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An Extract from the FEASIBILITY STUDY - 2nd part
“Central Markets - Revitalising and Promoting Traditional Markets in Central Europe within the Central Europe Programme”
Prepared : Bc. Lenka Vaňková, DiS.
Date: 30rd
May 2014
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1 INTRODUCTION
The second part of the study was prepared in the period from November 2013 to May 2014
and focuses on preparing the list of farmers in the Ústí Region, the list of farmers´ markets
organizers, the offer specification of products and their producers (including the database of
products and their producers in ÚR) and giving examples of markets in other regions.
This period is not very convenient for addressing farmers selling at the markets as in most
cases markets terminate their operation in November and newly open in March.
To prepare the list of farmers and the market organizers, first agrarian chambers in the Ústí
Region, then directly the farmers at the markets were addressed. Not all the organizers were
willing to provide the contact to “their farmers” so their names were acquired e.g. at the
organizer´s websites and subsequently traced either at the market directly or on the
websites. Websites were another source of the farmers and possible contacts search1.
A farmer was included in the list after granting his consent which was obtained either directly
in the personal interview at the market or in a phone communication. We can say that most
of the addressed farmers was willing to grant a consent, they look at it as a way of possible
publicity of their farm and their products as well as the opportunity that they might be
addressed by another organizer than the one they cooperate with at the moment. For some
farmers to be listed means a possible start of their presence at the markets.
In the list there are also farmers who do not sell at the markets but sell their products “from
the courtyard”. It pays off for the farmers who haven´t got too high production e.g.
beekeepers, small greengrocers or sheep, pig or goat breeders.
Some of the vegetable growers state as a reason of the sale from the courtyard the fact that
the amount of rent for the sales place is too high as opposed to the price of the sold goods,
e.g. seedlings. Some addressed growers perceive the market organization as a prestige for
the city/community and think that they should support the farmers in the way of a financial
discount for the sales place. They see the interface of a private person organizing markets
redundant.
The following chapters include the list of markets organizers, then the list of farmers who
gave consent to be listed in the public list and state their products which they offer for sale.
Then there are three examples of markets in other regions and annexes listing the farmers
who did not give a consent or do not come from the Ústí Region or it was not possible to
trace their contact either for the reason of their selling products occasionally so they are not
registered sellers or the organizer did not allow the contact provisioning.
1 www.nalok.cz, www.ovcnarska-unie.cz, www.najdisisvehofarmare.cz, www.nalok.cz, www.severoceskefarmarsketrhy.cz, www.trhnise.cz,
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2 THE LIST OF MARKETS ORGANIZERS The list of organizers has been prepared within the markets mapping in the Ústí Region. This
part of the study was complemented with some other organizers who we have managed to
get in touch.
1 Český Um – Artificum Bohemicum, o. s. FT 2 Soubor lidové tvořivosti Zubrnice O 3 Šárka Justrová FT 4 MAS Šluknovsko FT 5 Václav Chaloupka O 7 OÚ Proboštov O 8 Kulturní centrum Kaskáda p.o. O 9 Městský úřad Osek FT 10 Výstavy,spol.s. r. o. FT 11 Zahrada Čech s. r. O O 12 Občanské sdružení Hrozen O 13 TRHNI SE, o. s. FT 14 Město Most O 15 Liga českých trhovců O 16 Město Litvínov O 17 Město Lom O 18 MAS Západní Krušnohoří FT 19 Město Louny O 20 SLATR,s. r. o. FT 21 Obec Blšany O 22 Jiří Tošil, FT,O 23 Petr Liebscher FT 24 Město Vroutek O 25 Tomáš Klepl FT
FT – farmers´ markets O – other markets
3 THE LIST OF FARMERS AND SELLERS The list of farmers was developed by direct addressing of the sellers at the market or
acquiring contacts from several organizers or searching on websites and follow up telephone
addressing.
The farmers were explained the purpose of the prepared list. It is divided by districts and by
sections according to the production. The name under which the farmer sells his products is
always stated, then the contact and the name of the community or a town where the farmer
can be found.
First websites are stated in priority as the site visitor can find all necessary there – production
and necessary detailed contacts. Who has no websites available stated which contact he
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wanted to publish: an e-mail address or a telephone number. Then basic production and
information if it is a sale at the market or from the courtyard is mentioned.
94 farmers and producers of the regional products in total were listed of which 42 fruit
growers and greengrocers, 3 producers of meat products and sausages, 7 bakers,
10 beekeepers, 2 fishermen, 3 herbalists, 9 providers of poultry, eggs and dairy products,
8 producers of drinks without distinguishing if alcoholic and non-alcoholic ones and 9 others
including the sale of spices, Greek specialities, sale of animals for slaughter, pasta, oils.
3.1 The District of Chomutov
Name Contact Production FRUIT, VEGETABLES Michal Ryšavý – Cibulárna Račetice (onion factory) Regional Food Award 2013
Račetice mob. +420777798234 [email protected]
Onion. Sale at the autumn Festival of Onion, at the markets and also from the courtyard.
Statek Hořenice (farm)
Chbany mob. +420725240454
Vegetables (garlic, potatoes in bio-quality). Sale from the courtyard and to wholesale.
Vinařství Němeček (winery)
Březno, www.vinarstvinemecek.cz
Fruit (apples, pears, apricots, peaches, plums, cherries, nectarines). Wines from own production. Sale from the courtyard.
Markov Ivan Chomutov mob. +420602418214
Seedlings of flowers, vegetables, balcony flowers, herbs. Sale at the markets. *2
Sady a školky Jirkov (orchards)
Jirkov mob. +420 474684352
Apples, juices. Sale from the courtyard and at the markets. *
DRINKS Vičické vinařství Mikulášek (winery)
Březno mob. +420774169911 [email protected]
Varietal wines from a family vineyard*
HERBS, DRUGS, TEAS Karkoška Jan Jirkov
www.proZdravi-shop.cz Green pharmacy, natural drugs and cosmetics. Sale at the markets in Chomutov.
Pavel Pavlík Jirkov mob. +420778027878
Processing sea buckhorn, cranberry without preservatives, producing mustard from vegetables. Sale at the markets.
2 Note: The stated designation *means that the farmer sells at the markets irregularly, has not got a
permanent market place, considers participation according to the actual production and his own capacity.
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* POULTRY, EGGS, DAIRY PRODUCTS
Drůbež Údlice (poultry farm)
Údlice www.drubez-vaigl.cz
Breeding, processing and sale of poultry. Sale at the markets (Chomutov, Louny), a mobile shop.
Kateřina Stratinská – Statek Špičák (farm)
Klášterec nad Ohří www.farmaspicak.cz mob. +420732762789
Sale of raw cow milk and home eggs and fattening lambs from the courtyard. Sale at the markets for MAS Západní Krušnohoří.
OTHERS Rikos Georgios Chomutov
mob.+420608930383 Greek specialities. Sale at the markets in Louny, Chomutov.
Ekofarma Křimov (ecofarm)
Chomutov mob. +420774733007
Sale of live animals – lambs, sheep, young goats, goats. Sale from the courtyard.
3. 2 The District of Louny
Name Contact Production FRUITS, VEGETABLES
Zahradnictví Agroslužby Louny (garden centre)
Louny mob. +420774939218
Vegetables (green beans, tomatoes, peppers, beet root, radishes), seedlings of vegetables. Dried herbs e.g. camomile. Sale from the courtyard – a shop at the site.
BIO farma Žatec (biofarm) Žatec www.farma-zatec.cz
Fruit and vegetables in bio quality supplied in bio boxes
Březina František Kozly [email protected]
Vegetables (cauliflowers, potatoes, garlic, root vegetables, zucchini, cucumbers). Sale at the markets in Ústí, Most, Chomutov and Jirkov.
Johanovský Petr Želkovice, www.jablkajohanovsky.cz
Vegetables (potatoes, garlic, cabbage), fruit (pears, plums, apples), juices, poppy seeds, cumin, honey. Sale at the markets Teplice, Chomutov, Kadaň, Louny and also from the
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courtyard. Stará Blanka Louny
mob. +420728405961 Mushrooms, oyster mushrooms. Sale at the markets in Chomutov, Jirkov, Teplice, Kadaň.
Zahradnictví Roglovi (garden centre)
Třeskonice u Žatce www.rogl.cz
Seedlings of vegetables, perennials, fruit trees and ornamental shrubs, strawberries, honey and honey products. Sale from the courtyard.
Hynek Jouja Želkovice mob. +420777699977
Fruit (apples, pears, apricots, cherries, raspberries, gooseberries). Vegetables (onion, beans, peas). Sale at the markets (Louny) and from the courtyard.
Scheithauerová Helena Želkovice mob. +420603335565
Sale of apricots, apples from the courtyard.
Batovec Stanislav Libčeves mob. +420728613986
Sale of apples, his own shop.
Ing. Šárka Legutková Želkovice mob. +420604206712
Sale of apples, plums, pears, sour cherries, apricots from the courtyard.
POULTRY, EGGS, DAIRY PRODUCTS Barbora Marešová Biofarma Létající koza (biofarm) Regional Food Award
Břvany mob. +420777787915
Fresh goat and cow cheese. Sale at the markets in Louny, Březno.
HONEY Farma Lipno (farm) Karel a Jindra Vagnerovi
Žatec mob. +420702971705 [email protected]
Honey, cosmetics from honey bee products, candles from beeswax, mead, honey wines, rabbit meat and poultry.*
HERBS, DRUGS, TEAS Bylinné směsi Zdislava (Herb mixtures)
Žatec www.zdislavatea.cz
Herb tea mixtures. Sale at the markets in Chomutov, Teplice.
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3. 3 The District of Most
Name Contact Production
FRUIT, VEGETABLES
Zámecké sady Chrámce (orchards) Regional Food Award 2013
Most www.zameckesadychramce.com
Fruit (mainly pears), sheep breeding. Sale of jams, juices, fresh and dried fruit, fruit spirit. Sale from the courtyard, supplier to boxes).
BAKERY Pekařství Japek s. r. O (bakery)
Litvínov www.japek.wm.cz
Salt and sweet pastry. Sale at the markets in Chomutov, Jirkov, Teplice.
Pekárna Bečov (Bakery)
Bečov mob. +420777755680
Salt, sweet pastry, bread, sale at the markets. *
MEAT AND SAUSAGES Řeznictví M+V Mandincovi (butcher)
Most mob. +4204767080.04
Sausages, smoked meats, hog feast specialities, hog feast goulash, horse burgers. Sale at the markets in Ústí, Teplice, Chomutov.
HONEY Včelí farma (honey bee farm)
Lom www.apiscech.cz
Honey from the courtyard
Makovec Václav Most www.vcelifarmamost.cz
Honey, propolis, beeswax. Sale at the market in Chomutov, Jirkov, Teplice.
Martina Kleinová Obrnice u Mostu, www.vcelarskeprodukty.cz
Honey, candles from beeswax. Honey bee cosmetics – resale from the producer, material for the production of candles. Sale from the courtyard.
Viola Suchá Most mob. +420774744732 [email protected]
Sale of flower honey and jams from fruit without chemical treatment.
Josef Novák Lužice u Mostu mob. +420732256580
Honey, beeswax. What he produces, he
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sells himself locally. Rodinná včelí farma Jiří a Božena Brejchovi (family honey bee farm)
Most www.med-brejchovi.cz
Sale of honey bee products from their own honey bees. Sale at the markets (Chomutov, Teplice, Jirkov, Kadaň, Litvínov), own shop.
FISH Pstruhařství Tesarz (trout farm)
Horní Jiřetín, www.pstruharstvitesarz.cz
Fish – brook trout, trout, carp, fishing. Sale at the markets in Chomutov, Most.
OTHERS Mostecké těstoviny, Eva Pachmanová (pasta production)
Most www.mostecketestoviny.cz
Egg garnish and side-dish pasta, sale at the markets in Chomutov, Most.
3. 4 The District of Ústí nad Labem
Name Contact Production FRUIT, VEGETABLES
Nosek Miloš Ústí nad Labem mob.+420728444467
Vegetables (potatoes, vegetables, root vegetables, onion, tomatoes, garlic, cabbage), fruit (apples, pears, plums, apricots, cherries). Sale at the markets in Ústí, Teplice, Chomutov.
BAKERY Pekárna Povrly (Bakery)
Povrly www.pekarnapovrly.cz
Bread, salt, sweet pastry, sale at the markets in Chomutov, Děčín, Ústí n/L.
DRINKS Pavlíček Zdeněk-vinotéka „U Muzikanta“ (wine cellar)
Ústí nad Labem, www.umuzikanta.cz
Barrel wine. p. Sýkora Čejkovice. Sale at the markets (Chomutov Most, Teplice), a shop.
3. 5 The District of Děčín
Name Contact Production
FRUIT, VEGETABLES
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Kalivoda Jiří Markvartice mob. +420603350168
Sale of apples, red currants, lambs from the courtyard.
HONEY Václav Šenkýř Děčín
mob. +420602126527 vaclav.senkyr@teĺecom.cz
Honey – sells to the sellers at the markets and from the courtyard*
Štrympl Jan Jílové u Děčína, www.divotvornazahrada.cz
Sale of honey, mead, treatment wines and syrup, natural beer (brewery Kocour). Sale at the markets in Chomutov, Děčín, Ústí n/L.
POULTRY, EGGS, DAIRY PRODUCTS Hospodářství pod Strážným vrchem (farm)
Merboltice www.podstraznym.cz
Fresh goat cheese, curd, Feta goat cheese. Sale at the markets (Ústí n/L, Teplice) and from the courtyard.
Polabské mlékárny a.s., (dairy) Regional Food Award 2013
Varnsdorf, mob. +725190754 www.milko.cz
Sale of butter, steamed and fresh cheese, semi-hard cheese. Irregular sale at the markets. *
Kozí farma Nová Víska (goat farm)
Nová Víska www.kozi-farma-viska.cz
Goat cheese, milk, whey. Sale at the market in Děčín and from the courtyard.
BAKERY Pavlína Ptáčková Pekárna “U štoly” (bakery) Regional Food Award 2013
Jiřetín pod Jedlovou mob. +420733701656
Tolštejnský cake švestkáč (with plums), COP of Czech Switzerland. For orders.
DRINKS
Pivovar Kocour Varnsdorf s.r.o (brewery) Regional Food Award 2013
Varnsdorf mob. +420739242300 www.pivovar-kocour.cz
Beer – light and dark lager of a Czech type, specials. Sale at the markets, their own shops. *
OTHERS Farma Letní stráň (farm)
Děčín – Boletice, www.farmaletnistran.cz
Sale of lambs, calves – live or slaughtered, agro-tourism. Sale from the courtyard.
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3. 6 The District of Litoměřice
Name Contact Production FRUIT, VEGETABLES
Jiří Marjanko Litoměřice mob. +420 736763964
Vegetables-carrot, onion, potatoes. Sale from the courtyard.
Ekofarma Karla Tachecího (Ecofarm)
Budyně nad Ohří www.tacheci.cz
38 kinds of vegetables and fruit by season. Box sale.
Jaroslav Cimr Kleneč www.ceska-zelenina.cz
Sale of peeled vacuum packed potatoes, onion, shredded cabbage. Preparing sale at the markets
Zdeněk Hrdlička Dolánky nad Ohří www.farmahrdlicka.cz
Vegetables by season and fruit (apricots, currants, plums), early potatoes and also for storing. Sale to the stall sellers and sale from the courtyard.
Aleš Skála Litoměřice mob. +420 775934657
Vegetables (potatoes, carrot, celery, cabbage, kale, cabbages). Sale to wholesalers, stall sellers, sale from the courtyard.
Svobodný statek na soutoku o.p.s (Farm)
České Kopisty, www.svobodny-statek.cz,
Bio-vegetables, bio-fruit, Bio-vegetable boxes.
Ing. Václav Červenka Lovosice [email protected]
Apples. Sale at the markets and from the courtyard. *
Romona Větrovec Třebívlice mob. +420739007522
Apples. Sale at the markets and from the courtyard. *
Josef Král Litoměřice mob. +420 603447357
Potatoes, wheat. Sale from the courtyard.
Petr Tůma České Kopisty mob. +420777170180
Vegetables (potatoes, cauliflower, cabbage, kale). Sale from the courtyard and to wholesalers.
Petr Musil Žitenice, mob. +420605290714, [email protected]
Honey. He used to sell at the markets, now direct sale from the courtyard.
Farma Držovice (Farm) Regional Food Award 2013
Úštěk, www.farma.drzovice.info
Goat, cow and sheep cheese, yogurts, sour milk, curd, milk. Sale at the markets and from the
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courtyard. Ovocnářství Ploskovice Ploskovice,
www.ovoce-ploskovice.cz Fruit (apples, pears, juices, currant, plums), Vegetables (potatoes). Sale at the markets (Roudnice), from the courtyard.
Jaroslav Hercl Křešice mob. +420733542293
Vegetables (root, fruiting, cabbages), fruit by season. Sale at the markets in Ústí, Chomutov, Kadaň, Litvínov.
Miroslav Hájek Roudnice nad Labem, mob. +420736649517
Vegetables (potatoes, onion, carrot, celery, onion sets), herbs. Fruit (apples, cherries, currant). Sale at the markets. *
Jan Kubeš Travčice mob. +420607935247
Vegetables (potatoes, cabbages, leek, radish, tomatoes, broccoli and their seedlings). Sale at the markets and from the courtyard.
Zahradnictví a zelinářství Procházkovi (garden centre and greengrocer´s)
Travčice mob. +420 602363484
Wide range of herbs and their seedlings, vegetables (carrot, kohlrabi, cabbage, potatoes, cauliflower). Sale at the markets. *
Soukromá farma Libotenice, Ing. Miloslav Škoda (private farm)
Libotenice mob. +420604860049
Growing and sale of hop, potatoes, vegetables. Sale at the markets and from the courtyard.*
Jiří Veselý – BIO – pro
Malíč www.biozel.sweb.cz
Bio vegetables (potatoes, beetroot, carrot, peas, zucchini). Bio fruit (apricots, sour cherries, plums. Home eggs. Planning goat milk. Due to time demand sale only from the courtyard.
Čupr bedýnky, Vojtěch Procházka, Jan Čuda
Ploskovice, www.bylinky.inshop.cz, www.ovocuda.cz
Fruit and vegetables. Box distribution. In the season sale also from the courtyard.
Miloslav Hájek Roudnice nad Labem, mob. +420756649517
Vegetables (potatoes, leek, carrot, onion, cabbage, vegetable seedlings). Sale at the
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markets.* Ovocnář Ing. Milan Kartes (fruit grower)
Židovice www.farma-kartes.cz
Fruit (apples, pears, sour cherries, apricots).*
Ing. Jelínek Miloslav Litoměřice mob. +420603220014 pevná linka +420416749020
Fruit (apples, pears, plums, apricots). Sale from the courtyard.
Pelikus Josef Leopoldův mlýn mob. +420602193603
Vegetables (potatoes), fruit (apricots, plums, pears, onion, garlic without chemical treatment). Sale from the courtyard.
Pacáková Iveta České Kopisty mob. +420723639550
Seasonal vegetables and fruit, seedlings of balcony flowers, Sale at the market in Litoměřice.
HONEY Radek Geletič Regional Food Award 2013
Lovosice mob. +420777755402
Honey, candles for orders. Sale from the courtyard.
Med od Krále (honey) Sedlec u Libochovic mob. +420 603542395
Honey, sale from the courtyard.
Libor Marek Sedlec u Libochovic mob. +420 603542395
Honey, sale from the courtyard.
FISH Jaroslav Holaj Kostomlaty pod Řípem,
www.rybolov-kostomlaty.cz Sale of live fish. Sale at the markets in Roudnice n/L, Prague.
MEAT PRODUCTS AND SAUSAGES Řeznictví „U Václava“ (butchery)
Libochovice mob. +420723113909 [email protected]
Sausages, smoked meat, hog feast specialities. Sale at the markets (Chomutov, Teplice), shop.
Rodinná firma s.r.o. – Chovaneček (family farm) Regional Food Award
Litoměřice mob. +420776862011 [email protected]
Long-life meat products, smoked meats. Sale at the markets. *
POULTRY, EGGS, DAIRY PRODUCTS Ronnie Johannes Maria Meerts
Litoměřice www.uholandanu.cz
Certified Dutch cheese from Dutch farms. Sells at the markets in Ústí n/L., Teplice, Jirkov, Most.
Vítězslav Škoda Roudnice nad Labem www.mlekozvrazkova.cz
Sale of milk from the courtyard.
DRINKS SEVEROFRUKT,a. s. Terezín Dried fruit and vegetables,
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Regional Food Award www.severofrukt.cz fruit concentrates, canned vegetables. Sales at the markets in Roudnice n/L.
Minipivovar Labuť s. r. o (Minibrewery)
Litoměřice, +420604301597 www.minipivovarlabut.cz
Light, semi-dark and dark beers, beer spirit. Sale at the markets in Roudnice n/L.
LoPe Fruit, s. r. O Regional Food Award
Třebívlice www.sadaruvmost.cz
Fruit juices without sugar and added preservatives. Sale at the markets and from the courtyard. *
Vinařství Podrábský (Winery)
Roudnice n/Lab., www.vinarstvi-podrabsky.cz
White, red and rose wines, sale at the markets only in Roudnice n/L., shop.
Karel Tesařík Lovosice, www.vino-tesarik.cz
Moravian barrel(cask) and bottled wines. Exclusive representation of Port wine. Sale at the market in Litoměřice.
BAKERY Robert Beránek – Cukrářství U Beránků (confectioner´s) Regional Food Award 2013
Libochovice, www.cukrarstviuberanka.cz
Production and sale of cakes, desserts, confectionery. Sale at the markets in Prague.
OTHERS Dvůr Loucká u Ředhoště
Mšené - lázně, www.dvur-loucka.cz
Fruit trees, roses, berries. Sale at the markets. *
Furlet Serhiy Krupka mob. +420774365718
Spices, seasoning mixtures, crisps. Sale at the markets in Chomutov, Teplice, Ústí n/L.
Ing. Vladimír Velart Oleško www.phytos.cz
Essential and fragrant oils, bio-oils. Sale at the markets. *
Farma Srdov (farm) Úštěk, www.farma-srdov.webnode
Breeding meat breed of sheep, sale of lambs from the courtyard.
Růžička Petr Lovosice mob. +420603398354
Sale of spices, decoration from spices at the markets. *
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3. 7 The District of Teplice
BAKERY
PE-DU Petr Müller Dubí www.pedu.cz
Bread, salty, sweet pastry. Sales at the markets in Kadaň, Jirkov, Chomutov, Ústí n/L.
Dubský perník (Dubí gingerbread)
Dubí www.dubskypernik.wz.cz
Hand-made decorated gingerbread. Sales at the markets in Teplice.
POULTRY, EGGS, DAIRY PRODUCTS Krišík Milan Bystřany
+420773932293 Poultry, rabbits, home-made eggs. Sale from the courtyard
3. 8 Regional Food Mark
The below stated table lists the farmers who received the
Regional Food Award for their products in 2013 with stating the
awarded product.
The Regional Food is a mark awarded by the Ministry of
Agriculture to the agricultural or food products of the best quality
which had won in the regional competitions.
Picture No. 1 – logo of the Regional Food 3
The Regional Food fulfils the most strict European and national requirements for the food
quality and proves its uniqueness compared to the products which are available at the
market.
The Regional Food logo at the packaging of the products guarantees to the consumer that
the raw materials used in their production come from the home production and that the
customer gains not only the guaranteed quality and taste but by purchasing it he supports his
region – the farmers, producers and sellers help maintaining and increasing the number of
jobs in the region4.
Zámecké sady Chrámce Pear spirit, Bio-cherry extra jam
Radek Geletič Flower honey
Farma Držovice Fresh goat cheese Bio
Michal Ryšavý, Cibulárna Račetice Kitchen onion
SEVEROFRUKT, a. s. Dried apples
3 http://eagri.cz/public/web/regionalni-potraviny/o-projektu/metodiky-a-loga/ 4 http://eagri.cz/public/web/regionalni-potraviny/o-projektu/
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LoPe Fruit, s. r. O Fruit grower´s juice – apple with flesh varietal
“Champion”
Barbora Marešová, Biofarma Létající
koza
Fresh goat cheese Legenda
Rodinná firma s. r. o - Chovaneček Novobranské beeds (sausages)
Polabské mlékárny a. s. Bio butter, Sheperd´s cheese
Pavlína Ptáčková, Pekárna “U štoly” COPof Czech Switzerland
Robert Beránek – Cukrářství u
Beránků
Chocolate cake
Pivovar Kocour Varnsdorf s. r. o Kocour lager
Žatecký pivovar spol. s. r. o Baronka premium
4 EXAMPLES OF MARKETS IN THE OTHER REGIONS
4. 1 Prague Farmers´ market Na Kulaťáku Prague 6
Market organizer: Farmářské trhy, občanské sdružení, Plaská 4, 15000 Praha 5 – Malá
Strana
Region: Prague
An interview with Miroslav Dušek, the market organizer
The market where we are now is large and I must admit that it is nice because the stalls look
the same or very similar. How many sellers are here and are the stalls yours or belong to the
sellers?
The stalls belong to the City District of Prague 6 which bought them when we were launching
the markets and uses them for other events too. There are about 90 sellers at the market
today.
It means that the City District helps you to organize the markets?
It helps us with the place which was selected particularly and partly with the inventory which
have been the purchased stalls.
So the sellers pay the rent for the stalls and the place?
Yes, the amounts are different according to the selling goods range.
How long have you been organizing the markets?
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We were the first in Prague and have been organizing the markets for five years.
Which goods range will be represented there?
We are mainly trying to support greengrocers, there are about 30% of them, then bakers and
butchers who represent another 30% and the rest is a various range of goods which enriches
the market.
I can see the stalls with refreshment here. Do you monitor their amount or do you enable the
sale to everybody who applies?
We do not want to have too many stalls with refreshment but to be interesting and tempting
for the visitors. We are always trying to attract the visitors so we have a foreign food and old
Czech cuisine tastings.
The refreshment food should be made from the home-made raw materials either their own or
bought at the farmers´.
Do you have an accompanying program?
We have the children´s corner here where students organize some programme for children.
We are trying to lead the visitors to the healthy lifestyle not only with the offer of the food but
e.g. showing the way of waste separating. On Saturdays we have a small music performance
– an accordion, guitar. It is not a concert but the accompaniment and background of the
market.
What king of market promotion do you choose?
It is definitely a facebook, our websites, the advertisement e.g. on the benches. We do not
use advertising very much because the markets are held every Saturday and as they are
regular people are used to come. We also use the communication channel of the City
District.
What do you see a strength or a weakness of your market?
Goods variety is definitely the strength and also catering which is interesting for people. Our
interest is for the people not only to buy but also sit down, have a rest and eat well.
I consider the risk of weather a weakness. We are a market in the open air so when it rains
and the wind blows it is unpleasant not only for the visitors but also for the sellers. When we
know in advance, maybe in December, that the weather is going to be really bad we cancel
the market.
When talking about the waste separating, which way do you dispose the waste?
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The City District takes care of the usual waste, EKO-KOM company, which is our partner,
helps us with the waste separation and e.g. delivering education material for the children´s
corner.
Which is your target group, how many people come by?
The market is open till 2 p.m. and from 5 to 10 thousand people come by. We can say they
are of all age groups.
Apart from food do you have e.g. basket makers or similar production represented at the
market?
Yes, we have basket makers, spices, products from honey. We are trying for the market to
be really interesting. We also organize strawberry or flower markets seasonally.
Where do your sellers come from?
The sellers come from many places. From Moravia, the region of Mělník, Podřipsko, from
various places.
So we can say that your market rather supports Czech food than the regional ones?
Yes, that is so.
Do you have sellers who sell foreign goods?
Yes. As we are in Prague 6 where embassies are situated we are trying to cooperate with
them. We have built a foreign corner which covers about 10% of stalls. It is Italian, French,
Greek goods etc. We also make a survey among people and the results is they are
interested in buying fish, olive oil, Italian cheese and that is how we accommodate their
requests.
Do you have permanent sellers or do you still search for new ones?
New ones apply but we have had a permanent group we cooperate with for 5 years and who
we and the customers approved. But as we always look for new things we have to have new
sellers, too. A lot of offers come. But we do not do “blind” sale only according to the offer
from the electronic communication. We agree a meeting at the market and want to know
what they sell, manufacture, what they produce.
Where about can the visitor find the Market Regulations?
It is located with us at the production tent. At the edge of the market and in the centre there is
an orientation plan so the visitor can easily find what he is looking for. There is a name of the
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farmer, what he sells and the number of the stall so the buyer finds what or who he is looking
for.
4. 2 Plzeň
Plzeň farmers´ markets
Market organizer: Občanské sdružení Envic
Region: Plzeň region
An interview with Tomáš Popp
How long have you been organizing the markets?
Since 2010, this year is the fifth season and we have been one of the first organizers. The
first market was held in the year 2009 in autumn in Klánovice. That time we were preparing a
project which focused on food. From that the farmers´ markets developed.
How often are the markets held?
1x in a fortnight, from March to December. In the interim period when the markets are not
held people can buy in one of the farmers´ shops located in Plzeň. On top of that people
know their farmers and when they travel they may stop by and make a purchase there.
There are visually uniform stalls at your market. Are they yours or have the sellers purchase
them?
The stalls are ours. We bought some of them from the grant. Their purchase was a part of
the project implemented. The rest was bought for our own money when we saw that people
were interested in shopping at the market. We have 25 stalls and there are about 40 sellers.
So there are sellers who have their own mobile stall. If the seller has his own stall we make
him send the photo to see in advance how and where they sell. If it is suitable and the seller
has a range of goods we like we include him to the market. If we like his range of goods but
he has no stall he has to wait until one of them is free.
So the sellers pay the rent for the place and the stall?
The sellers pay for the sales place regardless how many meters they occupy, a uniform
amount 800,-CZK.
You are saying the range of goods we like. How do you select what you are going to offer?
We know all the sellers and we have been to all the farms where we could see how things
are generated and in which environment. E.g. it is a great advantage when the butcher owns
the animals and the breeding is followed by the slaughter and meat processing. That is the
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fact which we prefer. We have an idea who and which goods should be there and we select
the seller according to that. There could be easily 60 sellers at this place, but we do not do it,
we want real quality, we do not need quantity.
Do you have any permanent sellers for the period of the markets duration or do you still look
for new ones?
Of course we have sellers who we have been cooperating with for a long time. There are
about 20 of them. Today we do not look for new ones but new ones apply and if we like them
we include them to the market. Of course we monitor the type of goods and regulate the
number of stalls from each kind. It is better to have a smaller queue at the stall than an
unhappy seller.
I have noticed that the sellers from the other regions also sell here, so your market does not
condition the sale of a regional food?
Of course it is an advantage when goods from the region are sold there. But if we do not
have a greengrocer or a milkman then we are happy for the offer from another region. This
year two mini dairy should be opened in the Plzeň region so it is possible that they will sell
here. It is good for us when the market is local but if something is missing in the offer we
complement it with the seller from outside.
And what about foreign goods?
We have been resisting it for a long time and at the moment there is only one stall with olive
oil. There were lots of offers. But we wanted to maintain the level of the farmers´ markets
with the Czech products. Later we made a survey among people and the result was they
were interested in the goods imported. For example they wanted sea fish which we have
been trying to resist from the beginning. The sellers who sold freshwater fish bought sea fish
and we did not want that. Finally we found out that we should make a little compromise and
allow maximum 2-3 stalls with imported goods. We would also like some food with a story.
Do you offer accompanying programme to the visitors?
At the beginning we had an accompanying programme but later we came into account that it
would be better to let the food speak and not to do a big theatre around it. This year we had
a plan to organize a festival of apples but as we are moving to another place due to the road
repair, we must postpone it.
How do you dispose waste which is generated during the market? Does anybody help you
with that, e.g. the city?
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We have a contract with the Gondola hotel in the area where the market is held and they
have containers for the separated waste. So we are used to separate waste, the sellers do
the same and the bio waste is taken home by the sellers. The city is not involved in the
markets organization, neither in the waste disposal.
How many visitors come to the market?
About three thousands. They are mostly people who like quality food and are interested
where it comes from. In the morning they are mostly older people, later families with children
and younger generation.
What is the strength and weakness of the market?
Food offer is definitely the strength. We have various offers from the proved sellers and I
think that not only buyers appreciate it but also the sellers do. We deny having dealers here
and that is our motto. We have educated our sellers, we teach them to sell, designate their
goods. Transparency is the other strength of our market. People can find the list of sellers
who are going to be at the market on the websites. Not all the organizers do that, it may be
for the fear that another organizer would “drag” the seller from him. That has been so from
the beginning. We also cooperate with the restaurant which buys some goods from the seller
for further processing.
Somebody could consider smaller space where the market is held a weakness. On the
contrary we see it an advantage. People get close and associate.
Do you stick to unwritten rule that the stalls should be always built in the same place so the
buyers would always find them?
The same place of the stall is more required by the sellers. The space here is not very large
so the buyer will find his stall anyway but the sellers have a feeling that if they stand in
another place they will not sell as much as in the place they stood before.
How do you solve the promotion of the market?
We have a contract with Mladá fronta which we distribute in a printed form at the market.
Recently we have had a page reserved where the profile of sellers was stated. Then on the
websites, facebook. The city sometimes helps us with the promotion on their sites
Do you enable the sale of handicraft at your market as e.g. baskets, small wooden products,
decorations?
At the beginning we sold local handmade producers. Today there has not been much space
and I do not look for such an offer.
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Apart from the stall with coffee I cannot see any refreshment which is a custom at the
markets.
I have experienced that coffee and some pastry in the morning was sufficient for the visitors.
We have tried to offer halušky, goulash, beer, but there was no interest.
A thought at the end – the markets should be built from the bottom. In Western Europe there
were farmers who needed to sell their goods, they wanted sales and so they established a
market. In Bohemia it is the way round. People want to eat something of a good quality, tasty
and therefore they started to look for sellers. And they found out there were not that many of
them. The farmers found out there was an interest in their products so they started to
increase their production. New ones appeared, built a farm. The typical example is Držovice.
4. 3 Karlovy Vary Farmers´ markets Karlovy Vary
Marker organizer: City of Karlovy Vary in cooperation with KV City
Region : Karlovy Vary region
An interview with Mrs Božena Turoňová – markets coordinator
How long have you been organizing farmers´ markets in Karlovy Vary and how did they
come about?
We have written a project with my colleague and got a grant for starting the farmers´
markets, purchasing stalls, tables and other equipment which is necessary for it. That time
we were inspired by Prague and Plzeň. The prerequisite for obtaining a grant was a
connection with a partner and a financial participation. So I addressed the Municipality of
Karlovy Vary and they accepted. This year it has been 4 years since we organize the
markets and I can say they are a permanent part of the activity in the city. The City of Karlovy
Vary is the organizer providing the market from the technical point of view. I as a coordinator
of the market I provide for the market cast by the sellers who I visit, monitor where and how
the goods sold at the market is produced. I go to the training and monitor the activities
around the markets. As ones of the few we are also in the Association of the Farmers´
Markets. I am in charge of the market promotion. The city also helps me with the disposal of
waste generated at the market.
Not everybody can show that the city on its expenses helps with promotion, wastes. Which
form of promotion do you choose?
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Mainly press releases, articles for the magazines, you have to write permanently about
something new, make yourself visible. It is difficult to get through and what can be
permanently written about farmers´ markets? You have to attract people.
What would you say about your market, what is specific about it?
You know these markets really revived the city. Karlovy Vary is known as a spa town with
foreign clients and my target was to bring local inhabitants to the city, young people. We
provided babysitting with a programme and by time more young people and families started
to come. We followed with a series of educational programmes focused on mothers and their
children dealing with the healthy lifestyle. Today a lot of children suffer from allergies,
obesity, depressions and we are trying to educate them in that respect. We are trying to
promote the farmers´ markets as one of the places which show healthy lifestyle.
We can consider specific the fact we managed to succeed in Germany. I was personally
addressed by German organizers to implement farmers´ markets turnkey as they wanted to
experience the atmosphere. Later I received an offer to implement an exchange market. It
was a perfect chance to present Czech quality goods. The holding of the market was very
demanding (all contracts had to be translated into German, the German side has different
hygienic requirements etc.), but the result was worth it.
How many sellers are present at your markets and do you have permanent sellers or do you
look for new ones?
We have 31 stalls and the dedicated space would not house more. But we do not want to
change the place. Historically there has always been a market and people are use to it. Of
course we have our permanent sellers but who would like to have a market which would be
all the time the same? So we are trying to make changes, new offers, so we look for new
sellers, I monitor the goods quality and try to offer something more to the people as various
topical lectures and workshops. Of course I monitor what people buy the best, where the
longest queue is, I talk to the farmers and get feedback who sells at the market more and
who less. I always have to look for new farmers, new initiatives. What I watch the most is the
Regional Food competition, and I invite the winner to our market.
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You have your own stalls, uniform, do you allow the seller with his own stall?
If they fulfil the conditions of the market participation, have quality goods then they can sell at
our market and have a lower rent for the stall.
Do you manage to sell regional products at the market or do you have to invite sellers from
another place?
As we say – Ore Mountains – tough life that is reflected in our production for example
vegetables and fruit. There are not that many greengrocers and fruit growers in our region so
we have to help ourselves with the sellers from the other regions, e.g. from the Litoměřice
region, Moravia. I am only concerned of the distance the farmers have to travel before they
comes to us and the expenses for their journey to be able to sell here so I agreed with the
city and some farmers have the charges for the rent of the place and the stall decreased.
I have noticed there is a stall with various bags, pocket holders etc. Why this type of stall at
the farmers´ market?
You know I have a social conscience so I try to sell goods from the protected workshops at
the market. That brings me the greatest satisfaction. These workshops produce nice and
also useful goods but there are few customers. Being at the market gives them a chance that
someone notices them and starts selling their goods. Today you will find Český Západ, o. p.
s. protected workshop at the market which makes various pocket holders, aprons, buckwheat
pillows.
Is there anything you would like to change at your market?
Due to my aesthetic feeling I would like to unify all the stalls, even the ones which some
sellers build themselves. I would definitely welcome an integrated offer of really approved
sellers which would be accessible for the market organizers. The offer would serve as one of
the communication channels among the organizers for the exchange of experience with
sellers, recommendation etc. I think that would facilitate not only our work but save time to all
who prepare the markets.
Are you afraid that another organizer would take over your sellers?
If I or another organizer did not want to provide a contact for his seller nothing is easier than
come to a market, agree with the sellers and find a contact from them. If the seller has a
feeling it would be better for him to go to another market and he can consider what is good
for him, he will be pleased to give you the contact. Most of the sellers are very loyal and if
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they are happy at your market they have no reason to leave. On top this openness is the way
to healthy competition not only among seller but the organizers, too.
5 Conclusion
This part of the study focuses on the preparation of the list of farmers in the Ústí Region, the
list of farmers´ markets organizers, offer specification of products, their producers (including
the products database and the producers in ÚR) and also gives examples of markets in the
other regions.
Their representation within the region follows from the given list of farmers and sellers at the
farmers´ markets. If we have a look at the most extended group of farmers as fruit growers
and greengrocers, it is obvious that the largest number come from the Litoměřice region.
From the district which is favourable for growing fruit and vegetables not only with the
agricultural land area but also climate conditions. On the contrary most of the addressed
beekeepers come from the Most region.
A lot of farmers or sellers are not included in the list either for the reason that a contact has
not been acquired or we failed to address them in spite of the study author effort. These are
stated in the annex together with the farmers and sellers who sell at the markets in the Ústí
Region although do not come from this region.
There is a note given at the farmers´ name if they sell at the markets or from the courtyard.
There are lots of those who sell from the courtyard mainly for the reason of unprofitability of
their participation at the market. The reason is insufficient capacity of the farmer – either time
of labour. Other reason is the costs for the participation at the market – transport to the
market, the rent of the stall compared to the prices of the goods is not balanced in many
times and it is unprofitable for the farmer. They are mainly sellers of seedlings, smaller
amount of fruit and vegetables whose income from sale hardly covers necessary costs.
These sellers would welcome the organizer´s helpfulness in the possibility of decreasing
costs for the participation at the market or total elimination of an organizer as a natural
person.
It is worth mentioning the opinion of one of the markets organizers who would welcome
publishing the list of farmers and sellers at the markets which would serve to all the
organizers for the exchange of experience with them and the possibility of the offer variation
at their market.
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7 Annexes
This annex includes farmers who could not have been incorporated into the public list for one
of the following reasons:
- We failed to find necessary contact.
- We failed to address the farmer directly in the course of preparing this part of the
study.
- They refused to be included in the public list.
- They sell at the market in the Ústí Region but do not come from the Ústí Region. So
they are not regional sellers.
Včelařské centrum s.r.o (beekeeping centre)
Farma Natural
Vinotéka Zlatka
Svobodová Jaroslava
U Pejchady
Brůšův mlýn
Stateček u Lněníčků
Žatecký pivovar spol. s. r. o (brewery)
Palušková Renata&Kotková Valérie
Sady Kocourek
Miloslav Beneš
Koudelka Jiří – Kozí farma (goat farm)
Ekofarma u Pelešků
Krtek Jiří
Simona Procházková
Goldfrukt – Štros Pavel
Přibyl Marek
Jiří Hubáček
Jana a Arnošt Marešovi
Vajner Ivana
Neumann Josef
Hlinka Jiří
Pekárna Anežka
Pekárna Branka
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Pešinová Eva
Mikoláš František
Jocha Petr
Černický Pavel
Pintíř Jan
Pekařství Paul, spol. s. r. O
Ing. Valášková Ilona
Hervert Vladimír
Boček Jaroslav
Milan Holešínský
Diana Fish
Řeznictví Marešovi s. r. O
Kamil Svačina
Kozomínský med
Domácí marmelády Anna Bečanová
Němcova selská mlékárna Radonice s. r. o
Ekokrámek
Milan Hanč
Jahodárna Vraňany
Petra Maršálková
Bačovské sýry s. r.o
Mlsná Káča
František Ruml
Kounický pivovar s.r.o (brewery)
Kvasnička – Domácí potraviny z venkova
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This project is implemented through the CENTRAL EUROPE „Cooperating for success“. Programme co-financed by the ERDF | www.centralmarkets.eu
STUDIE PROVEDITELNOSTI
„Central Markets- Revitalsinig and Promoting Traditional Markets in
Central Europe“ v rámci programu Central Europe”
Oficiální heslo projektu: “Znovu přivést trhy do center našich měst!”
2. část
Zpracovala: Bc. Lenka Vaňková, DiS.
Dne: 31. května 2014
Počet stran: 37