaign design and construction, and much more – an awful lot of shoes to wear when you consider my two left feet. I efficiently manage my time between locations in Burlington and Andover.

I also specialize in content creation for blogs, social media, email marketing and more. I utilize programs including Photoshop, Illustrator and InDesign, and am comfortable reading HTML and CSS.

My content has established some pretty awesome quantifiable details:

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Marketing Assistant: Merrimack Repertory Theater Marketing TeamLowell, MA | Sept. - Dec. 2009; Jan. - Sep. 2012*first date range was for an internship; was hired as Marketing Assistant during the second date range

Successes include:

• Composed blog articles and developed successful online content• Engineered, hired for, and implemented a wildly successful telemarketing campaign in its entirety• Collaborated with the Media Manager to design both on and offline marketing collateral

Marketing Coordinator: The Real School of MusicBurlington, MA | January 2011 - Present*earned several promotions from Sound Engineer to Marketing Coordinator

Successes include:

• Driving lead generation up 22.2% during our slowest months• Increasing traffic generation from 16,500 to 30,000• Increasing organic search to lead by 30% during our slowest months• Designing and implemented email campaign which led to the company’s highest sales and visits in

the summer months• Engineering two full years of digital video content to be released every week in just a month, which

after just the first video began converting leads• Managing the marketing development in every aspect in two locations; this includes print, online,

internal and external promotions and collateral.• Creating the company’s first branding document to help drive its success

Work Experience

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The academics(and other super skills)

TECHNICAL: Writing • Proven ability to improve visit-to-lead conversion • HubSpot • Adobe Suite • Microsoft Suite • Final Cut Pro X • Google Analytics

DIGITAL: E-Book development • Online content optimization • Blog creation • Keyword analysis and selection • SEO management

NON-TECHNICAL: Strong leadership ability • Multitasker • Self-starter • Efficient • Totally easy to get along with

Bachelor of Arts in English WritingMinor in Business and MarketingUniversity of Massachusetts, Lowell; 2011Cum Laude

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Some things I’m good at.

In the summer of 2012 I attended the #Inbound12 Conference in Boston. I passed the certification exams and am now full funnel certified. I am take that knowledge and focusing it directly on ebook creation.

I am fluent in the ways of InDesign, which I use to compile the ebooks I write. I love to utilize master pages to distinguish the branding of the company, and generate CTAs with InDesign’s links system. It’s a great way to drive customers to a website.

Most of my current days are spent in Illustrator. Much of what you see in this ebook was created in Illustrator, then brought into InDesign. I absolutely adore using vector graphics, and also integrating them with non-vector images. Even better, is turning a photo into vector.

My interest in the Adobe applications began with Photoshop. While my early creations with Photoshop were pushing the limits of what filters could do, my more recent work is focused around capturing the beauty that already exists in our world.

I have worked in Final Cut Pro X cutting video for my company’s summer program. While many were silly and fun, my favorite video was one that was much more serious and almost movie-like. From June to August of this year I cut over 40 videos.

IllustratorAdvanced

PhotoshopAdvanced

Final CutAdvanced

InDesignAdvanced

HubSpotCertified

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DARC(how I stack up)

In an early HubSpot ebook, “Hiring in the DARC Ages”, a number of questions employers should ask their recruits are posed. Here are my answers.

What RSS reader do you use?On my phone I use Newsify, and on my computer I use Reeder.

What blogs do you read?1. 7 Minute Smarketer2. Facts About Marketing3. Pew Research4. Marketing Charts5. HubSpot6. Vector Tuts7. SEOmoz8. Twitter, Facebook, Pinterest and LinkedIn

Do you rank first for your name in Google?I rank 1st through 20th.

Do you have a blog? Can you show it to me?I have two; Life as a Marketer, and my Photoblog.

Do you use Facebook or LinkedIn?I use both; my Facebook page is for personal use, though I also have Facebook Pages.v

Do you use Twitter? Can you show me?Absolutely. Send me a tweet while you’re there!

Do you have a channel on YouTube? Can you show it to me?I actually love to play music, and my channel is filled with it. I bet you’d like this one in particular.

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DARC(how I stack up)

At my current work place I use three different tools to run analytics. The first is HubSpot, the second is MindBody and lastly Constant Contact.

In HubSpot I look at:• Visit-to-lead conversions• Organic search to lead conversions• The amount of traffic the blog is driving, and which kinds of articles are yielding the highest number

of conversions• Our referral leads• And so on....

In MindBody, a CRM tool we use for its scheduling abilities, I look at:• Referrals• Retention rates• Run lists for mailing lists• Demographic data

In Constant Contact, which integrates with MindBody, I study:• Email open rates• Click-through rates• With the help of HubSpot, I also look at click-through to coversion rates

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DARC(how I stack up)

In “Hiring in the DARC Ages”, there are also a number of questions asking about the web reach of a potential employee. Here is my summary.

How many subscribers to your blog? Do you talk about our industry on your blog or about personal stuff?

I have two blogs; my marketing blog is strictly about the industry, and has followers from around the US. My photoblog has a total of 702 followers from around the globe - most prominently in the US, and then the UK, Spain and Brazil.

How many Facebook followers do you have? Do you talk about our industry at all on your Facebook account?

I have 270 followers on my Facebook account, where I mainly discuss music.

How many LinkedIn followers do you have?I have 132 followers, am the manager of a group and I actively follow 13 companies.

How many Twitter followers do you have? Do you talk about our industry on your Twitter account?

I have 386 followers on Twitter, but I’m working on getting more. As a matter of fact, in the last month my following as nearly doubled from 203 to 386. That’s a 47% increase in 30 days.The most important thing to me is that I have a dedicated group of followers who have integrated marketing discussions.

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DARC(how I stack up)

Here is a final breakdown of the different content I can develop.

Static Content• Ebooks• Blog articles• Blog keyword optimization• Photographic works• Posters and banners• Go cards and pretty much any other print material needed

Video Content• Interviews (from scripts to filming, production and cutting)• Music videos (from filming to production and cutting)

IllustratorAdvanced

PhotoshopAdvanced

Final CutAdvanced

InDesignAdvanced

HubSpotCertified

978.302.9802 @ ryanaxford@gmail.com

linkedin.com/in/raxford

web portfolio.raxmedia.net

twitter.com/ryan_axford

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